Stella Lighting

What Stella Lighting does

Stella Lighting Inc. is a privately held U.S. consumer lighting company, founded in 2012 and headquartered in Springfield, Oregon, that designs, markets, and sells LED task lamps for individuals with eye strain, low vision, and detailed craft or office work. The company operates five core lamp SKUs — Stella»GO (portable with wireless charging), Stella»SKY TWO (floor lamp with remote), Stella»TWO (task lamp for aging eyes), Stella»IQ (premium smart lamp with a 5-year warranty), and Stella»EDGE (clamp-on task light) — differentiated by proprietary Tri-Color Spectrum Technology, multi-stage dimming, flexible necks, and a stated 50,000+ hour LED lifespan. All products are backed by a 2-year standard warranty (5-year for Stella»IQ) and a 100% money-back satisfaction guarantee.

The business runs a direct-to-consumer e-commerce model through a Shopify storefront at stellalighting.com, shipping from a single U.S. location at flat $20 rates to the Lower 48 and accepting orders from Canada in CAD. A wholesale registration program supports authorized resellers with bulk case SKUs (Cases of 4 and 6, and a 36-unit Stella»SKY TWO pallet), and proprietary accessories — Qi charging pads, replacement remotes, remote clips, and 12V power adapters — generate incremental aftermarket revenue. Pricing is one-time/perpetual per unit, ranging from $259 for entry-level task lamps to $999 for the Stella»IQ. Customer acquisition is driven by product quizzes, an email newsletter (10% off first order), and organic social channels (Facebook, Pinterest, Instagram, YouTube). No AI capabilities, external funding, parent company, or enterprise customers are disclosed in the available data.

Name

Stella Lighting

Legal name

Stella Lighting Inc.

Website

https://stellalighting.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Stella Lighting Inc. is a privately held Oregon-based DTC brand that designs and sells LED task lamps featuring proprietary Tri-Color Spectrum Technology for consumers with eye strain, low vision, or detailed craft and home-office needs.

Ownership category

akta.pro rank

Product category

LED task lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Lighting, Switches & Controls Accessibility (Lever Handles, Rocker Switches) (HSAPANAH), Lighting Controls & Smart Lighting Systems (BPABAGAC)

Keywords

• LED task lamps
• Low vision lighting
• Craft task lighting
• Floor lamps
• Wireless charging lamp

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. LED Task Lamp Sales: One-time product sales of LED task lamps including Stella GO, Stella SKY TWO, Stella TWO, Stella IQ, and Stella EDGE. Accessories include charging pads, power adapters, and remote controls sold separately.
2. Accessories and Replacement Parts: Sales of replacement parts including power adapters ($49), remote controls ($59), remote clips ($20), and charging pads ($100).
3. Wholesale/Bulk Sales: Wholesale registration available for resellers. Bulk case options available (e.g., Stella GO Charging Pad - Case of 6).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Stella Lighting designs and sells LED task lamps (portable, floor, desk, clamp, and smart variants) targeted at consumers with eye strain, low vision, and detailed craft/sewing/quilting needs. The product line features proprietary Tri-Color Spectrum Technology, multi-stage dimming, flexible necks, and Qi wireless charging on select models, and is supported by proprietary replacement accessories.

Product overview

Stella Lighting offers a portfolio of LED task lamps designed for eye strain relief, low vision assistance, and creative work. The core product line includes five lamp types: the Stella»GO (portable with wireless charging), Stella»SKY TWO (floor lamp with remote control), Stella»TWO (task lamp for aging eyes), Stella»IQ (smart lamp with extended warranty), and Stella»EDGE (clamp-on lamp). All lamps feature Tri-Color Spectrum Technology, multi-stage dimming, adjustable necks, over 50,000 hours LED lifespan, low heat, and low energy consumption. The portfolio is supported by a range of accessories including charging pads, replacement remote controls, power adapters, and remote clips. The company backs products with a 2-year warranty (5 years for Stella»IQ) and a 100% customer satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Stella»GO: Portable LED task lamp with wireless charging capability
• Stella»SKY TWO
• Stella»TWO
• Stella»IQ
• Stella»EDGE

Products and services

• Stella»GO Portable LED Task Lamp A portable LED task lamp with built-in Qi wireless charging capability, Tri-Color Spectrum Technology, and adjustable brightness, targeted at consumers who need eye-strain-relief lighting on the go.
• Stella»SKY TWO LED Floor Lamp A floor-standing LED lamp for single workstations, featuring remote control operation, Tri-Color Spectrum Technology, multi-stage dimming, and an adjustable neck for directing light, aimed at craft, sewing, and home office users.
• Stella»TWO Task Lamp A desk task lamp providing maximum illumination for aging eyes and low-vision users, delivering up to three times more light to clarify print and support daily tasks.
• Stella»IQ Smart LED Lamp A premium smart LED lamp with advanced features, Tri-Color Spectrum Technology, and intelligent light control, backed by an extended 5-year warranty (vs. 2-year standard), positioned at the top of the Stella product line.
• Stella»EDGE Clamp LED Task Light A clamp-on LED task light designed for accuracy and space-saving installation, featuring Tri-Color Spectrum Technology and adjustable brightness for detailed craft and sewing work.

Quantifiable outcome

• More than 50,000 hours of LED lifespan
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dyson: Dyson's Lightcycle task lamp competes in the premium adjustable LED task-lighting category, overlapping with Stella's high-end positioning and premium pricing. Dyson operates as a broad consumer electronics incumbent with substantial R&D and marketing firepower.
• Philips Hue (Signify): Philips Hue's smart lighting portfolio, including the Beyond task lamp, overlaps with Stella IQ's smart-lamp positioning. As a broad smart-lighting incumbent with deep IoT and app ecosystem investment, it represents a well-capitalized competitive threat in the smart task-lighting segment.
• BenQ: BenQ is a broad incumbent in premium LED task lighting (ScreenBar, e-Reading, LaptopBar) competing for the same home-office and eye-strain use cases. While much larger and broader, its task-lamp line directly overlaps Stella's Home/Office segment.

Direct peers

• Daylight Company: Daylight Company makes premium task and craft lighting, explicitly targeting needle arts, sewing, and low-vision users — overlapping directly with Stella's primary customer segments. Their product portfolio and channel mix (specialty craft retailers plus DTC) mirror Stella's go-to-market.
• Humanscale: Humanscale's Nova and Infinity task lamps target ergonomic office and home-office users — overlapping directly with Stella's Home/Office segment. Both brands emphasize adjustability, color quality, and visual comfort for productivity-focused buyers.
• Mighty Bright: Mighty Bright specializes in portable and task LED lighting for crafters, musicians, and low-vision users, mirroring Stella's GO portable lamp positioning and craft/needle-arts customer focus.
• OttLite: OttLite is the closest direct peer — a consumer LED task-lamp brand specifically targeted at crafters, quilters, and low-vision users, with a similar niche positioning to Stella. Comparable product categories, price points, and customer segments make it the strongest comparability benchmark.
• Koncept Technologies: Koncept's Z-Bar and Equo LED task lamps are direct comparables in the premium adjustable task-lighting category, with similar focus on desk/floor configurations and clean modern design. They share Stella's positioning around adjustable, ergonomic task illumination.

Emerging players

• TaoTronics (Sunvalley Group): TaoTronics is a value-tier LED desk lamp brand sold through Amazon and DTC, competing for the same eye-strain and home-office use cases as Stella at lower price points. It represents a commoditizing force on the entry-level side of the category.

Regional players

• Luxo: Luxo (part of Glamox) is an established task-lighting brand with strong presence in professional, clinical, and industrial markets. Its adjustable task lamps overlap with Stella's clinical-low-vision and home-office use cases, particularly in the healthcare and accessibility channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCu69twIlkingLReUazk94jQ/videos
• Facebookfacebook.com/StellaLightingInc
• Instagraminstagram.com/stellalighting/?hl=en
• Pinterestpinterest.com/stellalighting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stella Lighting