Miss Lucille's

What Miss Lucille's does

Miss Lucille's Marketplace is a privately held multi-vendor antique and eclectic retail marketplace operating from a 52,000+ sq. ft. single location at 2231 Madison St in Clarksville, Tennessee, just north of Nashville off I-24 Exit 11. The company leases booth and specialty spaces to more than 200 independent vendors who sell vintage goods, handmade items, rare antiques, apparel, home goods, and new upholstered furniture. Miss Lucille's monetizes through three primary mechanisms: per-square-foot booth rental (standard $1.60/sq.ft. monthly, Art Wall $1/sq.ft.), specialty space rentals at General Jo's (cubbies, shelves, locked cases from $20-$60 per month), and a 12-13.5% sales commission on vendor turnover, supplemented by 2.5% credit card transaction fees and a $1/month vendor portal fee. The vendor mix is curated through an application-based onboarding process reviewed by an owner-management panel that screens for creative alignment with the marketplace's visual identity.

The physical experience is extended beyond retail through two integrated food and beverage modules — a Coffee Bar at the entrance and a separate Miss Lucille's Café — designed to increase shopper dwell time and broaden the revenue base. Operational infrastructure includes an online vendor portal, dealer login (via goantiquing.net), and active organic social channels (Facebook, Instagram) for community-led customer acquisition. The marketplace is part of the Project 2231 portfolio, sharing corporate parentage with sister brands Acme Athletics, The City Forum, Varsity Pins, and Dock 17, all based in the Clarksville/North Nashville area. Founded circa 2012, Miss Lucille's has no disclosed outside funding, operates with 11-50 employees, and is led by co-founder and co-owner Trent Knott, with Renee Schmidt serving as the primary vendor-facing general manager contact.

Name

Miss Lucille's

Legal name

Miss Lucille's Marketplace

Website

https://misslucillesmarketplace.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Miss Lucille's Marketplace is a Clarksville, Tennessee-based multi-vendor antique and eclectic retail marketplace renting 200+ booth spaces across 52,000+ sq. ft. to independent sellers, with an integrated coffee bar and café, operating under the Project 2231 portfolio.

Ownership category

akta.pro rank

Product category

Antique and Vintage Multi-Vendor Marketplace

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Used Merchandise Retailers (459510), Art Dealers (45992)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Vintage & Antique Collectibles Retail (CRALAGAE)

akta.pro secondary industry

Online Collectibles Marketplaces & Auction Retail (CRALAGAO)

Keywords

• Multi-vendor marketplace
• Antique mall
• Booth rental
• Vintage retail
• Coffee bar cafe

Headquarters

HQ city

Clarksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Booth Rental Revenue: The company generates revenue primarily through renting booth spaces to vendors at $1.60 per square foot monthly for standard booths, with additional revenue from electricity fees, sales commissions (12-13.5%), credit card transaction fees (2.5%), and vendor portal software fees.
2. Sales Commission: Vendors pay commission on sales ranging from 12% for standard booths to 13.5% for General Jo's and Art Wall spaces, collected automatically and deducted from monthly sales.
3. Specialty Space Rental: General Jo's offers cubbies ($20/month), shelves ($40/month), and locked cases ($60/month) for locally sourced handmade items. Art Wall spaces are $1/sq. ft. monthly.
4. Retail Sales: The marketplace sells items directly including coffee and signature drinks from the coffee bar, along with merchandise from vendors throughout the 52,000+ sq. ft. space.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Miss Lucille's operates a 52,000+ sq. ft. eclectic multi-vendor antique marketplace in Clarksville, TN, housing over 200 vendor booths that sell vintage finds, handmade goods, rare antiques, apparel, home goods, gift items, and new upholstered furniture. Revenue is generated by renting booth spaces to vendors at $1.60 per sq. ft. monthly (plus electrical fees), charging 12–13.5% sales commissions, collecting a 2.5% credit card transaction fee, and operating an integrated coffee bar and in-store café that sells coffee, signature drinks, and local food directly to shoppers.

Product overview

Miss Lucille's is a single-location eclectic marketplace offering a unified physical retail experience combining an antique mall with over 200 vendor booths, an in-store café, and a coffee bar. The core offering is the Miss Lucille's Marketplace—an antique and vintage goods mall—which houses vendor booth spaces for third-party sellers, along with a dedicated General Jo's section for handmade goods and an Art Wall for artists. The adjacent Miss Lucille's Café and coffee stand provide food and beverage service to shoppers, creating an integrated destination retail and dining experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Miss Lucille's Marketplace Eclectic antique mall and multi-vendor marketplace spanning over 52,000 sq. ft. with more than 200 vendor booths offering vintage finds, handmade goods, rare antiques, gift items, apparel, home goods, and new upholstered furniture. Provides shopper amenities including shopping carts, wide aisles, and handicap accessibility.
• Miss Lucille's Café In-store café offering quality, local eats for shoppers needing a break or bite while browsing the marketplace.
• Coffee Bar Coffee stand at the marketplace entrance offering coffee drinks, lattes, and signature beverages for shoppers.
• Vendor Booth Spaces Rental booth spaces for independent vendors to sell merchandise inside the marketplace. Available in 10x10 and 10x20 configurations at $1.60 per sq. ft. per month, with a $10/month electrical add-on and a 12% sales commission collected automatically.
• General Jo's Handmade Goods Area Specialty vendor area within the marketplace offering cubbies ($20/month), shelves ($40/month), and locked cases ($60/month), reserved for locally sourced handmade items. Subject to a 13.5% sales commission collected automatically.
• Art Wall Wall-display spaces inside the marketplace for artists to display and sell artwork at $1 per sq. ft. per month, with a 13.5% sales commission deducted automatically from sales.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• A Project 2231parentOthersMiss Lucille's Marketplace is owned and operated by Project 2231, which also operates related businesses including Acme Athletics, The City Forum, Varsity Pins, and Dock 17. Project 2231 is the parent company that develops and manages multiple retail and entertainment concepts in Clarksville, TN.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• 1stDibs: Online marketplace for high-end antiques, vintage furniture, and collectibles connecting dealers with buyers. Comparable vendor-and-buyer two-sided marketplace dynamics, though operates digitally rather than physically.
• Chairish: Online marketplace for vintage and pre-owned furniture, decor, and art. Comparable in serving vendors of antiques/vintage goods and connecting them to consumers seeking unique home furnishings.
• Ruby Lane: Online marketplace specializing in antiques, vintage, and collectibles from independent dealers. Comparable in hosting independent sellers of vintage/antique goods and earning commissions on sales.

Broad incumbents

• Etsy: Mass-market online marketplace for handmade, vintage, and unique goods with a transactional commission model. Indirectly competes with Miss Lucille's handmade/artisan vendor offerings on a much larger digital scale.

Regional players

• Round Top Antiques Fair: Iconic Texas-based antique and vintage market and fair. Comparable in curating large assortments of antiques, vintage, and home goods from independent dealers in a destination-shopping format, though geographically distinct.

Direct peers

• The Antique Market: Multi-vendor antique and vintage marketplace with booth rentals for individual dealers. Directly comparable in its booth-rental revenue model, mixed vintage/antique/home decor assortment, and curatorial vendor standards.
• Brass Armadillo Antique Mall: Multi-location antique mall operator running large vendor-stall antique malls in the U.S. midwest. Directly comparable to Miss Lucille's in vendor-booth rental model, mixed antiques/collectibles assortment, and destination-shopping positioning.
• Heritage Square Antique Mall: Large multi-vendor antique mall in Black Mountain, NC with on-site cafe and food offerings. Closely comparable to Miss Lucille's in combining antique mall retail with a cafe/destination-experience model.
• Renninger's Antique Markets: Long-established antique and vintage markets in Pennsylvania and Florida with permanent vendor booths plus periodic flea markets. Comparable to Miss Lucille's in its booth-rental antique mall concept and curated multi-vendor environment.

Others

• City Forum: Sibling concept under the same Project 2231 parent as Miss Lucille's in Clarksville, TN. Comparable as a fellow retail/destination concept benefiting from shared marketing, back-office, and customer base across the portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/misslucillesmarketplace
• Instagraminstagram.com/misslucilles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Lucille's