BSD City
BSD City is a large-scale planned urban township in Greater Jakarta developed by PT Bumi Serpong Damai, Tbk. (Sinar Mas Land), offering integrated residential, commercial, office, industrial, and digital SEZ real estate to Indonesian homebuyers, corporate tenants, industrial operators, and technology companies.
- Company typePublic
- Founded1989
- HeadquartersTangerang, Indonesia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
BSD City firmographics
Firmographics- Name
- BSD City
- Legal name
- PT Bumi Serpong Damai, Tbk.
- Website
- https://bsdcity.com
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BSD City is a large-scale planned urban township in Greater Jakarta developed by PT Bumi Serpong Damai, Tbk. (Sinar Mas Land), offering integrated residential, commercial, office, industrial, and digital SEZ real estate to Indonesian homebuyers, corporate tenants, industrial operators, and technology companies.
- Ownership category
- akta.pro rank
BSD City industry classification
Industry- Product category
- Integrated Township / Planned City Real Estate Development
- NAICS
- Land Subdivision (23721)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industries
- Retail & Mixed-Use Commercial Construction (IMAFACAB), Regional & Land Use Planning (BPAHAKAE), Urban Planning & Master Planning (BPAHAKAD)
Keywords
Where BSD City is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
BSD City business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Residential Property Sales: BSD City generates primary revenue from the sale of residential units including houses (Castilo at Terravia, The Armont Residences), commercial spaces (Iconix Infinite), and land plots across its integrated township in Tangerang, Banten, Indonesia.
- Commercial & Office Property Sales: Revenue is also generated from the sale and leasing of commercial and office properties within the BSD City township, including retail spaces and office towers.
- Industrial Property Sales: BSD City includes industrial zone developments, generating revenue from the sale of industrial land and facilities.
- Water & IPL (Infrastructure) Services: BSD City provides water supply and IPL (jalan, tata ruang, pengelolaan lingkungan / infrastructure and environmental management) services to residents and businesses, representing a recurring revenue component.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BSD City product offering
Product offeringCore offering
BSD City is a master-planned integrated township developed by PT Bumi Serpong Damai, Tbk. (Sinar Mas Land) in Tangerang, Banten, Indonesia. It sells and leases residential units (e.g., Castilo at Terravia, The Armont Residences), commercial properties (Iconix Infinite), office towers, and industrial-zone land plots, while also delivering recurring infrastructure services such as water supply and IPL (infrastructure and environmental management) charges. The development positions itself as a live-work-play-learn destination combining housing, schools, retail, offices, and industrial facilities within a single master plan.
Product overview
BSD City is a large-scale planned urban development in Indonesia developed by PT Bumi Serpong Damai, Tbk. (Sinar Mas Land). It is not a unified software product but rather a comprehensive township featuring multiple integrated property developments. The portfolio includes residential products (Castilo at Terravia, The Armont Residences), commercial spaces (Iconix Infinite), office and industrial zones, and future development areas. Supporting services include Water & IPL Payment services, a Marketing Gallery, and the E-Catalog digital platform. BSD City positions itself as a 'city of the future' offering living, working, education, and entertainment in one integrated community.
Differentiator
Problem solved
Functional benefit
Brands
- Castilo at Terravia: Residential development within BSD City
- Iconix Infinite
- The Armont Residences
- D-HUB SEZ
Products and services
- Castilo at Terravia
- The Armont Residences
- Iconix Infinite
- D-HUB SEZ (Digital Hub Special Economic Zone)
- Water & IPL Payment Service
- Marketing Gallery
- E-Catalog Digital Platform
- Residential Property Units (BSD City township)
- Commercial and Office Property Units (BSD City township)
- Industrial Zone Land and Facilities (BSD City township)
Quantifiable outcome
- Recycling and composting program covering 90% of residences
- +1 more outcomes
Companies that use BSD City
Customer profileSegments4 records
Ideal customer profiles4 records
BSD City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BSD City partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Blibli (Sinar Mas Land Official Store)minorSinar Mas Land operates an official store on Blibli (an Indonesian e-commerce platform), listing BSD City properties and providing an online channel for prospective buyers to browse and inquire about property units.
- Tokopedia (Sinar Mas Land Official Store)minorSinar Mas Land operates an official store on Tokopedia (an Indonesian e-commerce marketplace), listing BSD City properties and enabling online discovery and inquiry for property units.
- D-HUB SEZ (Digital Hub Special Economic Zone)coreD-HUB SEZ is a Digital Hub Special Economic Zone within BSD City designed to attract technology companies, digital startups, and educational institutions. BSD City partners with the Indonesian government to operate this SEZ, which offers fiscal and regulatory incentives to qualifying tenants and businesses.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BSD City competitors and assessment
Company assessmentDirect peers
- Alam Sutera Realty: Developer of Alam Sutera township in Tangerang, immediately adjacent to BSD City. Highly comparable as a nearby integrated residential-commercial township serving the same Greater Jakarta corridor.
- Summarecon Agung: Indonesian publicly listed property developer best known for integrated townships such as Summarecon Serpong and Kelapa Gading. Closely comparable to BSD City in master-planning model, residential-plus-commercial mix, and Greater Jakarta focus.
- Agung Podomoro Land: Indonesian listed developer of mixed-use and high-rise residential projects, including Podomoro City. Comparable to BSD City in mixed residential and commercial developments targeting Indonesian urban buyers, though more vertical/high-rise focused.
- Intiland Development: Indonesian listed property developer active in residential, commercial, and mixed-use projects. Comparable to BSD City in serving similar Indonesian urban buyer segments across Greater Jakarta and Surabaya.
- Lippo Karawaci (Lippo Group): Operator of Lippo Village and broader Indonesian integrated townships and real estate. Directly comparable to BSD City in planned-city residential, commercial, and retail development, with overlapping target buyers in Greater Jakarta.
- Modernland Realty: Developer of Jakarta Garden City and other Indonesian townships. Comparable to BSD City in planned residential community development with integrated commercial facilities in the Greater Jakarta region.
- Ciputra Development: Indonesian developer of large-scale planned cities (Citra Garden, Ciputra World). Comparable to BSD City in master-planned residential community development, mixed-use integration, and nationwide Indonesian footprint.
Emerging players
- China Vanke / Country Garden (Indonesia township exposure): Large Asian developers with master-planned township projects in Southeast Asia. Listed as an emerging comparator for scale-driven integrated township models that increasingly compete for the same Indonesian upper-middle-class buyer segment.
Broad incumbents
- Sinar Mas Land (BSD City parent): Parent conglomerate of BSD City and a broader Indonesian diversified developer (Kota Deltamas, Grand City, etc.). Included as a broad incumbent reference since BSD City is one project within a wider national portfolio.
Regional players
- Jaya Real Property (Jaya Konstruksi): Indonesian developer adjacent to BSD City with projects in Bintaro Jaya. Operates in the same Greater Jakarta corridor with comparable planned-township product, partially overlapping BSD City's catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BSD City social profiles
Digital presenceBSD City financial estimates
Financial estimateRevenue estimate
Valuation estimate
BSD City leadership team
Management profileNumber of profiles
BSD City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BSD City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BSD City
What does BSD City do?
BSD City is a master-planned integrated township developed by PT Bumi Serpong Damai, Tbk. (Sinar Mas Land) in Tangerang, Banten, Indonesia. It sells and leases residential units (e.g., Castilo at Terravia, The Armont Residences), commercial properties (Iconix Infinite), office towers, and industrial-zone land plots, while also delivering recurring infrastructure services such as water supply and IPL (infrastructure and environmental management) charges. The development positions itself as a live-work-play-learn destination combining housing, schools, retail, offices, and industrial facilities within a single master plan.
Is BSD City a public or private company?
BSD City is a public company. It is classified as public and is currently operating.
When was BSD City founded?
BSD City was founded in 1989. It employs 1,001 to 5,000 people.
Where is BSD City based?
BSD City is headquartered in Tangerang, Indonesia, in the Asia region.
How does BSD City make money?
Four revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial & Office Property Sales, industrial Property Sales and water & IPL (Infrastructure) Services.
Who are BSD City's main competitors?
Direct peers on record are Alam Sutera Realty, Summarecon Agung, Agung Podomoro Land, Intiland Development, Lippo Karawaci (Lippo Group), Modernland Realty and Ciputra Development. China Vanke / Country Garden (Indonesia township exposure) is listed as an emerging player. Sinar Mas Land (BSD City parent) is listed as a broad incumbent. Jaya Real Property (Jaya Konstruksi) is listed as a regional player.
Does BSD City have an API?
No public API is recorded for BSD City.
What industry is BSD City in?
BSD City's product category is Integrated Township / Planned City Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of IMAFACAB, Retail & Mixed-Use Commercial Construction. Its NAICS code is 23721 and its SIC code is 6552.