What Frazzled Cafe does

Frazzled Cafe is a UK-registered charity (England & Wales #1173064, Scotland #SC048841) founded in 2017 by Ruby Wax OBE to provide free peer support sessions for emotional wellbeing. The organisation runs a year-round online programme — including large bi-weekly Ruby-Led sessions (~100 attendees), smaller Facilitator sessions (15-20 people), weekly Mindfulness sessions, and daily Host Meetings — delivered via Zoom and booked through the BookWhen platform. It complements online delivery with a small number of face-to-face community sessions held at partner venues in Southend-on-Sea, Harpenden (in partnership with The Harpenden Trust), and Wimborne. All sessions are free to attendees, operated under confidentiality guidelines and trained facilitators, and are positioned as peer support rather than therapy.

The business is a non-profit funded primarily by individual donations (processed via KindLink), supplemented by bespoke corporate partnership packages with named partners including NHS, ITV, Sky, Unilever, and Unmind. Marketing is largely organic — social media (Facebook, X, Instagram), a newsletter, and word-of-mouth — with corporate partnerships functioning both as referral channels and as a modest revenue stream. The operational team is small (1-10 employees), supported by trained volunteer facilitators and hosts, and the charity reports strong engagement signals (85% of participants feel better after one session; over 99% want to attend again) although no financial scale, headcount growth, or fundraising totals are disclosed.

Name

Frazzled Cafe

Legal name

Frazzled Cafe

Website

https://frazzledcafe.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Frazzled Cafe is a UK registered charity founded in 2017 by Ruby Wax OBE that delivers free, facilitator-led peer support and mindfulness sessions online seven days a week and at face-to-face community locations, funded by donations and corporate partnerships.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Other Individual and Family Services (624190)

akta.pro primary industry

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Peer support services
• Mental wellbeing community
• Emotional support groups
• Mindfulness sessions
• Charity mental health

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations: Frazzled runs solely on donations from individuals and organizations. The service is completely free for all attendees.
2. Corporate Partnership Packages: Bespoke partnership packages for organizations looking to support employee mental health and wellbeing. These are tailored to each organization's needs and include brand association benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Frazzled Cafe provides free, confidential, non-judgmental peer support sessions for people feeling overwhelmed by modern life. Sessions include emotional sharing, mindfulness exercises, and community connection delivered both online seven days a week via Zoom and in person at UK venues in Southend, Harpenden, and Wimborne.

Product overview

Frazzled Cafe is a single, unified community-based service focused on mental wellbeing and emotional openness. The core offering consists of online sessions available seven days a week across four types: Ruby-Led Sessions (large sessions with founder Ruby Wax), Facilitator Sessions (smaller peer-led meetings), Mindfulness Sessions (guided meditation), and Host Meetings (daily check-ins). Additionally, Frazzled Cafe offers face-to-face sessions in three UK locations: Southend, Harpenden (in partnership with The Harpenden Trust), and Wimborne. All session types provide the same confidential, non-judgemental space for participants to share and listen, with speaking being optional.

Differentiator

Problem solved

Functional benefit

Products and services

• Ruby-Led Sessions Large one-hour peer support sessions led by founder Ruby Wax, held approximately once every two weeks on Tuesdays for around 100 participants, featuring breakout groups and polls.
• Facilitator Sessions Smaller one-hour peer support sessions for approximately 15-20 people, run by specially trained Frazzled Facilitators.
• Mindfulness Sessions Weekly 30-minute mindfulness sessions led by mindfulness experts, focused on breathing, calming the mind and body, and bringing participants to the present moment.
• Host Meetings Daily online meetings for approximately 12 people, lasting 45 minutes, led by Hosts who have completed Frazzled Cafe training and Mental Health First Aid training.
• Face-to-Face Sessions (Harpenden) Weekly in-person Frazzled Cafe meetings held in partnership with The Harpenden Trust at The Harpenden Trust Halls, 130a Southdown Road, AL5 1PU. Local volunteers who have completed Frazzled Cafe facilitator training run the sessions.
• Face-to-Face Sessions (Wimborne) Weekly in-person Frazzled Cafe meetings held at Wimborne Library, Crown Mead, Wimborne Minster, Wimborne BH21 1HH, led by the Volunteer Team. Coffee available from 6:15pm, session runs 6:30pm-7:30pm.
• Face-to-Face Sessions (Southend) In-person Frazzled Cafe meetings held at Attic Cafe, 48 Eastern Esplanade, Southend-on-Sea SS1 2ES, providing a supportive, non-judgemental space for people feeling overwhelmed or frazzled.
• Corporate Partnership Packages Bespoke partnership packages for organizations seeking to support employee mental health and wellbeing, tailored to each organization's needs with brand association benefits.

Quantifiable outcome

• 85% of people feel better after just one free chat with the community
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• NHScoreStrategic or Co-development Partner · 1 January 2017Frazzled has worked with the NHS as a partner organization. The partnership focuses on providing mental health support and emotional wellbeing services to communities.
• ITVminorGTM or Marketing PartnerITV has partnered with Frazzled as part of organizational support for mental health initiatives.
• SkyminorGTM or Marketing PartnerSky has partnered with Frazzled as part of organizational support for employee mental health and wellbeing.
• UnileverminorGTM or Marketing PartnerUnilever has partnered with Frazzled as part of organizational support for employee mental health and wellbeing.
• Harpenden TrustcoreStrategic or Co-development PartnerStrategic partnership delivering face-to-face Frazzled sessions in Harpenden. The Trust has supported the local area since 1948 with 500+ volunteers. Frazzled is part of their Wellbeing Hub alongside MIND in Mid Herts and local GP surgeries.
• MIND in Mid HertscoreStrategic or Co-development PartnerMIND in Mid Herts is part of the Harpenden Wellbeing Hub partnership, working with Harpenden Trust and local PCN to support mental wellbeing at early stages.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mind (the mental health charity): UK-based mental health charity providing information, support, and community resources. Comparable to Frazzled as a non-clinical, community-oriented mental wellbeing organization operating across the UK, including workplace partnerships.
• Samaritans: UK charity providing confidential emotional support through listening and peer-style interactions. Comparable to Frazzled's peer-support, non-judgmental sharing model, though delivered via phone and text rather than group sessions.
• Togetherall: Online peer-support mental health community with trained moderators, often offered through universities and employers. Closest direct functional peer to Frazzled's online peer-sharing model.
• Unmind: Workplace mental health platform offering content, coaching, and clinical services. Already a named Frazzled partner; competes for the same corporate wellbeing budgets and employee-attention mindshare.
• Shout: UK-based 24/7 text support service for people in crisis. Comparable as a free, always-on, non-clinical emotional support channel that competes for donor pounds and volunteer attention.
• Mental Health Foundation: UK charity focused on mental health research, public education, and community programmes. Comparable mission and funding model, and an alternative channel for donors and corporate partners evaluating mental wellbeing charities.
• Rethink Mental Illness: UK charity supporting people affected by mental illness through peer groups, services, and campaigning. Comparable to Frazzled's community/peer-support approach and operates in similar partnership and donation economics.

Broad incumbents

• Calm: Large consumer and B2B mindfulness, meditation, and sleep app. Overlaps with Frazzled's Mindfulness Sessions and corporate wellbeing audience but delivers via a digital product rather than live community.
• Headspace: Major mindfulness and mental wellbeing app with a strong enterprise (Headspace for Work) offering. Competes for the same employer mental health budget and overlaps with Frazzled's mindfulness content.
• BetterHelp: Large online therapy marketplace. While clinical rather than peer-led, it competes for the same end-users seeking emotional support and partners with employers in the same wellbeing space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/frazzleduk
• Facebookfacebook.com/FrazzledCafeUK
• Instagraminstagram.com/frazzleduk
• LinkedInlinkedin.com/company/frazzled-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frazzled Cafe