TJM Forsikring

What TJM Forsikring does

TJM Forsikring is a Danish personal-lines insurance brand founded in 1940, operating as a closed customer community within the Tryg Group (Tryg Forsikring A/S). The company serves members of 64 partner trade unions plus their adult children, distributing car, home contents, home, holiday home, travel, accident, illness, dental, pet, motorcycle, moped, camper, and classic-car insurance through a hybrid channel model comprising personal advisors ('forsikringstillidsmænd'), union partner referrals, digital self-service ('Min side'), mobile app, and phone support.

The business is economically structured as a mutual/benefit model: TJM is owned via Interesseforeningen (the Interest Association representing the founding professional organizations), and every customer automatically becomes a member of TryghedsGruppen, which returns 5-8% of annual premiums as a bonus regardless of claims history, plus access to vacation properties in Denmark (Blokhus, Blåvand, Skagen) and Europe (Prague, Fuengirola). Revenue is generated entirely through recurring insurance premiums billed monthly, quarterly, semi-annually, or annually, with tiered packages (Super, Udvidet, Basis) and youth/student/apprentice sub-brands (TJM Ung, Studerende, FOA Elever) for segment-specific pricing.

The technical stack runs on Tryg Group's shared insurance platform, which combines a digital portal and mobile app for pricing, policy management, and claims filing with AI-driven automation in pricing, fraud detection, predictive modeling (churn, claims expense, profitability), chatbot customer service, and autonomous decision-making for online quotes and claims. Pricing and award performance are validated externally: Forbrugerrådet Tænk recognized multiple TJM products as 'Bedst i test' (Best in Test) in 2025, citing up to 3,000 kr annual savings on bundled packages and the highest customer-satisfaction score in Denmark for claims and service.

Name

TJM Forsikring

Legal name

TJM Forsikring

Website

https://tjm-forsikring.dk

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

TJM Forsikring is a Danish personal-lines insurance brand within the Tryg Group, founded 1940, serving members of 64 trade unions and their families with car, home, travel, accident, and pet insurance distributed via personal advisors and digital self-service under a mutual member-benefit model.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Insurance Premiums: TJM Forsikring generates revenue through recurring insurance premiums paid by customers. Customers pay monthly, quarterly, semi-annually, or annually for coverage including car insurance, home insurance, accident insurance, travel insurance, pet insurance, and more. The company offers bundled packages at competitive prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

No detailed source content was provided for TJM Forsikring in this extraction request.

Product overview

TJM Forsikring operates as an insurance company serving members of trade unions and their families through a closed customer community model. The product portfolio includes core personal insurance products (car insurance with specialized variants for electric, leased, and classic vehicles; home contents insurance; home insurance; holiday cottage insurance; travel insurance; and pet insurance for dogs and cats), personal protection products (person insurance with Super/Udvidet/Basis packages covering accident, dental, illness, and health; children's insurance; senior care products), and vehicle insurance (motorcycle, moped, camper). The offering is structured around three package tiers (Super, Udvidet, Basis) that allow customers to select coverage levels, with specialized sub-brands for youth (TJM Ung), students, and FOA apprentices. Core insurance products integrate with add-on modules including health insurance, dental insurance, illness insurance, legal expense insurance, and services like Tryg Vejhjælp (roadside assistance), Tryg Lægehotline (doctor hotline), and Senior Omsorg (senior care). All customers access the Min side digital platform for self-service policy management and claims processing.

Differentiator

Problem solved

Functional benefit

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Tryg Forsikring A/ScoreOthersTJM Forsikring is part of the Tryg Group (Tryg-koncernen). Tryg Forsikring A/S, located at Klausdalsbrovej 601, 2750 Ballerup, CVR 24260666, is the parent company and data controller for TJM. TJM is one of several brands under Tryg along with Alka, FDM Forsikring, and Tryg Trade. Job applications for headquarters positions are processed through Tryg as employees are technically employed by Tryg Forsikring.
• Interesseforeningen (Interest Association)coreOthersInteresseforeningen is the owner of TJM Forsikring. The association owns vacation properties in Denmark (Blokhus, Blåvand, Skagen) and Europe (Prague, Fuengirola) that are accessible to TJM customers who are members of partner unions. Any profits from TJM go back to the association and its members.
• TryghedsGruppencoreOthersTJM customers automatically become members of TryghedsGruppen, which is the main owner of Tryg and behind TrygFonden. Members receive annual bonus payments (typically 5-8%) regardless of claims history, and have voting rights in TryghedsGruppens representative council. TJM shares customer information with TryghedsGruppen for membership administration.
• 64 Trade Unions / Labor OrganizationscoreChannel Partner/ Reseller/ DistributorTJM Forsikring partners with 64 trade unions and labor organizations to serve their members. Examples include: FOA (various departments), 3F Post, CO-Søfart, CS, Djøf, Dansk Metal, HK, HKKF, Teknisk Landsforbund, Maskinmestrenes Forening, and many others. Union members get access to TJM's insurance products at competitive prices through their union membership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Topdanmark: Major Danish non-life and life insurer offering personal lines (car, home, accident, pet) directly to consumers. Comparable in product mix and Danish market footprint, but operates a fully open distribution model rather than a closed union community.
• Tryg Forsikring: Direct parent company of TJM and one of the largest non-life insurers in the Nordics. Shares technology, products, and back-office with TJM; competes in the same Danish market under its flagship Tryg brand and provides the scale and capital base TJM relies on.
• Codan Denmark: One of Denmark's largest non-life insurers (part of Intact Financial / formerly RSA). Competes head-to-head with TJM in car, home, and personal accident insurance across the Danish market, but is an open-market incumbent rather than a closed-community brand.
• Alm. Brand: Large Danish insurance and banking group providing personal insurance products including car, home, and accident. Competes with TJM across the same Danish consumer segments with an open-market go-to-market rather than member-gated distribution.
• Gjensidige Denmark: Nordic mutual insurer operating across Denmark, Norway and the Nordics with personal lines (car, home, pet, accident). Relevant peer for product breadth and Danish market overlap; differs in mutual (rather than union-association) ownership structure.

Direct peers

• FDM Forsikring: Tryg Group brand offering insurance to members of FDM (Danish automobile owners' association). Closely mirrors TJM's closed-community, member-gated insurance model and uses the same Tryg platform, technology, and advisor infrastructure.
• Alka Forsikring: Another brand within the Tryg Group focused on commercial/SME insurance in Denmark. Directly comparable as a fellow Tryg sub-brand sharing technology, balance sheet, and customer base overlap, and serving Danish consumers/businesses with personal-line insurance products.

Emerging players

• Pension Danmark: Danish labour-market pension fund established by employer and union organizations. Mirrors TJM's union-anchored, community-driven model; relevant peer for closed-community insurance/pension economics even though core product is pension rather than P&C.
• GF Forsikring: Danish member-owned insurance company (part of Gjensidige) offering car, home, and personal insurance to members of Danish sports and hobby associations. Closely analogous community/member-gated insurance model to TJM's union-gated approach.
• PFA Pension: Danish customer-owned pension and insurance company with a closed community model similar to TJM. Comparable in mutual/customer-owned structure and Danish focus, though primarily focused on pensions and life rather than personal P&C insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tjmforsikring
• LinkedInlinkedin.com/company/tjm-forsikring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TJM Forsikring