What New Born Rubber does

New Born Rubber is a Dutch materials/recycling startup founded in 2021 and headquartered in Grootegast, Netherlands, focused on developing and commercializing a proprietary process for recycling vulcanized rubber products. Vulcanized rubber is a cross-linked polymer that is notoriously difficult to break down and reuse, and the company's core technology is a chemical/mechanical recycling route developed in collaboration with the University of Groningen that yields reusable rubber feedstock from end-of-life rubber goods.

The company operates a pilot plant and is in the process of scaling to a full recycling factory. Its core product is recycled rubber output that can feed back into industrial applications, with commercial validation pursued through partnerships with established supply-chain participants: AEGIR (marine propulsion), Aquafil (synthetic fiber/polymer circularity), Marangoni (industrial rubber and tire retreading), and Teijin Aramid (aramid fibers used in tire reinforcement). The business model is B2B, selling or supplying recycled rubber material to industrial buyers and leveraging development partnerships to qualify output into downstream applications. Grant funding (~€1.35M combined from European sources and the Province of Groningen) suggests the company is currently pre-commercial, with revenue mechanics not yet established at meaningful scale.

The team comprises four people (founder/inventor, project manager, chemical engineer, allround operator), and the company has received external validation through the 2023 Sustainable Industry Challenge (hosted by Teijin Aramid) and the 2023 Entrance Award. Geographic footprint is currently single-site in the Northern Netherlands, and customer names beyond partners are not disclosed.

Name

New Born Rubber

Legal name

New Born Rubber

Website

https://newbornrubber.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

New Born Rubber is a Dutch startup that has developed a proprietary process for recycling vulcanized rubber into reusable feedstock, serving industrial rubber product manufacturers through B2B partnerships with players such as AEGIR, Aquafil, Marangoni, and Teijin Aramid.

Ownership category

akta.pro rank

Product category

Rubber Recycling & Sustainable Materials

akta.pro primary industry

Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE)

akta.pro secondary industries

Reclaimed Rubber & Devulcanized Rubber Compounding (IMANAJAK), Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)

Keywords

• Rubber recycling
• Vulcanized rubber
• Circular economy
• Tire recycling
• Sustainable materials

Headquarters

HQ city

Grootegast

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Recycled Rubber Materials Sales: Revenue from processing end-of-life and post-industrial rubber waste into reusable rubber materials for industrial customers. Company is scaling from pilot plant to full production facility.
2. Partner Services: Partnership-based services for companies seeking to recycle rubber waste and participate in circular economy solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

New Born Rubber operates a rubber recycling service that reclaims end-of-life and post-industrial vulcanized rubber materials into reusable rubber of higher quality than conventional recycling techniques. The proprietary process, developed in partnership with the University of Groningen, processes car tires, truck tires, bicycle tires, and industrial rubber waste. A supporting Rubber Process Analyzer (RPA) Elite capability enables analysis and customization of reclaimed rubber properties for customer-specific requirements.

Product overview

New Born Rubber offers a single, unified rubber recycling service centered on its proprietary vulcanized rubber reclaiming process developed with the University of Groningen. The core offering is an innovative recycling service that processes end-of-life and post-industrial vulcanized rubber waste, including car tires, truck tires, and bicycle tires, into reclaimed rubber of higher quality than conventional methods. A supporting sub-product is the Rubber Process Analyzer (RPA) Elite testing capability, which the company uses internally to analyze and customize the mechanical properties of reclaimed rubber for specific customer needs, integrated into the broader recycling service workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Vulcanized Rubber Recycling Service Recycling service that reclaims end-of-life and post-industrial vulcanized rubber materials (including car, truck, and bicycle tires, and industrial rubber scrap) at higher quality than conventional recycling techniques, using a proprietary process developed with the University of Groningen. Targeted at industrial companies and rubber product manufacturers seeking circular economy solutions.
• Rubber Process Analyzer (RPA) Elite Testing

Quantifiable outcome

• 80% of vulcanized Dutch rubber waste is currently incinerated due to lack of viable recycling options

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Teijin AramidcoreStrategic or Co-development Partner · 1 January 2023Won Teijin Aramid's Sustainable Industry Challenge 2023 for the project on reclaiming aramid high performance fibers from rubber products. This represents a significant validation of New Born Rubber's technology in the high-performance materials space.
• University of Groningen (Rijksuniversiteit Groningen)coreStrategic or Co-development Partner · 1 January 2021Key research partnership for developing the innovative rubber recycling process. Professors Francesco Picchioni and Ton Broekhuis contributed research that led to the subsidy funding and the proprietary reclamation process. This academic partnership brings clinical research methodology to rubber recycling.
• AEGIRcoreStrategic or Co-development PartnerPartner company in the Rubber Revolution, collaborating on technology development and engineering of the New Born Rubber recycling system.
• AquafilcoreStrategic or Co-development PartnerPartner in the rubber revolution, collaborating on sustainable rubber recycling solutions and technology development.
• MarangonicoreStrategic or Co-development PartnerPartner company involved in the rubber revolution and sustainable rubber recycling ecosystem.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Pyrum Innovations: German company that uses pyrolysis to recycle end-of-life tires into pyrolysis oil, recovered carbon black, and gas. Same feedstock and end-market as New Born Rubber but a different (pyrolysis vs. devulcanization) technology, making it a comparable emerging recycling alternative.
• Scandinavian Enviro Systems (Enviro): Swedish company that has commercialized pyrolysis-based recycling of end-of-life tires into recovered carbon black, oil, and gas. Targets the same tire-waste stream and sustainability-minded industrial customers in Europe, but with a competing technology approach.

Broad incumbents

• Genan: World's largest tire recycling company, processing tens of thousands of tons of end-of-life tires annually across multiple European sites. A much larger, established incumbent in the same tire-recycling value chain New Born Rubber is targeting.
• Klean Industries: Canada-headquartered company that designs, builds, and operates tire pyrolysis and waste-to-energy facilities globally. A broader incumbent in the tire-recycling equipment and processing space, providing alternative pathways for the same waste streams New Born Rubber targets.

Direct peers

• Lehigh Technologies: US-based company producing micronized rubber powder (MRP) from end-of-life tires for reuse in new tires, asphalt, and other industrial applications. Directly comparable in business model: converting vulcanized tire waste into specification-grade rubber inputs for manufacturers.
• Black Bear Carbon: Dutch tire recycling startup that recovers carbon black and other materials from end-of-life tires. Same geography, same feedstock (vulcanized rubber/tires), but uses a different recovery process — making it a directly comparable Dutch peer tackling the same recycling problem.
• Tyre Recycling Solutions (TRS): Netherlands-based company developing and licensing rubber and tire recycling technology. Operates in the same country and category as New Born Rubber, working on commercializing end-of-life tire processing technologies for industrial use.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-born-rubber

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Born Rubber