Uniqaya

What Uniqaya does

Uniqaya Lifestyle is an India-based direct-to-consumer skincare brand that sells clean and functional skincare products exclusively through its Shopify-hosted storefront at uniqaya.com. The company's portfolio centers on broad-spectrum sunscreens — including a Tinted Sunscreen SPF 50 PA+++ offered in three shades and a Hydra Sunscreen SPF 60 PA++++ — and extends into anti-aging (1% Encapsulated Retinol Serum), hydration (Hyaluronic Acid Moisturizer, 5% Hyaluronic Acid Microbiome Serum), brightening (16% Vitamin C Radiance Booster Serum, Salicylic Acid Face Wash), body care (Foot Care Cream, Anti Stretch Mark Body Butter, Body Butter with Italian Cocoa Butter), and accessories (Ice Face Roller, 3D Face Massager). The brand positions formulations as being backed by 40 years of pharmaceutical expertise credited to founder Dr. Gagaan Bhatia, and highlights differentiated technology claims including encapsulated time-release retinol, blue-light protection, and an oral photoprotection supplement (Tint Blok).

The business operates a pure D2C model with no disclosed marketplace, retail, or B2B channels, targeting individual Indian consumers concerned with sun protection, pigmentation, aging, hydration, and dullness. Products are sold individually and as bundled combo packs at price points ranging from ₹225 to ₹1,499, with promotional incentives including free products above ₹999, an additional 10% discount on prepaid orders, and combo savings up to 33%. GTM is digital-first, combining owned-site content, organic social across Instagram, Facebook, YouTube, Pinterest and LinkedIn, email newsletter capture, and earned media in 20+ Indian publications. Revenue is generated exclusively through one-time unit purchases on the owned storefront, with no subscription, loyalty, or repeat-purchase automation disclosed. The company is founder-led, privately held, and reports no external funding rounds.

Name

Uniqaya

Legal name

Uniqaya Lifestyle

Website

https://uniqaya.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Tinted sunscreen
• Anti-aging serum
• Skincare brand
• Facial moisturizer
• Pharmaceutical skincare

Headquarters

HQ city

Nagar

HQ country

Pakistan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for individual skincare products and combo packs sold through the company's e-commerce platform. Revenue generated from retail product sales with pricing from Rs. 225 to Rs. 1,499.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Uniqaya is a direct-to-consumer skincare brand that designs, formulates, and sells its own branded skincare products — including tinted and hydra sunscreens, anti-aging serums (encapsulated retinol, hyaluronic acid, vitamin C), moisturizers, face washes, body butter, de-tan masks, foot care cream, an oral photoprotection supplement (Tint Blok™), and skincare accessories — through its own Shopify-hosted e-commerce store at uniqaya.com for individual consumers in India.

Product overview

Uniqaya Lifestyle is a direct-to-consumer skincare brand offering a portfolio of clean and functional skincare products. The core portfolio centers on sunscreens (Tinted Sunscreen SPF 50 PA+++ and Hydra Sunscreen SPF 60 PA++++), anti-aging serums (1% Encapsulated Retinol Face Serum), moisturizers (Hyaluronic Acid Moisturizer with Peach Extract), and cleansers (Salicylic Acid Face Wash). The brand has expanded into new product categories including oral photoprotection (Tint Blok™), specialized serums (5% Hyaluronic Acid Microbiome Serum, 16% Vitamin C Radiance Booster Serum), body care (Anti Stretch Mark Body Butter, Foot Care Cream), and accessories (Ice Face Roller, 3D Face Massager). Products are sold both individually and as combo packs (skin balancing moisturiser + sunscreen combos, serum + sunscreen bundles). The brand markets itself as being backed by 40 years of pharma expertise and emphasizes clean, functional formulations. Products are primarily sold through their Shopify e-commerce platform with offerings for various skin concerns including pigmentation, anti-aging, sun protection, dryness, and dullness.

Differentiator

Problem solved

Functional benefit

Products and services

• Tinted Sunscreen SPF 50 PA+++ Broad-spectrum tinted sunscreen with SPF 50 and PA+++ offering UVA/UVB and blue light protection, instant glow, no white cast, and matte finish; available in three shades (sunkissed, ivorydawn, bronzebliss) for Indian consumers seeking daily sun protection plus light coverage.
• Hydra Sunscreen SPF 60 PA++++ All-season sunscreen with SPF 60 and PA++++ protection formulated with hyaluronic acid and niacinamide for hydration and skin balancing; targeted at consumers who want high-protection daily sunscreen with added moisturizing benefits.
• 1% Encapsulated Retinol Face Serum Anti-aging face serum with 1% encapsulated retinol for time-released, controlled delivery designed to reduce signs of aging; targeted at consumers seeking an anti-aging retinoid with reduced irritation.
• Hyaluronic Acid Moisturizer with Peach Extract Daily moisturizer providing 8+ hours of hydration for all skin types, formulated with hyaluronic acid and peach extract; targeted at consumers needing long-lasting facial hydration.
• Salicylic Acid Face Wash Foaming face wash with salicylic acid and vitamin C for deep cleansing and skin brightening; targeted at consumers with acne-prone or dull skin seeking daily cleansing with brightening benefits.
• Foot Care Cream For Dry & Rough Heels Moisturizing and repairing foot cream formulated with coffee extract and peppermint to address dry, rough, and cracked heels; targeted at consumers seeking targeted foot-care skincare beyond facial products.
• 5% Hyaluronic Acid Microbiome Serum Serum with 5% hyaluronic acid and a microbiome-friendly formulation aimed at deep skin hydration and skin-barrier support; targeted at consumers seeking advanced hydration with barrier-friendly ingredients.
• 16% Vitamin C Radiance Booster Serum High-concentration vitamin C serum (16%) for skin radiance and brightening; targeted at consumers seeking a potent vitamin C treatment for dull skin and uneven tone.
• Tint Blok™ Oral Photoprotection Oral photoprotection supplement providing sun protection from within as part of a comprehensive skincare regimen; targeted at consumers seeking additional photoprotection support beyond topical sunscreens.
• Anti Stretch Mark Body Butter Body butter formulated to address and reduce the appearance of stretch marks, promoting smoother skin; targeted at consumers seeking body-care solutions for stretch marks and skin texture.
• De-Tan Mask With Niacinamide, Glycolic Acid Face mask with niacinamide and glycolic acid for instant tan removal and more even skin tone; targeted at consumers seeking at-home solutions for tanning, pigmentation, and uneven skin tone.
• Night Repair Cream Skin-restoring night cream formulated with mulberry and kiwi extracts for overnight skin repair and rejuvenation; targeted at consumers seeking a nighttime moisturizing and repair step.
• Sleep Glow Mask Hydrating sleep mask formulated with kakadu plum and watermelon extract for an overnight glow; targeted at consumers seeking an overnight hydrating treatment for radiant skin.
• Body Butter with Italian Cocoa Butter & Shea Hibiscus Extract Body butter formulated with Italian cocoa butter and shea butter with hibiscus extract for deep moisturizing; targeted at consumers seeking intensive body hydration.
• Deep Cleansing Vitamin C Foaming Face Wash with Milk Thistle, Seaweed, Lettuce Deep-cleansing foaming face wash combining vitamin C with milk thistle, seaweed, and lettuce extracts; targeted at consumers seeking a botanical, vitamin C–infused daily cleanser.
• Ice Face Roller Facial massage tool designed to provide a skin-cooling and refreshing effect; targeted at consumers seeking supportive skincare accessories to use alongside serums and moisturizers.
• 3D Manual Face Roller Massager Manual 3D face and body massager roller for facial massage and glowing skin; targeted at men and women seeking at-home facial-massage tools to support their skincare routine.
• Skin Balancing Moisturiser and Tinted Sunscreen Combo Bundled combo pack combining skin-balancing moisturiser with tinted sunscreen for comprehensive skincare; targeted at consumers wanting a bundled hydration plus sun-protection routine at a discount.
• Skin Balancing Moisturiser and Hydra Sunscreen Combo Combo pack combining skin-balancing moisturiser with hydra sunscreen for all-season hydration and protection; targeted at consumers wanting a high-SPF, hydration-focused bundle.
• Tinted Sunscreen and 1% Encapsulated Retinol Serum Combo Combo pack combining tinted sunscreen with 1% encapsulated retinol serum for combined anti-aging and sun protection; targeted at consumers building an anti-aging daytime routine.
• Hydra Sunscreen & 1% Encapsulated Retinol Serum Combo Combo pack combining hydra sunscreen with 1% encapsulated retinol serum for hydration and anti-aging; targeted at consumers pairing SPF with a retinoid in a single purchase.
• Vitamin C Foaming Face Wash and Tinted Sunscreen Combo Combo pack combining vitamin C foaming face wash with tinted sunscreen for daily cleansing and sun protection, advertised with up to 33% savings; targeted at value-oriented consumers building a daily routine.
• De-Tan Mask & Foot Care Cream Combo Pack Combo pack bundling de-tan face mask with foot care cream for full-body (face plus feet) skincare; targeted at consumers wanting a body-care bundle at a combined price.

Quantifiable outcome

• Products provide instant glow with no white cast

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths2 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@uniqayalifestyle
• Facebookfacebook.com/uniqayalifestyle
• LinkedInin.linkedin.com/company/uniqayalifestyle
• Instagraminstagram.com/uniqayalifestyle
• Pinterestin.pinterest.com/uniqayalifestyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniqaya