What Saha Union does

Saha Union Public Company Limited (SET: SUC) is a Thai diversified investment holding company listed on the Stock Exchange of Thailand since 1975. The group operates across six principal business segments: plastic, rubber, and metal manufacturing through subsidiaries including Union Plastic Plc., Union Nifco Co., Ltd., Union Pioneer, and Union Stainless Steel Products (producing automotive and electronics components, Venus-branded rubber bands and elastic threads, and stainless steel pipes for vacuum bottles); IT products distribution through wholly-owned Computer Union Co., Ltd., an authorized distributor for IBM, Apple, Lenovo, HP, Dell, and Hitachi serving banks, government agencies, factories, schools, and hospitals in Thailand and Laos; hospitality through The Royal Hotel Co., Ltd., which owns the Hilton Hua Hin Resort & Spa (296 rooms); cogeneration energy through two joint-venture power plants in Zhejiang province, China; chemical manufacturing (Phthalic Anhydride and Fumaric Acid) through a 23.72% stake in Lianxin Environmental Protection Technology; and minority investments in Nawavej Hospital (30%) and Rom Praijarnak Hospital (47.21%). The Darakananda family group maintains controlling interest through multiple holding companies, with the broader shareholder base including Bangkok Bank (4.11%) and DBS Bank (4.05%).

Name

Saha Union

Legal name

บริษัท สหยูเนี่ยน จำกัด (มหาชน)

Website

http://www.sahaunion.co.th

Company type

Public

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Saha Union Public Company Limited is a Thai diversified investment holding company operating across plastics, rubber, and metal manufacturing, IT distribution, hospitality (Hilton Hua Hin), cogeneration energy in China, chemicals, and hospital investments, serving industrial, government, and consumer markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Plastic, Rubber and Metal Manufacturing: Manufacturing and distribution of plastic components for automotive and electronics industries, rubber products (elastic bands, rubber threads), and stainless steel products (vacuum bottles, thermoses). Revenue generated from sales to industrial customers domestically and internationally.
2. IT Trading: Computer Union Co., Ltd. distributes IT equipment, software, servers, storage, security systems, and provides after-sales services to banks, government agencies, industrial factories, educational institutions, and healthcare facilities in Thailand and Laos.
3. Hotel Operations: The Royal Hotel Co., Ltd. operates Hilton Hua Hin Resort & Spa, a 5-star hotel with 296 rooms generating revenue from accommodation, food and beverage, and event services.
4. Energy Cogeneration in China: Joint venture cogeneration power plants in Zhejiang province, China (Zhejiang Jiashan-Union Cogeneration and Shaoxing Shangyu Hangzhou-Union Cogeneration) producing and selling electricity and steam.
5. Chemical Manufacturing in China: Lianxin Environmental Protection Technology produces Phthalic Anhydride (PA) for plasticizers and PVC production, and Fumaric Acid for food flavoring and polyester resin.
6. Hospital Investment: Investments in Navavej Hospital (30% stake, 152 beds) and Ruamjai Rak Hospital (47.21% stake, 134 beds) generating healthcare service revenue.
7. Dividend Income from Investments: As a holding company, Saha Union receives dividends from its subsidiary and associated companies across various business segments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Saha Union Public Company Limited is a diversified investment holding company that operates six main business segments through subsidiaries and joint ventures: (1) Plastic, Rubber, and Metal manufacturing producing industrial plastic components for automotive/electronics and rubber/stainless steel consumer goods; (2) IT product distribution via Computer Union selling servers, storage, software, and security systems; (3) Hospitality through Hilton Hua Hin Resort & Spa; (4) Energy cogeneration power plants in Zhejiang, China; (5) Chemical manufacturing (Phthalic Anhydride) and hospital equity investments in Thailand; and (6) Real estate projects in China.

Product overview

Saha Union Public Company Limited is a diversified investment holding company established in 1972 and listed on the Stock Exchange of Thailand since 1975. The company operates through multiple subsidiaries and joint ventures across six main business segments: (1) Plastic, Rubber, and Metal Business - manufacturing industrial and consumer plastic components, rubber products including elastic bands and adhesives, and stainless steel products through companies like Union Plastic Plc., Union Nifco Co., Ltd., and Union Stainless Steel Products Co., Ltd.; (2) Trading Business - IT products distribution through Computer Union Co., Ltd. including servers, storage, software, and security systems; (3) Hotel Business - owning the Hilton Hua Hin Resort & Spa through The Royal Hotel Co., Ltd.; (4) Energy Business - cogeneration power plants in China through Zhejiang Jiashan-Union and Shaoxing Shangyu Hangzhou-Union; (5) Investment and Others - chemical production (Phthalic Anhydride), hospital investments (Nawavej Hospital, Rom Praijarnak Hospital), and real estate projects in China; (6) Textile Business - original business starting with Venus-branded zippers. The portfolio includes 3 listed companies (Saha-Union, Union Pioneer Plc., Union Plastic Plc.) and numerous private subsidiaries across Thailand and China.

Differentiator

Problem solved

Functional benefit

Brands

• Venus (วีนัส): Rubber band, elastic thread, and adhesive tape products trademark for use in apparel industry, medical equipment, and packaging
• Venus Thread (วีนัสเธร็ด)
• Hilton Hua Hin Resort & Spa
• Computer Union (CU)

Products and services

• Plastic, Rubber, and Metal Manufacturing
• IT Trading and Distribution
• Hilton Hua Hin Resort & Spa
• Energy Cogeneration Operations in China
• Chemical Manufacturing (Phthalic Anhydride)
• Hospital Equity Investments
• Real Estate Development in China

Quantifiable outcome

• Market capitalization of 8,250 million Baht as of August 2026
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Japanese joint venture partners (3 companies)coreStrategic or Co-development PartnerSaha Union has 3 joint venture companies with leading Japanese partners in the plastic and metal manufacturing segment, including Union Nifco (high precision engineering plastics) and Union Pioneer (rubber products). These partnerships bring Japanese technology and quality standards.
• Chinese State-Owned Enterprises (2 companies)coreStrategic or Co-development PartnerSaha Union invested in 2 cogeneration power plants in Zhejiang province, China through joint ventures with Chinese state-owned enterprises: Zhejiang Jiashan-Union Cogeneration Co., Ltd. (75.96% owned) and Shaoxing Shangyu Hangzhou-Union Cogeneration Co., Ltd. (50% owned).
• IBM ThailandcoreChannel Partner/ Reseller/ DistributorComputer Union is an authorized distributor for IBM products including Power Systems (AIX and iOS), PureFlex integrated solutions, and full storage product line from low-end to high-end, as well as IBM software including operating systems, database, and analytics solutions.
• Multiple IT Brand PartnersmajorChannel Partner/ Reseller/ DistributorComputer Union is authorized distributor for Apple, Lenovo, HP, Dell, Hitachi, NCR, Samsung, Axis, Lexmark, Epson, Brothers, Fujitsu, Acronis, CommVault, Pure Storage, Deep Instinct, Wacom, Huion, Swisslog, Gigabyte, ZTE, HCL and other technology brands.
• Lianxin Environmental Protection TechnologyminorStrategic or Co-development PartnerLianxin Environmental Protection Technology (Taixing) Co., Ltd. operates chemical factory in Jiangsu province, China producing Phthalic Anhydride. Saha Union holds 23.72% stake.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Saha Pathana (SPC): Saha Pathana is a Thai-listed diversified holding company in the Saha Group ecosystem, with operations spanning plastics, chemicals, textiles, and consumer goods — directly comparable to Saha Union's similar industrial holding structure and Saha Group origins.
• Berli Jucker (BJC): Berli Jucker is a large Thai conglomerate with diversified operations across consumer products, packaging, healthcare, and industrial trading — comparable as a publicly traded Thai diversified holding company with multi-segment industrial exposure.
• I.C.C. International: I.C.C. International is a Thai-listed holding company with operations in consumer products, plastics, and industrial manufacturing — comparable as a small-mid cap diversified Thai industrial holding company with a similar conglomerate discount profile.
• Soon Hua Hin (SHH): Soon Hua Hin is a Thai industrial holding company with diversified plastics, packaging, and consumer goods businesses — comparable as a smaller-cap Thai diversified industrial holding in adjacent manufacturing sectors.

Broad incumbents

• Siam Cement Group (SCG): SCG is Thailand's largest industrial conglomerate with chemicals, packaging, and cement-circular economy businesses — comparable as a Thai-listed diversified industrial conglomerate, though much larger and with deeper chemicals exposure overlapping Saha Union's PA business.
• Thai Union Group: Thai Union Group is a Thai-listed global seafood and consumer products conglomerate — comparable as a Thai publicly listed diversified consumer/industrial holding with similar family-influenced governance and multi-segment structure.
• Charoen Pokphand Foods (CPF): CPF is a Thai-listed agribusiness and food conglomerate with extensive feed, farm, and food operations across Asia — comparable as a Thai diversified holding conglomerate with regional Asian operating footprint and JV-heavy international structure.

Regional players

• Dynasty Ceramic: Dynasty Ceramic is a Thai-listed industrial company with operations in building materials and manufacturing — relevant as a comparably scaled Thai industrial listed entity with diversified manufacturing exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sahaunion

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saha Union