What Ad-Virtua does

Ad-Virtua (アドバーチャ株式会社) is a Tokyo-based ad-tech company founded in August 2022 that operates a non-intrusive in-game video advertising network. The platform places virtual monitors (digital signage) inside Unity-based games and metaverse environments, where video commercials play without interrupting gameplay. The company serves two customer segments: brand advertisers—particularly those targeting Z-generation and millennial audiences, with 85% positive user reception and reported 1.8x ad recall versus other web ads—and game/metaverse developers, who monetize titles via drag-and-drop SDK integration starting from zero upfront cost. By July 2024 the network had accumulated 7M+ ad video plays across 300+ integrated titles.

The core technology stack centers on a Unity plugin (v2.0.2) that enables no-code monitor placement, with billed views triggered only when ads are visible to users (not when virtual screens are behind the player's back). Advertisers access a self-serve dashboard for campaign management, demographic targeting, and analytics export. The platform is integrated as the only approved in-game ad network on PLiCy (a major Japanese free-game publishing service) and has technical partnerships with Urth's metatell no-code metaverse builder and Japan's largest SSP, fluct. Advertiser-side distribution is anchored by a co-marketing package with Famitsu (KADOKAWA Game Linkage), Japan's largest game media brand.

The revenue model blends usage-based per-play billing (advertisers pay from 1,000 yen entry point; developers earn revenue share), premium enterprise packages via the Famitsu partnership (1.25–1.5M yen for 1–2M impressions), professional services through the Ad-Virtua Game Buzz branded-game offering launched August 2025, and exclusive ad sales for overseas JVREX Food metaverse exhibitions in partnership with BorderTech. Capital has been raised via two FUNDINNO equity crowdfunding rounds (March 2024, February 2026) and a strategic capital-and-business partnership with Meteorise in May 2025; the company operates from Akabane, Kita-ku, Tokyo following a May 2025 relocation.

Name

Ad-Virtua

Legal name

アドバーチャ株式会社

Website

https://corp.ad-virtua.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Ad-Virtua operates a non-intrusive in-game video advertising network that places virtual monitors in Unity-based games and metaverse environments, serving Japanese brand advertisers targeting Z-generation audiences and indie game developers seeking monetization.

Ownership category

akta.pro rank

Product category

In-Game Advertising Platform

NAICS

Advertising Agencies (54181), Media Representatives (541840), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)

akta.pro secondary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

Keywords

• In-game advertising
• Ad-tech platform
• Metaverse advertising
• Game monetization SDK
• Video ad network

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. In-Game Advertising (Per-Play): Advertisers pay when video ads are played in games. Billing is per completed ad view; no charge if ad is not actually visible to user (e.g., behind player's back). Advertisers can start from 1,000 yen. Developer earns revenue share based on ad plays. Point-based billing with rate varying by monitor size (larger screens = higher per-play rate).
2. Branded Game Production (Game Buzz): Custom metaverse/game development for advertisers as PR campaigns. Includes influencer marketing and campaign planning/execution. Full-service branded game production with campaign analytics.
3. Premium Ad Packages with Famitsu: Joint packages with Famitsu: 1M impressions at 125万 yen, 2M impressions at 150万 yen, additional 100万 impressions at 50万 yen. Includes video production by Famitsu editorial team.
4. Customized Ad Options: Additional options for JVREX Food exhibitions: placing branded objects/characters near signage, customizing special exhibition booths, with up to 50,000 yen discount available.
5. BorderTech JVREX Exclusive Ad Sales: Exclusive sales of ad spaces in Thai/Taiwan Singapore/Hong Kong/USA food metaverse exhibitions run by BorderTech. Ad placement at entrance hall and main stage.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels15 records

Core offering

Ad-Virtua operates a video advertising network that places virtual monitor billboards inside Unity-based games and metaverse environments, where 15-second video ads play on in-game screens without interrupting gameplay. Advertisers register, upload MP4 ads, set demographic targeting, and pay per completed ad play (starting at 1,000 yen), while game and metaverse developers integrate a Unity SDK to monetize their titles by sharing revenue from in-game ad plays. The company also offers Ad-Virtua Game Buzz, an end-to-end custom branded game production service for advertisers' PR campaigns.

Product overview

Ad-Virtua offers a dual-sided metaverse and in-game video advertising platform. The core product, Ad-Virtua, allows video ad delivery on virtual monitors embedded in Unity-based games and metaverses, serving two user segments: (1) developers who monetize via the Unity plugin and dashboard, and (2) advertisers who purchase ad placements targeting demographics across 300+ integrated titles. A secondary product, Ad-Virtua Game Buzz, provides full-service custom branded game development for advertisers seeking unique promotional experiences. Ad-Virtua also organizes community events (Game Juice Meet Up!, Ad-Virtua Game Brush Up) targeting indie developers, reinforcing the developer ecosystem that underpins its ad network.

Differentiator

Problem solved

Functional benefit

Brands

• Ad-Virtua Game Buzz: A service that designs and develops custom metaverse games exclusively for advertisers, providing end-to-end support from operations to promotion.
• アドバーチャ ゲームバズ

Products and services

• Ad-Virtua (アドバーチャ) In-Game Video Advertising Platform A video advertising network that places virtual monitor billboards inside Unity-based games and metaverse environments; video ads (MP4, 16:9, ≤15s, ≤10MB) play on in-game screens without interrupting gameplay. Advertisers register, upload ads, and pay per completed play (starting at 1,000 yen); developers integrate a no-code Unity SDK and earn revenue share per ad play. Coverage spans 300+ game and metaverse titles.
• Ad-Virtua Game Buzz (アドバーチャゲームバズ) A full-service custom branded game development offering for advertisers' PR campaigns. Ad-Virtua designs and produces an original branded metaverse game and provides influencer coordination, campaign planning, execution, and effect measurement across the entire campaign lifecycle.
• Ad-Virtua × Famitsu Video Production + Ad Distribution Package

Quantifiable outcome

• 85% positive approval rating for in-game ads
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• PangleminorGTM or Marketing Partner · 2 April 2026Co-sponsor of Game Juice Meet Up event (April 2026). Pangle is a game-focused advertising platform under ByteDance/TikTok.
• TikTok for Business JapanminorGTM or Marketing Partner · 1 April 2026Venue provider for Game Juice Meet Up event at TikTok for Business Japan office (Shibuya Hikarie 26F). Co-host of game marketing strategy event (October 2025) alongside GREE, Pangle, Ad-Virtua, and Mistplay.
• 株式会社メテオライズ (Meteorise)coreStrategic or Co-development Partner · 30 May 2025Capital and business partnership. Meteorise invested in Ad-Virtua and the two companies will jointly explore integrating Ad-Virtua ads into Meteorise and their 'Hakurui' (白群) alliance team (5 companies) game development projects from early design stages. Plans include technical know-how sharing, joint effectiveness measurement, and co-promotion. Meteorise operates since 2010, focused on game development and digital content.
• PLiCy (プリシー / 浮田建設)coreTechnology or Integration · 28 November 2024Ad-Virtua is the ONLY approved in-game advertising platform on PLiCy, a major free game sharing service. Supports Unity, RPG Maker MV/MZ, and TyranoScript games. Partnership strengthens support for indie/free game developers. PLiCy enables game sharing via PC browser and smartphone.
• Famitsu (KADOKAWA Game Linkage)coreGTM or Marketing Partner · 8 November 2024Joint package plan: Famitsu editorial team produces 'compelling' PR videos for advertisers, which are then distributed across 300+ games via Ad-Virtua's non-intrusive in-game ad format. Packages: 1M impressions at 1.25M yen, 2M impressions at 1.5M yen. Famitsu is Japan's largest game media brand since 1986 (Weekly Famitsu magazine, famitsu.com, Famitsu App, YouTube channels).
• 株式会社Urth (metatell)coreTechnology or Integration · 27 September 2024Technical integration enabling Ad-Virtua ad monitor placement within metatell-created metaverse spaces. Developers using metatell (no-code metaverse creation service) can embed Ad-Virtua monitors and monetize without programming. Steps: register at Ad-Virtua, get Unit ID, place monitor in metatell editor, submit for review (3 business days).
• 株式会社fluct (fluct)coreTechnology or Integration · 26 September 2024First in-game ad network to integrate with fluct SSP. This partnership opens Ad-Virtua's ad inventory to fluct's marketplace, enabling programmatic ad buying. All metaverse/game developers can access fluct-compatible plugin from October 2024 (subject to fluct's review). fluct is Japan's largest SSP with Google Premier Partner top-tier qualification.
• 株式会社中日アド企画 (Chunichi Ad Kikaku)minorStrategic or Co-development Partner · 22 May 2024Joint planning partner for Boat Race Tamagawa indie game tie-up campaign. Co-developed custom branded game experiences for boat racing promotional campaign featuring character 'Matsuri' across two indie game titles.
• 株式会社BorderTechcoreStrategic or Co-development Partner · 1 April 2024Business partnership for exclusive ad space sales at JVREX Food metaverse exhibitions (Thai/Taiwan, Singapore/Hong Kong, USA editions). Ad-Virtua provides ad management, detection, and analytics for these overseas Japanese food trade show events in metaverse spaces. BorderTech operates JVREX, a space station-themed metaverse exhibition platform with ~7,000 cumulative unique buyers.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ad_virtua

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad-Virtua