Princevile at Hanalei

What Princevile at Hanalei does

Princeville at Hanalei is a private resort community on Kauai's North Shore in Hawaii, functioning as a multi-property destination that aggregates accommodations, golf, wellness, dining, and real estate under a single brand and concierge service. Its lodging portfolio spans 1 Hotel Hanalei Bay (a 252-room sustainable luxury resort opened in February 2023 after a ~$300M Starwood Capital overhaul of the former St. Regis Princeville), the Westin Princeville Ocean Resort Villas (346 Marriott-managed vacation ownership villas), and Club Wyndham Bali Hai Villas (Wyndham condo rentals). Recreational assets include the Princeville Makai Golf Club, an 18-hole Robert Trent Jones Jr.-designed course ranked #64 on Golf Digest's 2024 Top 100 Public list and named a 2025 Distinguished Golf Destination by BoardRoom/Forbes Travel Guide, managed by Troon Golf. Wellness is anchored by the 18,000-square-foot Bamford Wellness Spa at 1 Hotel Hanalei Bay, which features 18 treatment rooms, biohacking amenities (hyperbaric chambers, IV therapy, sensory deprivation floats), and element-based multi-day retreats; the spa was named to Vogue's 2026 Global Spa Guide of 100 Best Spas.

The business model combines accommodation revenue across luxury and family tiers, vacation ownership/timeshare sales, golf operations, food and beverage across multiple outlets, wellness and spa services, and real estate development — including a redevelopment joint venture with The Resort Group and East West Partners covering the dormant Prince Course area. Distribution runs through the brand networks of 1 Hotels, Marriott Bonvoy, Wyndham Destinations, and Troon Golf, supplemented by the princeville.com concierge and earned media coverage from Forbes, Condé Nast Traveler, Travel + Leisure, Vogue, Golf Digest, and National Geographic Traveler. The customer base spans luxury couples, multi-generational families, golf enthusiasts, wellness-focused travelers, and vacation home buyers; the resort community is recognized as Surfrider Foundation's first Ocean Friendly Hotel in Hawaii. The Princeville entity itself operates with a small staff (1–10 employees) and functions as the destination's marketing and community hub rather than the direct operator of the branded hotels, whose ownership and revenues reside with Starwood Capital, Marriott, and Wyndham respectively.

Name

Princevile at Hanalei

Legal name

Princevile at Hanalei

Website

https://princeville.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Princeville at Hanalei is a private resort community on Kauai's North Shore aggregating luxury accommodations (1 Hotel Hanalei Bay, Westin, Wyndham), golf, dining, wellness, and real estate under a single destination brand serving leisure travelers, families, golfers, and vacation home buyers.

Ownership category

akta.pro rank

Product category

Resort Accommodations and Destination Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Resort accommodations
• Golf course operations
• Wellness spa services
• Vacation ownership
• Destination marketing

Headquarters

HQ city

Princeville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation revenue: Princeville at Hanalei generates primary revenue through accommodation stays across multiple properties: 1 Hotel Hanalei Bay (252 rooms, luxury), Westin Princeville Ocean Resort Villas (346 villas, vacation ownership), and Club Wyndham Bali Hai Villas (condo suites). Room rates vary by property and season, with 1 Hotel Hanalei Bay positioned at the premium end (reported ~$2.1 million per room investment for the overhaul).
2. Golf operations: Princeville Makai Golf Club (18 holes, par 72, Robert Trent Jones Jr. design) generates revenue from greens fees, golf packages, pro shop sales, and the on-site Makai Grill restaurant. The course is managed by Troon Golf. The Prince Course (currently closed) is planned for reopening.
3. Dining and F&B: Multiple on-site dining outlets across properties generate food and beverage revenue: 1 Kitchen, Neighbors Cafe, The Sandbox, Welina Terrace (1 Hotel Hanalei Bay); Nanea Restaurant & Bar, Princeville Market (Westin Princeville); and numerous Princeville Center restaurants including B's Kitchen, Coffee Bean & Tea Leaf, Foodland, Lappert's Hawaii, Lotus Garden, Tiki Iniki, and others.
4. Wellness and spa services: Revenue from Bamford Wellness Spa (1 Hotel Hanalei Bay, 18,000 sq ft, 18 treatment rooms), Freedom Spa (Westin Princeville), and independent wellness providers at Princeville Center (Akamu Wellness, Honest Rituals, Hot Yoga Princeville). Includes multi-day Wellness Retreats (Honua, Ahi, Wai, Makani programs) with four-night minimums.
5. Real estate sales and vacation ownership: Princeville at Hanalei is a premier ocean-view resort community offering ocean view home sites, condos, and vacation rental properties. The Resort Group and East West Partners are developing the Prince Course area with residential, agricultural, and hospitality components.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Princeville at Hanalei is a resort destination community on Kauai's North Shore that markets and curates a portfolio of accommodations (1 Hotel Hanalei Bay, Westin Princeville Ocean Resort Villas, Club Wyndham Bali Hai Villas), the Princeville Makai Golf Club, the Bamford Wellness Spa, multiple dining venues, and real estate (ocean-view home sites, condos, vacation ownership properties). The Princeville concierge service serves as the central point of contact for visitor inquiries and reservations across these offerings.

Product overview

Princeville at Hanalei is a premier resort destination community on Kauaʻi's North Shore offering a portfolio of luxury accommodations, golf, dining, and wellness experiences. The core accommodations include 1 Hotel Hanalei Bay (a 252-room sustainable luxury resort), Westin Princeville Ocean Resort Villas (vacation ownership), and Club Wyndham Bali Hai Villas (condominium rentals). The destination features the Princeville Makai Golf Club (Robert Trent Jones Jr.-designed 18-hole course) and the Bamford Wellness Spa (18,000 sq ft holistic wellness facility). Dining options range from fine dining at 1 Kitchen and Nanea Restaurant & Bar to casual establishments at Princeville Center. These offerings are coordinated through the Princeville at Hanalei concierge service, which serves as the central point for visitor inquiries and reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 Hotel Hanalei Bay A 252-room flagship sustainable sanctuary resort on Kauaʻi's North Shore featuring 23 wellness-designed rooms, 51 suites, five restaurants and bars, Bamford Wellness Spa, multiple pools, and beach access overlooking Hanalei Bay. Operated by 1 Hotels (Starwood Capital Group).
• Westin Princeville Ocean Resort Villas A family-friendly vacation ownership resort situated cliffside overlooking the Pacific near Anini Beach, offering 346 spacious villas (173 studio, 173 one-bedroom) with full kitchens, Heavenly Beds, and multiple dining options including Nanea Restaurant & Bar and Wailele Bar. Operated by Marriott International.
• Club Wyndham Bali Hai Villas A lush garden oasis in Princeville offering one, two, and three-bedroom suites with full kitchens, private lanais, washer/dryers, two pools, whirlpool hot tubs, fitness center, and outdoor tennis court. Operated by Wyndham Destinations.
• Princeville Makai Golf Club An 18-hole Robert Trent Jones Jr.-designed golf course featuring Seashore Paspalum turf grass, par 72 with six tee sets extending to 7,200+ yards. Ranked in Golf Digest's Top 100 Public Golf Courses and Top 3 Best Courses in Hawaiʻi. Managed by Troon Golf. Includes the on-site Makai Grill restaurant and Sunrise Yoga programming.
• Bamford Wellness Spa An 18,000-square-foot spa at 1 Hotel Hanalei Bay offering holistic body treatments, Lomi Lomi massages, biohacking amenities including contrast therapy, hyperbaric chambers, IV drips, sensory deprivation floats, and element-based wellness retreats. Named one of Vogue's 100 Best Spas in the World (2026).
• Dining Options Multiple dining venues including 1 Kitchen (signature farm-to-table restaurant), Welina Terrace (Japanese lounge), The Sandbox (poolside Hawaiian fare), Neighbors Cafe (wellness cafe), Nanea Restaurant & Bar (Hawaiian-inspired seafood), and various Princeville Center establishments including B's Kitchen, Coffee Bean & Tea Leaf, Foodland, Lappert's Hawaii, Lotus Garden, and Tiki Iniki.
• Princeville Center A commercial center at 5-4280 Kūhiō Highway offering gas, groceries, restaurants, shopping, and services including Foodland supermarket, Coffee Bean & Tea Leaf, Lappert's Hawaii ice cream, Princeville Wine Market, and the Princeville Night Market. Also hosts wellness providers (Akamu Wellness, Honest Rituals, Hot Yoga Princeville) and cultural programming (hula shows, farmers markets).
• Real Estate Ocean-view home sites, condos, and vacation rental properties available for purchase within the Princeville resort community. The Resort Group and East West Partners are redeveloping the Prince Course area with residential, agricultural, and hospitality components.

Quantifiable outcome

• Golf Digest Top 100 Greatest Public Golf Courses in America (#64 in 2024, previously #73)
• +8 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 1 HotelscoreStrategic or Co-development Partner1 Hotels is the lifestyle/sustainability hospitality brand operated by Starwood Capital Group. 1 Hotel Hanalei Bay is the brand's flagship property on Kauai's North Shore, featuring biophilic design, Bamford Wellness Spa, and the brand's signature sustainability ethos. The brand has been featured in Condé Nast Traveler, Forbes, and Vogue.
• Westin / Marriott InternationalcoreChannel Partner/ Reseller/ DistributorMarriott International operates the Westin Princeville Ocean Resort Villas through its vacation ownership division. The resort (346 villas) is listed on marriott.com and participates in Marriott Bonvoy loyalty program. AAA Four Diamond rated (2014).
• Wyndham Destinations / Club WyndhamcoreChannel Partner/ Reseller/ DistributorWyndham Destinations operates Club Wyndham Bali Hai Villas within the Princeville resort community. The property is marketed through clubwyndham.wyndhamdestinations.com and Wyndham's vacation ownership network.
• Troon GolfcoreTechnology or IntegrationTroon Golf manages Princeville Makai Golf Club — handling operations, agronomy, tee time booking, and course development. Troon is the resort and daily-fee division of Troon. Led the $3M course refinement project completed October 2024. Awarded Distinguished Golf Destination designation in partnership with BoardRoom magazine/Forbes Travel Guide.
• Surfrider FoundationcoreStrategic or Co-development Partner1 Hotel Hanalei Bay is the first Ocean Friendly Hotel in Hawaii, certified by the Surfrider Foundation. The property has six Ocean Friendly Restaurants on site, participates in regular beach cleanups, provides 4Ocean cleanup kits to guests, and offers reef-safe sunscreen at pools. The partnership drives the resort's sustainability messaging and credentials.
• Bamford (Carole Bamford)coreStrategic or Co-development PartnerBamford Wellness Spa is a collaboration between 1 Hotels and organic lifestyle pioneer Carole Bamford (founder of the Bamford brand in the Cotswolds in 2004). The spa combines high-tech biohacking (hyperbaric chambers, IV drips, contrast therapy) with down-to-earth treatments using native Hawaiian botanicals and traditional Lomi Lomi massages. Bamford Spa at 1 Hotel Hanalei Bay was named one of Vogue's 100 Best Spas in the World (2026).
• AudiminorGTM or Marketing PartnerAudi partnered with 1 Hotel Hanalei Bay as the 'Official Electric Vehicle' for the resort, providing Audi e-tron vehicles for guest transportation. Part of Audi's sustainable tourism initiative in Hawaii, announced January 2024 via Rolling Stone.
• The Resort GroupcoreStrategic or Co-development PartnerThe Resort Group (along with East West Partners) is redeveloping the Prince Course area of Princeville at Hanalei. Plans include reopening the Robert Trent Jones Jr.-designed Prince Course (closed since 2014), building a spa, retail, culinary center, gardens, Hawai'i-themed pavilions, trail networks, and sustainable agricultural and ranch spaces. Project aims to start golf course operations within 2018 (per 2017 announcement) and clubhouse remodel in winter/spring.
• Blue Hawaiian HelicoptersminorGTM or Marketing PartnerBlue Hawaiian Helicopters operates from Princeville Airport, offering helicopter tours of Kauai including Na Pali Coast and Waimea Canyon. The facility received a makeover with executive lounge for resort guests. Reopened April 2023.
• Vitality KauaiminorImplementation/ SI/ Consulting PartnerVitality Kauai operates an IV suite at 1 Hotel Hanalei Bay, providing vitamin infusions, injectables, Botox, filler, and microneedling with PRF. Also provides DEXA scans and body composition analysis as part of the wellness retreat programming. Medical and performance-focused health services complement the Bamford Spa offering.
• Forbes Travel GuidecoreGTM or Marketing PartnerForbes Travel Guide partnered with BoardRoom magazine to award the Distinguished Golf Destination with Exceptional Designation to Princeville Makai Golf Club in 2025. Forbes also published a detailed review of 1 Hotel Hanalei Bay in May 2025, providing editorial credibility and reach for the resort.
• Waipā FoundationminorGTM or Marketing PartnerThe Waipā Foundation hosts the Waipā Farmers Market every Tuesday (2-5pm) at the Waipā Foundation grounds near Princeville. The market offers fresh, mostly organic produce, flowers, crafts, and foods. Princeville at Hanalei promotes the market to guests as part of the local cultural experience.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Turtle Bay Resort: Resort on Oahu's North Shore with golf, surf, and beach amenities. Comparable as a Hawaiian resort community combining branded accommodations, golf, water activities, and North Shore-style positioning.
• Montage Kapalua Bay: Luxury residential-style resort on Maui with villa accommodations, spa, golf access, and residential ownership. Comparable on luxury villa/residences model, ownership integration, and wellness-led programming.
• Wailea Beach Resort - Marriott: Luxury Marriott-branded resort on Maui. Comparable as a Hawaii resort operating under a global hospitality brand with multiple pools, dining, spa, and family/luxury segment programming.
• Four Seasons Resort Lanai: Ultra-luxury Hawaii resort destination on Lanai with private-club feel, golf, spa, and wellness offerings. Comparable to Princeville's secluded, premium resort-community positioning on a Hawaiian island.
• Grand Hyatt Kauai Resort & Spa: Large luxury branded resort on Kauai's Poipu side. Comparable as a same-island Kauai luxury resort competing for inbound travelers, with similar pools, dining, spa, and event infrastructure.
• Four Seasons Resort Hualalai: Luxury Hawaii Island resort with championship golf, multiple pools, spa, and residential components. Directly comparable on luxury positioning, golf amenity, residential/ownership integration, and premium wellness programming.
• The Ritz-Carlton, Kapalua: Luxury branded resort on Maui with championship golf, spa, residential, and event facilities. Directly comparable as a luxury Hawaii resort with golf, wellness, and vacation ownership/residential integration.
• Mauna Lani (Auberge Resorts Collection): Luxury Hawaii Island resort community with two golf courses, spa, residential real estate, and beach club. Comparable on multi-amenity resort-community structure integrating branded hotel, golf, wellness, and residential.
• Aulani, A Disney Resort & Spa: Luxury family-oriented resort on Oahu's Ko Olina coast. Comparable to Princeville at Hanalei as a Hawaii island resort community combining branded accommodations, dining, wellness, pools, and curated experiences targeting luxury and family segments.

Broad incumbents

• 1 Hotels (parent brand portfolio): Parent brand of the flagship 1 Hotel Hanalei Bay. Comparable as a broader sustainable-luxury hospitality brand with shared design, wellness, and sustainability ethos across multiple properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/princevilleathanalei
• Facebookfacebook.com/princevilleathanalei
• LinkedInlinkedin.com/company/princeville-corporation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princevile at Hanalei