NOAF Group
NOAF Group is a privately held UAE-based joinery, interior fit-out, and multi-trade contractor serving commercial, hospitality, retail, and residential clients across the UAE and GCC through seven wholly-owned subsidiaries covering joinery, advertising, trading, steel, veneers, marble, and paints.
- Company typePrivate
- Founded1993
- HeadquartersAl Ajman, United Arab Emirates
- Headcount101–250
- GTM typeB2B
- OfferingServices
What NOAF Group does
NOAF Group is a privately held, family-owned UAE-based interior fit-out and joinery group headquartered in Ajman, founded in 1993 by Jetharam B Suthar. The group operates through seven wholly-owned subsidiaries — NOAF Furniture Industry LLC (core joinery and interior decoration), NOAF Advertising LLC (POS displays, exhibition stands, brand sub-brands NAR and FLYCENTER), NOAF General Trading (raw materials import: plywood, MDF, laminate, hardware), NOAF Steel Workshop (metal fabrication, established 2015), NOAF Veneer (veneer products), Milano Marbles (stone, tiling, wall cladding), and Timeless Tones Paints LLC (paint supply and distribution) — spanning the full interior fit-out value chain from raw material sourcing through design, fabrication, and on-site installation.
The core technical platform is a 20,000 SQF owned factory in Ajman fitted with auto veneer pressing, double side planers, panel saws, band-saws, finishing booths, upholstery, and CNC-equivalent fabrication equipment, supported by an in-house design team using AutoCAD, 3dsmax, ArchiCAD, and Adobe tooling. The group employs 150+ professionals including architects, interior designers, project managers, carpenters, joiners, upholsterers, and painters, with a dedicated supervision team that runs project execution on Microsoft Project and eworks. An ISO-certified quality, health & safety, and environmental management system underpins operations.
The business model is project-based B2B contract manufacturing and fit-out services sold through direct enterprise sales channels to architects, interior designers, commercial developers, hotel operators, and corporate clients; pricing is quote-based by project scope with no standardized public pricing. Revenue is generated across seven streams: custom joinery and interior fit-out (professional services), veneer manufacturing (project/spec supply), advertising products and POS displays (one-time project sales), general trading in wood and building materials (transactional), marble and stone works (professional services), paint distribution (hardware sales), and steel fabrication (professional services). The customer base spans hospitality, commercial, retail, residential, banking and finance, healthcare, automotive, food & beverage, and government segments across the UAE and broader GCC, with named enterprise clients including Emirates NBD, Mashreq, McKinsey, Accenture, Aston Martin, Healthpoint, and Etihad Towers.
NOAF Group firmographics
Firmographics- Name
- NOAF Group
- Legal name
- NOAF Group
- Website
- https://noaf.net
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NOAF Group is a privately held UAE-based joinery, interior fit-out, and multi-trade contractor serving commercial, hospitality, retail, and residential clients across the UAE and GCC through seven wholly-owned subsidiaries covering joinery, advertising, trading, steel, veneers, marble, and paints.
- Ownership category
- akta.pro rank
NOAF Group industry classification
Industry- Product category
- Interior Fit-Out Services
- NAICS
- Furniture and Related Product Manufacturing (337), Household and Institutional Furniture Manufacturing (33712), Paint and Coating Manufacturing (32551), Nonmetallic Mineral Product Manufacturing (327)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Concrete, Gypsum & Plaster Products (3270), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Prefabricated Gypsum/Plaster Architectural Elements (Cornices, Ceiling Medallions, Moldings) (IMADAEAL)
Keywords
Where NOAF Group is headquartered
LocationHeadquarters
- HQ city
- Al Ajman
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
NOAF Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Contract Joinery & Interior Fit-Out Services: NOAF Group generates revenue through bespoke contract joinery, interior decoration, and complete fit-out services for commercial, hospitality, retail, and residential clients. Services are project-based and customized to client specifications, covering design, manufacturing, installation, and project management as a full-service offering.
- Veneer Manufacturing & Supply: NOAF Veneer manufactures and supplies high-quality veneer products including a large stockholding of standard veneer panels for immediate delivery, alongside custom veneer product manufactured in-house to specific project requirements. Serves architects, interior designers, commercial joiners, shop fitters, and furniture manufacturers.
- Advertising Products & POS Displays: NOAF Advertising LLC provides advertising products including flex banners, permanent displays, semi-permanent displays, exhibition stands, and premium displays. Revenue generated through design, manufacture, installation, and management of Point of Sale displays and merchandising in UAE.
- General Trading - Wood & Building Materials: NOAF General Trading trades in plywood, MDF sheets (fire rated, moisture resistant, plain), melamine sheets, chipboard, wood, laminate, hardware materials, furniture fittings, and packaging materials. Imports from Malaysia, USA, Canada, China, India, Germany, Thailand, and Sri Lanka. Revenue from commodity trading and supply to other woodworking industries.
- Marble & Stone Works: Milano Marbles provides marble fit-out, gypsum, tiling, raise flooring, civil works, painting works, and wall cladding. Revenue from material supply and installation services.
- Paint Products Distribution: Timeless Tones Paints LLC supplies high-quality paint products across UAE with service and delivery to customer locations.
- Steel Fabrication Services: NOAF Steel Workshop provides fabrication services to industrial sector. Services performed under experienced team guidance in compliance with code and customer requirements. Projects for VIP clients including prominent organizations in UAE.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom contract pricing based on project scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
NOAF Group product offering
Product offeringCore offering
NOAF Group is a contract manufacturer and fit-out service provider operating through seven subsidiary companies that design, fabricate, and install custom joinery, interior decoration elements, POS displays, steel structures, marble surfaces, veneer panels, and paint products for commercial, hospitality, retail, and residential projects across the UAE and GCC.
Product overview
NOAF Group operates as a multi-brand portfolio of complementary interior design and furniture manufacturing companies, unified under a holding structure established in 1993. The core offering centers on NOAF Furniture Industry LLC, which provides joinery, veneering, and complete interior decoration services. This core business is supported by six subsidiary brands: NOAF Advertising LLC (POS displays and exhibition stands), NOAF General Trading (raw materials trading including wood and MDF), NOAF Steel Workshop (metal fabrication), NOAF Veneers (veneer products), Milano Marbles (stone and tiling services), and Timeless Tones Paints LLC (paint supply). Together, the group offers end-to-end interior solutions from design through fabrication and installation, serving commercial, hospitality, retail, and residential sectors.
Differentiator
Problem solved
Functional benefit
Brands
- NAR: Brand operated by NOAF Advertising LLC
- FLYCENTER
Products and services
- Custom Joinery and Interior Fit-Out (NOAF Furniture Industry LLC) End-to-end custom joinery manufacturing and interior fit-out service, from design and fabrication to on-site installation, for hotels, retail outlets, offices, and residential projects.
Quantifiable outcome
- 28+ years of continuous operation since 1993
- +2 more outcomes
Companies that use NOAF Group
Customer profileNamed customers76 records
Segments7 records
Ideal customer profiles1 record
NOAF Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NOAF Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Raw Material Suppliers (Malaysia, USA, Canada, China, India, Germany, Thailand, Sri Lanka)minorNOAF General Trading imports goods from leading suppliers across Malaysia, USA, Canada, China, India, Germany, Thailand, and Sri Lanka. These include plywood, MDF sheets, melamine, chipboard, wood, laminate, hardware materials, furniture fittings, and packaging materials.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
NOAF Group competitors and assessment
Company assessmentBroad incumbents
- Khansaheb Group: Khansaheb is a long-established UAE construction and interior fit-out contractor. Comparable to NOAF as a diversified UAE contractor offering joinery, interior fit-out, and building services, though operating at a broader scale with construction capabilities.
- Al Habtoor Group (Interiors Division): Al Habtoor Group is a major UAE diversified conglomerate with significant interior fit-out and construction operations. Comparable as a broad incumbent in the UAE interior contracting space, serving hospitality, commercial, and residential segments at larger scale.
- ALEC (Ahmad L. Electronic Contracting): ALEC is a leading UAE general contractor and interior fit-out provider, operating at significantly larger scale than NOAF. Comparable as a broad incumbent in the UAE construction and fit-out industry serving similar enterprise and government clients.
Direct peers
- Depa Group: Depa Group is one of the largest interior fit-out and joinery contractors in the UAE and GCC, serving hospitality, commercial, and residential sectors. Directly comparable to NOAF Group as both offer end-to-end interior fit-out and joinery services with manufacturing capabilities, though Depa operates at a significantly larger scale.
- Blue Square Group: Blue Square is a UAE interior design and fit-out firm providing turnkey solutions across hospitality, commercial, and residential segments. Comparable to NOAF Group in offering integrated joinery, interior design, and project management services.
- Mahd Group (Interior Fit-Out): Mahd Group provides interior fit-out, joinery, and design-build services in the UAE and GCC. Comparable to NOAF Group in targeting commercial, hospitality, and retail clients with custom interior contracting and manufacturing capabilities.
- Airolink Contracting: Airolink is a UAE general contracting and interior fit-out firm with manufacturing capabilities. Comparable to NOAF Group in offering integrated construction and interior fit-out solutions across hospitality, commercial, and residential sectors.
- Pacific Interiors LLC: Pacific Interiors is a UAE-based interior fit-out contractor serving hospitality and commercial sectors with joinery and finishing services. Comparable to NOAF Group in operating in the UAE interior contracting space with similar project-based revenue model.
- Al Yousuf Group (Joinery Division): Al Yousuf Group is a UAE diversified group with joinery and interior fit-out operations. Comparable to NOAF as a family-owned multi-subsidiary group with in-house manufacturing and interior contracting capabilities serving UAE commercial and hospitality clients.
- Bettacom (UAE) Interior Contracting: Bettacom is a UAE-based interior fit-out and joinery contractor serving hospitality, commercial, and retail sectors. Directly comparable to NOAF as a B2B fit-out specialist offering custom joinery, design, and project execution in the UAE market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NOAF Group social profiles
Digital presenceNOAF Group compliance and trust
Trust signalCompliance1 record
NOAF Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOAF Group leadership team
Management profileNumber of profiles
Profiles1 record
NOAF Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
NOAF Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOAF Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOAF Group
What does NOAF Group do?
NOAF Group is a contract manufacturer and fit-out service provider operating through seven subsidiary companies that design, fabricate, and install custom joinery, interior decoration elements, POS displays, steel structures, marble surfaces, veneer panels, and paint products for commercial, hospitality, retail, and residential projects across the UAE and GCC.
Is NOAF Group a public or private company?
NOAF Group is a private company. It is classified as family owned and is currently operating.
When was NOAF Group founded?
NOAF Group was founded in 1993. It employs 101 to 250 people.
Where is NOAF Group based?
NOAF Group is headquartered in Al Ajman, United Arab Emirates, in the Middle East region.
How does NOAF Group make money?
Seven revenue lines are on record. Contract Joinery & Interior Fit-Out Services are the primary driver. The others are veneer Manufacturing & Supply, advertising Products & POS Displays, general Trading - Wood & Building Materials, marble & Stone Works, paint Products Distribution and steel Fabrication Services.
Who are NOAF Group's main competitors?
Broad incumbents on record are Khansaheb Group, Al Habtoor Group (Interiors Division) and ALEC (Ahmad L. Electronic Contracting). Direct peers are Depa Group, Blue Square Group, Mahd Group (Interior Fit-Out), Airolink Contracting, Pacific Interiors LLC, Al Yousuf Group (Joinery Division) and Bettacom (UAE) Interior Contracting.
Does NOAF Group have an API?
No public API is recorded for NOAF Group.
What industry is NOAF Group in?
NOAF Group's product category is Interior Fit-Out Services. Its primary akta.pro industry code is IMADAEAL, Prefabricated Gypsum/Plaster Architectural Elements (Cornices, Ceiling Medallions, Moldings). Its NAICS code is 337 and its SIC code is 2400.