NEBO
NEBO is a consumer and professional LED lighting and portable power brand, offering flashlights, headlamps, work lights, lanterns, power banks, power stations, and solar generators via direct e-commerce, dealer networks, and retail partnerships.
- Company typePrivate
- Founded2004
- HeadquartersFort Worth, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What NEBO does
NEBO is a consumer and professional-grade LED lighting and portable power brand operated under Alliance Sports Group, L.P. (ACG Brands), with headquarters at 700 Henrietta Creek Road, Roanoke, Texas, and an employee base of 101–250. Founded in 2004, the company sells flashlights, headlamps, work lights, lanterns, pen lights, and spotlights under core product lines including the SLIM Mini, TORCHY, DAVINCI, CURVBEAM, and Newton series, and has extended into portable power with power banks, jump starters, power stations, solar generator kits, solar panels/accessories, and electric coolers. Underlying technology centers on LED efficiency, battery/runtime management (e.g., up to 100 hours ECO-mode runtime on the PARADIGM 7500), and proprietary industrial design (ergonomic angled grip, Flex-Powered technology). The October 2025 PARADIGM 7500 launch introduced a 7,500-lumen turbo mode and a premium ergonomic design aimed at professional and enthusiast buyers.
The business model is primarily direct-to-consumer e-commerce (nebo.acgbrands.com) at unit price points roughly $25–$100+, supplemented by wholesale distribution through the NEBO PRO dealer program, retail partnerships, and affiliate/ambassador programs. Pricing follows a one-time unit model with seasonal promotional discounts (e.g., 10% off up to $150, 20% off $150+, free shipping over $50). Target segments are horizontal: home and everyday consumers, outdoor recreation enthusiasts (camping, fishing, hunting, hiking, biking, boating), and professional/trade workers (electrical, plumbing, HVAC, auto mechanic, construction, first responder, farm/ranch, outdoor guides), with a secondary gift-shopper motion launched through the November 2025 NEBO Gift Center. NEBO operates alongside sibling brands TRUE, iPROTEC, THAW, and HALO within the ACG Brands portfolio and runs the NEBO ReNEW refurbishment program as a sustainability-oriented extension.
NEBO firmographics
Firmographics- Name
- NEBO
- Legal name
- NEBO (operated by Alliance Sports Group, L.P.)
- Website
- https://www.nebotools.com/
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NEBO is a consumer and professional LED lighting and portable power brand, offering flashlights, headlamps, work lights, lanterns, power banks, power stations, and solar generators via direct e-commerce, dealer networks, and retail partnerships.
- Ownership category
- akta.pro rank
NEBO industry classification
Industry- Product category
- LED Lighting & Portable Power Solutions
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
- akta.pro secondary industries
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)
Keywords
Where NEBO is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NEBO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales (Direct-to-Consumer): NEBO generates primary revenue through direct product sales via their e-commerce platform (nebo.acgbrands.com), selling LED flashlights, lanterns, headlamps, work lights, power banks, jump starters, power stations, solar generators, and electric coolers at various price points ranging from approximately $24.99 to over $100.
- Dealer/Retail Distribution: Revenue generated through the NEBO PRO dealer program and retail partnerships, where dealers and retailers purchase NEBO products at wholesale prices for resale.
- Affiliate and Ambassador Programs: Revenue driven through affiliate partnerships and the ambassador network, where partners earn commissions or benefits for referring customers and promoting NEBO products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LED Flashlights and Handheld Lights - Entry level to mid-range pricing |
| Unit Pricing | Pay-as-you-go | Headlamps and Work Lights - Mid-range pricing |
| Unit Pricing | Pay-as-you-go | Power Solutions - Higher price points for portable power stations |
| Other | Pay-as-you-go | Holiday Promotional Pricing |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
NEBO product offering
Product offeringCore offering
NEBO designs, markets, and sells consumer and professional-grade LED lighting products including flashlights, headlamps, work lights, spotlights, lanterns, and area lighting, as well as portable power solutions such as power banks, jump starters, power stations, solar generator kits, solar panels, and electric coolers. Products are sold primarily through the company's own e-commerce storefront at nebo.acgbrands.com, supplemented by the NEBO PRO dealer/wholesale program, retail partnerships, and an affiliate referral network.
Product overview
NEBO is a global lighting and power solutions company offering a diversified portfolio of consumer and professional-grade products. The core offering centers on LED flashlights, headlamps, lanterns, work lights, and specialty lighting organized under the Lights category with subcategories including Flex-Powered Lights, Rechargeable Lights, Spotlights, and Area Lighting. The company has expanded into portable power solutions including Power Banks, Jump Starters, Power Stations, Solar Generators, and Electric Coolers. Key product lines include the SLIM Mini, TORCHY, DAVINCI, CURVBEAM, and Newton flashlight series. NEBO also operates sub-brands TRUE, iPROTEC, THAW, and HALO, plus the NEBO ReNEW sustainable products program. Recent additions include the PARADIGM 7500 premium flashlight and the Gift Center online shopping platform.
Differentiator
Problem solved
Functional benefit
Brands
- TRUE: A sub-brand under the ACG Brands/NEBO portfolio.
- iPROTEC
- THAW
- HALO
Products and services
- SLIM Mini 500 Task Light
Quantifiable outcome
- 7,500-lumen turbo mode brightness on PARADIGM 7500
- +2 more outcomes
Companies that use NEBO
Customer profileSegments4 records
Ideal customer profiles4 records
NEBO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NEBO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered moderate, minor and core.
- NEBO PRO DealersmoderateNEBO PRO is the company's dealer program that allows approved dealers and retailers to purchase NEBO products at wholesale pricing for resale. Dealers gain access to wholesale pricing, product access, and the ability to sell NEBO's full range of lighting and power solutions.
- NEBO Ambassador NetworkmoderateNEBO operates an Ambassador Network program that connects the brand with individuals who promote NEBO products. Ambassadors help build brand awareness and community engagement around NEBO's product lines.
- NEBO Affiliate PartnersminorNEBO maintains an affiliate program that allows partners to earn commissions for driving sales. Affiliates promote NEBO products through various channels and receive referral compensation for converted sales.
- Alliance Sports Group (ACG Brands)coreNEBO is a brand under Alliance Sports Group, L.P. (also known as ACG Brands), a parent company that owns multiple brands including TRUE, iPROTEC, THAW, and HALO. NEBO operates as part of this larger corporate umbrella, sharing resources, distribution channels, and corporate infrastructure including headquarters at 700 Henrietta Creek Road, Roanoke, TX 76262.
Scale indicators1 record
Recent moves2 records
Expansion highlights7 records
NEBO competitors and assessment
Company assessmentEmerging players
- Goal Zero: Specializes in portable power stations, solar panels, and power banks for outdoor and emergency use. Comparable to NEBO's Power category (power stations, solar generators, electric coolers) with overlapping customer segments.
Direct peers
- Streamlight: Direct competitor in professional-grade flashlights, headlamps, and work lights sold to law enforcement, first responders, industrial, and trade customers. Highly comparable product portfolio and channel mix.
- SureFire: Premium flashlight and tactical lighting brand serving military, law enforcement, and outdoor users. Directly comparable in the high-lumen, rechargeable flashlight category where NEBO competes with PARADIGM and DAVINCI lines.
- Fenix Lighting: Specializes in high-performance LED flashlights, headlamps, and work lights sold through dealer networks and D2C. Closely overlaps NEBO's enthusiast and trade-customer positioning.
- Olight: Global portable lighting brand with rechargeable flashlights, headlamps, and work lights sold D2C and through dealers. Direct overlap on lumen tiers, pricing, and customer segments including EDC and outdoor enthusiasts.
- Coast Products: LED flashlights, headlamps, and work lights sold primarily through hardware and trade retail channels. Directly comparable professional and DIY trade customer overlap with NEBO's Pro/Trade segments.
- Ledlenser: German portable lighting brand offering flashlights, headlamps, and work lights with a focus on optical engineering. Comparable in professional and outdoor use cases served by NEBO.
- Black Diamond Equipment: Outdoor brand with a strong headlamp and lighting line (Spot, Storm, Sprinter) sold to climbers, hikers, and campers. Directly comparable in the outdoor recreation customer segment where NEBO competes.
Broad incumbents
- Energizer Holdings: Diversified battery and portable lighting brand with broad retail distribution of flashlights and area lights. Overlaps with NEBO on consumer-facing lighting SKUs at lower price tiers.
- Anker: Large consumer electronics brand with strong presence in power banks, portable power stations, and charging. Adjacent competitor in NEBO's Power Solutions category, particularly for portable power banks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
NEBO social profiles
Digital presenceNEBO financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEBO leadership team
Management profileNumber of profiles
NEBO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEBO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEBO
What does NEBO do?
NEBO designs, markets, and sells consumer and professional-grade LED lighting products including flashlights, headlamps, work lights, spotlights, lanterns, and area lighting, as well as portable power solutions such as power banks, jump starters, power stations, solar generator kits, solar panels, and electric coolers. Products are sold primarily through the company's own e-commerce storefront at nebo.acgbrands.com, supplemented by the NEBO PRO dealer/wholesale program, retail partnerships, and an affiliate referral network.
Is NEBO a public or private company?
NEBO is a private company. It is classified as corporate owned and is currently operating.
When was NEBO founded?
NEBO was founded in 2004. It employs 101 to 250 people.
Where is NEBO based?
NEBO is headquartered in Fort Worth, United States, in the North America region.
How does NEBO make money?
Three revenue lines are on record. Product Sales (Direct-to-Consumer) is the primary driver. The others are dealer/Retail Distribution and affiliate and Ambassador Programs.
Who are NEBO's main competitors?
Goal Zero is listed as an emerging player. Direct peers are Streamlight, SureFire, Fenix Lighting, Olight, Coast Products, Ledlenser and Black Diamond Equipment. Broad incumbents are Energizer Holdings and Anker.
Does NEBO have an API?
No public API is recorded for NEBO.
What industry is NEBO in?
NEBO's product category is LED Lighting & Portable Power Solutions. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck). Its NAICS code is 33513 and its SIC code is 3640.