NEBO

What NEBO does

NEBO is a consumer and professional-grade LED lighting and portable power brand operated under Alliance Sports Group, L.P. (ACG Brands), with headquarters at 700 Henrietta Creek Road, Roanoke, Texas, and an employee base of 101–250. Founded in 2004, the company sells flashlights, headlamps, work lights, lanterns, pen lights, and spotlights under core product lines including the SLIM Mini, TORCHY, DAVINCI, CURVBEAM, and Newton series, and has extended into portable power with power banks, jump starters, power stations, solar generator kits, solar panels/accessories, and electric coolers. Underlying technology centers on LED efficiency, battery/runtime management (e.g., up to 100 hours ECO-mode runtime on the PARADIGM 7500), and proprietary industrial design (ergonomic angled grip, Flex-Powered technology). The October 2025 PARADIGM 7500 launch introduced a 7,500-lumen turbo mode and a premium ergonomic design aimed at professional and enthusiast buyers.

The business model is primarily direct-to-consumer e-commerce (nebo.acgbrands.com) at unit price points roughly $25–$100+, supplemented by wholesale distribution through the NEBO PRO dealer program, retail partnerships, and affiliate/ambassador programs. Pricing follows a one-time unit model with seasonal promotional discounts (e.g., 10% off up to $150, 20% off $150+, free shipping over $50). Target segments are horizontal: home and everyday consumers, outdoor recreation enthusiasts (camping, fishing, hunting, hiking, biking, boating), and professional/trade workers (electrical, plumbing, HVAC, auto mechanic, construction, first responder, farm/ranch, outdoor guides), with a secondary gift-shopper motion launched through the November 2025 NEBO Gift Center. NEBO operates alongside sibling brands TRUE, iPROTEC, THAW, and HALO within the ACG Brands portfolio and runs the NEBO ReNEW refurbishment program as a sustainability-oriented extension.

Name

NEBO

Legal name

NEBO (operated by Alliance Sports Group, L.P.)

Website

https://www.nebotools.com/

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

NEBO is a consumer and professional LED lighting and portable power brand, offering flashlights, headlamps, work lights, lanterns, power banks, power stations, and solar generators via direct e-commerce, dealer networks, and retail partnerships.

Ownership category

akta.pro rank

Product category

LED Lighting & Portable Power Solutions

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)

Keywords

• LED flashlights
• Rechargeable headlamps
• Portable work lights
• Portable power stations
• Solar generators

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales (Direct-to-Consumer): NEBO generates primary revenue through direct product sales via their e-commerce platform (nebo.acgbrands.com), selling LED flashlights, lanterns, headlamps, work lights, power banks, jump starters, power stations, solar generators, and electric coolers at various price points ranging from approximately $24.99 to over $100.
2. Dealer/Retail Distribution: Revenue generated through the NEBO PRO dealer program and retail partnerships, where dealers and retailers purchase NEBO products at wholesale prices for resale.
3. Affiliate and Ambassador Programs: Revenue driven through affiliate partnerships and the ambassador network, where partners earn commissions or benefits for referring customers and promoting NEBO products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NEBO designs, markets, and sells consumer and professional-grade LED lighting products including flashlights, headlamps, work lights, spotlights, lanterns, and area lighting, as well as portable power solutions such as power banks, jump starters, power stations, solar generator kits, solar panels, and electric coolers. Products are sold primarily through the company's own e-commerce storefront at nebo.acgbrands.com, supplemented by the NEBO PRO dealer/wholesale program, retail partnerships, and an affiliate referral network.

Product overview

NEBO is a global lighting and power solutions company offering a diversified portfolio of consumer and professional-grade products. The core offering centers on LED flashlights, headlamps, lanterns, work lights, and specialty lighting organized under the Lights category with subcategories including Flex-Powered Lights, Rechargeable Lights, Spotlights, and Area Lighting. The company has expanded into portable power solutions including Power Banks, Jump Starters, Power Stations, Solar Generators, and Electric Coolers. Key product lines include the SLIM Mini, TORCHY, DAVINCI, CURVBEAM, and Newton flashlight series. NEBO also operates sub-brands TRUE, iPROTEC, THAW, and HALO, plus the NEBO ReNEW sustainable products program. Recent additions include the PARADIGM 7500 premium flashlight and the Gift Center online shopping platform.

Differentiator

Problem solved

Functional benefit

Brands

• TRUE: A sub-brand under the ACG Brands/NEBO portfolio.
• iPROTEC
• THAW
• HALO

Products and services

• SLIM Mini 500 Task Light

Quantifiable outcome

• 7,500-lumen turbo mode brightness on PARADIGM 7500
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered moderate, minor and core.

• NEBO PRO DealersmoderateChannel Partner/ Reseller/ DistributorNEBO PRO is the company's dealer program that allows approved dealers and retailers to purchase NEBO products at wholesale pricing for resale. Dealers gain access to wholesale pricing, product access, and the ability to sell NEBO's full range of lighting and power solutions.
• NEBO Ambassador NetworkmoderateGTM or Marketing PartnerNEBO operates an Ambassador Network program that connects the brand with individuals who promote NEBO products. Ambassadors help build brand awareness and community engagement around NEBO's product lines.
• NEBO Affiliate PartnersminorGTM or Marketing PartnerNEBO maintains an affiliate program that allows partners to earn commissions for driving sales. Affiliates promote NEBO products through various channels and receive referral compensation for converted sales.
• Alliance Sports Group (ACG Brands)coreStrategic or Co-development PartnerNEBO is a brand under Alliance Sports Group, L.P. (also known as ACG Brands), a parent company that owns multiple brands including TRUE, iPROTEC, THAW, and HALO. NEBO operates as part of this larger corporate umbrella, sharing resources, distribution channels, and corporate infrastructure including headquarters at 700 Henrietta Creek Road, Roanoke, TX 76262.

Scale indicators1 record

Recent moves2 records

Expansion highlights7 records

Emerging players

• Goal Zero: Specializes in portable power stations, solar panels, and power banks for outdoor and emergency use. Comparable to NEBO's Power category (power stations, solar generators, electric coolers) with overlapping customer segments.

Direct peers

• Streamlight: Direct competitor in professional-grade flashlights, headlamps, and work lights sold to law enforcement, first responders, industrial, and trade customers. Highly comparable product portfolio and channel mix.
• SureFire: Premium flashlight and tactical lighting brand serving military, law enforcement, and outdoor users. Directly comparable in the high-lumen, rechargeable flashlight category where NEBO competes with PARADIGM and DAVINCI lines.
• Fenix Lighting: Specializes in high-performance LED flashlights, headlamps, and work lights sold through dealer networks and D2C. Closely overlaps NEBO's enthusiast and trade-customer positioning.
• Olight: Global portable lighting brand with rechargeable flashlights, headlamps, and work lights sold D2C and through dealers. Direct overlap on lumen tiers, pricing, and customer segments including EDC and outdoor enthusiasts.
• Coast Products: LED flashlights, headlamps, and work lights sold primarily through hardware and trade retail channels. Directly comparable professional and DIY trade customer overlap with NEBO's Pro/Trade segments.
• Ledlenser: German portable lighting brand offering flashlights, headlamps, and work lights with a focus on optical engineering. Comparable in professional and outdoor use cases served by NEBO.
• Black Diamond Equipment: Outdoor brand with a strong headlamp and lighting line (Spot, Storm, Sprinter) sold to climbers, hikers, and campers. Directly comparable in the outdoor recreation customer segment where NEBO competes.

Broad incumbents

• Energizer Holdings: Diversified battery and portable lighting brand with broad retail distribution of flashlights and area lights. Overlaps with NEBO on consumer-facing lighting SKUs at lower price tiers.
• Anker: Large consumer electronics brand with strong presence in power banks, portable power stations, and charging. Adjacent competitor in NEBO's Power Solutions category, particularly for portable power banks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NEBOTools
• YouTubeyoutube.com/c/nebotools
• Facebookfacebook.com/nebotools
• Instagraminstagram.com/nebolights

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEBO