Aldgate Veterinary Practice

What Aldgate Veterinary Practice does

Aldgate Veterinary Practice Ltd (trading as Aldgate Vets) is an independently owned small-animal veterinary practice operating across two sites in East Yorkshire: a 24/7 small-animal hospital in Bridlington (Aldgate House, Hilderthorpe Rd) and a satellite practice in Driffield (St John's Place). The practice was founded in 1940 and employs 51–100 staff, serving pet owners across Bridlington, Driffield, and surrounding East Yorkshire villages. Its clinical offering extends well beyond general practice to include advanced diagnostics (in-house CT scanner with specialist teleradiology reporting via VetCT), orthopaedic and soft-tissue surgery (TPLO for cruciate disease, BOAS for brachycephalic breeds, keyhole surgery), and a dedicated rehabilitation department (heated 30°C hydrotherapy pool, underwater treadmill, acupuncture, laser therapy), supported by named specialist staff such as canine hydrotherapists Ocean and Michelle.

The business operates a hybrid revenue model combining professional service fees (consultations, diagnostics, surgery, 24/7 emergency care) with tiered subscription Pet Health Plans (rabbits £12/mo, cats £16/mo, dogs £18/mo) administered through partner Vetsure, repeat prescription dispensing, and direct retail of Virbac prescription diets. Distribution is direct-to-consumer via the two physical sites, online booking through Provet, WhatsApp-based prescription requests, and an external-referral channel that accepts both client and veterinary referrals for CT and hydrotherapy—creating a modest B2B revenue layer on top of the consumer base. The practice markets through a content-led blog, organic social (Facebook, Instagram), community events including the Driffield Show, and customer testimonials, and holds Cat-Friendly Clinic certification from the International Society of Feline Medicine.

Ownership remains with directors Giles, Lucy Butler, Gill, and David, with no external investment, private equity involvement, or parent-company relationship disclosed. The practice positions itself explicitly against corporate veterinary consolidators, emphasising independence, 24/7 emergency coverage, advanced in-house equipment, and employer investment in clinical skills development.

Name

Aldgate Veterinary Practice

Legal name

Aldgate Veterinary Practice

Website

https://aldgatevet.co.uk

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Aldgate Veterinary Practice is an independently owned, two-site small-animal veterinary practice in East Yorkshire (Bridlington and Driffield, UK) offering general consultations, 24/7 emergency care, advanced surgery, CT imaging, and hydrotherapy rehabilitation to pet owners across the region.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Veterinary Anesthesia & Pain Management Specialty Services (HLAMACAJ), Preventive Care & Vaccination Clinics (HLAMAAAB)

Keywords

• Veterinary services
• Small animal care
• Pet rehabilitation
• Emergency vet care
• Pet health plans

Headquarters

HQ city

Bridlington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Consultations and Procedures: Revenue from consultations, diagnostic imaging, surgeries, emergency care, and therapeutic services including hydrotherapy and acupuncture.
2. Pet Health Plans (Subscription): Monthly subscription plans covering routine care including vaccinations, flea/worm treatments, microchipping, health checks, and nail clipping, with 5% discounts on products and services.
3. Pet Food and Products: Direct sales of Virbac high-protein veterinary HPM dog and cat food, flea and worm treatments delivered to customers' doors.
4. Prescription Medications: Dispensing of Prescription Only Medications (POM-V) and repeat prescriptions for ongoing conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Aldgate Veterinary Practice provides comprehensive veterinary care for small animals (dogs, cats, rabbits) across two East Yorkshire sites, including preventative care, diagnostics (in-house CT scanner, X-ray, ultrasound), advanced and routine surgery (BOAS, TPLO, keyhole, orthopaedic, neutering, dental), 24/7 emergency care at the Bridlington hospital, and rehabilitation services (heated hydrotherapy pool, underwater treadmill, acupuncture, laser therapy). It also sells subscription-based Pet Health Plans and Virbac HPM prescription diet food, and promotes Vetsure pet insurance.

Product overview

Aldgate Veterinary Practice operates as an independent veterinary practice with two locations in Bridlington and Driffield, East Yorkshire. The practice offers a comprehensive range of small animal veterinary services centered around general consultations, emergency care, and surgical procedures including orthopaedics, BOAS surgery, and keyhole surgery. Their specialty rehabilitation department provides hydrotherapy (heated pool and underwater treadmill), acupuncture, and physiotherapy services for post-surgical recovery and chronic pain management. The practice also offers advanced diagnostic capabilities through an in-house CT scanner, with external reporting via VetCT. Their service portfolio includes preventive care (vaccinations, dental, neutering), prescription services, nurse-led weight clinics, and desensitisation sessions. The practice complements clinical services with pet health maintenance products including the Vetsure Pet Insurance partnership, Pet Health Plans for routine care budgeting, and Virbac prescription diet food.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Animal Veterinary Services Comprehensive veterinary care for small animals (dogs, cats, rabbits and more) covering preventative, diagnostic, surgical and emergency services delivered from the Bridlington and Driffield sites.
• Dog Hydrotherapy Therapeutic canine hydrotherapy using a 30°C heated pool and underwater treadmill at the Bridlington practice for rehabilitation, post-surgical recovery, weight loss and fitness conditioning. Managed by trained canine hydrotherapists Ocean and Michelle. Sessions from £35, with a free 11th session on block booking of 10.
• CT Scanner Diagnostic Imaging Computed tomography scanning service for detailed imaging of brain, spinal cord, lungs and organs, with all scans reported by VetCT. Prices start at £1,250, ranging up to £2,000 depending on extent. Accepts external practice referrals via [email protected].
• BOAS Surgery Brachycephalic Obstructive Airway Syndrome corrective surgery for flat-faced dogs and cats, including nostril widening, soft palate reshaping/shortening, and laryngeal saccules removal. Average cost approximately £2,500 excluding hospitalisation.
• TPLO Orthopaedic Surgery Tibial Plateau Leveling Osteotomy surgery to stabilise the knee joint after cranial cruciate ligament rupture, using a stainless steel plate and screws to reconfigure the tibial plateau angle.
• Veterinary Acupuncture Acupuncture treatment for dogs, cats and rabbits targeting chronic pain, arthritis, neurological issues, digestive disorders and post-surgical recovery. Approximately 70% of animals respond positively.
• 24/7 Emergency Vet Services 24/7 emergency veterinary care delivered by the practice's own team of vets and nurses at the Bridlington hospital, 365 days a year, including out-of-hours cover.
• Pet Health Plans Monthly subscription plans covering routine care including vaccinations, flea/worm treatments, microchipping, health checks and nail clipping, with 5% discounts on internal products and services and Vetsure pet insurance. Dogs £18/month, cats £16/month, rabbits £12/month.
• Pet Food (Virbac HPM) High-protein veterinary HPM diet food for dogs and cats sold directly by Aldgate, supplied by Virbac and delivered to customers' doors.
• Pet Prescriptions Repeat prescription service for ongoing conditions, with 48-hour turnaround. Orders accepted via phone, WhatsApp (07361 583722) or online form, with email notification when ready for collection. Dispenses Prescription Only Medications (POM-V).
• Vetsure Pet Insurance Pet insurance products promoted through the practice, offering lifetime coverage for conditions, hassle-free claims, 5 weeks free cover for new customers and 5% discount for Pet Health Plan members.
• Pet Dental Care Dental care services to maintain oral health in dogs, cats and rabbits.
• Nurse Clinics Nurse-led clinics offering weight management programmes, desensitisation sessions and general health advice.
• Pet Vaccinations Vaccination services protecting pets from common, life-threatening illnesses including rabies, distemper, parvovirus and kennel cough.
• Keyhole Surgery Minimally invasive surgical procedures performed using keyhole (laparoscopic) techniques.
• Neutering Surgical neutering/spaying services for dogs, cats and rabbits.
• Chronic Pain Management / Laser Therapy Pain management services including laser therapy for treating chronic pain, arthritis and supporting post-surgical recovery.
• Puppy and Kitten Packages Health packages designed specifically for young puppies and kittens, including vaccinations and health checks.

Quantifiable outcome

• Pets can achieve significant health improvements through weight loss programmes, with Merlo losing 9.65kg in 24 weeks and reducing from 8/9 to 6/9 body condition score.
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VetsurecoreGTM or Marketing PartnerVetsure is the preferred pet insurance and health plan partner. Aldgate promotes Vetsure insurance products and offers 5 weeks free cover. As a Vetsure-accredited practice, they benefit from active communication channels, pre-authorisation for treatments, and facilitated claims processing. Pet Health Plans are administered through Vetsure with 5% insurance discount for members.
• VetCTcoreTechnology or IntegrationIndependent CT reporting service that receives scan data from Aldgate and provides written diagnostic reports back to the practice for review with pet owners.
• VirbacminorChannel Partner/ Reseller/ DistributorVirbac is the supplier of high-protein veterinary HPM dog and cat food sold directly by Aldgate to pet owners, with products delivered to customers' doors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aldgatevets
• Instagraminstagram.com/aldgatevets

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aldgate Veterinary Practice