Travel Press

What Travel Press does

TravelPress is a Canadian travel industry trade media company operating a multi-platform portfolio serving travel agents, tour operators, airlines, cruise lines, hotels, and destination marketing organizations. Founded in 1948 and headquartered in Canada, the company publishes two flagship trade periodicals — Canadian Travel Press (CTP) and Travel Courier — providing daily news, analysis, and industry coverage for Canadian travel professionals. The portfolio extends across the Agents' Choice Awards program (an annual industry recognition event voted on by travel agents), TravelPress Live! (an event platform hosting conferences and webinars), TravelBestJobs (a specialized travel industry job board), an Events Calendar directory, and specialty publications including OFFSHORE (luxury travel) and Culinary Travels (food/wine tourism). TravelPress also operates the Baxter Student Ambassador Program, targeting university and college students pursuing careers in travel.

The company is owned and operated by Baxter Media, a Canadian media conglomerate that holds the copyright across all properties. TravelPress reaches its audience through a website (travelpress.com), print publications, email newsletters, and an active social media presence across X, Facebook, LinkedIn, YouTube, and Instagram. The core product surface includes news articles, editorial calendars, awards programming, audio content (Voices of Travel), and video webcasts.

TravelPress's revenue model combines subscription-based access to trade publications and editorial content with event-driven sponsorship and advertising revenue from travel suppliers. Subscription pricing is not publicly disclosed. The go-to-market approach is sales-led and B2B, targeting both the demand side (Canadian travel agents seeking industry intelligence, jobs, and supplier deals) and the supply side (travel suppliers seeking distribution-channel visibility through advertising and event sponsorship). The Agents' Choice Awards gala is the primary sponsorship anchor, with TravelPress Live! events providing additional monetization touchpoints.

Name

Travel Press

Legal name

TravelPress

Website

https://www.travelpress.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

TravelPress is a Canadian travel industry trade media company, founded in 1948 and operated by Baxter Media, publishing Canadian Travel Press and Travel Courier and serving travel agents, tour operators, airlines, cruise lines, and hoteliers with news, jobs, awards, and events.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Newspaper Publishers (513110)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAH

Travel & Outdoors Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Travel industry news
• Trade publications
• Travel agent resources
• Industry events
• Travel media

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscriptions: Subscription-based access to industry publications including Canadian Travel Press, Travel Courier, and Agents' Choice results. Professional readers including travel agents and industry professionals pay for access to trade news, market intelligence, and supplier deals.
2. Events and Sponsorships: Agents' Choice annual awards gala generates sponsorship revenue from travel suppliers. TravelPress Live! events provide additional sponsorship and attendance revenue opportunities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Travel Press is a Canadian travel industry trade media company that publishes Canadian Travel Press and Travel Courier, two flagship trade publications delivering daily news, analysis, and market intelligence to travel agents, tour operators, airlines, cruise lines, hotels, and destination marketers. The company also runs the Agents' Choice annual industry awards program, TravelPress Live! events, the TravelBestJobs job board, the Events Calendar directory, vertical consumer magazines (OFFSHORE, Culinary Travels), and content series (Voices of Travel, Travel Webcast).

Product overview

Travel Press operates a multi-platform media portfolio serving the Canadian travel industry. The core offering includes two flagship trade publications—Canadian Travel Press and Travel Courier—providing daily and periodic news coverage, industry analysis, and market intelligence for travel agents, tour operators, airlines, and cruise lines. The portfolio extends through the Agents' Choice Awards (annual industry recognition program), TravelPress Live! (event platform), and specialized vertical publications including OFFSHORE (luxury travel) and Culinary Travels (food/wine tourism). Supporting products include TravelBestJobs (job board), Events Calendar (industry directory), Voices of Travel (audio content), and the Baxter Student Ambassador Program. Travel Press is owned and operated by Baxter Media.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Courier: A travel industry publication covering news and updates for travel professionals.
• Agents' Choice Awards
• TravelPress Live!
• OFFSHORE
• Culinary Travels
• Voices of Travel
• TravelBestJobs
• Events Calendar
• Travel Webcast
• Baxter Student Ambassador Program

Products and services

• Canadian Travel Press (CTP) Flagship Canadian travel industry trade publication delivering daily news, analysis, and industry coverage for Canadian travel agents, tour operators, airlines, cruise lines, hotels, and destination marketing organizations.
• Travel Courier Canadian travel industry trade publication covering news, features, and industry updates targeted at travel agents and travel professionals.
• Agents' Choice Awards Annual Canadian travel industry awards program recognizing excellence among travel suppliers — including airlines, tour operators, cruise lines, hotels, and tourist boards — voted on by Canadian travel agents, culminating in the Agents' Choice Gala and including the W.H. Baxter Lifetime Achievement Award.
• TravelPress Live! Live event platform featuring conferences, webinars, and industry networking events for Canadian travel professionals, with sponsorship and attendance revenue opportunities.
• TravelBestJobs Specialized job board connecting travel industry employers with qualified candidates in the Canadian travel sector.
• Events Calendar Comprehensive calendar directory of travel industry events, conferences, and trade shows across Canada.
• OFFSHORE Travel Magazine Luxury travel publication covering premium and offshore destinations for discerning Canadian travelers.
• Culinary Travels Magazine Specialty publication focused on food and wine travel experiences, culinary tourism, and destination dining.
• Voices of Travel Audio content series featuring interviews, industry discussions, and travel-related conversations with travel industry leaders.
• Travel Webcast Video webcast series covering travel industry news, trends, and interviews for Canadian travel professionals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Travel Weekly: Long-running US travel industry trade publication serving travel agents, tour operators, and suppliers with daily news, analysis, and awards — the closest US analog to TravelPress's B2B travel trade news model.
• PhocusWire: Digital-first travel industry news outlet from Phocuswright covering suppliers, distribution, and travel brands — competes directly with TravelPress for Canadian and global travel trade readership.
• TravelPulse: Travel trade news and destination content platform targeting travel agents and industry professionals with daily news, agent education, and supplier marketing — direct competitor in the North American travel trade media category.

Regional players

• Travel Trade Gazette (TTG): UK-based travel trade newspaper and media brand covering the British travel agent and tour operator industry with news, features, and industry events — comparable B2B travel trade publishing model but serving a different geography.
• TravelAge West: US West Coast-focused travel trade publication serving travel advisors with news, destination content, and editorials — comparable B2B travel trade magazine model but regional US focus.
• Canadian Traveller: Canadian consumer travel magazine publishing destination guides and travel features for Canadian leisure travelers — overlaps with TravelPress's Canadian OFFSHORE and Culinary Travels consumer travel magazine portfolio.

Broad incumbents

• Skift: Global travel industry media and research platform covering news, analysis, and events across the travel sector — broader incumbent competing for the same travel industry professional audience TravelPress targets.
• Travel Daily Media: Global travel industry trade publication with editions across multiple regions covering travel trade news, events, and supplier marketing — broader incumbent operating across geographies where TravelPress is Canada-only.
• Conde Nast Traveler: Major global consumer travel magazine and digital media brand — comparable consumer travel magazine publishing model to TravelPress's OFFSHORE and Culinary Travels but operating at vastly larger scale as a broad incumbent.

Emerging players

• Hotel News Now: Hospitality industry trade news outlet covering hotels, lodging trends, and distribution — comparable trade news publishing model targeting a different vertical (hotelier/lodging) within the same broader Canadian travel supplier ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CdnTravelPress
• YouTubeyoutube.com/c/BaxterMedia
• Facebookfacebook.com/BaxterMediaCA
• LinkedInlinkedin.com/company/baxtermediaca
• Instagraminstagram.com/baxtermediaca

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Press