Vebego

What Vebego does

Vebego is a privately held Dutch family-owned facility services group founded in 1943, now led by the third generation of the Goedmakers family, headquartered in Voerendaal, Netherlands. The company operates across five European countries (Netherlands, Belgium, Germany, Switzerland, and Austria) with 38,835 colleagues representing 150 nationalities, including 6,500 colleagues who have experienced barriers to employment. Vebego generated €1,629M of revenue in 2025 across five core segments: Cleaning (€985M, 61%), Healthcare (€265M, 16%), Facility Management (€223M, 14%), Landscaping (€105M, 6%), and Industrial Staffing (€51M, 3%), with additional Products and Materials revenue through Vebego Bright Solutions (formerly Alpheios).

The company's technology layer is positioned to support frontline workers rather than replace them. Proprietary deployments include the Smart Integreated platform (joint venture with Capacityd, awarded European Cleaning & Hygiene Award 2025 for Digital Transformation), the Cleaning AI-ssistant providing speech recognition and translation in 90+ languages (deployed at Schiphol Airport), the Babbler translation device, the SAM UV disinfecting robot (Red Cross Hospital Beverwijk, reducing room turnaround by 24 hours), the Phantas autonomous scrubber-dryer (Antoni van Leeuwenhoek Hospital, 7,100 m² weekly), a four-legged humanoid cleaning robot (first Dutch cleaning company to purchase), ToolSense asset tracking pilots, water softening pilots, biodegradable energy-generating gloves (Vebego AG, Zurich Airport), and the Cleanliness Experience Dashboard.

Vebego operates as a B2B enterprise services company, winning long-term contracts via formal tender processes with large organizations across healthcare, government, financial services, aviation, utilities, and research. Notable customers include Rabobank (116 locations, largest IFM soft services contract in Netherlands), Dortmund Airport (230,000 m² secured September 2025), BBL-BAZ Swiss Federal Asylum Centres (80 buildings), Schiphol Airport, Vitens (8-year partnership extended), Marktplaats (returned 2025 after 2023 separation), RSO (supplier since 2015), and Maasstad Ziekenhuis. Pricing is quote-based on contract scope with inflation/CLA pass-throughs built into multi-year terms. Distribution is direct enterprise sales with bundled delivery across the eight strategic core companies (Vebego AG, Bright Solutions, Cleaning Services NL, Cleaning & Services BE, Facility Services DE, Facility Solutions NL, Groen, Zorgservice).

Name

Vebego

Legal name

Vebego B.V.

Website

https://vebego.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vebego is a Dutch family-owned facility services group operating across five European countries, delivering cleaning, healthcare, facility management, landscaping, and industrial staffing services to enterprise and government clients through 38,835 colleagues.

Ownership category

akta.pro rank

Headquarters

HQ city

Voerendaal

HQ country

Netherlands

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Cleaning Services: Core cleaning services across Netherlands, Belgium, Germany, Switzerland, and Austria. Includes airport cleaning, hospital cleaning, office cleaning, and specialized cleaning. Revenue of €985M representing 61% of total revenue. Growth driven by price increases and strong performance of Vebego Cleaning Services NL.
2. Healthcare Services: Healthcare staffing and services including Vebego Zorgservice, Vitaal Thuiszorg (included since Q2 2025), and home care services. Revenue of €265M representing 16% of total revenue.
3. Facility Management: Integrated Facility Management (IFM) services including soft services, hospitality, service desk support, and infrastructure services. Strong performance from Vebego Facility Solutions. Revenue of €223M representing 14% of total revenue.
4. Landscaping: Green services including Vebego Groen operations in Netherlands. Successfully integrated Hoek operations. Revenue of €105M representing 6% of total revenue.
5. Industrial Staffing: Personnel services primarily in Germany (M2 Personal GmbH and related entities). Revenue of €51M representing 3% of total revenue, down from €57M due to challenging market conditions.
6. Products and Materials: Sale of cleaning machines, products, and materials through Vebego Bright Solutions (formerly Alpheios). Includes Digital Product Passports for products. Expansion into Germany and Switzerland in 2025. Supplier to Rijksschoonmaakorganisatie (RSO) since 2015.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Vebego delivers integrated facility services across cleaning, healthcare, facility management, landscaping, and personnel services through eight strategic core companies operating in the Netherlands, Belgium, Germany, Switzerland, and Austria. The company combines large-scale workforce deployment (38,835 colleagues across 150 nationalities) with technology-enabled service delivery, generating €1,629M in 2025 turnover primarily through long-term enterprise service contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Vebego Foundation: Independent entity funded by Vebego Group that supports children, young people and colleagues who need a helping hand, both in Netherlands and abroad. Focuses on social initiatives and financial concerns support.
• Young Vebego

Products and services

• Cleaning Services
• Healthcare Services
• Facility Management Services
• Landscaping and Green Services
• Industrial Staffing Services
• Cleaning Products and Materials

Quantifiable outcome

• Turnover increased to €1,629M (5.6% growth) through price increases and strong cleaning/FM performance
• +8 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature11 records

Partnerships

16 partnerships are on record, tiered minor and core.

• HumanitasminorOthers · 1 September 2025Dutch volunteer organization supporting people in finding their own strength. Vebego Foundation partnership announced September 2025. Focus on helping people and providing invitations to participate.
• Tent NetherlandscoreStrategic or Co-development Partner · 1 January 2025Coalition of over 40 companies helping refugees prepare for and enter labour market. Vebego Cleaning Services signed agreement in 2025 to support refugee employment.
• UN Global CompactcoreOthers · 1 January 2025Vebego Facility Services joined world's largest corporate sustainability initiative in 2025. Commits to aligning strategy with ten universal principles in human rights, labour standards, environmental protection, and anti-corruption. Advances UN Sustainable Development Goals.
• CapacitydcoreStrategic or Co-development PartnerJoint venture between Vebego Cleaning Services and Capacityd developing Smart Integreated platform that won European Cleaning & Hygiene Award 2025. Platform aggregates supplier data into actionable insights for cleaning colleagues. Also partnered with 25/8 for healthcare solutions and initiated partnerships at AJ Jan Portaels and Maasstad Ziekenhuis for smart services.
• 25/8minorStrategic or Co-development PartnerAlarm and communication systems specialist for healthcare. Partnered with Capacityd for 'comfort button' pilot at AJ Jan Portaels hospital routing requests to appropriate staff (cleaning, catering, hospitality) via dedicated app.
• SanteoncoreStrategic or Co-development PartnerNetwork of eight Dutch hospitals including Maasstad Ziekenhuis. Capacityd partnership creating reference pathway for smart hospital services. Maasstad using AI and real-time data for patient transport, cleaning logistics, and equipment management.
• Hommerson and BranderhorstminorStrategic or Co-development PartnerFamily businesses partnering with Vebego for integrated collaboration with Vitens water company. Creating more uniform, sustainable and social approach for all locations.
• Vebego GroencoreStrategic or Co-development PartnerVebego landscaping subsidiary integrated into partnerships including Rabobank where Vebego Facility Solutions delivers IFM services together with Vebego Groen, Vebego Cleaning Services, and Vebego Participatie.
• Vebego Cleaning ServicescoreStrategic or Co-development PartnerCore cleaning subsidiary partnered with Capacityd for Smart Integreated platform, deployed at Veldhoven customer site. Also partnered for Rabobank and other integrated contracts.
• Vebego ParticipatieminorStrategic or Co-development PartnerSubsidiary included in integrated Rabobank partnership delivering full range of services alongside Vebego Facility Solutions, Vebego Groen, and Vebego Cleaning Services.
• Sam& voor alle KinderenminorOthersCharitable partner of Vebego Foundation creating meaningful moments for children. Part of 'Mijn Inzet, Mijn Project' programme allowing colleagues to make difference in communities.
• Stichting Jarige JobminorOthersCharitable partner of Vebego Foundation. Part of 'Mijn Inzet, Mijn Project' programme supporting colleagues to make community impact.
• Make-A-Wish DeutschlandminorOthersFirst project in Germany for Vebego Foundation: 50 colleagues volunteered to work with Make-A-Wish fulfilling wishes of seriously ill children aged 3-17. Over 615,000 wishes granted worldwide.
• International Projects (Sri Lanka, Morocco, Ghana)minorOthersVebego Foundation supports international projects in Sri Lanka, Morocco and Ghana. Volunteer construction trip to Sri Lanka planned for 2026.
• UWVminorOthersDutch social security institution. Partnership agreement to create 200 jobs for people with barriers to employment, bundling strengths with national WSP Gemeenten.
• WSP GemeentenminorOthersDutch social security institutions network. Partnership with UWV and Vebego to create 200 sustainable jobs for people with barriers to employment.

Scale indicators18 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Atalian: France-based international facility services provider operating across Europe (including Benelux, Germany, Switzerland) with a cleaning-and-soft-services heavy portfolio. Comparable to Vebego on multi-country cleaning/FM delivery model.
• ABM Industries: US-listed facility services company with growing European cleaning and aviation services presence. Comparable on the cleaning-heavy mix, airport and healthcare facility work, and tech-enabled service delivery model.
• ISS A/S: Danish-headquartered global facility services company offering cleaning, workplace, food, and technical services across Europe and beyond. Most direct comparable to Vebego given its mix of cleaning-led facility services and European geographic footprint, often cited as the closest publicly traded benchmark for valuation.
• Dussmann Group: German family-owned facility services group offering cleaning, security, catering and technical services across Germany, Austria, Switzerland and Central/Eastern Europe. Direct comparable to Vebego's DACH operations and cleaning-led service mix.
• Mitie Group: UK-listed integrated facility management and professional services company with cleaning, security, engineering and healthcare FM. Comparable on the IFM/soft-services mix and European-style large enterprise contract orientation.

Regional players

• Serco Group: UK-based public services and facility management operator, particularly strong in government and defense facility support contracts across UK/Europe. Comparable on government-side hard/soft FM contract orientation (similar to BBL-BAZ work).

Broad incumbents

• Sodexo: French-listed global facility services and food services major with significant on-site services across Europe. Overlapping capability with Vebego in cleaning, FM and healthcare support but operates at much larger scale with food services as a significant additional vertical.
• Aramark: US-listed global facility services, uniform and food services provider with European operations. Overlaps with Vebego on large enterprise, healthcare and government facility contracts.
• Compass Group: UK-listed global contract foodservice and support services major. While primarily food-led, it competes with Vebego on integrated facility and support services contracts across European enterprise accounts.

Emerging players

• Heijmans / Royal Dutch Cleaning Service (Hago): Note: Hago was previously a Vebego subsidiary (rebranded Vebego Cleaning Services B.V.). For genuine emerging comparables in the European cleaning-tech niche, see closely-held innovators such as SkyLab Analytics or Buildots — they are not facility-cleaning direct peers but represent the technology-overlap category competing for the same tech-driven cleaning RFPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/youngvebego
• LinkedInlinkedin.com/company/vebego-international-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vebego