PT Goodyear Indonesia

What PT Goodyear Indonesia does

PT Goodyear Indonesia is the Indonesian operating subsidiary of The Goodyear Tire & Rubber Company, a US-headquartered global tire manufacturer. Established in Indonesia in 1917 and headquartered in Bogor, the company manufactures and distributes a comprehensive portfolio of tires for passenger vehicles, SUVs, performance and luxury cars, off-road/4x4 applications, commercial trucks, and electric vehicles. Its product range spans the Eagle F1 performance line (including the Eagle F1 Asymmetric 6 launched in 2023 and an SUV variant launched in 2025), the Assurance family (TripleMax 2, MaxGuard, MaxGuard SUV, ComfortTred, DuraPlus, DuraPlus 2), the ElectricDrive EV-specific line, Wrangler off-road tires (AT SilentTrac, DuraTrac RT), and Cargo Marathon 2 for commercial use. The portfolio rests on a deep proprietary technology stack including RunOnFlat, ActiveBraking, HydroGrip, HydroTred, QuietTred, SilentArmor (DuPont Kevlar reinforced), TredLife, TractiveGroove, EfficientGrip, BioTred, and BioIsoprene.

The business operates a dual go-to-market model. On the OEM side, Goodyear Indonesia supplies original equipment tires to leading global automakers including BMW, Mercedes-Benz, Audi, Porsche, Range Rover, Ferrari, Toyota, Honda, Mitsubishi, Nissan, Suzuki, BYD, Subaru, Lexus, and Mazda, embedding the brand at the point of vehicle manufacture. On the replacement and retail side, the company sells through a network of Goodyear-branded retail stores and Goodyear Autocare service centers across Indonesia, supplemented by authorized dealers and a website store locator. The Worry Free Assurance (WFA) warranty program provides free tire replacement for usage damage, anchoring post-purchase engagement. Revenue is generated through one-time hardware sales at varying price points across product tiers (entry passenger, SUV, performance, commercial), with pricing not publicly disclosed.

The company is publicly listed on the Indonesia Stock Exchange (idx:GDYR), employs 10,000+ people, and operates as part of The Goodyear Tire & Rubber Company's global distribution and sales network. Recent product launches target the EV transition (ElectricDrive, EV-tested Eagle F1, Assurance MaxGuard SUV) and the premium SUV segment (Eagle F1 Asymmetric 6 SUV, 2025), while the Worry Free Assurance program and Q2 Promo 2026 reflect ongoing consumer-facing retention and acquisition activity. Reported consolidated financials show revenue and profitability contracting in the latest disclosed period, with revenue down approximately 11% year-over-year and operating income compressing meaningfully from the prior year.

Name

PT Goodyear Indonesia

Legal name

The Goodyear Tire & Rubber Company

Website

https://goodyear-indonesia.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PT Goodyear Indonesia manufactures and distributes tires in Indonesia across passenger, SUV, performance, commercial, and electric vehicle segments as the local subsidiary of US-based The Goodyear Tire & Rubber Company, serving OEMs and retail consumers through branded stores.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Passenger Car Tires Manufacturing (IMANAKAA), Light Truck/SUV Tires Manufacturing (IMANAKAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tire manufacturing
• Passenger vehicle tires
• Automotive OEM supply
• Performance tire products
• Commercial vehicle tires

Headquarters

HQ city

Bogor

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Sales (Retail and Wholesale): Primary revenue from selling tires directly to consumers through Goodyear stores and authorized dealers, as well as supplying tires to automobile manufacturers as original equipment (OE). Tires are sold on a one-time purchase basis with various price points based on tire type, size, and performance characteristics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

PT Goodyear Indonesia manufactures and distributes a comprehensive portfolio of tires for passenger vehicles, SUVs, performance vehicles, electric vehicles, and commercial trucks in Indonesia. The company operates Goodyear-branded retail stores and Goodyear Autocare service centers across the country, while also supplying original equipment (OE) tires to leading automobile manufacturers including BMW, Mercedes-Benz, Audi, Toyota, Honda, and others.

Product overview

PT Goodyear Indonesia offers a comprehensive portfolio of tire products across multiple categories: Eagle F1 performance tires (including Eagle F1 Asymmetric 6 launched 2023 and SUV variant 2025) for high-performance vehicles; Assurance line (Assurance MaxGuard, Assurance MaxGuard SUV, Assurance TripleMax 2, Assurance ComfortTred, Assurance DuraPlus, Assurance DuraPlus 2) for passenger and SUV vehicles emphasizing safety, comfort, durability and wet performance; ElectricDrive for electric vehicles; Cargo Marathon 2 for commercial vehicles; and Wrangler off-road tires (Wrangler AT SilentTrac, Wrangler DuraTrac RT) for SUV and off-road applications. The portfolio is supported by Worry Free Assurance warranty program providing free tire replacement for usage damage. The company also provides tire technology including RunOnFlat, ActiveBraking, HydroGrip, QuietTred, and various tire care services through Goodyear stores.

Differentiator

Problem solved

Functional benefit

Brands

• Goodyear Eagle F1: High-performance tire line including Eagle F1 Asymmetric 6 for sports cars and luxury vehicles.
• Goodyear Assurance
• Goodyear Wrangler
• Goodyear EfficientGrip
• Goodyear Cargo Marathon
• Goodyear ElectricDrive

Products and services

• Eagle F1 Asymmetric 6 High-performance tire developed for performance and luxury vehicles. Features Active Braking technology, optimized cavity shape for better dry road contact, and noise-dampening tread design. Tested for electric vehicles.
• Eagle F1 Asymmetric 6 SUV SUV variant of the Eagle F1 Asymmetric 6 high-performance tire, designed for luxury SUV drivers. Features premium look with laser-engraving technology.
• Assurance MaxGuard SUV SUV tire with 2-in-1 protection featuring ActiveGrip Technology for superior wet road braking and DuraGuard Technology for impact resistance. EV-tested tire suitable for electric vehicles.
• Assurance TripleMax 2 Passenger tire featuring latest HydroTred technology for improved wet road braking performance. Innovative asymmetric tread design enhances handling control and driver comfort for safer and more comfortable journeys.
• Assurance MaxGuard Passenger tire offering Grip Protection and Impact Protection. Features EV Ready designation for electric vehicles.
• Assurance ComfortTred Passenger tire with ANX Technology providing comfortable and quiet driving experience. Features low noise and superior comfort attributes.
• Assurance DuraPlus Passenger tire for small to medium vehicles featuring TredLife Technology and DuPont Kevlar reinforcement for enhanced durability and mileage.
• Assurance DuraPlus 2 Latest innovation for small and mid-size SUV vehicles. Combines TredLife Technology with enhanced compound for longer tread life.
• ElectricDrive Tire designed for electric vehicles featuring EV Ready designation, low noise levels, and superior grip. Engineered for high torque and heavy weight of EVs.
• Cargo Marathon 2 Commercial tire for cargo vehicles featuring durability, mileage, and superior grip attributes.
• Wrangler AT SilentTrac Rugged tire designed for off-road terrain with quiet performance for on-road driving. Features SilentArmor Technology for smooth and quiet ride.
• Wrangler DuraTrac RT Rugged terrain tire designed for off-road use with durability and traction features. Suitable for challenging terrain while maintaining on-road capability.
• Worry Free Assurance (WFA) Warranty program offering free tire replacement for damage caused by normal usage. Includes tire registration, warranty status checking, and replacement services.

Quantifiable outcome

• RunOnFlat technology allows continued driving for up to 80 km at maximum 80 km/h speed with loss of tire pressure
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature18 records

Partnerships

One partnership is on record.

• DuPontcoreTechnology or IntegrationGoodyear uses Dupont Kevlar material in its SilentArmor technology for tire reinforcement. Kevlar provides superior strength and puncture resistance when integrated into tire construction between tread and belt plies.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Regional players

• PT Suryaraya Rubberindo Industries (FDR/IRC): Indonesian motorcycle and light-vehicle tire manufacturer producing FDR and IRC brands domestically. Adjacent competitor in motorcycle and entry-level passenger segments, with growing ambitions in light-truck categories that overlap with Goodyear's small-SUV offerings.
• Yokohama Rubber Company: Japanese tire manufacturer distributing passenger, SUV, and commercial tires in Indonesia through local partners. Comparable in OE relationships and technology focus, primarily serving Indonesian and broader Asian markets from Japanese production.

Broad incumbents

• Pirelli & C. S.p.A. Italian premium tire manufacturer distributing in Indonesia, with strong luxury and performance OEM relationships (Ferrari, Lamborghini, Porsche). Direct competitor in premium and ultra-high-performance segments where Goodyear's Eagle F1 line competes.

Direct peers

• PT Bridgestone Tire Indonesia: Subsidiary of Bridgestone Corporation (Japan) manufacturing and distributing passenger, commercial, and OTR tires in Indonesia. Competes head-to-head with Goodyear in OEM supply, retail, and replacement markets across the country.
• Sumitomo Rubber Industries (Dunlop): Japanese parent of Dunlop brand tires, present in Indonesia through distribution partnerships. Competes across passenger, performance, and commercial segments with overlapping OEM relationships and comparable technology positioning to Goodyear.
• PT Continental Tyre Indonesia: Local arm of Continental AG distributing premium passenger, SUV, and commercial tires in Indonesia. Competes directly in OEM, retail, and replacement segments with comparable technology depth and brand positioning.
• PT Michelin Indonesia: Subsidiary of Compagnie Générale des Établissements Michelin, distributing premium passenger, SUV, and commercial tires in Indonesia. Closest premium-tier competitor with overlapping global OEM relationships and comparable technology positioning.
• PT Gajah Tunggal Tbk: Indonesia's largest domestic tire manufacturer (GT Radial brand) producing passenger, SUV, commercial, and motorcycle tires domestically. Most direct competitor to Goodyear Indonesia across all retail segments and price tiers in the local market.

Emerging players

• Cheng Shin Tire (Maxxis): Taiwanese tire manufacturer with strong Indonesian distribution presence across passenger, SUV, motorcycle, and bicycle segments. Competes with Goodyear on value-tier pricing while expanding into higher segments, representing the broader Asian low-cost competitive threat.
• PT Hankook Tire Sales Indonesia: Indonesian distribution arm of Hankook Tire & Technology (South Korea), focused on mid-to-premium passenger and SUV tires. Growing share challenger with strong value-positioning that competes on price-performance against Goodyear's mid-tier Assurance products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoodyearID
• Facebookfacebook.com/GoodyearID?fref=ts
• LinkedInlinkedin.com/company/pt.-goodyear-indonesia-tbk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Goodyear Indonesia