MM 360° Agency

What MM 360° Agency does

MM 360° Agency is a Netherlands-based, privately held full-service marketing and communications agency headquartered in the Zuid-Limburg region (Brunssum/Maastricht), founded in 2014 and operating with 51–100 employees. The firm, which rebranded in 2025 from MijnMarketing.com to MM 360° Agency, delivers an integrated marketing stack organized into six solution pillars — Strategy, Design, Management, Content Creation, Web Development, and Performance Marketing — augmented by a Webdevelopment practice and traditional offline marketing services (signing, print, outdoor, POS, direct mail). Delivery is structured around ten vertical-specific Branche Teams covering Healthcare, Retail, Housing, Leisure, Government, Corporate, Education, E-commerce, Technology & Electrical, and Business Services, with each project typically staffed by seven or more specialists coordinated through a single account manager.

The company's revenue model combines ongoing "marketing as a service" retainers — in which dedicated Marketing Managers act as the client's outsourced marketing department — with project-based engagements spanning web design and development, SEO, SEA, social media management, content production, event management, branding, and consulting. The technology stack is conventional web-agency infrastructure (WordPress/Elementor, Vimeo, Hotjar, Leadinfo, WebinarGeek, Publitas), with no disclosed proprietary platform, SDK, or API; AI/ML capabilities are limited to client-facing Generative Engine Optimization and standard martech tooling rather than in-house model development. Pricing is quote-based and not publicly disclosed.

Go-to-market is sales-led and regionally concentrated in the Netherlands (with case-study customers also in Belgium and Germany). The firm serves a heterogeneous mix of local SMBs, regional housing corporations and municipalities, healthcare providers, and selected enterprise accounts including Aviko, Royal Swinkels, Philips Innovation Services, Q-Park Belgium, ABB, and Jumbo. Ownership is independent and founder-led (CEO/Founder Jimé Hoen), with no disclosed institutional investors, funding rounds, or parent company; B Corporation certification signals an explicit ESG positioning in the Dutch market.

Name

MM 360° Agency

Legal name

MM 360° Agency

Website

https://mm360.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

MM 360° Agency is a privately held, full-service marketing bureau in the Netherlands' Zuid-Limburg region serving healthcare, government, housing, education, retail, corporate, leisure, and technology clients with integrated digital and offline marketing services under retainer and project engagements.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Full-service marketing agency
• Digital marketing services
• Web development services
• Brand management services
• Performance marketing

Headquarters

HQ city

Brunssum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Management Services: Ongoing marketing management retainer services where MM provides dedicated Marketing Managers to client organizations. This operates as 'marketing as a service' model with one contact person and continuous marketing support.
2. Project-based Services: Individual service engagements including webdesign, webdevelopment, SEO, SEA, social media management, content creation, event management, branding, and consulting services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MM 360° Agency is a full-service marketing bureau that delivers integrated marketing and communications services across strategy, design, web development, content creation, performance marketing, and offline marketing. The agency operates a 'marketing as a service' model, providing dedicated Marketing Managers who act as an outsourced marketing department for client organizations across healthcare, retail, government, corporate, education, leisure, e-commerce, technology, and housing sectors in the Netherlands.

Product overview

MM 360° Agency is a full-service marketing bureau operating as a single integrated agency rather than a platform-plus-modules architecture. The company offers a comprehensive suite of marketing and communication services organized into six core solution pillars: Strategie (Strategy), Vormgeving (Design), Management, Content Creatie (Content Creation), Webdevelopment, and Performance Marketing. Supporting these are eight industry-specific branche teams (Zorg/Healthcare, Retail, Wonen/Housing, Leisure, Overheid/Government, Corporate, Onderwijs/Education, E-commerce, and Techniek en Elektro/Technology & Electrical) that combine deep sector knowledge with the agency's 360° marketing methodology. The agency also provides specialized offline marketing services including signing, print, outdoor advertising, and POS materials. The portfolio is delivered through a team-based model where multiple specialists (often 7+ per project) collaborate under a single account manager, offering services on a 'marketing as a service' basis rather than traditional staffing or project-based models.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy Consulting) Strategic consulting services for organizations covering positioning, employer branding, strategic sessions, business consulting, strategic advisory, change management, and strategic marketing planning. Targeted at organizations seeking to develop or refine their marketing and business strategy.
• Management (Marketing & Campaign Management) Project and operational management services including event management, brand management, project management, community building, marketing management, campaign management, e-commerce management, and media/content planning. Includes the dedicated Marketing Manager offering that functions as an outsourced marketing department.
• Performance Marketing Performance-driven digital marketing services including email marketing, social media management, influencer marketing, conversion optimization, social media advertising, search engine advertising (SEA), search engine optimization (SEO), and generative engine optimization (GEO). Aimed at organizations seeking measurable digital marketing results.
• Webdevelopment Web development services covering hosting, webshop and e-commerce development, web design, maintenance, and UX/UI design. Targeted at organizations needing website builds, redesigns, or e-commerce platform implementation.
• Content Creatie (Content Creation) Content creation services including podcast production, photography, videography, storytelling, copywriting, and search engine optimization. Targeted at organizations seeking high-quality content assets for marketing campaigns.
• Vormgeving (Design & Visual Communication) Design and visual communication services including animation, infographics, reproduction, HTML5 banners, brand style guide development, and creative design. Targeted at organizations needing visual identity and creative design assets.
• Offline Marketing Traditional offline marketing services including signage, print production, outdoor advertising, point-of-sale (POS) materials, print media advertising, and direct mail distribution. Targeted at organizations executing integrated campaigns that include physical touchpoints.
• Branche Teams (Industry Vertical Services) Sector-specific marketing teams serving healthcare (Zorg), retail, housing (Wonen), leisure, government (Overheid), corporate, education (Onderwijs), e-commerce, and technology/electrical (Techniek en Elektro) industries. Each team combines deep sector knowledge with 360° marketing strategies tailored to the specific vertical.

Quantifiable outcome

• 2,300+ leads generated in six months for DickerSchutz with doubled website traffic
• +1 more outcomes

Named customers48 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• B CorporationminorOthersMM 360° Agency is certified as a B Corporation, indicating commitment to social and environmental performance. The certification is displayed on their website footer.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tam Tam: Amsterdam-based full-service marketing and communications agency offering strategy, creative, content, media and digital services. Comparable to MM 360° as a mid-sized Dutch integrated agency with cross-sector client base.
• Dawn: Dutch digital agency offering strategy, content, performance and technology services. Comparable to MM 360° for the integrated digital and performance marketing overlap.
• ACE (Amsterdam Creative Exchange): Amsterdam-based independent full-service agency combining strategy, creativity, content and digital production. Comparable as a Dutch integrated agency competing for similar mid-market accounts.
• N=5: Dutch independent agency delivering brand strategy, creative campaigns, content, and digital activation. Comparable as a similarly sized Dutch independent competing for integrated marketing budgets.
• Dept Agency: Large Dutch-headquartered digital and creative agency offering integrated marketing, design, web development and performance services across multiple verticals. Closest direct comparable to MM 360°'s full-service 360° model in the Benelux market.
• These Days: Dutch creative and content agency focused on brand campaigns, content creation, and social activation. Comparable to MM 360° in the integrated creative/content space within the Netherlands.

Broad incumbents

• WPP: Global advertising and communications holding company with agencies (Ogilvy, VMLY&R, GroupM) covering advertising, PR, media and digital. Comparable as a broad incumbent competing for enterprise marketing budgets alongside full-service independents.
• Dentsu: Global advertising and marketing services group with strong Benelux presence (Dentsu Creative, Merkle, Dentsu Media). Comparable as a broad incumbent competitor for integrated Dutch and European accounts.
• Publicis Groupe: Global advertising holding group (Leo Burnett, Saatchi & Saatchi, Publicis, Digitas) offering end-to-end marketing services. Comparable as a broad incumbent competing for the same enterprise clients MM 360° serves.

Regional players

• Intertrust: Dutch regional marketing/communications firm operating in the Limburg/Maastricht area. Comparable as a geography-overlapping regional competitor for the same Zuid-Limburg client pool MM 360° serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/mm.360.agency
• Facebookfacebook.com/360agencymm
• LinkedInlinkedin.com/company/echt-marketingcommunicatie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MM 360° Agency