The Sweets

Name

The Sweets

Website

https://shop-naschwerk.de

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sweets is a German specialty confectionery and gift retailer founded in 1912 in Neunkirchen, Germany, selling truffles, chocolates, fruit jelly, coffee, and gift assortments online to individual consumers via shop-naschwerk.de.

Ownership category

akta.pro rank

Product category

Specialty Confectionery

NAICS

Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Confectionery Shops (THAFAGAD)

akta.pro secondary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisan chocolates
• Sweets retail
• Confectionery products
• Gift hampers
• Specialty coffee

Headquarters

HQ city

Neunkirchen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

The Sweets sells truffles, chocolates, fruit jelly, coffee, and gifts through its online store at shop-naschwerk.de. The company is based in Neunkirchen, Germany, and has been in operation since 1912, serving individual consumers interested in confectionery and gift items.

Differentiator

Problem solved

Functional benefit

Products and services

• Truffles Chocolate truffles sold by The Sweets as part of its confectionery range to individual consumers.
• Chocolates Chocolates sold by The Sweets as part of its confectionery range to individual consumers.
• Fruit Jelly Fruit jelly confections sold by The Sweets as part of its confectionery range to individual consumers.
• Coffee Coffee sold by The Sweets as part of its beverage offerings to individual consumers.
• Gifts Gift assortments combining confectionery and other items sold by The Sweets to individual consumers looking for ready-made gifts.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Sarotti: Iconic German chocolate brand (now owned by Stollwerck) with a range of bars, seasonal chocolates, and gift assortments distributed through German retail — competes with The Sweets on the German chocolate and gifting shelf.
• Ritter Sport: Major German chocolate manufacturer offering chocolate bars, seasonal gifts, and online D2C sales from Germany — operates in the same chocolate category with overlapping gifting and e-commerce channels.
• Lindt & Sprüngli: Global premium chocolate manufacturer and retailer (Lindt, Lindor, Ghirardelli) with an extensive truffle, praline, and gift-box assortment sold worldwide — a broader incumbent competing in the same premium chocolate and gifting category.

Direct peers

• Confiserie Sprüngli: Swiss luxury confectioner offering truffles, pralines, chocolates, and coffee in its cafés and online — directly comparable in assortment (chocolate + coffee + gift retail) and premium specialty positioning.
• Hachez Chocolate: Bremen-based German bean-to-bar chocolate maker producing fine chocolates, truffles, and gift selections sold through its own shop and online — closely mirrors The Sweets as a German specialty chocolate retailer with a strong heritage positioning.
• Niederegger: Lübeck-based German specialty confectioner best known for marzipan, with a broad assortment of pralines, truffles, chocolate bars, and gift packs sold via its own stores and D2C site — directly comparable to The Sweets' premium chocolate and gifting focus.
• Rausch Schokoladen: Berlin-based German bean-to-bar chocolate maker with on-site factory shop, café, and online sales of premium bars, truffles, and gift collections — closely aligned as a German specialty chocolate retailer with tourist/gifting appeal.

Emerging players

• Leonidas Chocolatier: Belgian praline and chocolate retailer operating through a global franchise network of boutiques selling fresh truffles and gift boxes — comparable as a multi-channel specialty chocolate and gift retailer.
• Whittard of Chelsea: UK-based specialty retailer selling tea, coffee, hot chocolate, and gift hampers through stores and D2C — directly comparable in its combination of premium coffee + confectionery + gifting under one brand.

Regional players

• Teuscher: Swiss luxury chocolatier known for its Champagne truffle, with boutiques across Europe, North America, and Asia — comparable as a premium truffle/confectionery specialist but primarily serving non-German markets.

Market position

Customer concentration

• Facebookfacebook.com/dasnaschwerk
• LinkedInlinkedin.com/company/dasnaschwerk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sweets