GroenRijk Tilburg

What GroenRijk Tilburg does

GroenRijk Tilburg is a privately held, full-service garden center founded in 1997 and headquartered at Stokhasseltlaan 39, Tilburg-Noord, Netherlands. It operates a brick-and-mortar retail store open seven days a week that houses multiple specialist departments (plants, garden furniture, BBQs, pets, outdoor structures, terrace covers, and a stone/wood section) along with an in-house lunchroom called De Proeftuin. The company also operates three dedicated e-commerce webshops (tuincentrumoutlet.com, bbqkopen.nl, tuinmeubels.nl) that ship nationwide, an in-house landscaping division (GroenRijk Hoveniers) for garden design and installation, a flower subscription service, and Click & Collect for online-ordered houseplants. Its customers are individual consumers and homeowners in Tilburg and surrounding North Brabant towns (Oisterwijk, Waalwijk, Goirle, Hilvarenbeek, Kaatsheuvel, Loon op Zand, Moergestel, Berkel-Enschot).

The business model combines one-time retail sales (plants, garden furniture, BBQs, pet supplies, home accessories, seasonal items such as Christmas and fireworks), transaction-based online sales via three webshops, professional services revenue from delivery and installation (e.g., grass sod laying, rain barrel installation) and landscaping (Hoveniers), a recurring flower subscription line priced at three tiers (€14.95–€24.95 with weekly, bi-weekly or monthly delivery), and ancillary hospitality revenue from the on-site lunchroom. Pricing for selected lines is publicly disclosed, including grass sods at €4.25–€17.50/m² depending on volume and inclusion of laying service, and compost at €7.79 per 40L bag. Distribution is a hybrid direct-to-consumer model combining physical retail, own e-commerce storefronts, regional delivery, and Click & Collect.

The technology stack is modest and oriented around commerce and operations rather than software differentiation: a multi-webshop e-commerce front-end, a Groenkaart customer loyalty card, and notable operational sustainability assets — 568 rooftop solar panels delivering 181,760 Wp that make the store fully energy self-sufficient, and an HVO20-powered delivery fleet supplied by AVIA that reduces fleet CO2 emissions by approximately 20%. The company is affiliated with the national GroenRijk garden-center chain through Tuinbranche Nederland and Garden Retail Services, was named Weber Dealer of the Year in 2018, and operates the Groen Klimaatplein sustainability exhibit in cooperation with the Municipality of Tilburg and Interpolis.

Name

GroenRijk Tilburg

Legal name

GroenRijk Tilburg

Website

https://groenrijktilburg.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

GroenRijk Tilburg is a privately held, full-service garden center in Tilburg, Netherlands, operating a seven-day physical store, three webshops, an in-house landscaping division, a lunchroom, and a flower subscription service serving individual consumers and homeowners across North Brabant.

Ownership category

akta.pro rank

Product category

Garden center retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Pergolas, Gazebos & Shade Structures (HSAPALAD), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Garden center retail
• Outdoor living products
• Plants and flowers
• Garden furniture and BBQs
• Landscaping services

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales (Physical Store): Brick-and-mortar garden center sales of plants, garden furniture, BBQs, home accessories, pet supplies, outdoor structures, and seasonal items (Christmas, fireworks). Core revenue driver.
2. E-commerce / Webshop Sales: Three dedicated webshops (tuincentrumoutlet.com, bbqkopen.nl, tuinmeubels.nl) sell products online with delivery across the Netherlands.
3. Delivery & Installation Services: Delivery service for garden furniture, plants, and other bulky items, including installation (e.g., rain barrel installation, grass sod laying).
4. In-store Hospitality (Lunchroom De Proeftuin): In-house cafe/restaurant (Proeftuin lunchroom) offering High Tea, lunch, and beverages. Generates ancillary hospitality revenue.
5. Florist Services & Flower Subscriptions: Fresh cut flowers, bridal bouquets, funeral arrangements, and recurring flower subscription plans (weekly/bi-weekly/monthly) delivered in Tilburg area.
6. Hoveniers (Landscaping) Services: Garden design, installation, and maintenance services provided by the in-house hoveniers team, including garden renovations, fencing, terrace installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

GroenRijk Tilburg is a complete, modern garden center in Tilburg-Noord that sells garden and indoor plants, cut flowers, garden furniture, BBQs, home accessories, pet supplies, terrace coverings, pools, and seasonal items such as Christmas goods and fireworks through a 7-day physical store and three dedicated webshops. The business complements retail with delivery and installation services, an in-store lunchroom (De Proeftuin), an in-house landscaping division (GroenRijk Hoveniers), terrace-cover installations, a flower subscription service, and the Groenkaart loyalty program.

Product overview

GroenRijk Tilburg is a garden center operating both physical retail stores and multiple webshops (tuincentrumoutlet.com, bbqkopen.nl, tuinmeubels.nl). The core offering encompasses a comprehensive range of garden and home products including plants (garden plants, indoor plants, cut flowers), garden furniture, barbecues (Weber Dealer of the Year 2018), garden tools, plant pots (ceramic, plastic, terracotta), artificial grass, swimming pools, pet supplies, and outdoor lighting. Additional services include an on-site lunchroom (Lunchroom De Proeftuin), horticultural services through GroenRijk Hoveniers, terrace covering installation (Overkappingen Tilburg), grass sod installation, and a customer loyalty program (Groenkaart). The company also offers flower subscriptions and delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• tuincentrumoutlet.com: Online webshop for garden center products
• bbqkopen.nl
• tuinmeubels.nl
• Lunchroom De Proeftuin
• GroenRijk Hoveniers
• Groenkaart

Products and services

• Plants and flowers assortment Full range of garden plants, indoor plants, cut flowers, bridal bouquets, funeral wreaths, flower bulbs and seeds sold to consumers via the physical store and webshops.
• Garden furniture Garden furniture including lounge sets, dining sets and outdoor seating from brands like Noach Outdoor, with regional delivery in the Tilburg area.
• Barbecues (BBQs) Complete BBQ selection including Weber (Dealer of the Year 2018), Bastard BBQ, and related accessories with Weber workshops available.
• Pet supplies (Dierenwinkel Tilburg) Pet supplies including bird food, bird accessories, and pet care products for consumers in the Tilburg region.
• Lunchroom De Proeftuin On-site lunchroom within the garden center offering coffee, tea, lunch items, and High Tea experiences to walk-in customers.
• GroenRijk Hoveniers (landscaping services) Horticulture and landscaping services including garden design, construction, fencing, terrace and overkapping installation, and ongoing maintenance for residential clients in the greater Tilburg area.
• Overkappingen Tilburg (terrace coverings) Terrace coverings and patio structures with bundled design and installation services for homeowners in the Tilburg region.
• Grass sods (Graszoden) with installation Grass sods available for purchase with optional professional installation, soil preparation, and regional delivery for €45 within the Tilburg region.
• Artificial grass (Kunstgras) Artificial grass products for gardens and outdoor spaces, sold in-store and online.
• Pools and pool maintenance (Zwembaden & Onderhoud) Pools and pool maintenance products including Bestway Steel Pro and Fast Set pools for residential customers.
• Fireworks (Vuurwerk Tilburg) Consumer fireworks products sold at the Tilburg garden center location during the seasonal sales window.
• Flower subscription (Bloemenabonnement) Subscription service delivering fresh bouquets weekly, bi-weekly, or monthly with vase guarantee and home delivery in the Tilburg area on a month-to-month basis.
• Groenkaart loyalty program Customer loyalty card program for tracking points and unlocking rewards and discounts on in-store and online purchases.
• Tuincentrumoutlet.com webshop Online webshop selling garden center products including plant pots, outdoor furniture, and accessories with delivery across the Netherlands.
• BBQkopen.nl webshop Dedicated online store for barbecues and BBQ-related products, operated by GroenRijk Tilburg.
• Tuinmeubels.nl webshop Online platform for garden furniture sales operated by GroenRijk Tilburg with national delivery across the Netherlands.
• Home and living accessories (Wonen / Trend en Sfeerafdeling) Trendy home and living accessories including seasonal decor and interior accents sold through the physical store and webshops.
• Plant pots (ceramic and plastic) Ceramic, terracotta and plastic plant pots in various styles and colors, including the Elho brand, sold in-store and online.
• Flower bulbs and seeds (Bloembollen en Zaden) Flower bulbs and seeds including dahlia bulbs and tulip bulbs for seasonal planting.
• Garden paving and timber (Bestrating & tuinhout) Garden paving materials and timber products sold for landscaping and outdoor construction projects.

Quantifiable outcome

• 100% energy self-sufficient through 568 solar panels generating 181,760 Wp
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Tuinbranche NederlandcoreOthersGroenRijk Tilburg is a member of Tuinbranche Nederland (Garden Retail Netherlands), the industry trade association for garden centers. This membership provides access to industry standards, collective marketing campaigns, sustainability initiatives (biodiversity, crop protection), and representation in national policy discussions.
• Garden Retail ServicesminorOthersGroenRijk Tilburg is affiliated with Garden Retail Services, a network providing support, buying power, and marketing resources to independent garden centers in the Netherlands.
• Alle FoldersminorGTM or Marketing PartnerGroenRijk Tilburg's promotional folders are distributed through the Alle Folders platform, a national brochure distribution network, extending the reach of its promotional campaigns to online brochure viewers.
• WecycleminorStrategic or Co-development PartnerGroenRijk Tilburg is a partner of Wecycle, an organization that collects and recycles waste electrical equipment and energy-efficient light bulbs. Through this partnership, the garden center ensures proper disposal and recycling of electronics, reducing CO2 emissions and preventing harmful substances from entering the environment.
• MPS, Groenkeur, MilieukeurminorStrategic or Co-development PartnerGroenRijk Tilburg works with MPS, Groenkeur, and Milieukeur certification organizations to ensure the plants and products it sells meet sustainability and crop protection standards, providing customers with verified sustainability credentials.
• Vlinderstichting (Dutch Butterfly Foundation)minorStrategic or Co-development PartnerPartnered with the Vlinderstichting to develop campaigns such as 'Vlinders in je tuin' (Butterflies in your garden) to promote biodiversity and inform customers about butterfly-friendly plants.
• Nederlandse Bijenhouders Vereniging (Dutch Beekeepers Association)minorStrategic or Co-development PartnerCollaborates with the Dutch Beekeepers Association on the 'Bijen in je tuin' (Bees in your garden) campaign to raise awareness about bee-friendly gardening and biodiversity.
• Stichting Natuur & Milieu, CLM, LTOminorStrategic or Co-development PartnerPartners with Stichting Natuur & Milieu (N&M), Centrum voor Landbouw en Milieu (CLM), and Land en Tuinbouworganisatie Nederland (LTO) to work toward a phased ban on harmful pesticides and promote strong, sustainable crops.
• InterpolisminorStrategic or Co-development PartnerInterpolis participates in the Groen Klimaatplein (Green Climate Square) initiative at GroenRijk Tilburg, co-informing customers about green, water-friendly gardens and available subsidies for sustainable garden renovations.
• Gemeente Tilburg (Municipality of Tilburg)minorStrategic or Co-development PartnerThe municipality of Tilburg collaborates on the Groen Klimaatplein initiative, part of a national pilot with Tuinbranche Nederland to demonstrate climate-adaptive and water-friendly gardening to local residents.
• AVIAminorOthersGroenRijk Tilburg's delivery fleet runs on HVO20 sustainable diesel supplied by AVIA, a renewable fuel made from plant-based waste that reduces CO2 emissions by 20% compared to conventional diesel.
• Stichting Op Groene VoetminorStrategic or Co-development PartnerPartnered with Stichting Op Groene Voet on the #1000blauwetuinen (1000 Blue Gardens) rain barrel initiative, promoting rainwater collection and sustainable gardening practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Welkoop: Dutch farm, garden, and pet supply retail chain. Overlaps with GroenRijk Tilburg on garden plants, outdoor products, and pet supplies, serving similar rural/suburban Dutch consumers with a multi-category approach.
• Intratuin: Largest Dutch garden center chain with ~60+ locations nationwide. Directly comparable to GroenRijk Tilburg in product assortment (plants, garden furniture, BBQs, home accessories) and full-service garden center positioning, though at significantly larger national scale.
• Tuinland: Dutch garden center chain with multiple locations, very similar to GroenRijk's GroenRijk affiliation model. Comparable in product mix (plants, garden furniture, BBQs, pet supplies) and target consumer segments.

Broad incumbents

• Gamma: Dutch DIY chain with garden departments. Competes on garden supplies, outdoor furniture, and BBQs but in a broader hardware/home improvement context.
• Praxis: Major Dutch DIY and home improvement chain with garden departments. Overlaps with GroenRijk Tilburg on garden plants, BBQs, outdoor furniture, and landscaping materials as part of a wider home improvement assortment.
• Karwei: Dutch DIY chain with garden categories. Competes with GroenRijk Tilburg in outdoor furniture, BBQs, and garden supplies, but as part of broader home improvement offering rather than as a pure garden center.
• Hornbach: European DIY and garden megastore chain with extensive Dutch footprint. Comparable on garden furniture, BBQs, plants, and outdoor structures, though broader in scope (full DIY/hardware) and not specialized as a garden center.
• Bauhaus: European DIY/department-store chain operating in the Netherlands. Comparable on garden furniture, BBQs, outdoor structures, and landscaping materials, though broader in assortment.

Emerging players

• Plantje.nl: Dutch online plant retailer specializing in houseplants and indoor greenery. Overlaps with GroenRijk Tilburg's kamerplanten category and Click & Collect houseplant offering, competing for online plant buyers.
• Bakker.com: Leading Dutch online plant and flower retailer. Directly comparable on plant/flower retail, competing with GroenRijk Tilburg's plant and flower subscription offerings through pure-play e-commerce with national delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groenrijktilburg.nl
• Instagraminstagram.com/groenrijktilburg
• Xx.com/groenrijk013
• LinkedInlinkedin.com/company/groenrijktilburg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GroenRijk Tilburg