What MEOrient does

Zhejiang Meorient Commerce & Exhibition Co., Ltd. operates as a vertically specialised international B2B trade exhibition organiser listed on the Shenzhen Stock Exchange (ticker 300795), headquartered in Hangzhou with regional HQs in Dubai and Jakarta. The company runs a portfolio of seven industry-dedicated exhibition brands — China Homelife (home furnishings and gifts), AES (consumer electronics), AFF&INTEX (textiles and apparel), MACHINEX (industrial machinery), ABC&MOM (maternity, baby, children), BDExpo (building materials and decoration), DeFu Expo (furniture) and Power & New Energy Exhibition — held across 15+ international markets spanning Belt and Road, RCEP, Middle East and Africa, with wholly-owned subsidiaries in the UAE, Indonesia, Singapore, Japan, and Jordan. Of the 200,000+ Chinese enterprises it has served, 100,000+ are foreign-trade companies assisted in overseas market expansion, and the annual footprint includes 20,000+ supplier exhibitors and 200,000+ trade buyer attendees across Homelife shows.

The proprietary technology stack is anchored by the 'data+SAAS+AI' digital exhibition model: NetExpo (a digital platform with a 6 million company-level buyer database), NetExpo IDM Smart Factory (remote factory inspection and digital showroom solution), NetExpo MAX (2020) and NetExpo Meta (2021) online exhibition products, and Meo GPT — an AI digital marketing platform jointly incubated with Zhejiang University Institute of Computer Innovation Technology. In 2025 the company introduced an AI Exhibition System featuring AI-powered smart glasses with real-time bilingual translation in over 120 languages plus automatic transcription, deployed at China Homelife Vietnam 2025. The O2O exhibition model integrates pre-show buyer appointments, in-show QR-code matching, and post-show follow-up to extend physical show value across the year.

The business model blends three revenue streams: (1) exhibition services revenue on a transaction/booth-fee basis across the eight industry-vertical show brands; (2) digital platform services revenue on a recurring subscription basis from NetExpo and AI-enabled tools; and (3) consulting services for Chinese companies expanding overseas, covering trade, investment and financing, and local market advisory. Go-to-market runs through field-sales enterprise relationships, the company's VIP buyer programme, partnerships with chambers of commerce (Dubai Chamber, Asia Pacific Retail Association, Randburg Chamber) and provincial commerce bureaus (Hangzhou Municipal Bureau of Commerce), and digital content marketing via TradeChina and the en.meorient.com portal. Pricing is not publicly disclosed.

Name

MEOrient

Legal name

Zhejiang Meorient Commerce & Exhibition Co., Ltd.

Website

https://en.meorient.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

MEOrient is a Shenzhen-listed Chinese B2B trade exhibition organiser operating seven industry-vertical exhibition brands — including Homelife, AES, AFF, MACHINEX, ABC&MOM, BDExpo, and DeFu — across 15+ countries, augmented by a proprietary NetExpo digital platform, Meo GPT AI marketing tools, and an AI Exhibition System with smart glasses for Chinese exporters.

Ownership category

akta.pro rank

Product category

International B2B Trade Exhibition Services

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• International trade exhibitions
• B2B trade shows
• Exhibition services
• Digital exhibition platforms
• Overseas trade fairs

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Exhibition Services: Revenue generated from organizing and hosting international trade exhibitions. Exhibitors pay to participate in shows across multiple countries and industry verticals.
2. Digital Platform Services: Revenue from digital exhibition services including NetExpo O2O platform, AI-powered buyer matching, and digital marketing tools for foreign trade enterprises.
3. Consulting Services: Consulting services for Chinese companies expanding overseas, covering trade, investment and financing, local think tanks, and inward investment.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

MEOrient organizes and operates international B2B trade exhibitions across 15+ countries for Chinese manufacturing enterprises, covering seven industry verticals: building materials and home decoration, home furnishings and gifts, textile and apparel, 3C electronics, industrial machinery, maternity-baby-children, and new energy. Beyond physical events, MEOrient sells digital exhibition platform services (NetExpo IDM Smart Factory, Meo GPT, AI Exhibition System) and consulting services that enable year-round buyer-seller matchmaking and Chinese companies' overseas expansion.

Product overview

MEOrient operates as a comprehensive international exhibition and trade services platform, combining physical trade exhibitions with digital technology solutions. The core offering is the Meorient Global Series Professional Exhibition covering seven major industry verticals (building materials, home furnishings, textile and apparel, 3C electronics, industrial machinery, maternity-baby-children, and new energy) across 15 international markets. Supporting the exhibitions is the NetExpo IDM Smart Factory digital platform for smart factory visualization at exhibitions, the Meo GPT AI tool for digital marketing content generation, and the AI Exhibition System featuring smart glasses with real-time multilingual translation. The company employs a 'data+SAAS+AI' digital exhibition model that integrates online and offline experiences, with a 6 million+ company-level buyer database enabling year-round buyer matching and trade facilitation.

Differentiator

Problem solved

Functional benefit

Brands

• NetExpo: Digital exhibition platform for online-to-offline (O2O) exhibition services with 6 million company-level buyer database
• NetExpo IDM Smart Factory
• Meo GPT
• China Homelife
• AFF&INTEX International Textile Expo
• AES (Appliances and Electronics Show)
• MACHINEX|TIN Industrial Equipment and Components Exhibition
• ABC&MOM International Baby Children Maternity Expo
• Power and New Energy Exhibition
• BDExpo
• DeFu Expo
• PPExpo (Plastics Packaging Printing)

Products and services

• Meorient Global Series Professional Exhibition A portfolio of international professional B2B trade exhibitions held across 15 international markets, covering seven major industry verticals (building materials, home furnishings, textile/apparel, 3C electronics, industrial machinery, maternity-baby-children, new energy) for Chinese manufacturers seeking international buyers.
• International Homelife Expo (China Homelife)

Quantifiable outcome

• Over 20,000 suppliers and 200,000 trade buyers participate annually across all shows
• +4 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• Dubai Chamber of CommercemajorStrategic or Co-development Partner · 19 December 2023Collaboration with Dubai Chamber of Commerce for China Homelife 2023 to introduce Quality Awards recognizing leading Chinese suppliers for commitment to quality and innovation.
• Randburg Chamber of CommerceminorGTM or Marketing Partner · 22 September 2023South African supporting institution for China Trade Fair South Africa 2023.
• South African Photovoltaic Industry AssociationminorGTM or Marketing Partner · 22 September 2023Supporting institution for China Trade Fair South Africa 2023 focused on renewable energy sector.
• South African Alternative Energy AssociationminorGTM or Marketing Partner · 22 September 2023Supporting institution for China Trade Fair South Africa 2023 focused on alternative energy.
• Zhejiang University Institute of Computer Innovation TechnologymajorTechnology or Integration · 1 January 2021Jointly incubated Meo GPT AI platform with Zhejiang University, combining AI technology experts and digital marketing specialists for next-generation AI applications.
• Shenzhen Huafu Exhibition Services Co., Ltd.coreStrategic or Co-development PartnerMeorient invested in Shenzhen Huafu Exhibition Services Co., Ltd. which owns multiple well-known professional exhibition brands. Huafu serves over 200,000 professional visitors annually with exhibition area exceeding 130,000 square meters, focusing on educational equipment events.
• CHINATEX ADVERTISING&EXHIBITION CO.,LTDcoreStrategic or Co-development PartnerCHINATEX specializes in organizing international textile and apparel exhibitions, with AFF exhibition in Japan as core project. AFF was established in 2003 and has successfully held 37 editions, focusing on OEM and ODM in Chinese and Japanese textile industry.
• Asia Pacific Retail AssociationmajorStrategic or Co-development PartnerPartnership with Asia Pacific Retail Association (Indonesian chapter) to collaborate in creating excellence and success for exhibitions in Indonesia.
• Hangzhou Municipal Bureau of CommercemajorGTM or Marketing PartnerJoint organizer of China Homelife Vietnam exhibitions with Hangzhou Municipal Bureau of Commerce.

Scale indicators14 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Koelnmesse: Cologne-based German trade fair organizer operating ~80 events globally with strong focus on food, furniture, and lifestyle verticals; directly competes with Meorient's home, gift, and lifestyle exhibition brands.
• Canton Fair (China Import and Export Fair): China's largest state-backed trade show held biannually in Guangzhou; serves as the dominant offline channel for Chinese exporters seeking global buyers, comparable in mission and target exhibitor base to Meorient's exhibitions.
• Reed Exhibitions (RX): Global B2B events operator running hundreds of trade shows across multiple industries; overlaps with Meorient's diversified vertical portfolio and Chinese manufacturer outreach programs.
• Informa: Largest global B2B exhibition organizer (owns events like Beautyworld, Middle East Energy, and China-based partnerships); competes with Meorient in cross-border B2B trade shows while operating a much broader portfolio across dozens of verticals.
• Messe Frankfurt: German-headquartered global trade fair organizer with strong presence in consumer goods, textiles, and lighting — directly comparable to Meorient's home, textile, and building materials exhibition verticals.
• China International Import Expo (CIIE): State-sponsored mega trade show held in Shanghai; comparable in mission of facilitating cross-border trade with Chinese counterparties and is the benchmark government-backed exhibition platform in China.

Others

• Alibaba.com: Dominant cross-border B2B e-commerce marketplace connecting Chinese suppliers with international buyers; while not a trade show organizer, it competes for the same foreign trade digital marketing wallet as Meorient's NetExpo platform.

Direct peers

• GL Events: French-based international exhibition venue operator and event organizer with significant emerging-market presence; comparable global multi-vertical trade show model with physical-event-centric revenue mix.
• dmg events: Wholly-owned subsidiary of Daily Mail and General Trust operating B2B exhibitions across energy, construction, hospitality, and interiors — highly comparable to Meorient's industry mix and emerging-market expansion strategy.

Emerging players

• Global Sources: Hong Kong-based B2B sourcing platform combining online sourcing tools with offline trade shows (Global Sources Fashion Show, Gifts & Home Show); directly comparable digital-physical hybrid model targeting Chinese manufacturers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/meorient-international-exhibition

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEOrient