What NASCO does

NASCO is one of the oldest and largest independent automotive aftermarket distribution groups in the Middle East. Founded in 1949 in Jordan by the late Nicola Abu Khader and headquartered in Amman (Sahab), the company operates as Nicola Abu Khader & Sons Co. Ltd. and is part of the family-owned Abu Khader Group. As of the most recent disclosures, NASCO runs a directly owned distribution and service network spanning seven countries — Jordan, the United Arab Emirates, Saudi Arabia, Egypt, Iraq, Lebanon, and Palestine — with multiple branches per market, free zone import establishments in Jordan (Zerka Free Zone, Aqaba Special Economic Zone), a regional headquarters in Jebel Ali Free Zone (Dubai), and a company-operated service center network anchored by a 14-bay facility in Bayader, Jordan, plus a Marka Express branch.

The company imports and distributes automotive spare parts, lubricants, tires, batteries, and car audio equipment as the official distributor for a portfolio of global aftermarket brands including ACDelco, Kenwood, JVC, and Pioneer. It sells and serves vehicle owners, commercial fleet operators, and automotive workshops through a horizontal go-to-market that combines direct branch sales, field account management, and participation in flagship regional exhibitions such as Automechanika Dubai (December 2024) and Automechanika Riyadh (April 2025). Revenue is generated through two streams: markup on distributed products (one-time sales to workshops, retailers, and end customers) and service fees from diagnostic, repair, wheel alignment, battery, oil-change, and air-conditioning services performed at NASCO Service Centers. Pricing is quote-based and not publicly disclosed.

In 2014, NASCO became a founding member and shareholder of Nexus Automotive International, the world's largest automotive aftermarket buying group headquartered in Geneva, Switzerland, with combined member turnover of €36 billion as of 2022; NASCO holds Board of Directors and Executive Committee seats there. The company is private, employs between 251 and 500 people across its regional operations, and reports no proprietary technology platform, digital commerce infrastructure, AI capabilities, or app. Recent strategic activity centers on product portfolio deepening (notably the August 2025 launch of an ACDelco EFB Battery in Jordan), service center network expansion inside Jordan, and stated plans to enter additional regional markets.

Name

NASCO

Legal name

Nicola Abu Khader & Sons Co. Ltd.

Website

https://nascoautomotive.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Short description

NASCO, founded in 1949 and headquartered in Amman, distributes automotive aftermarket parts, lubricants, tires, batteries, and car audio across seven Middle Eastern countries, serving vehicle owners, commercial fleet operators, and workshops through branches, free zone operations, and company-operated service centers.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Automotive aftermarket distribution
• Spare parts supply
• Vehicle maintenance services
• Tire and battery distribution
• Commercial fleet parts

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Parts & Components Distribution: NASCO generates revenue primarily through the import, distribution, and sale of automotive aftermarket products including spare parts, lubricants, tires, batteries, and car audio equipment. The company serves as official distributor for multiple international brands across its Middle East operations. Revenue is derived from the markup on products sold to workshops, retailers, and end customers.
2. Service Center Operations: NASCO operates a network of service centers providing diagnostic and repair solutions for vehicles of all models and types. Services include electrical, mechanical, and bodywork repairs, periodic maintenance, wheel alignment, tire services, battery replacement, oil changes, and air-conditioning services. Revenue is generated through service fees.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

NASCO imports and distributes automotive aftermarket products, including spare parts, lubricants, tires, batteries, and car audio systems, across seven Middle Eastern countries through its own branch network and official distributor relationships with global manufacturers. In addition, the company operates NASCO Service Centers delivering diagnostic, mechanical, electrical, bodywork, wheel-alignment, tire, battery, oil-change, and air-conditioning services to vehicle owners, primarily in Jordan with expansion planned.

Differentiator

Problem solved

Functional benefit

Products and services

• Spare Parts Distribution Distribution of mechanical, electrical, and quick-service aftermarket spare parts from leading regional and global brands, serving passenger cars, commercial vehicles, and heavy-duty trucks of all makes.
• Lubricants Distribution Distribution of lubricants and fluids for all vehicle types, supplied as an official regional distributor across NASCO's seven-country Middle Eastern footprint.
• Tires Distribution Distribution of tires for all vehicle applications through dedicated tire branches such as the Bayader 2 (Tires) branch in Jordan.
• Batteries Distribution Distribution of automotive batteries (dry-charged and maintenance-free) including ACDelco-branded batteries for which NASCO is the official distributor in Jordan.
• Car Audio Distribution Distribution of car audio systems, including global brands such as KENWOOD, JVC, and PIONEER, across NASCO's Middle Eastern markets.
• NASCO Service Centers Company-operated diagnostic, mechanical, electrical, bodywork, wheel-alignment, tire, battery, oil-change, and air-conditioning services delivered at the Bayader Main Branch (14 work bays), Marka Express Service Branch, and other planned locations, primarily serving vehicle owners in Jordan.
• ACDelco EFB Battery New EFB (Enhanced Flooded Battery) designed for modern vehicles equipped with Start-Stop systems, offering greater power and longer life; introduced under the ACDelco brand distributed by NASCO in Jordan.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• ACDelcocoreChannel Partner/ Reseller/ Distributor · 5 August 2025NASCO (Nicola Abu Khader & Sons) is the official distributor of ACDelco batteries in Jordan. In August 2025, NASCO launched the new EFB Battery in collaboration with ACDelco, featuring advanced technologies for modern vehicles with Start-Stop systems.
• Auto ExcellencesupportingGTM or Marketing Partner · 5 August 2025Auto Excellence partnered with NASCO and ACDelco for the launch of the new EFB Battery in Jordan on August 5, 2025. The partnership focuses on strengthening the sales and marketing strategy of ACDelco batteries to expand brand presence in the local market.
• Nexus Automotive InternationalcoreStrategic or Co-development Partner · 1 January 2014In 2014, NASCO became a founding member and shareholder of Nexus Automotive International, the world's largest automotive aftermarket buying group headquartered in Geneva, Switzerland. Nexus Automotive consists of 10 founding shareholders and members plus 14 additional partners from Europe, America, Asia, Russia, and Turkey, with combined turnover of €36 billion as of 2022. NASCO holds representation on both the Board of Directors and Executive Committee of Nexus Automotive.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Genuine Parts Company: Global distributor of automotive replacement parts and industrial components through NAPA and other networks. Closely comparable business model: wholesale distribution plus retail/service touchpoints serving the independent aftermarket.
• LKQ Corporation: Largest North American distributor of aftermarket vehicle parts and a global player in the IAM segment. Highly comparable as a multi-country, multi-category aftermarket parts distributor serving workshops, fleets, and retailers.

Regional players

• Mansour Group (Automotive Division): Egyptian conglomerate with a substantial automotive and aftermarket distribution business. Comparable as a regional multi-country auto parts and vehicle distributor in MENA.
• Almutlaq Holding (Automotive Aftermarket): Saudi-based group active in automotive aftermarket parts distribution. Comparable on regional-scale IAM distribution and brand representation across the Middle East.
• Zafco Trading: UAE-based tire and automotive parts distributor serving the Middle East. Direct comparable on regional aftermarket tire and parts distribution, particularly given its GCC logistics footprint.
• Abdul Latif Jameel (Automotive Division): Major Saudi-based automotive distributor with multi-country MENA presence across parts, tires, and service. Comparable regional scale, brand portfolio, and aftermarket distribution model.

Emerging players

• Hahn Group / Stahlgruber: European independent aftermarket distributor serving workshops with parts, tools, and services. Comparable as a multi-category IAM distributor with workshop-network focus.
• Dorman Products: US-based developer and supplier of aftermarket replacement parts and solutions. Comparable as a multi-category IAM parts specialist supplying the wholesale distribution channel.

Broad incumbents

• Bosch Automotive Aftermarket: Global OEM-grade parts manufacturer with one of the world's largest aftermarket distribution networks. Comparable as a brand principal and global aftermarket supplier present in NASCO's distribution mix.
• Continental Aftermarket: Global tire and automotive parts manufacturer with a dedicated aftermarket division. Comparable as a key principal in the global IAM value chain and a competitor for shelf space at regional distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NASCOAutomotive
• LinkedInlinkedin.com/company/nascoautomotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NASCO