Staatsanzeiger für Baden-Württemberg

What Staatsanzeiger für Baden-Württemberg does

Staatsanzeiger für Baden-Württemberg GmbH & Co. KG is a Stuttgart-based private media and services company founded in 1991, operating as a multi-product platform serving the public administration sector in Baden-Württemberg, Germany. The company operates five integrated business divisions: a publishing arm (Verlag) producing a weekly print newspaper plus digital E-Paper and web subscriptions covering state politics, municipal governance, and the Landtag; the eStellen job portal for public sector positions; the eVergabe procurement platform with its AI VERGABEMANAGER webEdition compliance tool; the Staatsanzeiger Akademie continuing education institute; and a PR agency offering content production and social media services for government clients. The Landesausschreibungsblatt state tender bulletin rounds out its procurement information services. The organization employs 51-100 people and is led by General Manager Dr. Alexander Teutsch.

Revenue is generated primarily through recurring subscription tiers (Premium-Abo €219/year, E-Paper €199/year, Web-Abo €119/year, Student €99/year, Premium + Landesausschreibungsblatt €399/year) sold direct-to-consumer via its website and customer service, supplemented by enterprise contracts for e-procurement software licensing, job portal listings, advertising, and professional services fees from the agency and academy divisions. Distribution channels include a self-service subscription portal with SSO authentication, iOS/Android E-Paper apps with offline reading and push notifications, weekly postal print delivery, and direct sales for the eStellen, Vergabe, and Akademie platforms. Customer segments span public administration officials, public sector employers, political professionals, and public administration students at partner universities (Kehl, Ludwigsburg).

Technology stack is modest: the proprietary build consists of the E-Paper application, SSO authentication infrastructure, eStellen and Vergabe portals, and the AI VERGABEMANAGER webEdition. Third-party dependencies include Google Analytics, Firebase (analytics, crash reporting, push notifications), reCAPTCHA, Google Maps, and YouTube embeds. The company holds a 100% employee recommendation rating on kununu and operates university partnerships with DHBW Stuttgart, Hochschule Kehl, and Hochschule für öffentliche Verwaltung Ludwigsburg, including annual Staatsanzeiger-Preis student awards.

Name

Staatsanzeiger für Baden-Württemberg

Legal name

Staatsanzeiger für Baden-Württemberg GmbH & Co. KG

Website

https://staatsanzeiger.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Staatsanzeiger für Baden-Württemberg is a Stuttgart-based media and services company founded in 1991 that publishes news on state and municipal governance in Baden-Württemberg and operates e-procurement, job portal, training, and PR agency services for German public administration clients.

Ownership category

akta.pro rank

Product category

Public Administration Media Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Government, Public Policy & Regulatory Reference (Public Administration, Regulatory Guidance) (EDAGAGAK)

akta.pro secondary industry

Vendor/Subcontractor & SLA Management (BPABAAAJ)

Keywords

• Public administration news
• Government e-procurement
• Public sector job portal
• Civil service training
• Regional government publishing

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Print and Digital Subscriptions: Core revenue from newspaper subscriptions including print and digital E-Paper formats. Multiple subscription tiers serve different customer needs from basic web access to comprehensive premium packages with print, digital, and exclusive content.
2. E-Stellen Job Portal: Specialized job board for public administration positions (eStellen), providing a platform for government employers to advertise vacancies to targeted public sector professionals.
3. E-Procurement Platform: Leading eVergabe solution that guides procurement offices through legally compliant bidding processes. Revenue likely from software licensing and service fees to public procurement entities.
4. Academy Training Services: Continuing education institute offering webinars, seminars, and in-house training for public administration staff, covering HR development, social media, and procurement law topics.
5. PR Agency Services: Agency services for text production, online editorial, content marketing, press work, and social media management for government agencies and cultural institutions.
6. Advertising Services: Advertising service for announcements and notices, including the Landesausschreibungsblatt (state advertising gazette) for public procurement notices.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Staatsanzeiger für Baden-Württemberg publishes a regional newspaper and E-Paper subscription serving mayors, district administrators, and municipal officials in the German state of Baden-Württemberg, while bundling specialized B2B services for the same audience: eStellen (a public sector job portal), eVergabe/Ausschreibungen (an e-procurement platform with AI-supported VERGABEMANAGER), Staatsanzeiger Akademie (training courses for civil servants), Staatsanzeiger Agentur (PR agency services), and the Landesausschreibungsblatt (state tender bulletin). The product set is sold primarily via direct subscriptions (individual and multi-seat organizational licenses with SSO) and fee-based platform usage.

Differentiator

Problem solved

Functional benefit

Brands

• E-Stellen: Job listing platform for public sector positions
• Landesausschreibungsblatt
• AI VERGABEMANAGER
• Staatsanzeiger Award
• E-Paper

Products and services

• Premium-Abo (Premium Subscription) Subscription bundle providing the print Staatsanzeiger newspaper plus digital website access and the E-Paper edition, aimed at mayors, district administrators, and municipal officials in Baden-Württemberg.
• E-Paper Abo Digital-only subscription to the Staatsanzeiger E-Paper edition, accessible via web and mobile apps, for individual or organizational public administration readers.
• Web-Abo with SSO multi-seat licensing Organization-level digital subscription tier with single sign-on authentication, designed for municipalities and agencies that want to provide Staatsanzeiger access to multiple employees under one contract.
• Studenten-Abo (Student Subscription) Discounted subscription product for students at Baden-Württemberg's public administration universities, providing access to Staatsanzeiger content for study and exam preparation.
• eStellen Job Portal Online job marketplace dedicated to vacancies in German public administration, particularly in Baden-Württemberg, used by municipalities and agencies to post positions and by candidates to search and apply.
• eVergabe / Ausschreibungen E-Procurement Platform with AI VERGABEMANAGER End-to-end e-procurement platform for public sector buyers in Baden-Württemberg to publish tenders, manage bidders, and run compliant bidding procedures, including an AI-supported VERGABEMANAGER module.
• Staatsanzeiger Akademie Paid training and continuing education program for civil servants and public administration professionals in Baden-Württemberg, covering topics relevant to municipal and state administration.
• Staatsanzeiger Agentur PR and communications agency service for public sector clients, providing campaign, content, and corporate communications support.
• Landesausschreibungsblatt Official state tender bulletin publishing public procurement notices for the state of Baden-Württemberg, distributed through the Staatsanzeiger platforms.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Partnerships

Five partnerships are on record, tiered minor.

• Duale Hochschule Stuttgart (DHBW)minorStrategic or Co-development PartnerPartnership for dual study program in Business Administration - Service Management Media, Distribution & Communication (BWL-Dienstleistungsmanagement Medien, Vertrieb & Kommunikation). Students alternate between academic study and practical work at Staatsanzeiger.
• Hochschule Kehl (University of Applied Sciences for Public Administration)minorStrategic or Co-development PartnerPartner university for Staatsanzeiger-Preis awards recognizing excellent academic theses. Ten awards of €500 each given annually to outstanding graduates. Staff participation as jury members and prize sponsors.
• Hochschule für öffentliche Verwaltung LudwigsburgminorStrategic or Co-development PartnerPartner university for Staatsanzeiger-Preis awards recognizing excellent academic theses. Ten awards of €500 each given annually to outstanding graduates. Quarterly student-designed pages published in Staatsanzeiger.
• EGYM WellpassminorOthersCorporate fitness partnership providing employees access to EGYM Wellpass network of fitness facilities and health programs.
• awo lifebalance GmbHminorOthersPartnership for employee support services including counseling and programs for caregiving relatives, health, and life situation coaching.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interamt: Public sector job portal operated jointly by German federal and state authorities. Direct peer to Staatsanzeiger's E-Stellen job portal because it serves the same employers and candidates in German civil service recruitment.
• Deutsches Verwaltungsblatt (DVBl): Long-established academic and practitioner periodical for German public administration law and policy. Direct peer because it covers the same regulatory and administrative law niche with subscription content targeted at legal advisors in public administration.
• Behördenspiegel: German publisher covering public administration and civil service topics at the federal level, including a digital magazine, newsletters, and events. Direct peer because it operates the same niche B2B/B2G media model targeting public officials with news, jobs, and procurement information.
• Verwaltung & Management (Vincentz Network): Trade publisher focused on German public administration, producing periodicals, books, and digital services for civil servants and HR professionals. Direct peer because it serves the same public administration audience with subscription periodicals, training, and reference content.
• Personalmagazin (Haufe Group): HR-focused trade publication and services provider for German public and private sector employers. Direct peer because it serves overlapping public-sector HR decision makers with periodicals, training, and advisory services similar to Staatsanzeiger's Akademie.
• Vergabe24 (e-Vergabe platform): Public procurement platform used by German municipalities for publishing tenders and managing bidding workflows. Direct peer to Staatsanzeiger's eVergabe offering because it competes for the same municipal procurement office customers.
• Behörden Spiegel Akademie: Training provider offering seminars and continuing education for German public administrators. Direct peer to Staatsanzeiger's Akademie business because it competes for the same training budgets from municipalities and state agencies.
• Kommunal Top Inform: Publisher of periodicals and digital services for German municipal and county administration. Direct peer because it targets the same municipal administration audience with subscription-based content covering governance, finance, and procurement topics.

Broad incumbents

• Heise Medien (c't, iX): Major German tech and business publisher producing subscription periodicals, newsletters, and events across multiple professional verticals. Broad incumbent peer because it demonstrates the multi-product subscription model Staatsanzeiger uses (periodical + digital + events) at national scale.

Regional players

• Landtag Magazine / state-level legislative press: State parliament press and information services covering Baden-Württemberg legislative activity. Regional peer because it overlaps with Staatsanzeiger's Landtag debates coverage but operates as a publicly funded institution rather than a commercial subscription publisher.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/staatsanzeiger
• YouTubeyoutube.com/user/staatsanzeiger
• Facebookfacebook.com/staatsanzeiger
• LinkedInlinkedin.com/company/staatsanzeiger
• Instagraminstagram.com/staatsanzeiger_bw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staatsanzeiger für Baden-Württemberg