PAA

What PAA does

PAA (legal entity SIA PAA), founded in 1993 in Latvia by a physicist, carpenter, and doctor, manufactures premium bathtubs, washbasins, and shower trays from proprietary stone-composite materials branded Silkstone and Cast Stone, including a black Graphite variant. All products are hand-finished and produced at a single manufacturing facility in Ķekava, Latvia, with headquarters and a showroom in Riga. The technology stack is materials- and craft-driven: Silkstone is a vacuum-mixed bauxite-and-resin composite cast in 12-30 mm homogeneous sections, with pigmentation added directly to the matrix rather than coated on, producing UV-resistant, thermally retentive surfaces; Cast Stone provides a classic, durable finish; Graphite adds a textured, individually crafted surface.

The company sells across three pricing tiers (SIGNATURE designer collections, CORE standard premium, ROOT value-oriented), supplemented by a Made-to-Measure (MTM) custom manufacturing program for hotels, hospitals, residential complexes, and other non-standard installations. Distribution runs through authorized dealers and bathroom specialty retailers across 15+ European and Central Asian countries, building material chains (Senukai, K-Rauta), company-owned showrooms in Riga and Kyiv, and direct B2B project sales supported by a dedicated 'For Professionals' cooperation program targeting architects, interior designers, and developers. Signature-tier products are co-developed with industrial designers Karim Rashid (Alba, Pointe, Alba Linea) and Massimo Farinatti. PAA is privately held and founder-controlled under CEO Pēteris Treicis, with no disclosed external equity funding; the company secured EU Regional Development Fund co-financing in February 2024 under an SME innovation support measure.

Name

PAA

Legal name

SIA PAA

Website

https://paabaths.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

PAA is a Latvian manufacturer, founded 1993, of premium bathtubs, washbasins, and shower trays made from proprietary Silkstone and Cast Stone stone composites. It sells through dealer networks across 15+ countries, serving hospitality, residential, healthcare, and institutional projects via SIGNATURE, CORE, ROOT, and Made-to-Measure tiers.

Ownership category

akta.pro rank

Product category

Bathware Manufacturing

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

Keywords

• Stone composite bathtubs
• Cast stone washbasins
• Custom bathroom fixtures
• Designer bathware collections
• Shower trays manufacturing

Headquarters

HQ city

Kekava

HQ country

Latvia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bathware Products Sales: Revenue generated from manufacturing and selling bathtubs, washbasins, shower trays, and custom bathware products. Products are sold through dealer networks, showrooms, and direct project sales to architects and developers.
2. Custom/Made to Measure Projects: Specialized custom manufacturing services for large-scale projects requiring non-standard dimensions, shapes, or configurations. Includes hotels, hospitals, and commercial facilities with specialized requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

PAA manufactures premium bathtubs, washbasins, and shower trays from proprietary composite materials (Silkstone and Cast Stone, including a Graphite variant), with each product hand-finished. The company sells standard catalog products organized into SIGNATURE, CORE, and ROOT collections and offers a Made-to-Measure (MTM) program for custom dimensions, shapes, and colors. Products are distributed across 15+ European countries through dealers, showrooms, project sales, and bathroom retailers, with designer collections by Karim Rashid (Alba, Pointe) and Massimo Farinatti.

Product overview

PAA is a Latvian manufacturer of premium bathroom fixtures founded in 1993, producing bathtubs, washbasins, and shower trays. The company operates on a platform-plus-products architecture centered on two proprietary materials (Silkstone and Cast Stone, including Graphite variants) combined with hand-finishing craftsmanship. The core product lines include the Signature Collection featuring designer collaborations (Karim Rashid's Alba and Pointe Collections), the CORE line with standard products (Perla, Deco, Infinity, Step, Duna, Bella, Amore, Felice, Victoria, Dolce, Quadro, Storia, Bel Canto, Verso, Uno, Smart, Tre), and the Made to Measure (MTM) program for custom dimensions. Products span free-standing, built-in, corner, back-to-wall, and niche bathtub styles, plus surface-mounted and wall-mounted washbasins, all distributed across 15 countries. The Signature sub-brand also includes collaborations with Massimo Farinatti.

Differentiator

Problem solved

Functional benefit

Brands

• Alba Collection: Product family designed by Karim Rashid, featuring bathtubs and washbasins with rounded rectangular forms and sculptural minimalism. The word 'alba' means 'dawn' in Italian.
• Pointe Collection
• Silkstone
• Cast Stone
• Graphite
• Made to Measure

Products and services

• Alba Collection (bathtubs and washbasins) Premium designer collection of bathtubs and washbasins designed by Karim Rashid, featuring sculpturally rounded forms transitioning from rectangle to circle and including the new Alba Linea bathtub; sold through dealers and project sales to architects and designers.
• Pointe Collection (bathtubs and washbasins) Premium designer collection of bathtubs and washbasins designed by Karim Rashid, featuring innovative negative angles that taper from bottom to top; sold as part of the SIGNATURE tier through dealers and project channels.
• Perla Collection (bathtubs and washbasins) Core product line of sculpturally delicate free-standing bathtubs (Perla 145, 160, 175, and the asymmetric Perla Onda) and the Perla washbasin, made from Silkstone or Cast Stone with hand-finished surfaces and concealed innovative drains.
• Standard CORE and ROOT bathtubs
• Washbasins (Perla, Step, and other collections)
• Shower Trays
• Made to Measure (MTM) custom bathware Customized manufacturing service for bathtubs, washbasins, and shower trays produced to non-standard dimensions, shapes, and colors for hotels, hospitals, residential complexes, and bespoke projects; supported by PAA's dedicated project managers.

Quantifiable outcome

• Products distributed across 15 countries

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Karim RashidflagshipStrategic or Co-development PartnerWorld-renowned industrial designer Karim Rashid has created signature collections for PAA including the Alba and Pointe product families. The collaboration brings distinctive, award-winning design aesthetics to PAA's bathware products, with designs developed over 30 years of creative partnership.
• Massimo FarinatticoreStrategic or Co-development PartnerItalian designer Massimo Farinatti collaborated on the PAA SIGN x MASSIMO Farinatti collection, adding Italian design sensibility to the product portfolio.
• Zane Skalberga (Ziemeļu akcents)coreChannel Partner/ Reseller/ DistributorLatvian interior designer using PAA products in interior projects. Actively recommends PAA to clients for its design variety, custom solutions, and practical features like Made to Measure capabilities and Silkstone material combinations.
• DESIGN LatviacoreStrategic or Co-development PartnerPAA is a member of DESIGN Latvia, an association bringing together Latvia's most innovative design manufacturers, providing visibility and credibility in the design community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Devon & Devon: Italian luxury bathware manufacturer focused on premium bathtubs and washbasins with strong designer aesthetics. Directly comparable on premium positioning, design-led collections, custom capabilities, and selective European retail and project distribution.
• HOESCH Design: German premium bathware brand producing designer bathtubs, shower trays, and washbasins with a focus on modern aesthetics and project specification. Comparable niche premium positioning, designer-led collections, and European project/dealer channel mix.
• Bette: German manufacturer of steel/enamel bathware and shower trays with proprietary material formulations and design-led product families. Highly comparable to PAA on proprietary-material moat, premium positioning, Made-to-Measure style customization, and European dealer channels.
• Ceramica Cielo: Italian premium ceramic sanitaryware and bathware brand with designer collaborations and a focus on made-in-Italy craftsmanship. Directly comparable on premium positioning, designer partnerships, and bespoke bathroom solutions for residential and hospitality projects.
• Teuco: Italian bathware and wellness brand producing bathtubs, shower enclosures, and washbasins. Comparable on premium bathware category, designer-driven collections, and European distribution footprint overlapping with PAA's markets.
• Alape (Ideal Standard Group): German manufacturer of premium glazed steel washbasins and bathroom solutions with strong specification and project presence. Comparable niche premium positioning, material-driven product differentiation, and B2B architect/designer-led GTM overlapping with PAA's channels.

Broad incumbents

• Duravit: German premium bathroom furniture and ceramic sanitaryware brand manufacturing bathtubs, washbasins, and shower trays. Directly comparable on premium bathware category, designer collaborations, and B2B project specification sales model.
• Jacuzzi Brands: Global bath and spa brand producing bathtubs, whirlpool baths, and shower systems with a strong premium and hospitality channel presence. Comparable in premium bathware manufacturing, hospitality project sales, and broad international distribution; significantly larger scale and broader product range.
• Kaldewei: German manufacturer of steel-enamel bathtubs, shower trays, and washbasins with strong international distribution. Comparable as a premium European bathware specialist competing on material technology and design, similar to PAA's proprietary-material positioning.
• Villeroy & Boch: German-headquartered global premium bathware and ceramic sanitaryware manufacturer offering bathtubs, washbasins, and shower trays across a wide product portfolio. Highly comparable to PAA on product category (bathtubs and washbasins), premium positioning, and project/channel sales; far larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/paabaths
• Facebookfacebook.com/paabaths
• LinkedInlinkedin.com/company/paa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAA