The Jersey Shore Partnership

What The Jersey Shore Partnership does

The Jersey Shore Partnership is a 501(c)(3) nonprofit organization founded in 1991 in the aftermath of a destructive Halloween storm that severely damaged New Jersey's coastline. Headquartered at 78 Apple Street in Tinton Falls, New Jersey, the organization's mission is to advocate for beach protection and replenishment along New Jersey's 127 miles of shoreline. It convenes and represents municipal, business, and civic stakeholders in pursuit of sustained state and federal funding for shore-protection infrastructure, including beach nourishment, dune construction, and storm-mitigation projects.

The organization has no technology products in the conventional sense; its core "products" are policy advocacy, coalition-building, and event programming. Strategic activities include lobbying for shore-protection funding, organizing an annual Summer Celebration and a newly launched Winter Celebration, and publishing communications that highlight the economic and ecological value of New Jersey's beaches. Its policy work is anchored by the creation of a dedicated state Shore Protection Fund, originally secured at $15 million in 1992 and expanded to $25 million annually, complemented by a 2026 federal Army Corps commitment of $99 million for shore-protection projects.

Revenue is generated through a mix of individual and corporate membership dues (tiered from $50 to $1,500), event ticket and table sales, corporate sponsorships, and individual donations. Its major corporate sponsors include New Jersey Natural Gas, PSE&G, OceanFirst Bank, NJM Insurance, Hackensack Meridian Health, Weeks Marine, Great Lakes Dredge & Dock, Orsted, Wakefern, and Toll Brothers — a roster dominated by New Jersey-headquartered energy, financial services, healthcare, and construction firms with direct exposure to coastal risk. The organization is governed by a board led by Chairman/Treasurer John Gagliano and President Frank Robinson, with Grace Hanlon serving as Executive Director.

Name

The Jersey Shore Partnership

Legal name

The Jersey Shore Partnership

Website

https://www.jerseyshorepartnership.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jersey Shore Partnership is a 501(c)(3) nonprofit founded in 1991 that advocates for beach replenishment and shore protection along New Jersey's 127 miles of coastline, funded by member dues, corporate sponsorships, donations, and fundraising events.

Ownership category

akta.pro rank

Product category

Coastal Advocacy and Beach Replenishment

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines) (BPAIAMAI), Oceans, Coastal & Marine Resource Management (BPADALAI)

Keywords

• Coastal advocacy services
• Beach replenishment funding
• Shoreline protection programs
• Nonprofit membership programs
• Coastal resilience advocacy

Headquarters

HQ city

Little Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership fees collected from individuals, families, local governments, nonprofits, and businesses at various tier levels. Members receive newsletters, breaking news on legislative and funding issues, volunteer opportunities, and invitations to Partnership events.
2. Event Revenue: Revenue generated from ticket sales and sponsorships for signature events including the annual Summer Celebration and Winter Celebration. Events feature restaurant tastings, live entertainment, and award presentations.
3. Corporate Sponsorships: Financial support from businesses and organizations that sponsor events or support the organization as members. Sponsors receive recognition at events and in organizational materials.
4. Individual Donations: One-time donations accepted from supporters, separate from annual membership fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Jersey Shore Partnership is a 501(c)(3) nonprofit organization that advocates for the protection and replenishment of New Jersey's 127-mile coastline from Sandy Hook to Cape May. Its core offering centers on legislative and public-policy advocacy to secure federal and state funding for beach nourishment and dune projects, complemented by membership programs, signature fundraising events, and corporate sponsorships that sustain its operations.

Product overview

The Jersey Shore Partnership is a nonprofit 501(c)(3) organization that does not offer technology products or services. The organization focuses on advocacy for coastal protection, beach replenishment, and shoreline resilience through educational initiatives, annual events (Summer Celebration, Winter Celebration), and membership programs. All programs and services described in the source material are nonprofit advocacy and event management offerings, not technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Program Tiered annual membership offering for individuals and families who want to support the Partnership's coastal advocacy mission; members receive ongoing updates on beach-nourishment funding and projects in New Jersey.
• Corporate Sponsorship Program Multi-tier corporate sponsorship packages that give businesses and government entities visibility and association with the Partnership's coastal-protection advocacy and signature events.
• Summer Celebration Signature annual summer fundraising event that brings together members, sponsors, and supporters of the New Jersey shore; generates operating revenue and raises the profile of beach-replenishment advocacy.
• Winter Celebration Signature annual winter fundraising event that complements the Summer Celebration, providing a second major annual gathering for members, sponsors, and donors of the Partnership.

Quantifiable outcome

• Secured $25 million annual Shore Protection Fund since 1998, with initial $15 million fund established in 1992 as the first such legislation in the nation.
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered supporters, major supporters and key partners.

• New Jersey Natural GassupportersOthersCorporate sponsor and supporter of The Jersey Shore Partnership's mission to protect New Jersey's coastline through beach replenishment advocacy.
• Bayshore Montecalvo Family of Companiesmajor supportersOthersMajor sponsor and supporter, with owners Frank and Valerie Montecalvo serving as Dinner Chairs for Summer Celebration events.
• NJM Insurance GroupsupportersOthersRegional insurance provider supporting The Jersey Shore Partnership as a corporate sponsor.
• PSE&GsupportersOthersMajor utility company Public Service Electric and Gas supporting the organization as a sponsor.
• OceanFirst BanksupportersOthersRegional financial institution supporting the Partnership's coastal protection mission.
• Monmouth Universitykey partnersStrategic or Co-development PartnerAcademic partner with Urban Coast Institute focused on coastal research, policy analysis, and education on shoreline issues.
• Clean Ocean Actionkey partnersStrategic or Co-development PartnerEnvironmental organization working on ocean pollution issues and coastal protection, frequently partnering on advocacy initiatives.
• The Sandy Hook Foundationkey partnersStrategic or Co-development PartnerFoundation dedicated to preserving Sandy Hook, a key location for Partnership events and coastal protection efforts.
• NJ Sea Grant Consortiumkey partnersStrategic or Co-development PartnerConsortium focused on marine science research and education, supporting the Partnership's scientific understanding of coastal issues.
• ReClam The Baykey partnersStrategic or Co-development PartnerEnvironmental organization focused on clams and bay restoration, working on coastal ecosystem protection.
• Brookdale Community Collegekey partnersStrategic or Co-development PartnerCommunity college partner supporting educational initiatives related to coastal protection and environmental awareness.
• Hackensack Meridian HealthsupportersOthersHealthcare network supporting shore communities as a corporate sponsor of the Partnership.
• Weeks MarinesupportersOthersMarine construction company involved in dredging and beach replenishment projects, supporting the Partnership.
• Great Lakes Dredge & Dock Company, LLCsupportersOthersDredging and marine construction company engaged in beach replenishment work, supporting Partnership efforts.
• OrstedsupportersOthersOffshore wind energy company supporting the Partnership as a corporate sponsor.
• Wakefern Food CorporationsupportersOthersFood retailer (ShopRite parent) supporting the Partnership as a corporate sponsor.
• Toll BrotherssupportersOthersNational homebuilder supporting New Jersey coastal communities through Partnership sponsorship.

Scale indicators8 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Surfrider Foundation: National nonprofit dedicated to the protection and enjoyment of the world's ocean, waves, and beaches through advocacy, education, and grassroots organizing — directly comparable to JSP as a coastal protection advocacy organization with similar membership/event-driven fundraising.
• American Shore and Beach Preservation Association (ASBPA): National nonprofit advocating for healthy coastlines through science, policy, and education — directly comparable as a beach preservation advocacy organization working on shoreline policy and federal funding for coastal projects.
• Clean Ocean Action: NJ-based regional nonprofit working to improve, protect, and restore the marine water quality of the NY/NJ Harbor Estuary — directly comparable as a NJ-focused coastal/ocean advocacy partner organization that JSP actively collaborates with.
• Heal the Bay: California-based environmental nonprofit dedicated to making the coastal waters and watersheds of Greater Los Angeles safe, healthy, and clean — directly comparable as a state/regional coastal advocacy organization with similar membership, event, and policy-driven model.
• NJ Sea Grant Consortium: NJ-based consortium focused on marine science research, education, and extension — comparable as a coastal-focused partner organization supporting the scientific understanding of coastal issues that JSP advocates around.
• Sandy Hook Foundation: Foundation dedicated to preserving and protecting Sandy Hook — directly comparable as a key strategic partner organization focused on a specific NJ coastal site, hosting JSP's signature Summer Celebration events.

Broad incumbents

• The Nature Conservancy (New Jersey Chapter): Global environmental nonprofit with active NJ coastal programs focused on land and water conservation — broadly comparable as a larger, well-funded coastal/conservation organization operating in the same geography with overlapping coastal protection goals.
• Trust for Public Land: National nonprofit working to conserve land and create parks for people — broadly comparable as a larger environmental/conservation organization with coastal and public access advocacy overlap in NJ.
• Coastal States Organization: Nonprofit coalition of coastal states working on coastal management and federal policy — broadly comparable as a coastal policy advocacy organization that engages on the same federal funding mechanisms (e.g., Army Corps, Shore Protection) that JSP relies on.

Peers

• ReClam The Bay: NJ-based nonprofit focused on shellfish restoration and bay ecosystem protection — comparable as a smaller, NJ-focused coastal environmental partner organization that JSP actively collaborates with on ecosystem protection initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheJerseyShorePartnership
• Instagraminstagram.com/jerseyshorepartnership
• LinkedInlinkedin.com/company/jersey-shore-counseling-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jersey Shore Partnership