Neutkens Planten- en Bomencentrum

What Neutkens Planten- en Bomencentrum does

Neutkens Planten- en Bomencentrum B.V. is a privately held Dutch garden center and plant nursery headquartered in Knegsel, Netherlands (Eerselseweg 35). The company sells a broad assortment of garden plants and trees including ornamental trees, fruit trees, hedging plants, climbing plants, roses, perennials, annuals, water plants, olive and palm trees, and garden supplies. It operates a physical plant center with personal advisory services and an online webshop under the brand Tuinplantenwinkel.nl, supported by its own Euro 6 compliant delivery fleet covering the Netherlands and parts of Belgium.

The business has three primary go-to-market tracks: consumer retail through the physical center and webshop, a B2B professional track serving more than 150 gardeners, landscape architects, municipalities, and civil engineering companies with quote-based pricing and project-site delivery, and a partner/wholesale supply program to webshops, building markets, farm shops, florists, specialist growers, and nature gardens. Revenue is transactional (one-time purchases) with a flat €17.95 webshop delivery fee for consumers and bespoke pricing for professional buyers. Marketing combines a content-rich website (blog posts, color-themed border inspiration pages, virtual tour), Webshop Keurmerk certification, Facebook, and word-of-mouth referrals driven by in-person advisory.

The company's principal differentiator is in-house production of trained trees (leibomen/espalier and dakbomen/roof trees) on bamboo and metal frames, with over 25 years of specialized experience, offered under a Neutkens Growth Guarantee. Core supporting capabilities include A-quality plant sourcing from domestic and foreign nurseries, a modern dedicated fleet, and a dedicated professional pickup bay. There is no disclosed use of AI/ML, no API/SDK offering, no patents, and no external funding; ownership and management are tied to the Neutkens family (M. Neutkens is listed as Data Protection Officer).

Name

Neutkens Planten- en Bomencentrum

Legal name

Neutkens Planten- en Bomencentrum B.V.

Website

https://neutkens-planten.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Neutkens Planten- en Bomencentrum is a Dutch family-owned garden center in Knegsel that sells trees, shrubs, plants, and garden supplies to consumers, professionals (gardeners, architects, municipalities), and partner resellers via its physical center, Tuinplantenwinkel.nl webshop, and own delivery fleet across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Garden Center & Plant Nursery

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industries

Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

• Garden plant retail
• Tree nursery sales
• Espalier tree production
• Landscape plant supply
• Horticultural wholesale

Headquarters

HQ city

Knegsel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant Sales: Direct sales of plants and trees to consumers and professionals at the physical plant center. Customers can browse the extensive assortment and receive personal advice from knowledgeable staff.
2. Online Webshop Sales: E-commerce sales through tuinplantenwinkel.nl with home delivery service. Orders are delivered with the company's own delivery fleet. Payment accepted via iDEAL, Creditcard, PayPal, and Afterpay.
3. Professional/B2B Sales: Supply of plants and trees to professionals including gardeners, architects, and landscaping companies. Currently serving more than 150 professional customers with A-quality plants.
4. Partner/Wholesale Supply: Supply partnerships with web shops, building markets, farm shops, florists, and specialized growers. Plants are sourced from domestic and foreign growers and distributed through partner channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Neutkens Planten- en Bomencentrum is a Dutch garden center operating a physical plant nursery in Knegsel and an online webshop (Tuinplantenwinkel.nl). The company sells an extensive range of A-quality trees, shrubs, perennials, fruit trees, climbing plants, hedging plants, roses, water plants, annuals, palms, olive trees, and garden supplies. It specializes in in-house production of trained trees (leibomen/espalier trees and dakbomen/roof trees) with over 25 years of experience, and supplies both individual consumers and professional buyers (gardeners, landscape architects, municipalities, civil engineering firms).

Product overview

Neutkens Planten- en Bomencentrum operates as a traditional garden center with an integrated online platform (Tuinplantenwinkel.nl). The product portfolio centers on a physical nursery offering A-quality trees, shrubs, perennials, fruit trees, climbing plants, hedges, palms, olives, water plants, annuals, and garden supplies. The company has specialized expertise in trained trees—espalier trees (leibomen) in Classic and Basic series trained on bamboo frames, and roof trees (dakbomen) on metal frames—which represent a flagship product category. Professional services for horticulturists and a partner program for retail partnerships complement the core offering. The integrated webshop enables 24/7 online purchasing with home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Plant Center (Plantencentrum)

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WebshopscoreChannel Partner/ Reseller/ DistributorWeb shops selling plants through their own online platforms. Neutkens supplies the plants and handles delivery logistics, enabling partners to focus on their web presence and customer service.
• Bouwmarkten (Building Markets)coreChannel Partner/ Reseller/ DistributorBuilding markets supplied with A-quality garden plants including hydrangeas, berry bushes, skimmias, and bedding plants to complement their garden departments.
• Landwinkels (Farm Shops)minorChannel Partner/ Reseller/ DistributorFarm shops supplied with organic herbs, small fruits, and fruit bushes to expand their product assortment in a natural way.
• Bloemisten (Florists)minorChannel Partner/ Reseller/ DistributorFlorists supplied with garden plants such as hydrangea, azalea, butterfly bush, lavender, and pansies to complement their floral offerings.
• Tuin- en Landschapsarchitecten (Garden and Landscape Architects)coreStrategic or Co-development PartnerGarden and landscape architects partnered for supplying quality plants for landscape design projects. Neutkens provides consultation and reliable supply of plants.
• Kwekers met Specialistische Producten (Specialist Growers)minorStrategic or Co-development PartnerGrowers of special or unique plants can partner with Neutkens to market and distribute their products through Neutkens' platform and customer base.
• Natuurtuinen (Nature Gardens)minorChannel Partner/ Reseller/ DistributorNature garden complexes supplied with bee-attracting plants and bird-friendly plants to enhance visitor experience and commercial appeal.
• Marketing Partners (Media/Television)minorGTM or Marketing PartnerCollaboration for green campaigns in television, magazines, online platforms, or product-linked promotions. Neutkens provides plants for lifestyle programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bol.com: Largest Dutch e-commerce platform with a significant garden plants and trees category. Competes broadly across consumer goods with marketplace scale advantages, but lacks specialist plant expertise.
• Welkoop: Dutch garden, pet, and farm retail chain combining physical stores with e-commerce. Comparable in serving gardening and outdoor lifestyle customers, but with broader assortment and less specialist plant production.
• Praxis: Dutch DIY and home improvement chain with substantial garden centers. Competes in plant and tree retail but as part of a broader home improvement assortment, without Neutkens' specialist production expertise.
• Hornbach: European DIY and garden mega-store chain operating in the Netherlands. Overlaps in garden plants and trees but competes across a much broader product portfolio including tools, hardware, and building materials.

Direct peers

• Groenrijk: Dutch garden center franchise network operating physical plant centers with similar retail and B2B offerings. Comparable in assortment, customer segments, and family/independent operator DNA.
• Intratuin: Largest Dutch national garden center chain with physical stores and online webshop. Direct competitor in retail garden plants, trees, and B2B supply with similar assortment breadth and consumer/professional service model.
• Ebben Nurseries: Dutch B2B tree nursery serving landscape professionals, government, and developers with mature trees. Comparable in production expertise, professional customer base, and project-based supply to landscapers and municipalities.
• Plantje.nl: Dutch online plant retailer offering plants and trees with home delivery. Direct competitor in the online plant retail channel with similar target customer and assortment focus.
• Bakker.com: Heritage Dutch online plant retailer (formerly Bakker Hillegom) with nationwide delivery. Directly comparable online channel, similar plant assortment, and B2C focus with established brand recognition in Netherlands.
• Van den Berk Boomkwekerijen: Dutch B2B tree nursery specializing in large specimen trees for landscape architects, municipalities, and contractors. Comparable in the B2B/professional segment and tree-focused production/supply capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/neutkensplanten
• LinkedInlinkedin.com/company/neutkens-planten--en-bomencentrum-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neutkens Planten- en Bomencentrum