Stripe It Up

What Stripe It Up does

Stripe-It-Up is a family-owned paving, striping, and pavement-maintenance contractor headquartered in Austin, Texas, founded in 2016 by Tyler Wheeler as the third-generation continuation of a paving legacy originating with Cliff Schoen in 1940s Toledo, Ohio, and continued through Wheeler Coatings (1982). The company delivers a vertically integrated suite of asphalt and concrete services — asphalt paving and repair, sealcoating, parking lot maintenance and repair, parking lot striping, thermoplastic markings (including long-line highway-scale striping), concrete flatwork, signage installation, power washing, sandblasting, and customized pavement preventative maintenance programs — to commercial, residential, industrial, municipal, and HOA customers.

Its core technology is industrial rather than digital: industry-standard asphalt, concrete, and thermoplastic materials applied via specialized equipment, most notably long-line thermoplastic 'longliner' machines that enable continuous, even application for highway and large-scale roadway projects. The service portfolio is built around durable materials from suppliers such as Jennite Formula, Tarconite, and Neyra Industries, with claimed product lifespans of 15-20 years for asphalt installations and 5-8+ years for thermoplastic markings.

The business operates on a project-based, quote-driven revenue model with no public pricing. Revenue streams span one-time paving and installation projects, recurring maintenance contracts, and signage installation services. Go-to-market is direct, enterprise-style field sales via phone (512-893-5420, 210-812-2576), website quote request forms, and on-site assessments across Central Texas and 100+ Texas cities. Marquee customers include Amazon, Apple, Tesla, Google, HEB, Chick-fil-A, Indeed, Simon, Endeavor Real Estate, and Austin Bergstrom Airport. The firm runs as a private, bootstrapped corporation under Texas jurisdiction, with no disclosed outside funding and a headcount in the 11-50 range, supplemented by DBA brands Lone Star Asphalt and Lone Star Paving.

Name

Stripe It Up

Legal name

Stripe-It-Up

Website

https://stripe-it-up.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Stripe-It-Up is a family-owned Austin, Texas paving contractor offering asphalt paving, sealcoating, striping, thermoplastic markings, concrete, and signage services to commercial, residential, industrial, municipal, and HOA customers across 100+ Texas cities.

Ownership category

akta.pro rank

Product category

Paving and Pavement Maintenance Services

NAICS

Asphalt Paving Mixture and Block Manufacturing (324121), Poured Concrete Foundation and Structure Contractors (23811)

SIC

Asphalt Paving & Roofing Materials (2950), Heavy Construction Other Than Bldg Const - Contractors (1600)

akta.pro industry

PRIMARYIMAFAKAM

Asphalt & Pavement Removal / Milling

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Earthworks, Site Preparation & Demolition

SECONDARYHSAGALAD

Concrete Resurfacing, Overlays & Patching

Home & Personal Services/Home Repair, Maintenance & Handyman/Masonry & Concrete Repair

SECONDARYTLAJALAE

Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Construction Work Zone Traffic Management & Temporary Traffic Control

Keywords

• Asphalt paving services
• Parking lot striping
• Pavement maintenance services
• Concrete flatwork services
• Thermoplastic road markings

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Paving and Asphalt Services: One-time project-based revenue from asphalt paving, repair, and installation services for commercial, residential, industrial, and municipal properties. Services include new construction, resurfacing, and maintenance programs.
2. Parking Lot Maintenance Services: Recurring maintenance services including sealcoating, crack sealing, pothole repair, striping, power washing, and concrete repair. May generate recurring revenue through maintenance contracts and warranty programs.
3. Signage Installation Services: Installation of parking lot signs, traffic signs, LED signs, and custom subdivision signage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stripe It Up is a paving contractor providing asphalt paving and repair, sealcoating, parking lot striping, concrete flatwork, thermoplastic markings, signage installation, power washing, and sandblasting services. The company serves commercial, industrial, residential, municipal, and HOA properties across Central Texas with project-based field delivery and same/next-day service availability.

Product overview

Stripe-It-Up is a family-owned paving, striping, and signage services company serving Central Texas. The company offers a unified suite of construction and maintenance services organized around asphalt and concrete pavement solutions. Core offerings include asphalt paving and repair, asphalt sealcoating, parking lot maintenance and repair, parking lot striping, concrete services, thermoplastic markings, signage installation, power washing, sandblasting, and pavement preventative maintenance programs. Services are delivered as direct offerings without a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Asphalt Paving and Repair Installation and repair services for asphalt surfaces including parking lots, roads, driveways, and sidewalks. Includes new construction and removal/replacement of existing pavement, designed to last 15-20 years with professional installation.
• Asphalt Sealcoating Protective coating application for asphalt surfaces that shields against chemicals, sun damage, and water infiltration. Extends pavement lifespan and restores curb appeal, using industry products such as Jennite Formula and Tarconite.
• Parking Lot Maintenance and Repair Comprehensive maintenance and repair services for parking lots including crack sealing, pothole repair, concrete repair, sealcoating, striping, and resurfacing.
• Parking Lot Striping Pavement marking services including new layouts, restriping existing markings, ADA-compliant markings, and custom stenciling for parking lots, roadways, warehouses, and airports.
• Power Washing Services Professional cleaning service for asphalt and concrete surfaces that removes grime, oil, and chemical buildup to restore original appearance and improve safety and visibility of markings.
• Signage Installation Installation of parking lot and traffic signs including entry/exit signs, directional signs, pedestrian crossing signs, fire lane signs, ADA-compliant signage, and custom signage solutions for commercial and HOA properties.
• Concrete Services

Quantifiable outcome

• Sealcoating extends asphalt lifespan and can prevent costly repairs or replacement
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reliable Paving: Commercial paving contractor providing asphalt paving, sealcoating, repair, and parking lot maintenance. Directly comparable as a mid-sized contractor serving commercial property owners with similar one-stop-shop service offerings.
• Alpha Paving Industries: Texas-based paving and asphalt contractor offering asphalt paving, sealcoating, striping, and parking lot maintenance services. Directly comparable as a regional paving services competitor operating in overlapping Texas geography with a similar commercial property customer base.
• Crockett Paving: Texas asphalt paving and sealcoating contractor serving commercial, residential, and municipal customers. Comparable as a Texas-focused paving services competitor offering similar asphalt and sealcoating service lines.
• Stripe-A-Zone: Parking lot striping and pavement maintenance company specializing in line striping, pavement markings, and lot maintenance. Directly comparable in the striping/marking sub-segment and a potential alternative for property managers seeking striping-only vendors.
• Architectural Pavers: Texas-based paving contractor providing commercial and residential asphalt paving, concrete, and maintenance services. Comparable as a regional paving competitor with overlapping Texas service area and similar commercial property focus.
• Pavement Maintenance Inc: Commercial pavement maintenance and paving services company offering sealcoating, crack sealing, striping, and asphalt repair. Comparable mid-sized contractor with overlapping commercial property maintenance service lines.

Broad incumbents

• Vance Brothers: Established multi-decade paving, asphalt, and pavement maintenance contractor serving municipal, commercial, and DOT customers across multiple states. Comparable as a larger incumbent offering overlapping services including asphalt paving, sealcoating, and striping at greater scale.

Regional players

• Adams Asphalt Paving & Sealcoating: Regional asphalt paving and sealcoating contractor serving the southeastern US. Comparable business model and service mix but operates outside Stripe It Up's Texas geography, representing a regional peer with similar offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Stripe.it.up.Texas
• LinkedInlinkedin.com/company/stripe-it-up-texas

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stripe It Up