Lendie Capital
Lendie Capital is a Los Angeles-based financial services consulting firm founded in 2018 that connects US small businesses with banks and lending partners, earning referral fees across SBA loans, lines of credit, factoring, and related products.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lendie Capital does
Lendie Capital (legal entity: Lendie) is a Los Angeles-based financial services consulting firm founded in 2018 that operates as an intermediary between small businesses and a network of banks and lending partners. The company does not underwrite or lend capital itself; rather, it matches SMB clients with appropriate financial products across six categories: SBA Loans, Credit Card Processing, Lines of Credit, Credit Consultation, Commercial Real Estate financing, and Factoring. No proprietary technology platform has been identified, and the firm's value proposition rests on advisor-driven guidance, a curated lender network, and a stated 24-hour processing turnaround.
The company's revenue model is affiliate/referral-based, earning commissions or consulting fees from lenders when it successfully places a client with a financial product. Go-to-market is sales-led: customers are acquired through the company's website (with 'Apply Now' and 'Consultation' calls-to-action), supplemented by phone outreach at (818) 579-9797 and email inquiries. The segmentation approach is horizontal — targeting US small businesses broadly — with no vertical specialization. The firm emphasizes 'over 15 years of experience' navigating financial bureaucracy, though this appears to refer to cumulative advisor experience rather than the company's own operating history.
Operationally, Lendie Capital runs as a low-tech, high-touch advisory shop. There is no mobile app, no API, no disclosed AI/ML capabilities, and no certifications or compliance frameworks documented. Marketing is limited to direct response on owned digital properties. The company has no disclosed funding rounds, no parent organization, no subsidiaries, no M&A activity, and no public leadership team bios, making third-party verification of scale and traction difficult. In summary, Lendie Capital is a privately-held, bootstrapped SMB lending brokerage whose economics are tied to the volume and quality of referrals it can route through its partner network.
Lendie Capital firmographics
Firmographics- Name
- Lendie Capital
- Legal name
- Lendie
- Website
- https://lendiecapital.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lendie Capital is a Los Angeles-based financial services consulting firm founded in 2018 that connects US small businesses with banks and lending partners, earning referral fees across SBA loans, lines of credit, factoring, and related products.
- Ownership category
- akta.pro rank
Lendie Capital industry classification
Industry- Product category
- Small Business Financial Consulting
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310), Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)
- akta.pro secondary industries
- Debt Advisory & Financing Advisory (FSAEAGAD), Corporate Finance & Capital Advisory (BPAHADAB)
Keywords
Where Lendie Capital is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Lendie Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Financial Product Consulting and Referral Fees: Lendie Capital acts as an intermediary between small businesses seeking financing and a network of banks and financial partners. The company earns revenue through consulting fees and/or referral commissions from lenders when they successfully match businesses with appropriate financial products such as SBA loans, lines of credit, and commercial real estate financing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Lendie Capital product offering
Product offeringCore offering
Lendie Capital operates as a financial services consulting firm that intermediates between small businesses seeking financing and a network of partner banks and financial institutions. The company does not lend its own capital but instead matches clients with suitable lenders and financial product providers across SBA loans, credit card processing, lines of credit, commercial real estate, factoring, and credit advisory services. Revenue is generated through consulting fees and/or referral commissions from its lending partners.
Product overview
Lendie Capital is a financial consulting company that serves as an intermediary, connecting small businesses with a network of banking partners to access various financing products. The company offers six distinct financial products: SBA Loans (government-backed small business loans), Credit Card Processing (payment processing services), Line of Credit (flexible revolving credit), Credit Consultation (advisory services for credit assessment), Commercial Real Estate financing, and Factoring (invoice-based cash flow solutions). Rather than being a direct lender, Lendie Capital leverages its 15+ years of experience and network of banks and partners to navigate financial bureaucracy and match businesses with appropriate funding options.
Differentiator
Problem solved
Functional benefit
Products and services
- SBA Loans
Quantifiable outcome
- Fast processing in as little as 24 hours
Companies that use Lendie Capital
Customer profileSegments1 record
Ideal customer profiles1 record
Lendie Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lendie Capital partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights1 record
Lendie Capital competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Lendie Capital social profiles
Digital presenceLendie Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendie Capital leadership team
Management profileNumber of profiles
Lendie Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendie Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendie Capital
What does Lendie Capital do?
Lendie Capital operates as a financial services consulting firm that intermediates between small businesses seeking financing and a network of partner banks and financial institutions. The company does not lend its own capital but instead matches clients with suitable lenders and financial product providers across SBA loans, credit card processing, lines of credit, commercial real estate, factoring, and credit advisory services. Revenue is generated through consulting fees and/or referral commissions from its lending partners.
Is Lendie Capital a public or private company?
Lendie Capital is a private company. It is classified as unknown and is currently operating.
When was Lendie Capital founded?
Lendie Capital was founded in 2018. It employs 11 to 50 people.
Where is Lendie Capital based?
Lendie Capital is headquartered in Los Angeles, United States, in the North America region.
How does Lendie Capital make money?
One revenue line is on record: financial Product Consulting and Referral Fees.
Does Lendie Capital have an API?
No public API is recorded for Lendie Capital.
What industry is Lendie Capital in?
Lendie Capital's product category is Small Business Financial Consulting. Its primary akta.pro industry code is BPAHAOAD, Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit), with a secondary code of FSAEAGAD, Debt Advisory & Financing Advisory. Its NAICS code is 52231 and its SIC code is 6163.