Ningbo Jifeng Auto Parts

What Ningbo Jifeng Auto Parts does

Ningbo Jifeng Auto Parts Co., Ltd. (stock code 603997, Shanghai Stock Exchange) is a Chinese Tier-1 automotive supplier specializing in cabin interior components, founded in 1996 and headquartered in Ningbo, Zhejiang. The company designs and manufactures seating systems (truck, off-road/agricultural/construction, bus and rail), headrests, armrests, center console systems, and supplementary interior parts (electric air vents, functional plastics). It supplies directly to global passenger-vehicle OEMs — including Audi, BMW, Daimler, Tesla, Volkswagen Group, Fiat Chrysler, JLR, FAW, SAIC, BYD, Geely, XPeng, NIO, and Li Auto — and to commercial-vehicle OEMs via its 2019-acquired German subsidiary Grammer AG. Revenue is generated through OEM contract hardware sales, with no consumer-facing pricing or aftermarket retail channel disclosed; pricing is negotiated bilaterally in B2B supply agreements and contracts are typically multi-year platform-based design wins.

The company's competitive position rests on a global operating footprint of more than 90 subsidiaries across 20+ countries, an R&D network spanning China, India, the USA, Mexico, Brazil, Belgium, Germany, the Czech Republic, and Turkey, and approximately 2,000 core technology patents. It holds ISO 9001, ISO 14001, and ISO/IEC17025 accreditations, and its test center is qualified by Volkswagen, BMW, Ford, and other OEMs. Strategic partnerships include a 2021 Grammer-FAW joint venture for premium commercial-vehicle seating in China and a 2020 Harman partnership for audio-integrated headrests. Reported FY2019 revenue was 18.001 billion CNY (~$2.5B), ranking 17th among China's top 30 auto parts companies and placing the company on the Fortune China 500 in 2020.

The business model is OEM-embedded B2B hardware supply: design, prototype, validation, and just-in-time delivery of interior components to vehicle assembly lines, with platform-based long-cycle contracts. Customer segments are split across passenger-vehicle manufacturers (the primary segment, including luxury European, US volume, Chinese state-owned, and Chinese EV-native brands) and commercial-vehicle manufacturers (served principally through Grammer). The GTM motion is direct enterprise sales with embedded Tier-1 supplier status — achieved with Audi in 2007 and FAW-VW at A-level in 2010 — supported by industry events (e.g., Shanghai Auto Show), investor relations communications, and corporate/WeChat channels. The company has no disclosed consumer-facing app, SaaS, or subscription pricing model; revenue mechanics are unit-volume-driven against negotiated OEM pricing.

Name

Ningbo Jifeng Auto Parts

Legal name

宁波继峰汽车零部件股份有限公司

Website

http://www.nb-jf.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ningbo Jifeng Auto Parts is a Shanghai-listed Chinese Tier-1 supplier of automotive cabin interior components — seating systems, headrests, armrests, and console systems — serving global passenger and commercial vehicle OEMs (Audi, BMW, Daimler, Tesla, VW, FAW, BYD) through its 90+ subsidiaries in 20+ countries and its 2019-acquired Grammer AG subsidiary.

Ownership category

akta.pro rank

Product category

Automotive Cabin Interior Components

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Interior Trim & Cockpit Components Manufacturing (Dash/Console/Door Panels/Headliners) (IMACAKAB)

Keywords

• Automotive interior components
• Commercial vehicle seating
• Passenger vehicle headrests
• Cabin interior systems
• Automotive seating manufacturer

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Automotive Interior Components Manufacturing: Design, manufacturing and sales of automotive cabin interior components including seating systems for commercial and passenger vehicles. Revenue generated through direct OEM supply contracts with global automotive manufacturers.
2. Grammer Subsidiary Operations: Revenue from acquired German subsidiary Grammer AG, a century-old automotive interior giant, contributing to commercial vehicle seating and passenger vehicle interiors globally.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ningbo Jifeng Auto Parts designs, manufactures, and sells automotive cabin interior components for both commercial vehicles (truck seats, off-road/agricultural/construction machinery seats, bus and train passenger seats) and passenger vehicles (headrests, armrests, center console systems, hidden electric air vents, functional plastic components). As a tier-1 supplier, the company delivers these components directly to global OEMs including Audi, BMW, Daimler, Tesla, Volkswagen Group, FAW, SAIC, BYD, Geely, and others, leveraging its German subsidiary Grammer AG acquired in 2019 for global reach.

Product overview

Ningbo Jifeng Auto Parts is a global leader in cabin interior components serving both commercial and passenger vehicle segments. The product portfolio is organized into two main categories: (1) Commercial vehicle seats — including truck seats, off-road vehicle seats (for agricultural machinery, construction equipment, and forklifts), and public transport seats (buses and trains); and (2) Passenger vehicle interior components — headrests (with both Grammer-branded and proprietary self-developed models offering front/rear, 4-way and 6-way adjustability, and sleep-style variants), armrests (front-row, table, rear-center, and door-panel), console/central control systems, and other interior parts including electric air vents and functional plastic components. The company also offers an innovative audio headrest developed in partnership with Harman. The Grammer brand, acquired in 2019, extends the portfolio with premium versions across most product categories, while self-developed products target the broader OEM market.

Differentiator

Problem solved

Functional benefit

Brands

• Grammer (格拉默): German automotive interiors brand acquired in 2019, specializing in commercial vehicle seats and cabin interiors

Products and services

• Truck Seats (卡车座椅) Ergonomically engineered driver and passenger seats for commercial trucks, with shock absorption and comfort features designed to maximize driving efficiency and prevent occupational health injuries during long shifts. Targets commercial vehicle OEMs globally.
• Off-Road Vehicle Seats (非道路车辆座椅) Seats designed for agricultural, construction machinery, and forklift applications, built to withstand harsh operating environments while providing operator comfort and safety. Targets off-highway equipment OEMs.
• Public Transport Seats (公共交通座椅) Seats for buses and trains designed for high-frequency use in public transportation, with durability and passenger comfort as key priorities. Targets public transit vehicle manufacturers.
• Headrests (头枕类) Passenger vehicle headrests including Grammer-branded and self-developed models in front/rear, 4-way and 6-way adjustable, sleep-style, wallet-style, and third-row configurations. Serves major global passenger vehicle OEMs.
• Armrests (扶手类) Vehicle armrests including front-row armrests, table armrests, rear-center armrests, and door-panel armrests, offered under both Grammer and self-developed brands. Targets passenger vehicle OEMs.
• Console Systems / Central Control Systems (中控系统) Center console systems for passenger vehicles, including Grammer-branded console systems serving premium OEM customers such as Audi, BMW, Daimler, GM, and Cadillac.
• Other Interior Parts (其他内饰部件) Additional interior components including hidden electric air vents, functional plastic components, and speaker grille doors under the Grammer brand, serving customers including Audi, BMW, Daimler, Porsche, Volvo, and Tesla.
• Audio Headrest (音响头枕) Innovative headrest product integrating Harman audio systems into vehicle headrests, providing passengers with advanced in-vehicle communication and audio experiences. Targets passenger vehicle OEMs seeking differentiated interior features.

Quantifiable outcome

• 2019 revenue reached 180.01 billion RMB, ranking 17th among China's top 30 auto parts companies
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FAW Group (一汽集团)coreStrategic or Co-development Partner · 15 April 2021Grammer subsidiary and FAW formed a joint venture targeting the premium commercial vehicle seating market in China, leveraging FAW's market position and Grammer's seating technology expertise.
• FAW-Volkswagen (一汽大众)coreStrategic or Co-development Partner · 1 January 2021Ongoing strategic supply relationship for A-class supplier status since 2010, providing seating components for Volkswagen models produced in China.
• Harman International (哈曼)minorStrategic or Co-development Partner · 28 September 2020Grammer partnered with audio expert Harman to jointly develop speaker headrest concepts and products, integrating audio systems into vehicle headrests for innovative communication solutions.
• Grammer AG (格拉默)coreStrategic or Co-development Partner · 1 January 2019Acquisition of German century-old automotive interior giant Grammer AG completed in 2019. This strategic acquisition enabled global footprint expansion and enhanced R&D capabilities in commercial vehicle seating.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hyundai Transys: Automotive seating and transmission supplier serving Hyundai/Kia and global OEMs. Comparable to Jifeng on seat structures and cabin interior components for passenger-vehicle OEMs.
• Lear Corporation: Global Tier-1 automotive seating and electrical systems supplier. Comparable to Jifeng on seating and interior electronics for passenger vehicle programs at Audi, BMW, Daimler and GM.
• NHK Spring: Major Japanese Tier-1 supplier of automotive seats, springs and precision components. Comparable to Jifeng on OEM-embedded seating programs and headrest mechanisms.
• Adient: World's largest pure-play automotive seating supplier serving global OEMs with seat systems and components. Directly comparable to Jifeng/Grammer in passenger-vehicle seating, headrests and armrests.
• TS Tech: Honda-affiliated automotive seating manufacturer with global operations. Comparable to Jifeng on seat structures, headrests and OEM-embedded passenger vehicle seating programs.
• Toyota Boshoku: Japanese automotive interior systems specialist covering seats, door trim and filtration. Closely comparable on passenger-vehicle seat and interior trim technology and OEM supply model.
• Faurecia (FORVIA): Major interior systems supplier offering cockpit, seating and clean-mobility solutions. Overlaps with Jifeng's interior trim, headrest, console and emerging smart-cockpit product lines.

Broad incumbents

• Magna International: Diversified global Tier-1 supplier with seats, interior, exteriors and electronics. Overlaps with Jifeng on seat systems and cockpit modules but competes across a much broader auto-parts portfolio.

Regional players

• Ningbo Tuopu Group: Chinese Tier-1 automotive parts supplier focused on interior and chassis components for domestic OEMs (including NEVs). Operates in the same Ningbo-region ecosystem and competes directly for Chinese OEM seating/interior programs.

Emerging players

• Futuris Automotive: Automotive seating and interior supplier with selective Asian and global OEM programs. Partial overlap with Jifeng on commercial and passenger vehicle seating content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ningbo-jifeng-auto-parts-co-ltd-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ningbo Jifeng Auto Parts