What BAIOO Family Interactive Limited does

BAIOO Family Interactive Limited is a Guangzhou-based developer and publisher of online games founded in 2009, listed on the Hong Kong Stock Exchange (HKEX: 2100) since April 2014. The company focuses on games targeting children and adolescents in China, anchored by long-running proprietary IPs including Aobi Island (奥比岛, launched 2008), Aola Star (奥拉星), and Aqi Legend (奥奇传说). It operates through a multi-entity structure: Baitian for web game development, Tianti for mobile publishing, and ubeejoy for overseas distribution. The company has appeared on the China Top 100 Internet Companies list for three consecutive years.

The company's product surface spans browser-based virtual worlds, mobile games, and overseas titles distributed through dedicated publishing arms. Beyond its legacy children's segment, BAIOO has expanded into female-oriented mobile titles (Food Tales, Under the Night, Color Splash World) and a sequel to Aola Star recognized as one of OGA's Top 10 Most Anticipated Games in 2023. Distribution relies on major Chinese Android app stores (vivo, Xiaomi, OPPO) alongside self-operated channels.

BAIOO monetizes via a free-to-play model with in-game purchases and virtual item sales, targeting millions of individual users across two primary segments: children/teen gamers consuming legacy web IPs and female mobile gamers engaging with newer titles. The company is headquartered in Guangzhou, China, with a reported headcount in the 1,001-5,000 range.

Name

BAIOO Family Interactive Limited

Legal name

BAIOO Family Interactive Limited

Website

https://baitianinfo.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BAIOO Family Interactive is a Guangzhou-based Chinese game developer and publisher (HKEX: 2100) that builds free-to-play online games for children and female mobile gamers, anchored by legacy IPs including Aobi Island and Aola Star and distributed domestically and overseas.

Ownership category

akta.pro rank

Product category

Online Gaming

NAICS

Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

Keywords

• Children online games
• Mobile gaming
• Web gaming
• Family entertainment
• Casual RPG games

Headquarters

HQ city

Guangdong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Distribution channels4 records

Marketing channels2 records

Core offering

BAIOO Family Interactive Limited develops and operates online entertainment games for children and youth, spanning browser-based web titles and mobile (iOS/Android) titles. Its portfolio is built around self-owned classic IPs (Aobi Island, Aola Star, Aoqi Legend, Aoya Light) plus licensed marquee titles (e.g., Marvel-branded browser games) across pet-nurturing, virtual community, RPG, dress-up, animation and casual genres. Monetization is primarily free-to-play with in-game virtual items, with additional advertising revenue on the Aobi Island web title.

Product overview

BAIOO Family Interactive Limited is an Internet content and service provider listed on the Hong Kong Stock Exchange (stock code: 2100.HK), originating from the 'Baitian' brand established in 2009. The company operates a diverse portfolio of web and mobile games targeting primarily children and youth markets. The product portfolio includes: (1) Classic web game IPs such as 奥比岛, 奥拉星, 奥奇传说, and 奥雅之光 serving as foundational community and casual gaming platforms; (2) Mobile adaptations of flagship IPs including 奥比岛：梦想国度, 奥拉星手游, and 奥奇传说手游 developed to extend the reach of established brands to mobile platforms; (3) New mobile titles like 夜幕之下, 乱涂！彩世界, and 食物语 targeting female-oriented and specialty gaming segments. The company has established a clear strategic structure with Baitian as the classic web game entity, Tianti as the mobile publishing entity, ubeejoy for overseas publishing, and multiple sub-studios focusing on different game genres to maximize business synergies.

Differentiator

Problem solved

Functional benefit

Brands

• 奥比岛 (Aobi Island): Classic children's internet community game and brand, originally launched in 2008. Later adapted into mobile version '奥比岛：梦想国度'.
• 奥拉星 (Aola Star)
• 奥奇传说 (Aqi Legend)
• 食物语 (Food Language)
• 奥雅之光 (Aoya Light)
• 夜幕之下 (Under the Night)
• 乱涂！彩世界 (Color Splash World)

Products and services

• Aobi Island (奥比岛) Browser-based (web) virtual community / pet-raising game for girls and young players, originally launched in 2010 and continually updated.
• Aola Star (奥拉星) Browser-based (web) pet-nurturing / turn-based battle online game primarily aimed at boys and young players, in service since 2011.
• Aoqi Legend (奥奇传说) Browser-based (web) turn-based role-playing game featuring monster training and battles, in service since 2010.
• Aoya Light (奥雅之光) Browser-based (web) dress-up / fashion online game for girls and young players, in service since 2012.
• Iron Man — Marvel-licensed web game (钢铁侠) Browser-based Marvel-licensed web animation/action game built on the Iron Man IP.
• Wolverine Marvel — Marvel-licensed web game (金刚狼) Browser-based Marvel-licensed web animation game built on the Wolverine IP.
• Aola Star Mobile (奥拉星手游) Mobile (iOS/Android) port of the Aola Star web pet-nurturing turn-based battle game, launched in 2H 2014.
• Aoqi Legend Mobile (奥奇传说手游) Mobile (iOS/Android) port of the Aoqi Legend turn-based RPG, launched in 2H 2014.
• Under the Night (夜幕之下) Mobile (iOS/Android) city-building role-playing mobile game, launched 1H 2017.
• Color Splash World (乱涂！彩世界) Mobile (iOS/Android) casual painting game for young players, launched 1H 2018.
• Bey War (铠甲勇士) Mobile (iOS/Android) action role-playing game based on the licensed BeyWarriors franchise, launched 1H 2018.
• Food Language (食物语) Mobile (iOS/Android) role-playing game featuring characters themed on Chinese cuisine, launched 2H 2019.
• Aobi Island: Dream Kingdom (奥比岛：梦想国度) Mobile (iOS/Android) pet-nurturing / virtual community game that continues the Aobi Island web IP, launched 2H 2020.
• Aoya Legend: Adventures (奥雅传说：勇者历险) Mobile (iOS/Android) action game serving as the mobile extension of the Aoya Light IP, launched May 2020.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Perfect World: Large Shanghai- and Hong Kong-listed Chinese game developer/publisher with a much broader portfolio of MMORPGs, mobile, and PC titles; a broad incumbent comparable in genre diversity but substantially larger in scale.
• Tencent Holdings: China's largest games publisher and platform operator (HKEX: 0700); a broad incumbent that sets competitive dynamics for every Chinese game developer including BAIOO, even though not directly comparable in size.
• NetEase: Major Chinese game developer and publisher (NASDAQ: NTES, HKEX: 9999); a broad incumbent operating across RPG, strategy, and casual mobile genres where BAIOO also competes.

Direct peers

• XD Inc. Hong Kong-listed Chinese mobile and PC game publisher (HKEX: 2400) operating a portfolio of F2P titles across multiple genres; directly comparable to BAIOO in scale, listing jurisdiction, and mobile publishing focus.
• Giant Network Group: Shanghai-listed Chinese game developer and publisher with a multi-genre mobile and PC portfolio, including legacy web-to-mobile franchises; highly comparable to BAIOO's strategy of operating long-running IPs across platforms.
• Kingsoft Corporation: Hong Kong-listed Chinese internet and game company (HKEX: 3888) operating Seaside Game Studio and other mobile/PC franchises; comparable as a Chinese small-to-mid cap game operator with multi-genre portfolio.
• iDreamSky Technology: Hong Kong-listed mobile game publisher (HKEX: 1119) focused on bringing Chinese mobile games to overseas markets; closely comparable to BAIOO's ubeejoy overseas strategy.
• 37Games (37Interactive Entertainment): Shenzhen-listed Chinese mobile and web game publisher with a portfolio of casual and mid-core F2P titles; comparable to BAIOO's web-to-mobile publishing model and casual/mid-core genre focus.
• Feiyu Technology International: Hong Kong-listed Chinese mobile game publisher (HKEX: 1022); small-mid cap peer with similar scale, listing venue, and web/mobile publishing structure as BAIOO.

Emerging players

• Yostar: Privately-held mobile game publisher with strong overseas (especially Japanese and Western) operations; comparable as a Chinese-rooted publisher pushing Chinese-developed IPs into overseas markets, similar to BAIOO's ubeejoy ambition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAIOO Family Interactive Limited