Usluga

What Usluga does

Usluga AD is a Serbian joint-stock manufacturer of funeral equipment headquartered in Bačka Topola, Vojvodina. Founded in 1959 and tracing its roots to a 1938 carpentry cooperative, the company produces 136 product models organized into three lines — 58 coffin models (sarcophagi, semi-sarcophagi, hexagonal, Muslim/Tabut, children's, and traditional), 13 tombstone/marker models, and 65 chapel equipment models — from oak and poplar wood sourced domestically. Manufacturing combines modern CNC cutting with hand-crafted decorative elements across roughly 30 production phases, with simple units requiring 2-3 hours and exclusive units up to 20 hours of machine and manual processing. Effective production capacity exceeds 1,500 coffins per month (15,000+ annually) supported by a 100+ employee workforce that includes multi-generational craft families.

The company operates a direct sales-led go-to-market through owned offices in Bačka Topola (headquarters and primary manufacturing site), Belgrade, and Sarajevo, plus a Romanian channel partner (MTK IMOBILIAR INTERINVEST SRL) covering Miercurea Ciuc. Products are sold per-unit to funeral service providers, religious communities across Catholic, Orthodox, Protestant, and Muslim traditions, and families, with free delivery within Serbia and organized transport for export shipments — most notably to the Netherlands, enabled by a 2014 modernization program that introduced new quality standards. Revenue derives from three streams: standard catalog sales, custom/special-order production against customer specifications, and export sales. Pricing is not publicly disclosed; custom orders are routed through the commercial department.

Usluga AD has been majority-owned by AGRIACOOP DOO Bačka Topola since 2002 and is led by General Director Melinda Kokai-Mernjak. The company holds SGS quality certification and a 2025 MIR KIR MEBIR international certification (SB03430-25), supports a multilingual website in seven languages, and operates a 'Memorial' sub-brand at memorial.rs, indicating intent to extend beyond core manufacturing into adjacent memorial services.

Name

Usluga

Legal name

AKCIONARSKO DRUŠTVO ZA PROIZVODNJU POGREBNE OPREME USLUGA BAČKA TOPOLA

Website

https://usluga.co.rs

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Usluga AD is a Serbian manufacturer of funeral equipment, producing 136 coffin, tombstone, and chapel-furnishing models from oak and poplar wood. The 60-year-old company serves funeral providers, multi-faith religious communities, and families across Serbia, the Balkans, and European export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Topola

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Funeral equipment manufacturing and sales: Manufacturing and direct sales of funeral equipment including coffins (58 models), tombstones/markers (13 models), and chapel equipment (65 models). Products made from oak and poplar wood with hand-crafted elements. Capacity of over 1500 coffins per month.
2. Custom/special order products: Custom models produced according to special measurements and required colors upon customer request. Process requires contacting commercial department with specifications.
3. Export sales: Export operations to foreign markets including Netherlands and other European countries. Partnership agreements include organization of transport for ordered goods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Usluga AD manufactures and sells funeral equipment made from oak and poplar wood, including 58 coffin models, 13 tombstone models, and 65 chapel equipment models (136 total product models). The company operates a single production complex in Bačka Topola, Serbia, with capacity exceeding 1,500 coffins per month and serves funeral homes, chapels, religious institutions, and families across Serbia, Bosnia and Herzegovina, Romania, the Netherlands, and other European markets.

Product overview

Usluga AD is a leading manufacturer of funeral equipment in Serbia with 60 years of tradition. The company produces 136 different product models including coffins (sarcophagi, semi-sarcophagi, hexagonal, Muslim/Tabut, children's, and traditional standard coffins) made from oak and poplar wood, as well as chapel equipment and memorial products. The product portfolio includes memorial crosses, grave signs, urns, exhumation caskets, metal transport coffins, tin inserts, catfalques, chapel stands, and transport carts. Products are handmade by experienced craftsmen using traditional techniques combined with modern CNC technology, producing over 15,000 coffins per year with a capacity of more than 1,500 coffins per month.

Differentiator

Problem solved

Functional benefit

Brands

• Memorial: A memorial services website operated by Usluga AD

Products and services

• Sarkofag (Sarcophagus) Full sarcophagus-style coffins made from oak or poplar wood, featuring brass handles, decorative carvings, spiral wood ornaments, and various finish options including stained oak with glossy lacquer.
• Polusarkofag (Semi-Sarcophagus) Half-sarcophagus coffins combining features of standard and sarcophagus designs with options for carving on lids and pressed ornamentation on lower sections.
• Sestougaoni (Hexagonal) Hexagonal-shaped coffins made from oak or poplar with various handle types and finishes including stained oak with glossy finish.
• Muslimanski (Muslim/Tabut) Islamic-style coffins (Tabut) made from poplar wood with metal handles or without handles, featuring green color and carving decorations, designed for Muslim funeral traditions.
• Deciji (Children's Coffins) Children's coffins available in various lengths (70, 100, 130, 150 cm), typically finished in white color.
• Tipski (Traditional/Standard) Traditional standard coffins made from oak or poplar with plastic or metal handles, featuring various decoration options including pressed ornament, PVC application, and printed relief.
• Ostalo (Other Funeral Equipment) Additional funeral equipment including memorial crosses, grave signs and pyramids, urns, exhumation caskets, metal transport coffins, tin inserts, catfalques, chapel stands, wreath transport carts, and coffin carts.

Quantifiable outcome

• Production capacity: over 1500 coffins per month, more than 15000 coffins per year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• MTK IMOBILIAR INTERINVEST SRL (Romania)minorChannel Partner/ Reseller/ DistributorRomanian partner with warehouse in Miercurea Ciuc, Harghita county. Handles sales and distribution in Romanian market.
• Local community partners (park renovation, artist colonies, schools)minorStrategic or Co-development PartnerVarious local community support activities including park renovation, cooperation with art colonies, school support, and humanitarian donations in Bačka Topola region.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Matthews International: Matthews International's Industrial segment designs and manufactures caskets and memorialization products. Its product scope, materials use (metal and wood), and funeral home distribution channels overlap closely with Usluga's coffin, urn, and chapel equipment portfolio.
• Batesville: Batesville, a brand of Hillenbrand, is one of the largest North American manufacturers of burial caskets and related funeral products. It directly competes with Usluga in coffin manufacturing and serves the same funeral home customer base with both standard and premium product lines.
• Titan Caskets: Titan Caskets is a US-based direct-to-consumer and B2B casket retailer and manufacturer. It mirrors Usluga's combination of direct sales and trade channel distribution and competes in the same core product category.
• SinoCrest Manufacturing: SinoCrest is a Chinese manufacturer of wood and metal caskets exporting globally. Its product mix, material focus, and cross-border sales motion overlap directly with Usluga's coffin manufacturing and export business.
• Thacker Caskets: Thacker Caskets is a UK-based manufacturer of traditional and bespoke coffins. Its product focus, craftsmanship-driven differentiation, and funeral home distribution model are closely comparable to Usluga's positioning in Western Europe.

Broad incumbents

• Dignity plc: Dignity is one of the largest UK funeral services groups operating funeral homes across Britain. It is a significant buyer of coffins and funeral equipment and shapes supplier requirements across one of Usluga's key European export geographies.
• Service Corporation International: SCI is the largest funeral services and cemetery operator in North America. It is not a direct coffin manufacturer but is a major buyer of caskets from producers like Usluga, defining procurement standards in the broader funeral equipment market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Usluga