What Nagatanien does

Nagatanien Holdings (永谷園ホールディングス) is a Tokyo-listed (now privately held following a September 2024 MBO by M-Cap 12th Corporation) Japanese packaged-foods group with operating roots traceable to 1738 in tea commerce and formal incorporation since 1953. The group's core competency is shelf-stable Japanese convenience foods — ochazuke rice toppings (since 1952), Asage miso soup, furikake, and freeze-dried cooked rice — produced through in-house freeze-drying manufacturing governed by the proprietary NAFSAS quality system, foreign-matter detection, and certifications including FSSC22000, HACCP, and ISO 14001. Domestic food products account for approximately 49.6% of consolidated sales, distributed nationally through Japanese retail.

The group's revenue model combines consumer packaged goods sold to Japanese households via national retail with a food-service business (Nagatanien Foods) serving operators, an overseas CPG arm (JSL Foods' Fortune noodles and Crunchies freeze-dried in the US), and adjacent verticals through consolidated subsidiaries DAY TO LIFE (operator of the global Beard Papa's fresh-cream-puff franchise), Fujiwara Seimen, and Sunny Foods. The company extends its core freeze-drying and quality platforms into disaster-preparedness (Japan Disaster Food Certification, Rizogohan 2024) and allergen-controlled (Project A / A-Label) product lines, and reports roughly 9,200 customer inquiries handled in FY2024.

Commercial activity is anchored in Japanese mass-market consumers and food-service operators, with a growing international footprint in North American CPG channels. Governance continuity is maintained with Nagatanien Yasujiro (永谷泰次郎) serving as Representative Director, Chairman and CEO across the MBO transition, and the group has disclosed a 34% Scope 1+2 CO2 reduction in 2024 versus its 2018 baseline under its medium-term environmental plan.

Name

Nagatanien

Legal name

株式会社永谷園ホールディングス

Website

https://nagatanien-hd.co.jp

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nagatanien Holdings is a Japanese packaged-foods group producing shelf-stable ochazuke, miso soup, furikake, and freeze-dried rice under heritage brands, serving mass-market households, food-service operators, and overseas CPG channels through consolidated subsidiaries.

Ownership category

akta.pro rank

Product category

Packaged Japanese Convenience Foods

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Frozen Food Manufacturing (31141), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

Keywords

• Instant Japanese foods
• Freeze-dried meals
• Miso soup products
• Disaster preparedness food
• Chazuke rice seasonings

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Domestic Consumer Food Products: Core revenue from packaged consumer food products including chazuke/rice seasoning products, instant soups (miso soup, clear soup), prepared meal mixes, and long-shelf-life emergency foods sold through retail channels in Japan.
2. Food Service / Business Use Products: Products designed for commercial food service operators, restaurants, and institutional buyers.
3. Overseas Business: International sales of Nagatanien-branded products and subsidiary brands including Fortune noodles (JSL Foods) and Crunchies freeze-dried fruits.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nagatanien manufactures and sells packaged Japanese convenience foods, with its core offering being the iconic Ochazuke Nori (tea rice with seasoned nori) alongside a portfolio that includes instant miso soups (Asage), dashi-based chazuke, freeze-dried rice products, furikake seasonings, and prepared meal mixes. The company also operates sub-brands such as Beard Papa's cream puffs, Fortune yakisoba noodles (US market), Crunchies freeze-dried fruits, and the A-Label allergen-free line.

Product overview

Nagatanien is a Japanese food products company organized under Nagatanien Holdings, offering a diverse portfolio centered on convenience foods and instant products. The core offerings include the signature お茶づけ海苔 (Ochaduke Nori) tea rice product alongside instant miso soups like あさげ (Asage), dashi-based products, and various meal solutions. The company also operates sub-brands including Beard Papa's cream puffs, Fortune yakisoba noodles in the US market, and Crunchies freeze-dried snacks. The A-Label series provides allergen-free options for consumers with food allergies. Products span household consumer foods, commercial/industrial foods, and emergency/disaster food preparations.

Differentiator

Problem solved

Functional benefit

Brands

• A-Label: Nagatanien's proprietary food allergy care brand that excludes walnuts, wheat, buckwheat, eggs, dairy, peanuts, soybeans, as well as artificial flavors and colors.
• DAY TO LIFE
• 藤原製麺 (Fujiwara Seimen)

Products and services

• Ochazuke Nori (お茶づけ海苔) Tea rice (chazuke) seasoning product featuring seasoned nori and condiments; the company's iconic signature product since 1952 for Japanese households.
• Freeze-Dried Asage Miso Soup (フリーズドライあさげ) Instant miso soup powder with freeze-dried ingredients featuring two types of blended miso with wakame, tofu, and green onion, for consumers seeking quick, authentic miso soup.
• Dashi Chazuke (だし茶づけ) Dashi-based three-assortment tea rice (chazuke) product featuring kombu, katsuobushi, and tai broth flavors for home meal preparation.
• Long-Term Storage Freeze-Dried Rice (長期保存食フリーズドライごはん) Emergency long-term storage freeze-dried rice with up to 96-month shelf life, prepared with hot water in 3 minutes or cold water in 5 minutes, certified for disaster preparedness use.
• 70 Clams Power Miso Soup (1杯でしじみ70個分のちから) Canned miso soup containing ornithine equivalent to 70 clams per serving, marketed for functional health benefits with rich clam flavor.
• Cantonese Crab Omelette (広東風かに玉) Cantonese-style crab meat omelette mix with eggs, designed for easy home preparation of Chinese-style dishes.
• Rizogohan (リゾごはん) Emergency disaster food rice product that can be eaten without water or heat sources, with 7-8 year shelf life, Japan Disaster Food certified.
• A-Label Series (A-Labelシリーズ) Allergen-free curry and related food products that exclude walnuts, wheat, buckwheat, eggs, milk, peanuts, soybeans, artificial fragrances, and coloring — designed for consumers with food allergies.
• Hokkaido Two-Day Dried Asahikawa Shoyu Ramen (北海道二夜干しラーメン旭川醤油) Asahikawa-style soy sauce ramen featuring two-day dried noodles with double soup base combining animal and seafood flavors, produced by subsidiary Fujiwara Seimen.
• Beard Papa's Pie Choux Cream (パイシュークリーム) Original cream puff brand featuring dough and cream made with carefully selected ingredients and original production methods, operated by DAY TO LIFE subsidiary.
• Fortune Yakisoba (フォーチュン 焼きそば) Fortune brand yakisoba (fried noodles) using fresh noodles without chemical seasonings; the top-selling Asian noodle brand in US supermarkets.
• Crunchies Freeze-Dried Strawberry (クランチーズ フリーズドライ ストロベリー) Freeze-dried strawberry snack using carefully selected strawberries from worldwide sources without additives or concentrated ingredients.

Quantifiable outcome

• Disaster food certification received for フリーズドライごはん (2021) and リゾごはん (2024) products by Japan Disaster Food Association
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Project A (プロジェクトA)coreStrategic or Co-development Partner · 1 October 2021Collaboration with 6 food companies (SSK Foods, Otafuku Source, Kenmin Foods, Nagatanien, Nippon Ham, House Foods) to promote food allergy awareness and develop allergy-friendly products. Produced educational materials for elementary schools and conducts classroom programs.
• SEMA - Emergency Disaster Response Alliance (緊急災害対応アライアンス)minorOthersCoalition of private companies and civic organizations providing rapid disaster relief in Japan. Nagatanien provides emergency food supplies to affected areas through this alliance.
• Second Harvest Japan (特定非営利活動法人 セカンドハーベスト・ジャパン)minorOthersFood bank organization that collects food products that cannot be distributed through normal market channels and donates to welfare facilities. Nagatanien donates products through this organization to reduce food waste and support communities.
• Otema Otsuka Club (認定特定非 おてらお 소송クラブ)minorOthersNPO that connects temples' food donations with families in need. Nagatanien donates products to support families facing economic difficulties through this organization.
• Save the Children Japan (国際NGOSave the Children)minorOthersInternational NGO working to improve lives of children through food assistance programs. Nagatanien donates products to the Children's Food Support Box program supporting families facing economic hardship.
• Japan Parasports Association (全日本知的障がい者スポーツ協会)minorOthersOfficial supplier relationship for the Japan Sports Association for Persons with Intellectual Disabilities, providing product-based support for athletes with intellectual disabilities to participate in sports.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ajinomoto: Ajinomoto produces seasonings, instant soups, frozen foods (incl. Gyoza), and Asian noodles under multiple brands, with deep presence in Japanese supermarkets and a global footprint—closely mirroring Nagatanien's diversified consumer-food portfolio and international expansion model.
• House Foods Group: House Foods is a major Japanese packaged-food maker of curry roux, retort pouches, spices, and seasonings with growing international operations—comparable category overlap (prepared foods, seasoning, soup) and cross-industry alliance via Project A food-allergy coalition that also includes Nagatanien.
• Toyo Suisan (Maruchan): Toyo Suisan manufactures Maruchan instant ramen and seafood products and is one of the top-selling Asian noodle brands in the US; directly comparable to Nagatanien's Fujiwara Seimen instant ramen and the Fortune noodle business in US supermarkets.
• Mizkan Holdings: Mizkan is the leading Japanese manufacturer of vinegar, soy sauce, and instant soup products including miso soup and chazuke-style mixes, directly overlapping with Nagatanien's instant soup and rice-seasoning portfolio and serving the same Japanese retail and foodservice customers.
• Nissin Foods Holdings: Nissin is the global leader in instant noodles (Cup Noodles) and a major Japanese packaged-food brand with strong international sales; comparable to Nagatanien's instant noodle subsidiary Fujiwara Seimen and the convenience-food retail-and-foodservice distribution model.

Broad incumbents

• Ezaki Glico: Glico is a major Japanese confectionery and snack manufacturer with international distribution; comparable to Nagatanien's DAY TO LIFE subsidiary (Beard Papa's, Kisshokaryo) on the pastry/confectionery side and shares similar Japanese-vs-overseas revenue balance.
• Ito En: Ito En is Japan's largest tea company with packaged beverage, tea-leaf, and prepared-food products; relevant peer given Nagatanien's tea-product origins and shared Japanese consumer brand-building and store-distribution model.
• Calbee: Calbee is Japan's leading snack-food (chips, cereal, vegetable-snack) maker with growing overseas operations; comparable to Nagatanien in packaged consumer-food manufacturing with Japanese retail concentration and selected international markets.
• Kikkoman: Kikkoman is the global leader in soy sauce and a broad Japanese food manufacturer with global retail dominance; it overlaps with Nagatanien on seasoning-driven Japanese convenience foods and shares the Japanese and US retail channels, though at significantly larger scale.
• Kewpie Corporation: Kewpie manufactures mayonnaise, dressings, processed eggs, and prepared salads including instant soup lines—overlapping Nagatanien's packaged-soup, condiment, and prepared-food business while operating at a larger and more globally diversified scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nagatanien_jp
• YouTubeyoutube.com/user/Nagatanien1953
• Facebookfacebook.com/ochaduke.japan
• Instagraminstagram.com/nagatanien_jp

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nagatanien