What Yannick does

Yannick.net is a Canadian French-language information and entertainment web portal founded in 1999 and operated by Tonik Web Studio, a privately held company headquartered in Gatineau, Quebec. The portal functions as a regional directory and content platform serving consumers and local small and medium businesses across Quebec (with particularly strong presence in the Outaouais region) and Ontario, covering 17+ sub-regions including Montreal, Quebec City, Estrie, Lanaudière, and Ottawa. Its core product is a web-based content management and directory platform with bilingual (French and English) support, organized across 11 verticals — Affaires (Business), Alimentation (Food), Divertissement (Entertainment), Maison (Home), Santé & bien être (Health), Sports, Style de vie (Lifestyle), Techno (Technology), Transport, Entreprises locales (Local Businesses), Vidéos, and Chroniqueurs (Blog Columns).

The underlying technology is a standard web-based CMS and directory system with no proprietary AI components; the privacy policy references algorithmic data processing, but no named AI products or pipelines are disclosed. Adjacent offerings include a video content section embedded from YouTube and an editorial column platform. An associated agency brand, YannickWeb.net, provides complementary professional services including website design, SEO, social media management, and paid advertising.

Revenue is generated through two streams: (1) advertising page rentals and directory listings sold to local SMBs across Quebec and Ontario verticals, and (2) YannickWeb professional services sold on annual subscription tiers ranging from $2,000 to $10,000+. The business operates with 1-10 employees, indicating a lean SMB-focused operation. Distribution is primarily direct-to-consumer through the Yannick.net portal, supplemented by radio advertising on 98.5 FM Montreal and social media presence on Facebook, YouTube, and Instagram to acquire SMB advertisers.

Name

Yannick

Legal name

Tonik Web Studio

Website

https://yannick.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Yannick.net is a French-language Canadian information and entertainment portal founded in 1999, serving local consumers and SMBs across Quebec and Ontario with regional business directory listings, editorial content, and adjacent web marketing services via YannickWeb.

Ownership category

akta.pro rank

Product category

Regional Information Portal

NAICS

Web Search Portals and All Other Information Services (519290), Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industries

News & Content Aggregation Portals (BPAMAAAI), Local & Neighborhood Community Platforms (MPACAJAI)

Keywords

• Local business directory
• Regional information portal
• Online advertising services
• Directory listings
• Web design services

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Local Business Advertising: Revenue generated from local businesses purchasing advertising pages and directory listings on the Yannick.net portal. The platform features categorized business listings across multiple verticals including Business, Food, Home, Health, Sports, Entertainment, and Technology.
2. Web Services (YannickWeb): Associated web services company YannickWeb offers website design, SEO, social media management, paid advertising, and other digital marketing services to local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Yannick.net is a Canadian French-language regional information and entertainment portal serving Quebec and Ontario that aggregates local business listings, news, videos, and blog columns across 11 category verticals (Business, Food, Entertainment, Home, Health, Sports, Lifestyle, Technology, Transport, Local Businesses). Local businesses rent advertising pages (Pages à Louer) and directory listings on the platform to reach regional consumers. The affiliated YannickWeb brand offers website design, SEO, social media management, and paid advertising services to local businesses.

Product overview

Yannick.net is a unified information and entertainment portal platform consisting of a core portal product (Yannick.net), a related web design service brand (YannickWeb.net), a rentable ad pages module (Pages à Louer), a local businesses directory (Entreprises Locales), a video content section (Vidéos), and a blog columns platform (Chroniqueurs). The portal serves as the primary consumer-facing product while YannickWeb.net provides complementary web services. The platform operates as a media/content aggregation service rather than a software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Products and services

• Yannick.net Portal Canadian French-language information and entertainment web portal serving as a regional content hub and local business directory for consumers in Quebec and Ontario, featuring categorized content across Business, Food, Entertainment, Home, Health, Sports, Lifestyle, Technology, and Transport verticals.
• Pages à Louer (Advertising Pages) Rentable advertising pages for local businesses to list and promote their services on the Yannick.net portal, organized by 11 category verticals including Business, Food, Entertainment, Home, Health, Sports, Lifestyle, Tech, and Transport.
• Entreprises Locales (Local Businesses Directory) Directory of local businesses in Quebec and Ontario regions, featuring business listings with contact information, categories, and regional coverage across multiple cities including Outaouais, Montréal, Québec, Estrie, and other Quebec regions.
• YannickWeb.net Services Web design and internet marketing services including website conception, scalable sites, SEO pages, social media management, and paid advertising services offered to local businesses across Quebec and Ontario.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TripAdvisor: Global travel and local experience discovery platform featuring business listings, reviews, and content. Comparable to Yannick.net's entertainment, food, and lifestyle content + local business discovery model, though in a travel-oriented context.
• Yelp: Global consumer review and local business directory platform with advertising products for SMBs. Competes with Yannick.net for local SMB advertising budgets and consumer local search traffic, though at much larger scale and without regional French-Canadian specialization.
• Waze (Local Advertising): Google-owned navigation app with a local business advertising platform targeting drivers and local consumers. Adjacent competitor for local SMB advertising budgets and consumer local discovery in Quebec/Ontario.
• Google Business Profile: Google's free local business listing and discovery product integrated with Google Search and Maps. The dominant competing platform for Yannick.net's core directory and SMB advertising offering, though embedded within Google's broader ecosystem.

Direct peers

• Hotfrog: Online business directory offering free and premium local business listings across multiple categories. Directly comparable to Yannick.net's directory business model targeting SMBs, though without the regional French-Canadian focus.
• Yellow Pages Canada (Pages Jaunes): Canada's dominant local business directory operating in both English and French across all provinces. Directly comparable to Yannick.net as a Canadian local search and SMB advertising platform with directory listings, although at significantly larger scale.
• 411.ca: Canadian online directory and people/business search service offering local business listings and advertising. Closely overlaps with Yannick.net's local business directory and SMB advertising model, with national rather than Quebec-focused reach.
• Kompass: International B2B directory and business listings platform serving SMBs and enterprises across multiple verticals. Comparable to Yannick.net's category-based local directory model, but with global rather than regional Quebec focus.

Regional players

• Kijiji: Canadian online classifieds and local listings platform owned by eBay. Adjacent to Yannick.net in the local Canadian SMB/consumer discovery space, with overlapping regional audiences in Quebec and Ontario.
• CanadaOne: Canadian business directory and small business resource portal serving SMBs across Canada. Comparable to Yannick.net's Canadian SMB directory focus, though at national rather than Quebec-specific scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/YannickMediaDotNet
• Facebookfacebook.com/TonikWebStudio
• Instagraminstagram.com/yannickwebnet
• LinkedInlinkedin.com/company/yannick-net

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yannick