The Media Tactician

What The Media Tactician does

The Media Tacticians Pty Ltd is a 100% black female owned, through-the-line media and marketing agency headquartered in Johannesburg, South Africa. Founded in 2016 by CEO Msizi Mazibuko after a 20-year career heading sales and marketing at SABC and Media 24, the agency delivers an integrated suite of services spanning traditional media (television, radio, out-of-home), digital media (search, social, mobile, display), event management, creative studio, media buying, strategy and planning, public relations, and integrated marketing campaigns.

The company operates as a professional services agency rather than a technology product company, with capabilities centered on media strategy, planning, and buying supported by data-driven consumer research tools for campaign optimization. Revenue is generated through professional service fees, media buying markups or commissions, and retainer arrangements, with services tailored and quoted on a project-by-project basis.

The agency's go-to-market combines enterprise field sales targeting South African government departments, state-owned enterprises, corporates, and multinationals with a pan-African media buying capability. Customers include the Department of Basic Education, ATNS, IDC, FoxNetwork Group, Hostnet, and Lesoba. The company also operates the TMT Foundation, a registered nonprofit established in 2019 focused on youth media education and supporting black-owned media sales businesses.

Name

The Media Tactician

Legal name

The Media Tacticians Pty Ltd

Website

https://mediatacticians.co.za

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Media Tacticians is a South African through-the-line media and marketing agency offering media strategy, planning, buying, digital and traditional media, event management, creative, and PR services to government departments, SOEs, and corporate clients across Africa.

Ownership category

akta.pro rank

Product category

Advertising & Media Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Media Relations & Press Office Services (BPAFADAF)

Keywords

• Media buying services
• Media strategy planning
• Event management agency
• Creative studio services
• Public relations services

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Strategy, Planning and Buying Services: Full-service media agency offering campaign conceptualization, execution, media buying, strategy and planning across digital and traditional media platforms. Revenue generated through professional service fees, media buying markups or commissions, and retainer arrangements with corporate and government clients.
2. Creative Studio Services: Corporate identity development, advertising material production, website development, and creative services billed as part of integrated campaigns or as standalone deliverables.
3. Event Management Services: Event planning, execution, production and management services for media campaigns with events or activations, including concept development, conference planning, and on-site management.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Media Tactician is a through-the-line media and marketing agency providing media strategy, planning and buying across traditional and digital channels, event management and execution, creative studio production (corporate identity, advertising collateral, websites and e-stores), public relations, and integrated marketing campaigns. Services are sold primarily to corporate clients, state-owned enterprises, government departments and multinationals, with billing via project fees, retainers and media buying commissions or markups.

Product overview

The Media Tactician is a 100% black female owned through-the-line media and marketing agency offering an integrated suite of services. The core offerings include Traditional Media (television, radio, out-of-home), Digital Media (search, social, mobile, display advertising), Event Management, and Creative Studio. Supporting services include Media Buying/Strategy/Planning, Media Campaign Management, Campaign Creative Formulation, Public Relations, and Integrated Marketing campaigns. The agency also operates the TMT Foundation, a nonprofit focused on youth media education.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Media Traditional media advertising placement and campaign execution across television, radio and out-of-home media, including 30-second adverts, teasers and channel launch interviews for African continent television services. Targeted at corporate, SOE, government and multinational clients.
• Digital Media Digital marketing solutions spanning search, social, mobile and display advertising, including website development, social media platform management on LinkedIn, Instagram and Facebook, and lead generation strategy formulation and implementation for corporate, SOE and multinational clients.
• Event Management End-to-end event planning, production and execution services including concept development, conference implementation, staging design, database creation, RSVP management, guest relations, logistics coordination, on-site management and event PR. Provided to government, corporate and SOE clients.
• Creative Studio In-house creative design and production for corporate identity, letterheads, business cards, websites and e-stores, company profiles, newsletters, annual reports, newspaper ads, banners, flags, signage, pamphlets, print and electronic invites, corporate apparel and vehicle branding. Billed as part of integrated campaigns or as standalone deliverables for corporate and government clients.
• Public Relations Standalone PR service covering press release scripting, PR strategy targeting suitable business platforms, lobbying for exposure, radio interview placement and online coverage coordination for corporate, government and SOE clients. Documented outcome of over 500% ROI on a PR campaign that secured radio interviews across Metro FM, two talk stations, community radio, IOL Business Report online coverage and national television and magazine interest.
• Integrated Marketing Multi-channel integrated marketing campaigns combining events, PR coverage through broadcast media (SABC television, radio and community radio), print (community newspapers) and digital publishers. Designed for government and corporate clients needing maximum coverage. Documented execution includes provincial events for the Department of Basic Education attracting 1000s of learners per event.
• Media Buying, Strategy and Planning End-to-end media campaign service from research and campaign strategy through planning and buying of media placements across digital and traditional platforms, including negotiation with media owners for best incentive structures, brief management, in-flight campaign management and post-campaign reporting and analytics. Sold as a standalone engagement or as part of integrated campaigns.

Quantifiable outcome

• Over 500% return on investment achieved for PR campaign
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TMT FoundationcoreStrategic or Co-development PartnerThe Media Tacticians Foundation is a registered nonprofit company (Registration number 2019 / 052312 / 08) focused on empowering South African youth through media education. Also supports black-owned media sales businesses lacking funds and resources through BMW program (Black Media Workshops).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Joe Public United: South African independent integrated creative and media agency of similar scale, also competing for government and corporate briefs with a strong BBBEE positioning. Directly comparable through-the-line service model.
• Hellocomputer: Johannesburg-based digital-first creative and media agency offering media planning, buying, and content production for South African brands. Comparable mid-sized digital agency competitor.
• The Odd Number: Independent South African creative and media agency serving enterprise and public-sector clients with integrated campaign capabilities. Comparable in size, ownership profile, and service scope.
• Carat South Africa: Dentsu-owned media specialist agency operating in South Africa, focused on media planning and buying. Direct competitor for media-only briefs from corporate and government clients.

Broad incumbents

• Ogilvy South Africa: WPP-owned creative and media agency in South Africa with extensive enterprise and government client roster. Larger global network competitor with similar integrated service offering.
• Publicis Africa: Publicis Groupe's African operations offering creative, media, and digital services across multiple African markets. Directly comparable pan-African media buying capability at greater scale.
• Dentsu South Africa: Global network's South African operations offering full-service media planning and buying at scale. Competes for the same government and corporate RFPs but with vastly larger resources and proprietary tools.
• VMLY&R South Africa: WPP agency brand operating in South Africa with full creative, media, and digital capabilities. Competes for the same corporate and public-sector integrated marketing mandates.

Others

• Tiso Blackstar / Arena Holdings: South African media owner and publishing group that sells advertising inventory and runs marketing services. Adjacent player representing the supply side of media that TMT buys from on behalf of clients.

Regional players

• Meta Media South Africa: Independent South African media agency providing media planning, buying, and strategy for enterprise clients. Comparable independent positioning without global network affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mediatacticians
• LinkedInlinkedin.com/company/the-media-tacticians
• Instagraminstagram.com/mediatactician

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Media Tactician