What Nibo Stone does

Nibo Stone is a fourth-generation, Dutch family-owned flooring specialist founded in 1923 and controlled by the Van Nieuwenborg family. The company imports natural stone, ceramic tiles, wooden floors, and PVC flooring directly from quarries and factories worldwide and distributes them in the Netherlands and adjacent German border regions through two large XXL showrooms — Vianen (2,600 m² of walkable display surface) and the rebuilt Venlo showroom — a national installation service, a B2B trade channel, and a webshop for accessories and maintenance products. Its portfolio spans A-grade ceramic tiles (wood-, concrete-, marble-look, XXL formats), artisanally processed natural stone collections (Castle Stones, Vieux Carbo, La Racholle, Noir Vignan, Bretignac), engineered wood floors (Mondriaan, Vermeer, Van Gogh collections), phthalate-free PVC, and B2B building products (window sills, facades, stairs, ceramic project floors). Pricing is per square metre (natural stone from ~€85/m², installation from €55–65/m², all-in promotional packages at €99), and the company carries an 8.8/10 customer satisfaction rating across 341 independent reviews.

The go-to-market is a hybrid showroom-led direct-to-consumer motion combined with sales-led B2B coverage. Personal advisory by trained specialists, large walkable displays, a free downloadable magazine, blog content, and customer testimonials drive top- and mid-funnel engagement; dedicated account managers serve contractors, architects, building companies, and project developers on-site from sketch to delivery. Distribution centres on the two showrooms, the national installation service, and the webshop. After a fire destroyed the Venlo facility on 6 May 2023, the company restored operations within four weeks, relocated headquarters and production to Swalmen by year-end 2023, and built a new showroom in Venlo near the A73 motorway. No AI/ML capabilities, no external investors, no M&A activity, and no public funding are disclosed; revenue is generated through one-time product sales, installation services, and accessory/aftermarket product sales.

Name

Nibo Stone

Legal name

Nibo Stone

Website

https://nibostone.nl

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Nibo Stone is a fourth-generation Dutch family business founded in 1923, supplying natural stone, ceramic, wood, and PVC flooring to Dutch homeowners and trade customers via two large showrooms and a national installation service.

Ownership category

akta.pro rank

Product category

Flooring Materials and Natural Stone Products

NAICS

Cut Stone and Stone Product Manufacturing (327991), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Clay Building Material and Refractories Manufacturing (327120)

SIC

Cut Stone & Stone Products (3281), Retail-Building Materials, Hardware, Garden Supply (5200), Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Tile & Stone Flooring Installation (HSAPAGAE), Tile & Stone Specialty Retail (CRAIAGAA), Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Natural stone tiles
• Ceramic floor tiles
• Wooden flooring
• PVC flooring
• Floor installation services

Headquarters

HQ city

Swalmen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Floor Product Sales: One-time sale of natural stone, ceramic tile, wooden floor, and PVC floor products directly to consumers and business customers. Prices are quoted per square metre (e.g., Castle Stones from approx. €85/m²). Products are sold through showrooms and a webshop.
2. Installation and Placement Services: Professional floor installation services offered nationwide, covering laying of tiles and floors including installation materials. Installation pricing available from approximately €55–65/m². The company also offers complementary services such as tile cleaning and floor maintenance.
3. Business-to-Business Product Sales: Nibo Stone produces and supplies natural stone facade elements, window sills, thresholds, and cladding for contractors, architects and construction companies. Services include advice on stone type, surface finishes and building-technical detailing.
4. Maintenance Products (Webshop): Sale of proprietary maintenance products such as natural stone dweiling wax (€17/litre) through the Nibo Stone webshop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nibo Stone supplies and installs natural stone tiles, ceramic tiles, wooden floors, PVC flooring, and terrace tiles for residential and commercial customers in the Netherlands. The company also produces natural stone building elements (window sills, facades, stairs) for trade customers and operates two large walkable XXL showrooms supported by personal specialist advisory and a national installation service.

Product overview

Nibo Stone is a Dutch flooring specialist offering a comprehensive portfolio of floor coverings and natural stone products. The core offering includes four main product categories: ceramic tiles (keramische tegels) in various styles like wood-look, concrete-look, marble-look, and XXL formats; natural stone tiles (natuursteen tegels) including slate, limestone, travertine, marble, and granite; wooden floors (houten vloeren) with collections like Mondriaan, Vermeer, and Van Gogh; and PVC flooring (PVC-vloeren) in both stick-down and click variants. A standout collection is the Castle Stones series featuring authentic natural stone inspired by historical castle floors. The company operates two large showrooms in Vianen and Venlo, offers installation services, and serves both consumer and business customers with complementary products like window sills, facades, and stairs. Business customers can also access project floors and custom fabrication services.

Differentiator

Problem solved

Functional benefit

Brands

• Castle Stones Collectie: Authentic natural stone floors inspired by historical castle, monastery and church floors from France and Belgium. Features rustic charm with subtle color nuances and aged surface.
• Vieux Carbo
• La Racholle
• Noir Vignan
• Civita Series
• Nuvola Series
• Bretignac
• Nibo Wood Series

Products and services

• Keramische tegels (Ceramic Tiles) Ceramic floor and wall tiles available in wood-look, concrete-look, marble-look, and XXL formats. A-quality (Grade A) tiles suitable for floor heating, known for strength, low maintenance, and wear resistance. Sold to consumers and trade customers.
• Natuursteen tegels (Natural Stone Tiles) Natural stone floor tiles imported directly from quarries, including slate, quartzite, limestone, Belgian bluestone, travertine, basalt, granite, and marble varieties. Sold to consumers and trade customers.
• Houten vloeren (Wooden Floors) Wooden flooring including solid wood floors and engineered parquet, organized in three collections (Mondriaan, Vermeer, Van Gogh). Available in oak, parquet, Hungarian point, and herringbone patterns.
• PVC-vloeren (PVC Floors) PVC flooring in stick-down (plak-PVC) and click (klik-PVC) variants. Features 0.55mm wear layer, up to 16 unique plank variations per design, embossed-in-register texture, and compatibility with floor heating. Phthalate-free for over 10 years; certified to CE, FloorScore, and Indoor Air Comfort Gold.
• Terrastegels (Terrace Tiles) Outdoor terrace tiles including high-fired ceramic tiles with closed surface, minimal moisture absorption (≤0.5%), frost resistance, and UV resistance for garden and outdoor space design.
• National Floor Installation Service Professional nationwide floor installation service covering laying of tiles and floors including installation materials. Available to both consumer and business customers purchasing Nibo Stone products.
• Vensterbanken (Natural Stone and Composite Window Sills) Window sills produced in composite and natural stone as part of the business-to-business product line for construction and renovation projects, supplied to contractors, architects, and building companies.
• Gevels (Natural Stone Facades) Facade products in natural stone for commercial and residential building projects, supplied to contractors, architects, and building companies with advisory on stone type, surface finishes, and building-technical detailing.
• Trappen en bordessen (Natural Stone Stairs and Landings) Stairs and stair landings in natural stone and composite materials for commercial and residential construction projects.
• Keramische projectvloeren (Ceramic Project Floors)
• Natuursteen dweilwas (Natural Stone Mop Wax) Combined cleaning and maintenance product for natural stone floors based on high-quality polymer emulsions and detergents, suitable for daily/weekly cleaning of all indoor natural stone floors. Sold at approximately €17 per litre through the Nibo Stone webshop.

Quantifiable outcome

• Customer satisfaction score of 8.8 out of 10 based on 341 independent reviews
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Quarry and factory partners worldwidecoreStrategic or Co-development PartnerNibo Stone works directly with quarries and factories worldwide, selecting, sorting and having natural stone processed to their own specifications. This direct relationship enables exclusive access to unique stone types, artisanal hand-processing, and quality control from extraction through delivery.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Marazzi Group: Italian ceramic and stone-effect tile manufacturer with global distribution. Comparable to Nibo Stone's ceramic tile category and broad style range (wood-, stone-, concrete-look), but at significantly larger scale and via wholesale rather than own-showroom retail.
• Porcelanosa: Spanish multinational瓷砖 and flooring producer with a global showroom network. Comparable to Nibo Stone in the showroom-led retail model and ceramic/natural stone product portfolio, but operating at much larger scale across many geographies.
• Quick-Step (Unilin): Major laminate, vinyl, and wood-look flooring brand owned by Unilin/Mohawk. Comparable to Nibo Stone's PVC and wood-look flooring categories, but competes via large-scale retail distribution rather than a high-touch showroom model.
• Iris Ceramica: Italian ceramic surface manufacturer (porcelain tiles, large slabs) serving residential and architectural markets. Comparable to Nibo Stone's ceramic tile assortment and project-floor offering, but as a global manufacturer rather than a retail-led specialist.
• Villeroy & Boch: German-established brand with a substantial ceramic tile and bathroom surface business. Overlaps with Nibo Stone in ceramic floor and wall tiles sold to residential and project customers, but as part of a much broader home products portfolio.

Direct peers

• Mosa: Dutch ceramic tile manufacturer and supplier serving both residential and architectural/institutional markets. Closely comparable to Nibo Stone in product category (ceramic and tile flooring), Dutch market presence, and multi-channel distribution.
• Naturstein Hotz: German natural stone specialist offering cut-to-size stone for residential and commercial projects. Directly comparable to Nibo Stone's natural stone assortment and direct-quarry sourcing model, with geographic overlap in the cross-border Limburg/NRW market.

Others

• Mapei: Global manufacturer of installation materials, adhesives, grouts, and surface treatments for ceramic and stone floors. Functionally adjacent to Nibo Stone—its products are used to install the floors Nibo Stone sells, making it a relevant supply-chain peer and ecosystem reference point.

Regional players

• Bauhaus: European DIY/home improvement chain with strong presence in Germany and several other countries. Adjacent competitor to Nibo Stone for tile and flooring purchases, primarily via large-format stores rather than specialist showrooms.

Emerging players

• Hornbach: Dutch/German DIY and home improvement hypermarket chain stocking ceramic tiles, wood floors, and PVC flooring. Competes with Nibo Stone on price and convenience in the lower-to-mid segment of the Dutch flooring market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NiboStone
• Facebookfacebook.com/nibostonenatuursteenenkeramiek
• LinkedInlinkedin.com/company/nibostone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nibo Stone