Smeedijzer Internet

What Smeedijzer Internet does

Smeedijzer Internet is a Groningen-based web design agency operating as a subsidiary of Convivent Digital Agency since approximately 2014. With a six-person team, the firm serves organizations in healthcare, education, government, and small-to-medium business sectors across the Northern Netherlands, delivering custom WordPress-based websites with a documented specialization in WCAG accessibility compliance. Its customer portfolio includes regional and national accounts such as Rabobank, Noordelijk Belastingkantoor, Universiteit van het Noorden, Nationaal Programma Groningen, Prostaatcentrum Noord-Nederland, and Ultiem Onderwijs.

The offering is centered on a custom (maatwerk) WordPress development model in which every site is built without standard templates. Service modules include Webstrategie (strategy consulting), Website/Webdesign (custom design and development), Contentcreatie (in-house video, animation, photography, and copywriting), Doorontwikkeling (ongoing optimization), and Webhosting. Its production stack uses WordPress as the core CMS, supported by professional creative tools including Cinema 4D, Poser Pro, After Effects, Illustrator, and Photoshop for motion work, and Sony FS-700 / Canon EOS cameras plus Glidecam equipment for video. The firm embeds ReadSpeaker text-to-speech to support accessibility and integrates WCAG conformance into its build methodology rather than treating it as a retrofit, with reported 6–12 week build timelines on average.

Revenue is generated through project-based custom pricing for website builds supplemented by recurring hosting and maintenance subscriptions. Pricing is quote-based and not publicly disclosed, and the firm positions itself as budget-flexible. Distribution is direct-to-client, with a regional focus in Groningen and surrounding municipalities plus broader single-country coverage for enterprise and government accounts. The go-to-market is sales-led and consultative, marketed primarily through the website portfolio, case studies, and a LinkedIn corporate page, with a reported Google customer rating of 4.7 reflecting satisfaction across the modest installed base.

Name

Smeedijzer Internet

Legal name

Smeedijzer Internet

Website

https://www.smeedijzer.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Smeedijzer Internet is a Groningen-based Dutch web design agency building custom WCAG-compliant WordPress sites for healthcare, education, government, and SMB clients. A six-person subsidiary of Convivent Digital Agency, it delivers integrated design, development, content, hosting, and maintenance across Northern Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Website Development Services: Custom WordPress website design and development services, including responsive design, WCAG-compliant development, and ongoing maintenance. Project-based pricing varies by complexity and scope.
2. Content Creation Services: Professional content creation including photography, videography, animation, and copywriting services to bring websites to life with engaging, custom-made content.
3. Web Hosting Services: Website hosting services providing speed, security, and ease of use for online presence.
4. Website Maintenance and Optimization: Ongoing website development and optimization services to enhance user-friendliness, optimize performance, and keep sites relevant.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Smeedijzer Internet is a full-service web design bureau based in Groningen, Netherlands that designs, develops, and maintains custom WordPress websites for organizations. Their offering spans web strategy, design, development, content creation (video, animation, photography, copywriting), web hosting, and ongoing optimization, with a specialization in WCAG-compliant accessible websites.

Product overview

Smeedijzer Internet is a full-service web design bureau based in Groningen offering an integrated suite of digital services. The core offering centers on custom WordPress website design and development (Website/Webdesign), complemented by Contentcreatie services for video, animation, photography, and copywriting. Supporting these are Webstrategie (strategic consulting), Webhosting, and Doorontwikkeling (ongoing development). The company positions itself as a full-service partner supporting clients from strategy through to realization and ongoing maintenance, specializing in accessible (WCAG-compliant) websites for healthcare, education, government, and SMB sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Website / Webdesign

Quantifiable outcome

• Websites designed and developed with WCAG accessibility compliance, improving accessibility for all users and enhancing SEO performance.

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Convident Digital AgencycoreStrategic or Co-development PartnerParent company. Smeedijzer Internet is part of Convident Digital Agency, operating as a subsidiary under the Convident group umbrella.
• DizainminorStrategic or Co-development PartnerCollaboration partner for the Universiteit van het Noorden project. Dizain and Smeedijzer worked together on this site development.
• Buro OpenminorStrategic or Co-development PartnerBusiness partner through whom Smeedijzer connected with Ecoras. Also collaborated on Nij Begun project and other initiatives. Long-standing transparent, creative, and effective working relationship.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Buro Open: Dutch creative agency for whom Smeedijzer performed technical realization of their website. Listed as a strategic partner — comparable as a complementary design/creative agency in the Dutch market rather than a direct service-line competitor.
• Dizain: Dutch creative/design agency that collaborated with Smeedijzer on the Universiteit van het Noorden project. Listed as a strategic partner — comparable as a complementary creative agency in the Dutch institutional market, rather than a direct competitor.

Broad incumbents

• Convident Digital Agency: Parent company and digital agency conglomerate based in Groningen. Smeedijzer operates as a specialized WordPress/accessibility subsidiary under this group, comparable as a sibling agency within the same holding.
• Mirabeau: Dutch digital agency (part of Visma) providing web design, development, and digital transformation services to enterprise and government. Comparable in targeting similar Dutch public-sector and enterprise clients with a broader service portfolio and significantly larger scale.

Direct peers

• Snakeware: Dutch WordPress-specialist web agency offering custom development, hosting, and ongoing support. Directly comparable to Smeedijzer in CMS focus, project-based delivery, and mid-market Dutch customer base.
• Tam Tam: Well-established Dutch digital agency providing web design, development, and content services to Dutch public-sector and enterprise clients. Comparable in offering a similar mix of strategy, design, build, and content services with a strong Dutch institutional client base.
• Greenberry: Amsterdam-based Dutch digital agency focused on web design, development, and digital platforms for mid-market and enterprise. Directly comparable as a Dutch web agency serving similar institutional and corporate customers with full-service capabilities.
• Fabrique: Well-known Dutch design and digital agency with strong public-sector and brand portfolio. Comparable in offering integrated design, digital product, and content services to Dutch institutional clients — though at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smeedijzer-internet
• Facebookfacebook.com/SmeedijzerInternet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smeedijzer Internet