Museum 't Oude Slot

Name

Museum 't Oude Slot

Legal name

Museum 't Oude Slot

Website

https://museumoudeslot.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Heritage Museum

NAICS

Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120), Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

akta.pro secondary industries

History Museums (THAJADAB), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Heritage museum collections
• Folk art exhibitions
• Educational museum programs
• Event venue rental
• Cultural heritage preservation

Headquarters

HQ city

Veldhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Museum Admission Tickets: The museum generates revenue through ticket sales for admission. Adults pay €8, youth (6-17) pay €4, children under 6 enter free, and Museumkaart holders have free access. The museum is registered in the Dutch Museum Register, making the Museumkaart valid.
2. Location Rental: The museum rents out spaces for meetings, workshops, trainings, and events. Available spaces include the museumcafé (30-40 seats), 'd'n Herd' old living room (15-30 seats), 'De Goei Kamer' (4-6 persons), the potstal (8 persons), and a tent (summer months, ~100 seats). Rental includes wifi, LED screen, flipover, and optional print services, drinks, lunches, and closing drinks.
3. Donations and ANBI Gifts: As an ANBI (Algemeen Nut Beogende Instelling), the museum accepts tax-deductible donations. Supporters can make one-time or monthly donations, receiving tax benefits.
4. Educational Programs: The museum provides educational lesson packages for primary and secondary schools. Programs cover themes including Roman history, medieval times, and local heritage. Costs are €50 per class for certain packages.
5. Wedding Ceremonies: The museum is an official wedding venue for the municipality of Veldhoven. Services include outdoor and indoor ceremonies, with a photo session contribution of €100 for non-wedding parties wanting to use the location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Museum 't Oude Slot is a regional heritage museum housed in a historic circa-1800 farmhouse (Rijksmonument) in Veldhoven, Netherlands, that preserves and exhibits a large collection of volkskunst (folk art), volksprenten (folk prints), and everyday objects from the Kempen region. It supplements its permanent and rotating exhibitions with educational programs for schools, cultural events (Slotmuziek live music, Verhalenburcht storytelling, Literair Café literary events), venue rental, and official wedding ceremonies for the municipality of Veldhoven.

Product overview

Museum 't Oude Slot is a regional heritage museum operating from a historic 1800s farmhouse in Veldhoven, Netherlands. The institution offers a unified museum experience combining permanent collections (Volksprenten folk prints, historical everyday objects from the Kempen region) with rotating exhibitions. Ancillary services include Slotmuziek live music performances, the Verhalenburcht storytelling program, a Literary Café, educational programs for schools, venue rental, and wedding services. The museum also hosts special events including CityFest and trekharmonica festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admission & Permanent Collection Visit
• Volksprenten Collection Digital and physical collection of Dutch folk prints (volksprenten and centsprenten) and historical prints from 1849–2001 documenting Dutch and colonial culture, accessible through the museum's online collection database.
• Gebruiksvoorwerpen (Everyday Objects) Collection Curated collection of historical everyday objects from Veldhoven's former industries including tanneries, shoe factories, textile mills, and cigar factories, presented as part of the museum's permanent exhibition.
• Educational Programs Structured lesson packages for primary and secondary school groups (groups 1–8 and secondary levels) covering Roman history in North Brabant, medieval cities, and local heritage, including 'De Romeinen in Noord-Brabant' with 32 archaeological artifacts developed with Erfgoed Brabant, priced at €50 per class.
• Slotmuziek Live Music Series Monthly live music performances held on the last Sunday of the month in the museum café or garden, featuring acts ranging from folk to jazz; free for paying museum visitors.
• Verhalenburcht Storytelling Program Monthly storytelling program ('Fortress of Stories') running October through March in the museumcafé, developed jointly with Vertelclub Veldhoven (VerVe) to present intangible cultural heritage alongside tangible folk collections; free for paying museum visitors.
• Literair Café Veldhoven Literary café featuring author interviews and readings, co-organized with Bibliotheek Veldhoven, Bruna Veldhoven, and Theater de Schalm; tickets €12.50 regular, €10 for library members.
• Location Rental (Locatiehuur) Venue rental for meetings, workshops, trainings, and private events across multiple spaces: museumcafé (30–40 seats), 'd'n Herd' (15–30 seats), 'De Goei Kamer' (4–6 persons), potstal (8 persons), and a summer tent (~100 seats); rental includes wifi, LED screen, flipover, and optional catering.
• Wedding Ceremonies (Trouwen) Official wedding ceremonies (indoor and outdoor) at the museum, which is a designated wedding venue for the municipality of Veldhoven, officiated by a Buitengewoon Ambtenaar van de Burgerlijke Stand (BABS); includes a €100 photo session contribution option.
• Rotating Exhibitions (Wisselende Tentoonstellingen) Time-limited exhibitions featuring local artists, historical themes, and collaborations with museums such as Eindhoven Museum, Andreas Schotel Museum, Van Gogh Museum, and Museum Kröller-Müller (e.g., 'VINCENT, De Aardappeleters en de huiszegen', 'Verzamelen voor Verhalen', 'Van boerenland tot NU').
• Museumcafé with Terrace On-site café with garden terrace offering coffee, tea, light fare, and refreshments to museum visitors; also used as the venue for Slotmuziek, Verhalenburcht, and SWOVE caregiver respite activities.

Quantifiable outcome

• Supports museumkaart (national museum card) valid for visitors

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Vertelclub Veldhoven (VerVe)coreStrategic or Co-development PartnerVertelclub Veldhoven collaborates with the museum under the title 'Verhalenburcht van Veldhoven' (Fortress of Stories). The museum focuses on tangible heritage and folk culture while storytelling is intangible cultural heritage, forming a logical combination. Since 2024, monthly storytelling sessions are held in the museumcafé from October through March, free for paying museum visitors.
• Bibliotheek VeldhovencoreGTM or Marketing PartnerBibliotheek Veldhoven co-organizes Literair Café Veldhoven with Museum 't Oude Slot, Theater de Schalm, and Bruna Veldhoven. Since 2018, the literary event has had 16+ editions featuring authors like Griet Op de Beeck, Marieke Lucas Rijneveld, and Nico Dijkshoorn. Mark van der Linden from Bibliotheek Veldhoven often conducts interviews.
• Theater de SchalmcoreGTM or Marketing PartnerTheater de Schalm co-organizes Literair Café Veldhoven and provides its ticketing system for event reservations (Ticketmatic). The theater's box office at Meiveld 3, Veldhoven handles ticket sales for literary events. Made possible with support from Lira Fonds.
• Bruna VeldhovenminorGTM or Marketing PartnerBruna Veldhoven participates in Literair Café Veldhoven, providing book sales and signing opportunities at literary events.
• Eindhoven MuseumcoreStrategic or Co-development PartnerEindhoven Museum collaborates with Museum 't Oude Slot on exhibitions. For 'Leefomgeving in verandering' (2023), over 60 paintings from Eindhoven Museum's collection were displayed. For 'Bij burgers thuis' (2024-2025), the museum provided collection pieces alongside Museum 't Oude Slot and private loans. Guest conservator Peter Thoben facilitated both collaborations.
• Eindhoven MuseumcoreStrategic or Co-development PartnerFor the 'Verzamelen voor Verhalen' exhibition (2025-2026), the museum collaborated with Eindhoven Museum and Kempenmuseum for artifact loans, featuring works by artists Joseph Gindra and Victor de Buck collected by Toon Verspaandonk.
• Kunst in het RondminorStrategic or Co-development PartnerKunst in het Rond is a collective of independent artists living in Veldhoven or with a studio there. Their works were featured in the 'Van boerenland tot NU' exhibition (May-September 2026). About 30 Veldhoven-based makers explore the theme with various techniques including painting, photography, objects, and mixed media.
• Andreas Schotel Museum (Esbeek)minorStrategic or Co-development PartnerThe Andreas Schotel Museum in Esbeek collaborated with Museum 't Oude Slot for the 'Andreas Schotel te gast' exhibition (June-October 2025). Both museums selected works from their collections, with officials from Veldhoven and Hilvarenbeek municipalities opening the exhibition.
• SWOVEminorStrategic or Co-development PartnerSWOVE's cultural volunteer organizes cultural meetings twice monthly in the museumcafé for caregivers (mantelzorgers) and those they care for. After coffee/tea, participants can join prepared activities. More information available at swove.nl.
• Van Gogh MuseumminorStrategic or Co-development PartnerCollaborated on the 'VINCENT, De Aardappeleters en de huiszegen' exhibition providing research context about religious prints and pilgrimage culture related to Van Gogh's work.
• Museum Kröller-MüllerminorStrategic or Co-development PartnerCollaborated on the 'VINCENT, De Aardappeleters en de huiszegen' exhibition providing research context about religious prints and pilgrimage culture related to Van Gogh's work.
• Nederlands SteendrukmuseumminorStrategic or Co-development PartnerCollaborated on the 'VINCENT, De Aardappeleters en de huiszegen' exhibition providing research context about religious prints.
• Erfgoed BrabantcoreStrategic or Co-development PartnerErfgoed Brabant developed educational lesson packages including 'De Romeinen in Noord-Brabant' which the museum delivers to schools. The package includes 32 archaeological artifacts (partially authentic), teacher guides, worksheets, magnifying glass, and background information.
• Yooker (Web Design)minorOthersYooker is a full-service web bureau that designed the museum's website. Credit given in footer: 'Webdesign by Yooker'.
• Gemeente Veldhoven (Municipality of Veldhoven)coreStrategic or Co-development PartnerThe museum is one of the official wedding venues for the municipality of Veldhoven. Marriages are conducted by a Buitengewoon Ambtenaar van de Burgerlijke Stand (BABS). The municipality oversees civil ceremonies at the location.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eindhoven Museum: Regional heritage museum in nearby Eindhoven covering the history of the Eindhoven region. Already a documented exhibition partner of Museum 't Oude Slot, making it the closest direct peer in terms of geographic catchment, regional focus, and educational programming.
• Het Markiezenhof: Regional museum and cultural venue in Bergen op Zoom housed in a historic monument, combining heritage exhibitions with cultural events, weddings, and venue rentals. Directly comparable to Museum 't Oude Slot's monument-based, multi-revenue model.
• Andreas Schotel Museum: Small regional museum in Esbeek dedicated to the artist Andreas Schotel. Collaborated with Museum 't Oude Slot on the 'Andreas Schotel te gast' exhibition, making it a comparable small Dutch heritage museum of similar scale and operating model.
• Kempenmuseum: Regional museum in Bladel dedicated to the culture and history of the Kempen region — the same regional focus as Museum 't Oude Slot. Documented collaborator on the 'Verzamelen voor Verhalen' exhibition, making it a near-direct peer.
• Streekmuseum Het Land van Heusden: Small regional heritage museum in the Dutch countryside covering local history and folk culture in the Land van Heusden area. Closely mirrors the size, scope, and volunteer-driven operating model of Museum 't Oude Slot.
• Nederlands Steendrukmuseum: Specialized Dutch museum focused on lithography and stone printing — a niche directly connected to the volksprenten (folk prints) collection at Museum 't Oude Slot. Partnered on the 'VINCENT' exhibition and represents a thematic specialist peer.

Broad incumbents

• Museum Kröller-Müller: Major Dutch museum of modern art and Van Gogh collection in Otterlo that collaborated with Museum 't Oude Slot on the 'VINCENT' exhibition. Functions as a broader incumbent in Dutch museum landscape rather than a direct competitor.
• Van Gogh Museum: Major Amsterdam art museum that partnered with Museum 't Oude Slot on the 'VINCENT' exhibition, providing research context on religious prints. While not a direct competitor, it represents a national-scale incumbent whose cultural cachet and exhibitions draw visitors who might otherwise visit regional heritage venues.
• Noordbrabants Museum: Larger provincial heritage and art museum in 's-Hertogenbosch covering the history and art of North Brabant. Competes for the same regional cultural-tourism spend and school-group educational programming, but at significantly larger scale.
• Nederlands Openluchtmuseum: Large open-air heritage museum in Arnhem focused on Dutch rural and folk life. Comparable in its focus on everyday objects, rural heritage, and folk culture, but at substantially larger scale and national reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MuseumOudeSlot
• Facebookfacebook.com/MuseumOudeSlot

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Museum 't Oude Slot