What Ebara Foods Industry does

Ebara Foods Industry Co., Ltd. (TYO:2819) is a publicly traded Japanese food seasoning manufacturer founded in 1958 and headquartered in Yokohama. The company specializes in manufacturing and selling sauces, marinades, and ready-to-use seasonings, with its product portfolio anchored on yakiniku (grilled meat) sauces led by the flagship 黄金の味 (Golden Flavor / Ohgon no Aji) brand, which holds the #1 position in the Japanese yakiniku sauce market by sales revenue (Intage SRI+, January–December 2025). The product range extends across hot pot bases, Chinese cuisine sauces, Japanese meat marinades, vegetable seasonings (Asazuke no Moto), curry/stew bases under the Yokohama Hakuraitei brand, and the innovative Petit single-serve portion-control series. Its underlying technology centers on a proprietary fruit-base sauce formulation using a blend of apple, peach, and ume (plum) that creates natural sweetness and thickness without artificial additives, plus a marketed 65°C grilling methodology.

Name

Ebara Foods Industry

Legal name

エバラ食品工業株式会社 (Ebara Foods Industry Co., Ltd.)

Website

https://ebarafoods.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ebara Foods Industry, founded in 1958 and headquartered in Yokohama, manufactures Japanese sauces and seasonings led by its flagship Golden Flavor yakiniku sauce, Japan's #1 in category. It serves Japanese households and food-service operators through retail, e-commerce, and B2B channels.

Ownership category

akta.pro rank

Product category

Seasonings and Sauces

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

BBQ Sauce & Marinades Manufacturing (AFAKADAH), Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces) (AFAKADAO)

Keywords

• Yakiniku sauce manufacturing
• Japanese food seasonings
• Hot pot seasonings
• Portion control sauces
• Meat dish sauces

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Packaged Goods (CPG) - Seasonings and Sauces: Ebara Foods' primary revenue comes from manufacturing and selling packaged seasoning and sauce products under brands including 黄金の味 (Yakiniku sauce), 焼肉のたれ, プチッと series, 浅漬けの素, すき焼のたれ, and others. Products are sold through retail (supermarkets, convenience stores), e-commerce channels, and food service / professional-use channels.
2. Professional / Food-Service Products: Ebara Foods operates a dedicated professional-use customer portal (gyoumuyou.ebarafoods.com) selling products in bulk formats for restaurants, catering, and commercial kitchens, generating B2B revenue alongside its consumer business.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ebara Foods Industry manufactures and sells packaged seasonings and sauces for Japanese home cooking, primarily yakiniku (grilled meat) sauces led by its flagship Golden Flavor (黄金の味) brand. The product portfolio spans hot pot bases, sukiyaki and Chinese cuisine sauces, meat marinades, quick pickling mixes, and the innovative single-serve portion-controlled Petit series. The company also serves professional food-service customers through a dedicated B2B portal offering bulk-size formats.

Product overview

Ebara Foods Industry is a Japanese food seasoning company offering a comprehensive portfolio of sauces, marinades, and ready-to-use seasonings. The core product line centers on yakiniku (grilled meat) sauces led by the flagship 黄金の味 (Golden Flavor) brand, complemented by the 1968-established 焼肉のたれ, premium 焼肉堪能, and specialty regional products. Beyond yakiniku, the portfolio spans hot pot seasonings (鍋物調味料), Chinese cuisine sauces (中華料理のたれ), Japanese meat marinades (肉料理のたれ), vegetable seasonings (野菜調味料), and curry/stew products. The innovative Petitっと series provides portion-controlled single-serve seasonings for hot pot, Chinese cuisine, udon, and steak applications. EC-exclusive products include daily cooking items like 万能だし and 素材だし dashi packets, as well as jerky snacks. The company serves both retail consumers and food service/business customers through extensive recipe content and brand experiences.

Differentiator

Problem solved

Functional benefit

Brands

• 黄金の味 (Ohgon no Aji / Golden Flavor): Fruit-based yakiniku sauce using apple, peach, and plum for natural sweetness and thickness. A long-selling brand since its launch.
• 焼肉のたれ (Yakiniku no Tare)
• 焼肉堪能 (Yakiniku Tanning)
• 極旨焼肉のたれ (Gokuuma Yakiniku no Tare)
• おろしのたれ (Oroshi no Tare)
• 焼肉ザクだれ (Yakiniku Zaku Dare)
• たれプラス (Tare Plus)
• 十和田バラ焼きのたれ (Towada Barayaki no Tare)
• 浅漬けの素 (Asazuke no Moto)
• Petit シリーズ (Petit Series)
• キムチ鍋の素 (Kimuchi Nabe no Moto)
• すき焼のたれ (Sukiyaki no Tare)
• なべしゃぶ (Nabe Shabushabu)
• 担々ごま鍋の素 (Tantan Goma Nabe no Moto)
• 中華料理のたれ (Chuka Ryouri no Tare)
• 横濱舶来亭 (Yokohama Hakuraitei)

Products and services

• Golden Flavor Yakiniku Sauce (黄金の味) Fruit-base yakiniku sauce using apple, peach, and plum for natural sweetness and rich umami from fruit-derived thickness. Available in sweet, medium spicy, and spicy varieties in 210g, 360g, 480g, and 590g sizes.
• Yakiniku no Tare (焼肉のたれ) Long-selling yakiniku sauce made with brewed soy sauce that delivers umami and sweet richness; historically popularized yakiniku culture in Japanese homes.
• Yakiniku Tannou (焼肉堪能) Premium yakiniku sauce delivering immersive flavor experience with strong flavor emergence and lingering aftertaste, simulating high-heat grilled meat flavor with complex roasting notes.
• Gokuuma Yakiniku no Tare (極旨焼肉のたれ) Premium yakiniku sauce that enhances natural umami and richness of meat with thick coating texture, suitable for thick-cut and lean meats.
• Oroshi no Tare (おろしのたれ) Four-flavor sauce line (garlic, onion, sesame, citrus) that enhances meat dishes with simple application.
• Yakiniku Zaku Dare (焼肉ザクだれ) Textured yakiniku sauce with crispy ingredient pieces and aromatic oil base for a crunchy texture experience.
• Tare Plus (たれプラス) Liquid-form sauce for versatile use on large platters, bento boxes, and any cooking application where portion control is needed.
• Towada Barayaki no Tare (十和田バラ焼きのたれ) Regional specialty yakiniku sauce for Towada-style barayaki featuring onion and baratal meat combination; a B-1 Grand Prix popular menu.
• Asazuke no Moto (浅漬けの素) Easy-to-use pickling seasoning for quick vegetable pickling at home, enabling fresh vegetable consumption across various dishes.
• Petit Series Seasonings (プチッと調味料) Single-serve portion-controlled seasoning line for hot pot, Chinese cuisine, udon, and steak applications, with the '1 Petit, 1 serving' design for convenient meal preparation.
• Sukiyaki no Tare (すき焼のたれ) Shichu-style sauce for classic sukiyaki, compatible with various simmered dishes.
• Nabe Shabushabu (なべしゃぶ) Pre-flavored shabu-shabu broth with included dipping sauce, combining hot pot and shabu-shabu experience with selectable soup flavors.
• Tantan Goma Nabe no Moto (担々ごま鍋の素) Rich sesame and chicken extract based hot pot base with spicy kick from doubanjiang; usable as both hot pot and seasoning year-round.
• Chuka Ryouri no Tare (中華料理のたれ) Bottle-format Chinese cuisine sauce allowing portion-controlled cooking with adjustable flavor concentration and ingredient combinations.
• Yokohama Hakuraitei (横濱舶来亭) Premium Western-style sauce brand evoking authentic imported cuisine taste from Yokohama, bringing professional Western cuisine flavors to home cooking; includes curry and stew products.
• Hibi no Zen Bannyou Dashi (日日の膳 万能用だし) EC-exclusive universal dashi with salt and soy sauce already added. Made using flash high-temperature/pressure roasting method with katsuobushi, sardines, kombu, shiitake, and roasted ingredients. 5.5g x 20 bags.
• Hibi no Zen Sozai Dashi (日日の膳 素材用だし) EC-exclusive ingredient-focused dashi without seasoning. Pure dashi using flash high-temperature/pressure roasting method with katsuobushi, sardines, kombu, shiitake, and roasted ingredients. 4g x 20 bags.
• Hibi no Zen Dashi Series (日日の膳) EC-exclusive daily cooking product line featuring dashi (soup stock) packets for home cooking, including universal dashi and ingredient-focused dashi varieties.
• Tare Collection (たれコレクション) Curated collection of Ebara yakiniku tare sauces featuring the Tare Collection series for sampling and variety purchases.
• Kimuchi Nabe no Moto (キムチ鍋の素) Kimchi hot pot base usable year-round as both hot pot and seasoning.
• Nikuryouri no Tare (肉料理のたれ) Sauce line for meat-based dishes including ginger pork, teriyaki, yakitori, and various meat preparation styles.
• EC Exclusive Products (EC限定商品) Online shop exclusive products including jerky snacks and daily cooking items available only through the official e-commerce channels.

Quantifiable outcome

• #1 yakiniku sauce market share in Japan (Intage SRI+, 2025)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• 昭和産業株式会社 (Showa Sangyo Co., Ltd.)coreStrategic or Co-development Partner · 5 August 2026Ebara Foods and Showa Sangyo (headquartered in Chiyoda, Tokyo) are collaborating on a new product, 'Golden Flavor Fried Chicken Powder' (Golden Flavor Medium Spicy), launching September 1, 2026. The product translates the flavor profile of Ebara's best-selling yakiniku sauce '黄金の味 中辛' into a powder format for fried chicken preparation. Showa Sangyo is the primary manufacturer and brand owner; Ebara Foods is the development collaborator. A joint promotional giveaway campaign is running on X (Twitter) from August 25-31, 2026.
• 川崎フロンターレ (Kawasaki Frontale)flagshipStrategic or Co-development Partner · 14 May 2026Ebara Foods serves as the official 'トップパートナー' (Top Partner) of Kawasaki Frontale professional soccer team. The partnership involves co-developing 'コラボ飯' (collaboration meals) with the team's sports dietitian, providing recipe content tailored to athlete nutrition needs (high protein, controlled carbs, vitamins/minerals for training recovery). Recipes are promoted on Ebara's website and served at the team's official cafe (FRO CAFE). The partnership entered its second year in 2026, with season-opening menu launches each May.
• サッポロビール株式会社 (Sapporo Beer Co., Ltd.)minorStrategic or Co-development PartnerEbara Foods and Sapporo Beer collaborate on content promoting wine and yakiniku pairings, including recipes featuring Sapporo's 'Yellow Tail' (イエローテイル) wine brand combined with Ebara's 黄金の味 sauces for 'home party' (うちパ) occasions. Joint content is featured in Ebara's recipe specials and Sapporo's consumer marketing.
• キユーピー株式会社 (Kewpie Corporation)minorGTM or Marketing PartnerEbara Foods and Kewpie collaborated on a '黄金マヨ' (Golden Mayonnaise) recipe series, combining Ebara's 黄金の味 yakiniku sauce with Kewpie's mayonnaise to create a proprietary dipping/topping sauce. The collaboration was promoted on Ebara's recipe platform as a crossover recipe campaign.
• シロカ株式会社 (SIROCA Co., Ltd.)minorGTM or Marketing PartnerEbara Foods partnered with SIROCA, a home appliance manufacturer, to develop recipes using SIROCA's countertop appliances (electric pots and griddles) with Ebara's Petit series products. Recipe content featuring SIROCA products is promoted on Ebara's recipe and camping (エバラキャンプ飯) platforms.
• コールマンジャパン株式会社 (Coleman Japan Co., Ltd.)minorGTM or Marketing PartnerEbara Foods collaborated with Coleman Japan on outdoor/BBQ recipe content, featuring Coleman's tabletop grill (クールスパイダープロテーブルトップ) in Ebara's 'outdoor recipes' (エバラ×コールマン グリル＆オーブンのお手軽アウトドアごはん) series on the recipe website.
• 焼肉 KINTANminorStrategic or Co-development PartnerEbara Foods partnered with Yakiniku KINTAN (14 locations primarily in Tokyo) to develop original BBQ recipes using '黄金の味' sauces. Professional recipes from KINTAN's yakiniku experts were adapted for home cooking and shared on Ebara's recipe platform as part of the brand collaboration program.
• 神奈川県立保健福祉大学 / シーラボ☆ (Kanagawa University of Human Services / Sealabo)minorStrategic or Co-development PartnerEbara Foods collaborated with Sealabo☆, a food education circle (食育サークル) at Kanagawa University of Human Services, to develop frailty prevention (フレイル対策) recipes for seniors using Ebara sauces. Nutrition and food science students from the university created and tested recipes that were published on Ebara's recipe platform.
• 株式会社Asobica (Asobica Inc.)coreTechnology or IntegrationAsobica operates the Ebara Land (fan.ebarafoods.com) community platform under a service agreement with Ebara Foods. Asobica's community management technology powers Ebara's fan engagement platform, which includes forums, recipe sharing, user-generated content, points/ranks, and social features.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kewpie Corporation: Japanese condiment giant and the dominant mayonnaise/dressing maker in Japan. Directly comparable to Ebara as a CPG condiment and sauce manufacturer serving Japanese households through supermarkets and food service, with similar distribution and brand-portfolio strategies across dressings, sauces, and seasonings.
• House Foods Group: Major Japanese spice, curry, and seasoning manufacturer (House Vermont Curry, Wasabi, Ichimi). Closely comparable to Ebara as a Japanese packaged sauce and seasoning maker with strong retail distribution, multi-category portfolio, and similar reliance on home cooking occasions.
• Mizkan Holdings: Japanese vinegar, ponzu, and seasoning leader with strong brand portfolio (味ぽん, Marukin). Comparable to Ebara as a packaged sauce and seasoning manufacturer serving Japanese home cooking occasions, with overlapping categories in hot pot, sukiyaki, and Chinese-style seasonings.
• Kikkoman Corporation: Global Japanese soy sauce leader and broader seasoning manufacturer. Comparable to Ebara as a Japanese sauce/seasoning maker with established brand authority, but operates at much larger scale with extensive international distribution that Ebara lacks.
• S&B Foods Inc. Japanese spice, seasoning, and curry roux maker (S&B Curry, pepper, tube wasabi). Directly comparable to Ebara as a Japanese packaged seasoning manufacturer with overlapping retail channels and similar mid-sized CPG positioning in home cooking condiments.
• Marukome Co., Ltd. Japanese miso and fermented seasoning maker with expanding sauce and soup offerings. Comparable to Ebara as a Japanese packaged seasoning manufacturer, with overlapping categories in fermented condiments and home-cooking meal bases.
• Bull-Dog Sauce Co., Ltd. Japanese sauce specialist known for tonkatsu and yakiniku sauces (Wan Tare). Highly comparable to Ebara as a focused Japanese sauce manufacturer competing directly in yakiniku and meat-sauce categories at similar mid-cap scale.

Broad incumbents

• Nichirei Corporation: Japanese food manufacturer primarily focused on frozen prepared foods (Yawaraka Ichiban frozen Chinese dishes, Akane frozen ready meals). Comparable as a Japanese branded packaged food maker targeting home-cooking occasions, though focused on frozen meals rather than sauces/seasonings.
• Ajinomoto Co., Inc. Mass-market Japanese seasoning and food manufacturer (AJI-NO-MOTO umami, Hondashi, Knorr soups). Broad incumbent in Japanese packaged seasonings with overlapping categories (dashi, sauces, Chinese cuisine) but operates as a much larger, diversified food conglomerate rather than a sauce specialist.

Emerging players

• Daisho Pharmaceutical Co., Ltd. Smaller Japanese food and supplement maker with some overlap in Japanese home seasoning categories. Less directly comparable to Ebara due to smaller scale and broader scope into health products, but operates in adjacent Japanese packaged food retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_ebarafoods
• YouTubeyoutube.com/user/ebaracm
• Facebookfacebook.com/ebarafoods
• Instagraminstagram.com/ebarafoods
• LinkedInlinkedin.com/company/ebara-foods-industry-inc-2819-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebara Foods Industry