Vet the Vote
Vet the Vote is a nonprofit civic campaign recruiting veterans and military family members to serve as poll workers in U.S. elections, operating since 2022 under We the Veterans and Military Families with a 50+ organization coalition. It has signed up 165,000+ volunteers in 4 of 5 U.S. counties.
- Company typePrivate
- Founded2022
- HeadquartersAlexandria, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vet the Vote does
Vet the Vote is a national nonprofit civic campaign that recruits veterans and military family members to serve as poll workers in U.S. elections. Founded in 2022 as a project of We the Veterans and Military Families (a 501(c)(3) nonprofit), the organization operates from Alexandria, Virginia, with a 1–10 person staff and an office mailing address in Bentonville, Arkansas held by the parent foundation. Its primary constituents are current and former members of all U.S. military branches and their families; its secondary constituents are state and local election officials who use the program to recruit and retain poll workers.
The organization's service surface is built around web-based tools hosted at app.vetthe.vote and the main vetthe.vote website, including a Poll Worker Sign-Up Platform, an Already Poll Worker Reporting form, a Voter Registration Status Checker, and a Voter Registration Portal. The underlying infrastructure is Squarespace-hosted content with a Shopify-style storefront and Neon CRM for donation processing; there is no proprietary AI, API, or developer platform. Programmatic offerings extend beyond registration: the Unsung Heroes multi-sport campaign (spanning NASCAR, the NFL, and the NBA) drives recruitment at sports venues; the Vet the Vote Awards program (Bronze, Silver, Gold tiers) recognizes county election offices with high veteran participation; the Vote in Honor of a Veteran program partners with U.S. Vote Foundation for tribute-based voter pledges; and the 2025-launched MILITARY 250 initiative commemorates 250 years of the Army, Navy, and Marine Corps.
Vet the Vote is funded entirely through donations and operates a coalition of 50+ partner organizations including VFW, U.S. Chamber of Commerce, NBA, NFL, and NASCAR. Since launch it has recruited 165,000+ veterans and military family members in 4 of 5 U.S. counties, with a stated goal of 250,000 recruits by 2026. Go-to-market is community-led and event-driven: coalition referrals, sports league activations, social media (Instagram), earned media in regional outlets, and op-eds by leadership (including Director of Operations Julie Hendricks) drive awareness and sign-ups without a traditional sales motion or paid acquisition.
Vet the Vote firmographics
Firmographics- Name
- Vet the Vote
- Legal name
- We the Veterans Foundation
- Website
- https://vetthe.vote
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vet the Vote is a nonprofit civic campaign recruiting veterans and military family members to serve as poll workers in U.S. elections, operating since 2022 under We the Veterans and Military Families with a 50+ organization coalition. It has signed up 165,000+ volunteers in 4 of 5 U.S. counties.
- Ownership category
- akta.pro rank
Vet the Vote industry classification
Industry- Product category
- Civic Engagement Services
- NAICS
- Social Advocacy Organizations (8133)
- akta.pro primary industry
- Electoral Support & Election Observation (BPADAGAA)
- akta.pro secondary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
Keywords
Where Vet the Vote is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vet the Vote business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations and Fundraising: The organization operates entirely on donations from individuals and partners. Contributions support recruiting veterans and military family members to serve as poll workers, ensuring elections are fully staffed. The organization is a project of We the Veterans and Military Families, a 501(c)(3) nonprofit.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Vet the Vote product offering
Product offeringCore offering
Vet the Vote is a nonprofit civic campaign that recruits veterans and military family members to serve as poll workers in U.S. elections. It operates web-based registration and voter tools (app.vetthe.vote) and runs programs such as the Unsung Heroes multi-sport campaign with NASCAR, NFL, and NBA, the Vote in Honor of a Veteran tribute program, the MILITARY 250 initiative, and an award program recognizing election offices for veteran and military family poll worker participation.
Product overview
Vet the Vote operates a civic engagement platform centered on recruiting veterans and military family members to serve as poll workers. The core offering consists of web-based registration tools including a Poll Worker Sign-Up Platform, an Already Poll Worker Reporting form, a Voter Registration Status Checker, and a Voter Registration Portal — all accessible through app.vetthe.vote. Supporting the platform are several programs: the Unsung Heroes campaign (a multi-sport initiative spanning NASCAR, the NFL, and the NBA), the Vote in Honor of a Veteran program (in partnership with U.S. Vote Foundation), the MILITARY 250 initiative commemorating 250 years of U.S. military service, and the Vet the Vote Awards program recognizing election offices with high veteran/military family participation. The organization functions as a project of We the Veterans and Military Families, operating without a traditional software product architecture.
Differentiator
Problem solved
Functional benefit
Brands
- MILITARY 250: Campaign launched in 2025 to honor 250 years of the Army, Navy, and Marine Corps by promoting continued service through volunteerism and civic participation.
Products and services
- Poll Worker Sign-Up Platform Web-based registration platform that allows veterans and military family members to sign up to serve as poll workers in their local elections, capturing name, contact, zip code, and state details.
- Already Poll Worker Reporting Form-based tool for veterans and military family members who already serve as poll workers to officially report their service and join the Vet the Vote network.
- Voter Registration Status Checker Web form tool that lets users verify their current voter registration status by submitting name, email, zip code, and state.
- Voter Registration Portal Web-based voter registration tool that guides users through the registration process by capturing first name, last name, email, zip code, and state.
- Unsung Heroes Campaign Multi-sport campaign spanning NASCAR, the NFL, and the NBA that honors veterans and military family members serving behind the scenes in sports and inspires them to continue their service as poll workers.
- Vote in Honor of a Veteran Program Partnership program with U.S. Vote Foundation that lets voters post a tribute to a veteran or active service member on an Honor Wall and pledge their vote in that person's honor.
- Vet the Vote Awards for Election Officials Award program recognizing election offices based on the percentage of veterans and military family members serving on their staff and as poll workers, with Bronze, Silver, and Gold award tiers.
- MILITARY 250 Initiative 2025 civic service initiative honoring 250 years of the U.S. Army, Navy, and Marine Corps by promoting continued volunteerism and civic participation at local and national levels, with a goal of 250,000 acts of service.
Quantifiable outcome
- 165,000+ veterans and military family members recruited as poll workers since 2022
- +2 more outcomes
Companies that use Vet the Vote
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Vet the Vote technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vet the Vote partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and supporting.
- NBAcoreNBA Continues Its Commitment to Service partnership. During NBA Cares Employee Week of Service, 400+ NY/NJ NBA employees participated in 8 projects. NBA Cares All-Star Day of Service had 500+ volunteers logging 1,500 service hours. WNBA All-Star engagement brought 800+ volunteers contributing 3,200 service hours. NBA supports Military250 initiative.
- NASCAR / NASCAR ImpactcoreFlagship Unsung Heroes multi-sport campaign spanning NASCAR, NFL, and NBA. NASCAR Impact partnership supports community service initiatives and honors veterans working behind-the-scenes at races who also serve as poll workers. NASCAR events serve as venues for recruitment and recognition activities.
- NFLcoreNFL partnership through Unsung Heroes campaign. Collaboration included surprise recognition for Vietnam veteran poll workers at Media Row during Super Bowl events in San Francisco. NFL supports veteran civic engagement through poll worker recruitment.
- U.S. Vote FoundationcoreVote in Honor of a Veteran partnership campaign. Voters can post tributes to veterans or active service members on the Honor Wall and pledge their vote in that person's honor. Post a Tribute functionality allows 500-character submissions with optional photos and service branch/rank information.
- We the Veterans and Military FamiliesflagshipVet the Vote is a project of We the Veterans and Military Families, a nonprofit organization. We the Veterans Foundation (parent) provides organizational structure, donation processing through Neon CRM, and administrative support. Julie Hendricks serves as Director of Operations.
- VFW (Veterans of Foreign Wars)coreMajor veteran service organization partner within the 50+ organization coalition supporting Vet the Vote recruitment efforts. VFW posts and networks help amplify poll worker recruitment messaging to veteran members.
- U.S. Chamber of CommercecoreMajor civic partner within the coalition supporting Vet the Vote. The Chamber's involvement provides credibility and broad reach into business community for poll worker recruitment and civic engagement initiatives.
- We the Veterans (Neon CRM)supportingDonation and supporter management platform (Neon CRM) used for processing donations and managing supporter communications. Donate pages at wetheveterans.app.neoncrm.com handle contribution processing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vet the Vote competitors and assessment
Company assessmentBroad incumbents
- When We All Vote: When We All Vote is a celebrity-led, high-profile nonpartisan voter engagement nonprofit founded by Michelle Obama. It is a larger, better-funded incumbent in the civic-engagement space with overlapping voter registration and turnout mission, though broader in scope than Vet the Vote's poll-worker focus.
- Rock the Vote: Rock the Vote is one of the longest-established voter engagement nonprofits in the US, focusing on youth voter registration and turnout. It operates in the same civic-engagement category as Vet the Vote but with a broader, less poll-worker-specific mandate and a much larger historical footprint.
- National Poll Worker Recruitment Day / Election Assistance Commission programs: The U.S. Election Assistance Commission (EAC) runs federally-backed poll worker recruitment programs including the National Poll Worker Recruitment Day. It is a broad incumbent operating in the same poll worker supply category as Vet the Vote, with significantly greater institutional reach but less targeted audience segmentation.
Direct peers
- HeadCount: HeadCount is a nonprofit that registers voters at concerts, festivals, and through celebrity-driven campaigns. It competes for the same civic-engagement donor and volunteer attention as Vet the Vote and pursues a similar cultural-platform strategy, though focused on music rather than sports.
- Fair Election Center: Fair Election Center is a nonpartisan nonprofit focused on voter registration, education, and election administration reform. It overlaps directly with Vet the Vote's election-administration mission and serves similar election-official and voter audiences through research and direct service programs.
- Power the Polls: Power the Polls is a nonpartisan initiative focused specifically on recruiting young people and first-time poll workers to address election worker shortages. It is the closest direct peer to Vet the Vote in mission (poll worker recruitment) and audience segmentation, differing primarily in targeting young/first-time volunteers rather than veterans.
- U.S. Vote Foundation: U.S. Vote Foundation is a nonprofit that helps overseas and domestic voters with registration, ballot requests, and election information. It is an active strategic partner of Vet the Vote (Vote in Honor of a Veteran campaign) and operates in the adjacent civic-engagement/election-services space with overlapping voter-facing tools.
Others
- Student Veterans of America: Student Veterans of America is a major veteran-focused nonprofit coalition operating in higher education. It is thematically related as a veteran service organization within Vet the Vote's coalition ecosystem and shares overlap in donor base and veteran outreach, though its mission is education rather than civic engagement.
- Disabled American Veterans (DAV): DAV is one of the largest US veteran service organizations, focused on benefits, healthcare, and disability advocacy for veterans. It is comparable as a potential coalition partner and donor/audience overlap with Vet the Vote, though its core mission is benefit delivery rather than civic engagement.
Emerging players
- Civic Alliance: Civic Alliance is a coalition of businesses encouraging civic participation among employees, including voter registration and poll worker engagement. It shares Vet the Vote's coalition-driven, employer-channel approach to civic engagement and competes for similar corporate partnership inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vet the Vote social profiles
Digital presenceVet the Vote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vet the Vote leadership team
Management profileNumber of profiles
Profiles1 record
Vet the Vote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vet the Vote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vet the Vote
What does Vet the Vote do?
Vet the Vote is a nonprofit civic campaign that recruits veterans and military family members to serve as poll workers in U.S. elections. It operates web-based registration and voter tools (app.vetthe.vote) and runs programs such as the Unsung Heroes multi-sport campaign with NASCAR, NFL, and NBA, the Vote in Honor of a Veteran tribute program, the MILITARY 250 initiative, and an award program recognizing election offices for veteran and military family poll worker participation.
Is Vet the Vote a public or private company?
Vet the Vote is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vet the Vote founded?
Vet the Vote was founded in 2022. It employs 1 to 10 people.
Where is Vet the Vote based?
Vet the Vote is headquartered in Alexandria, United States, in the North America region.
How does Vet the Vote make money?
One revenue line is on record: donations and Fundraising.
Who are Vet the Vote's main competitors?
Broad incumbents on record are When We All Vote, Rock the Vote and National Poll Worker Recruitment Day / Election Assistance Commission programs. Direct peers are HeadCount, Fair Election Center, Power the Polls and U.S. Vote Foundation. Others are Student Veterans of America and Disabled American Veterans (DAV). Civic Alliance is listed as an emerging player.
Does Vet the Vote have an API?
No public API is recorded for Vet the Vote.
What industry is Vet the Vote in?
Vet the Vote's product category is Civic Engagement Services. Its primary akta.pro industry code is BPADAGAA, Electoral Support & Election Observation, with a secondary code of BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy. Its NAICS code is 8133.