Yayasan Mudra Swari Saraswati

What Yayasan Mudra Swari Saraswati does

Yayasan Mudra Swari Saraswati is an Indonesian non-profit foundation (yayasan) headquartered at Taman Baca, Jl. Raya Sanggingan, Ubud, Bali, founded in 2004 by Janet DeNeefe and Dr. Ketut Suardana, MPhil as a healing project in response to the first Bali bombings. Its mission is to enrich the lives and livelihoods of Indonesians through arts and cultural programs, achieved through three flagship festivals: the Ubud Writers & Readers Festival (Southeast Asia's largest literary event, first launched in 2003/2004), the Ubud Food Festival (a three-day culinary celebration launched in 2015), and the Ubud Artisan Market (launched in 2020 to revive local MSMEs and support young entrepreneurs in Bali). The foundation also publishes bilingual anthologies of emerging Indonesian writing, such as the 2024 Satyam Vada Dharmam Chara anthology.

The foundation's programmatic surface is event-driven rather than technology-driven. There are no proprietary technology products, APIs, or software platforms disclosed; outputs are physical and digital festivals, workshops, markets, and printed publications. Operations are coordinated by a board including Ni Made DWI Ermayanthi (Foundation Chairwoman), the two co-founders serving as Pembina Yayasan, plus Secretary and Treasurer positions, with a staff of 11-50 supported by approximately 250 volunteers annually. The organization is governed under Indonesian law and operates without parent-company or venture capital ownership.

The revenue model combines festival and workshop ticketing (for example, a food styling for food photography workshop priced at IDR 450,000 per participant), recurring donations through the Patron Program, and partner contributions. Go-to-market is executed through social media (Instagram, Twitter, Facebook), the foundation's website and blog, earned international media coverage in literary and culinary networks, and direct sales of tickets through festival venues including Taman Kuliner in Ubud. Primary customer segments include Indonesian and international writers, food enthusiasts and culinary professionals, young entrepreneurs and MSMEs, and Indonesian artists and cultural practitioners.

Name

Yayasan Mudra Swari Saraswati

Legal name

Yayasan Mudra Swari Saraswati

Website

https://yayasansaraswati.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Yayasan Mudra Swari Saraswati is an Indonesian non-profit foundation that enriches lives through arts and culture, operating three flagship festivals in Ubud, Bali: Ubud Writers & Readers Festival, Ubud Food Festival, and Ubud Artisan Market.

Ownership category

akta.pro rank

Product category

Cultural Arts Non-Profit Programs

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Independent Artists, Writers, and Performers (71151), Independent Artists, Writers, and Performers (711510)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI), Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB), Traditional & Indigenous Crafts Lessons (Heritage Skills, Folk Arts) (THAJAKAH)

Keywords

• Cultural festival programming
• Literary arts foundation
• Culinary festival events
• Community cultural development
• Artisan market programs

Headquarters

HQ city

Ubud

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Festival Ticketing: The foundation generates revenue through ticket sales for festival events, workshops, and masterclasses. For example, the Food Styling for Food Photography workshop was priced at IDR 450,000 per participant.
2. Donations and Patron Program: As a non-profit foundation, the organization relies on donations and patron support. The Patron Program invites supporters to contribute to the Emerging Writers program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Yayasan Mudra Swari Saraswati is a non-profit foundation that produces and operates three flagship cultural festivals in Ubud, Bali: the Ubud Writers & Readers Festival (literary), Ubud Food Festival (culinary), and Ubud Artisan Market (local MSME/livelihood). It also publishes bilingual anthologies of emerging Indonesian writers and runs a Patron Program and educational/capacity-building activities to support Indonesian arts, writers, food producers, and young entrepreneurs.

Product overview

Yayasan Mudra Swari Saraswati operates as a non-profit foundation that runs cultural programs through three main festivals: Ubud Writers & Readers Festival (literary), Ubud Food Festival (culinary), and Ubud Artisan Market (local commerce). The foundation also publishes the Satyam Vada Dharmam Chara bilingual anthology featuring emerging Indonesian writers. All programs aim to showcase Indonesian cultural diversity and support local communities.

Differentiator

Problem solved

Functional benefit

Brands

• Ubud Writers & Readers Festival: Southeast Asia's largest and most renowned literary festival celebrating extraordinary stories and amplifying brave voices. First launched in 2003, it brings together Indonesian and international writers.
• Ubud Food Festival
• Ubud Artisan Market
• Bali Emerging Voices Festival

Products and services

• Ubud Writers & Readers Festival (UWRF) Annual literary festival bringing together Indonesian and international writers, readers, activists, artists, and celebrities for discussions on global issues; for individual attendees and literary enthusiasts in Southeast Asia and beyond.
• Ubud Food Festival (UFF) Three-day culinary festival celebrating Indonesian cuisine with cooking demos, food forums, special events, markets, and food tours; for food lovers, chefs, food producers, and culinary students.
• Ubud Artisan Market (UAM) Market initiative providing stalls and a platform for Balinese micro, small, and medium enterprises, especially young entrepreneurs, to access markets, develop skills, and pivot into innovative entrepreneurship.
• Satyam Vada Dharmam Chara - Bilingual Anthology of Indonesian Writing Bilingual anthology of short stories about local wisdom and goodness in Indonesian society, written by 10 emerging writers selected from UWRF 2024 and presented in Indonesian and English.

Quantifiable outcome

• Southeast Asia's largest literary festival with international reach
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Ubud Artisan MarketcoreStrategic or Co-development Partner · 1 January 2020First launched in 2020, Ubud Artisan Market (UAM) is an initiative to help revive the local economy and create new opportunities for micro, small and medium enterprises, especially young entrepreneurs in Bali. UAM provides an attractive platform for Balinese people to change careers and become innovative entrepreneurs.
• Ubud Food FestivalflagshipStrategic or Co-development Partner · 1 January 2015Ubud Food Festival is a three-day culinary adventure launched in 2015 with Indonesian food as the star. It spans Cooking Demos, Food Forums, Special Events, Markets and Food Tours. The foundation created this flagship program to educate about Indonesian food culture and history, create discussions around health and sustainability, and support local producers and community groups.
• Ubud Writers & Readers FestivalflagshipStrategic or Co-development Partner · 1 January 2004First launched in 2003/2004, Ubud Writers & Readers Festival has become Southeast Asia's largest and most renowned literary event. The mission is to create a world-class festival that celebrates extraordinary stories and amplifies brave voices, tackles global issues and big ideas. The foundation takes pride in its continuing success in bringing Indonesian and international writers together on a world stage.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ubudwritersfest
• Facebookfacebook.com/yayasanmudraswarisaraswati
• Instagraminstagram.com/ubudwritersfest
• LinkedInlinkedin.com/company/yayasan-mudra-swari-saraswati

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yayasan Mudra Swari Saraswati