The Tinkle Belle
The Tinkle Belle is a privately held Montana-based e-commerce company that designs, manufactures, and sells a patented portable female urination device enabling women to urinate while standing. Products are sold direct-to-consumer, via Amazon, and wholesale to retailers across 12+ countries, serving outdoor enthusiasts, medical and mobility patients, and frequent travelers.
- Company typePrivate
- Founded-
- HeadquartersKalispell, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Tinkle Belle does
The Tinkle Belle is a privately held, USA-manufactured consumer products company based in Northwestern Montana that designs, produces, and sells a patented portable female urination device (FUD) under its own brand. Its core technology is a hard-shell body combined with a flexible folding spout, engineered for anatomical fit, leak resistance, and use while fully clothed; the device is built from medical-grade, hypoallergenic, antimicrobial, hydrophobic, BPA-, silicone-, and latex-free materials and folds to approximately 5.5 inches with an included carabiner carry case. The product is protected by US design patent D842985S1, US utility patent 10568756B1, and EU registered design 005509619-0001.
The product line spans multiple color variants (Teal/Grey, Glow-in-the-Dark, Black, Light Teal/White) priced between $21.00 and $28.50 per unit, plus a medical-positioned Light Teal/White variant classified as Durable Medical Equipment (DME) eligible for HSA/FSA reimbursement. The company also sells complementary accessories: reusable pee cloths ($11.99), pH-balanced feminine wipes, replacement carry cases ($7.75), discounted two-packs, and gift cards ($20-$100).
Revenue is generated through a multi-channel D2C and wholesale model: a Shopify-powered e-commerce storefront with multi-currency and multi-language support (EN, DE, IT, FR, ES), Amazon marketplaces in the US, Canada, and Australia, a wholesale program with a 12-unit minimum order and pre-populated PDQ displays, and international wholesale through the Faire marketplace. The company serves three primary segments, outdoor and adventure users (hikers, backpackers, road-trippers, wind turbine technicians, wildland firefighters), medical and mobility users (post-operative patients, elderly women, women with incontinence or degenerative bone disease), and frequent travelers. Distribution reaches 12+ countries, and the brand has been featured by Wirecutter (NYT), USA Today 10Best, BuzzFeed, LA Times, Gear Junkie, and Overland Journal.
The Tinkle Belle firmographics
Firmographics- Name
- The Tinkle Belle
- Legal name
- The Tinkle Belle
- Website
- https://thetinklebelle.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Tinkle Belle is a privately held Montana-based e-commerce company that designs, manufactures, and sells a patented portable female urination device enabling women to urinate while standing. Products are sold direct-to-consumer, via Amazon, and wholesale to retailers across 12+ countries, serving outdoor enthusiasts, medical and mobility patients, and frequent travelers.
- Ownership category
- akta.pro rank
The Tinkle Belle industry classification
Industry- Product category
- Personal Hygiene & Outdoor Urination Devices
- NAICS
- Toilet Preparation Manufacturing (32562), Toilet Preparation Manufacturing (325620)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Feminine Care Wipes & On-the-Go Hygiene (CRABAIAN)
- akta.pro secondary industry
- Incontinence & Bladder Leak Products (Feminine) (CRABAIAM)
Keywords
Where The Tinkle Belle is headquartered
LocationHeadquarters
- HQ city
- Kalispell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Tinkle Belle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue generated from direct sales through the company's Shopify-powered e-commerce website. Products shipped via USPS with free standard shipping on orders over $40 in the US.
- Amazon Marketplace Sales: Sales through Amazon marketplace in US, Canada, and Australia. Available on Amazon.com, Amazon.com.au, and Amazon.ca.
- Wholesale/B2B Sales: Wholesale distribution to retailers and distributors with minimum order of 12 units. International wholesale through Faire marketplace.
- Accessories and Add-ons: Revenue from complementary products including Pee Cloths ($11.99), feminine wipes, carry cases ($7.75), and gift cards ($20-$100).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Teal and Grey with Case - Standard color option |
| Unit Pricing | Pay-as-you-go | Teal and Glow in the Dark with Case - Specialty option |
| Unit Pricing | Pay-as-you-go | Light Teal and White with Case - Medical marketing |
| Unit Pricing | Pay-as-you-go | Teal and Grey without Case - Budget option |
| Unit Pricing | Pay-as-you-go | Teal Two-Pack - Multi-unit discount |
| Unit Pricing | Pay-as-you-go | Black Two-Pack - Multi-unit discount |
| Unit Pricing | Pay-as-you-go | Mixed Color Two-Pack - Combo deal |
| Unit Pricing | Pay-as-you-go | Pee Cloth - Outdoor accessory |
| Unit Pricing | Pay-as-you-go | Replacement Carry Case |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
The Tinkle Belle product offering
Product offeringCore offering
The Tinkle Belle designs, manufactures, and sells a patented portable female urination device (FUD) that allows women to urinate discreetly while standing without removing clothing. The product combines a rigid hard-shell body with a flexible folding spout, is made from medical-grade antimicrobial and hydrophobic materials, and folds to a compact 5.5-inch size for portability. Complementary offerings include reusable pee cloths, feminine wipes, replacement carry cases, two-pack bundles, and gift cards.
Product overview
The Tinkle Belle is a single-product-focused company centered on its flagship portable female urination device, which allows women to urinate discreetly while standing without removing clothing. The product line includes multiple color variants (Teal/Grey, Glow-in-the-Dark, Black, Light Teal/White) offered with or without carry cases, and bundled two-pack options at discounted prices. Complementary products include reusable outdoor pee cloths in various nature-themed designs, individually wrapped feminine wipes with natural ingredients, and replacement carry cases with carabiners. The company also offers gift cards. All devices share the same core technology: a patented, anatomically-designed hard-shell with flexible spout made from medical-grade, hypoallergenic materials with built-in antimicrobial and hydrophobic properties. The Light Teal/White variant is specifically marketed as Durable Medical Equipment (DME) eligible for HSA/FSA reimbursement.
Differentiator
Problem solved
Functional benefit
Products and services
- The Tinkle Belle Portable Female Urination Device
Quantifiable outcome
- Prevents collapse during use unlike silicone funnels
- +3 more outcomes
Companies that use The Tinkle Belle
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
The Tinkle Belle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Tinkle Belle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Swiss Distributor (tinklebelle.ch)minorSeparate Swiss website (tinklebelle.ch) operated by Swiss distributor, serving Switzerland as an independent regional market presence.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Tinkle Belle competitors and assessment
Company assessmentBroad incumbents
- REI Co-op: REI is a major outdoor retailer whose gift guides and product placements feature Tinkle Belle-adjacent categories; it functions as both a potential channel partner and a benchmark for outdoor-retail merchandising that influences the Tinkle Belle brand's reach.
- Depend (Kimberly-Clark): Depend is a major brand in adult incontinence products from Kimberly-Clark; while it addresses a different stage of the bladder-leak journey (absorbents vs. active urination aids), it competes for the same female incontinence customer wallet.
- Poise (Kimberly-Clark): Poise is Kimberly-Clark's feminine incontinence product line, addressing the same end-user (women with bladder leakage) through pads rather than urination devices, and serving as a reference point for the broader incontinence category Tinkle Belle's DME variant targets.
Direct peers
- TravelJohn: TravelJohn sells disposable unisex portable urinal bags, competing with Tinkle Belle for the same outdoor/emergency/vehicle customer, but with a single-use rather than reusable product.
- pStyle: pStyle makes a similar rigid plastic stand-to-pee device for women, directly competing in the same FUD category with comparable positioning around outdoor and travel use cases.
- GoGirl: GoGirl produces a silicone female urination funnel aimed at outdoor and emergency-use scenarios, offering a lower-cost flexible alternative to Tinkle Belle's rigid hard-shell design.
- Shewee: Shewee is a UK-based maker of portable female urination devices, directly competing with Tinkle Belle across outdoor, travel, and festival use cases in overlapping geographies.
- Freshette: Freshette makes stand-to-pee devices and disposable urination products for women, competing head-to-head with Tinkle Belle in the outdoor and travel segments.
Emerging players
- U-Fold: U-Fold offers a foldable female urination device, competing on portability with Tinkle Belle's 5.5-inch folded form factor in the same on-the-go hygiene niche.
Others
- Drive DeVilbiss Healthcare: Drive Medical sells urological and personal-care medical supplies (bedpans, urinals, commodes) through DME channels; it represents the established medical-supply distribution infrastructure that the Tinkle Belle DME variant could be sold into for medical and elderly-care use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Tinkle Belle social profiles
Digital presenceThe Tinkle Belle financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tinkle Belle leadership team
Management profileNumber of profiles
The Tinkle Belle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tinkle Belle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tinkle Belle
What does The Tinkle Belle do?
The Tinkle Belle designs, manufactures, and sells a patented portable female urination device (FUD) that allows women to urinate discreetly while standing without removing clothing. The product combines a rigid hard-shell body with a flexible folding spout, is made from medical-grade antimicrobial and hydrophobic materials, and folds to a compact 5.5-inch size for portability. Complementary offerings include reusable pee cloths, feminine wipes, replacement carry cases, two-pack bundles, and gift cards.
Is The Tinkle Belle a public or private company?
The Tinkle Belle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Tinkle Belle founded?
The Tinkle Belle was founded in -1. It employs 1 to 10 people.
Where is The Tinkle Belle based?
The Tinkle Belle is headquartered in Kalispell, United States, in the North America region.
How does The Tinkle Belle make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are amazon Marketplace Sales, wholesale/B2B Sales and accessories and Add-ons.
Who are The Tinkle Belle's main competitors?
Broad incumbents on record are REI Co-op, Depend (Kimberly-Clark) and Poise (Kimberly-Clark). Direct peers are TravelJohn, pStyle, GoGirl, Shewee and Freshette. U-Fold is listed as an emerging player. Drive DeVilbiss Healthcare is listed as an others.
Does The Tinkle Belle have an API?
No public API is recorded for The Tinkle Belle.
What industry is The Tinkle Belle in?
The Tinkle Belle's product category is Personal Hygiene & Outdoor Urination Devices. Its primary akta.pro industry code is CRABAIAN, Feminine Care Wipes & On-the-Go Hygiene, with a secondary code of CRABAIAM, Incontinence & Bladder Leak Products (Feminine). Its NAICS code is 32562 and its SIC code is 2844.