What WTA Foundation does

WTA Foundation, Inc. is a private 501(c)(3) nonprofit organization established as the charitable arm of the WTA Tour, Inc. Its stated mission is to empower girls and women and support WTA communities worldwide through initiatives in equality, education, leadership, and health and wellness. The foundation operates four named programs: ACEing Cancer (breast cancer awareness and support in partnership with MD Anderson Cancer Center), Women Change the Game (a campaign co-launched with the Bill & Melinda Gates Foundation to address women's health and nutrition gaps in low- and middle-income countries), the Global Women's Health Fund (a grant vehicle with Hologic as inaugural donor), and Come Play (a community tennis outreach program delivered in cities including New York and London, partly in partnership with Morgan Stanley). It also works with UNICEF on women's health gap initiatives and convenes events such as the Champions for Women's Health Summit in Riyadh.

Name

WTA Foundation

Legal name

WTA Foundation, Inc.

Website

https://wta.foundation

Company type

Private

Operating status

Operating

Short description

The foundation is headquartered in St. Petersburg, Florida. Revenue consists of charitable donations from individuals and corporate partners, collected through a website donation portal and activated across programs. Donor acquisition and engagement are driven by the visibility of the WTA Tour's global tournament calendar, the wtatennis.com platform, and high-profile athlete ambassadors including Billie Jean King and Venus Williams. The foundation has no proprietary technology platform; its operating model is programmatic grantmaking and event activation rather than product or service sales.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Global Health Financing Mechanisms (HLAJAKAC)

akta.pro secondary industry

Global Health Financing Mechanisms & Pooled Funds (HLAJAOAC)

Keywords

• Women's empowerment
• Charitable foundation
• Community tennis programs
• Global health initiatives
• Gender equality advocacy

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Fundraising: WTA Foundation generates revenue through charitable donations from individuals and corporate partners. The foundation operates a donation portal on its website where supporters can contribute to specific campaigns such as Aceing Cancer and the Global Women's Health Fund.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WTA Foundation operates as the charitable arm of the WTA Tour, delivering programs that empower girls and women through equality, education, leadership, and health & wellness initiatives. Its core offerings include community tennis outreach (Come Play), breast cancer awareness and support (ACEing Cancer), a women's health and nutrition campaign (Women Change the Game, in partnership with the Gates Foundation), and the Global Women's Health Fund, which mobilizes resources for women's health products and services in low- and middle-income countries.

Product overview

WTA Foundation is a charitable foundation offering a portfolio of programs supporting women and girls worldwide. The core offerings include: ACEing Cancer (breast cancer awareness program), Women Change the Game (women's health campaign with Gates Foundation), the Global Women's Health Fund (health access initiative with Hologic), and Come Play (community tennis program). These initiatives focus on equality, education, leadership, and health & wellness, functioning as distinct but complementary charitable programs rather than a unified technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Aceing Cancer: A program supporting cancer research and awareness, particularly breast cancer initiatives.
• Women Change the Game
• Come Play

Products and services

• ACEing Cancer

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• Bill & Melinda Gates FoundationflagshipStrategic or Co-development Partner · 1 January 2024The WTA Foundation and Gates Foundation launched the 'Women Change the Game' campaign to urge action on women's health and nutrition globally. The partnership leverages both organizations' reach and resources to address the gap where women's health and nutrition products available in high-income countries are inaccessible in low- and middle-income countries.
• UNICEFcoreStrategic or Co-development PartnerWTA Foundation backs UNICEF to close the women's health gap, particularly highlighted on International Women's Day. The partnership supports global initiatives to improve women's access to health resources and services.
• Morgan StanleycoreGTM or Marketing PartnerWTA and Morgan Stanley co-host Pre-US Open Come Play clinics in New York, bringing tennis to communities. The partnership combines Morgan Stanley's resources with WTA's platform to deliver community impact through the Come Play program.
• MD Anderson Cancer CentercoreStrategic or Co-development PartnerWTA Foundation partners with MD Anderson Cancer Center in Houston for the Aceing Cancer initiative, which supports breast cancer awareness month activities and fundraising at The University of Texas MD Anderson Cancer Center.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Laureus Sport for Good Foundation: Global sports-for-development foundation using sport to address social challenges. Closely comparable to WTA Foundation's Come Play program and outreach mission across multiple geographies.
• Roger Federer Foundation: Established tennis legend's charitable foundation focused on education and poverty in Africa and Switzerland. Most directly comparable to WTA Foundation as a top-tier tennis player's charity using the sport's platform for social impact.
• Women's Sports Foundation: Founded by Billie Jean King, this foundation advances equity in sports and society. Highly comparable to WTA Foundation through shared leadership lineage and focus on women in sports.
• Andre Agassi Foundation for Education: Tennis legend's foundation focused on education for underprivileged youth in Las Vegas. Comparable to WTA Foundation as a high-profile tennis-affiliated charity leveraging athlete brand identity.
• Serena Williams Fund: Tennis icon's philanthropic vehicle focused on equity and education. Comparable to WTA Foundation through athlete-driven brand equity and women's empowerment focus.
• Rafa Nadal Foundation: Tennis star's charitable foundation supporting underprivileged children through education and sport. Directly comparable to WTA Foundation in mission, sport-based platform, and visibility-driven fundraising.

Broad incumbents

• UN Women: United Nations entity dedicated to gender equality and women's empowerment. Comparable to WTA Foundation through shared mission pillars of equality, leadership, and health for women and girls.
• Bill & Melinda Gates Foundation: Largest private foundation globally, with major programs in global health and women's empowerment. Comparable to WTA Foundation as a flagship partner driving the Global Women's Health Fund and Women Change the Game campaign.
• UNICEF USA: One of the world's largest children's and women's health organizations. Comparable to WTA Foundation as a high-profile global health and grantmaking partner with similar women's health mandate.

Emerging players

• PeacePlayers International: Sport-for-social-change organization using basketball for community impact. Comparable to WTA Foundation's Come Play program in using sport to deliver social programs in underserved communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTA Foundation