Pinar Su

What Pinar Su does

Pınar Su ve İçecek A.Ş. is a Turkish packaged water and beverage producer founded in 1984 in İzmir and listed on Borsa İstanbul under ticker PINSUS. As Turkey's first packaged water producer, the company operates as a subsidiary of Yaşar Holding with 100% Turkish capital and a workforce of 1,001-5,000 employees. Its portfolio spans still bottled water, flavored and plain sparkling water under the recently launched Pınar Sparkling line (2024), and other beverages, all produced under NSF-certified quality standards.

The company monetizes through mass-market packaged goods distribution, selling low-unit-price SKUs across grocery retail chains, e-commerce platforms, and a proprietary Pınar mobile app to Turkish household consumers. Its business model is anchored on volume-led FMCG economics, leveraging the multi-decade "Pınar" master brand shared with sister companies in the Yaşar Holding portfolio, scaled bottling operations in İzmir, and multi-channel reach that includes traditional retail, online storefronts, and direct-to-consumer digital ordering.

Pınar's strategic posture combines defensive brand stewardship with selective offensive moves: a 2024 sparkling-water launch extends the category footprint, a 2025 sustainability commitment targets recycled-PET adoption, and digital channel investment reduces retail-intermediation dependence. The company competes in a fragmented Turkish packaged water market against Danone-owned Erikli, Hayat, and private-label brands, with its primary growth levers being category extension (sparkling), channel digitization, and incremental export potential.

Name

Pinar Su

Legal name

Pınar Su ve İçecek A.Ş.

Website

https://pinarsu.com.tr

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pınar Su is a Turkish public packaged water and beverage producer, founded 1984 in İzmir as Turkey's first bottled water company, serving mass-market household consumers via retail, e-commerce, and a proprietary mobile app under Yaşar Holding.

Ownership category

akta.pro rank

Product category

Bottled Water & Packaged Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Spring Water Bottling (AFAFACAA)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Sparkling/Carbonated Bottled Water Production (AFAFACAE)

Keywords

• Bottled natural spring water
• Packaged mineral water
• Sparkling water
• Beverages production
• Turkey packaged water

Headquarters

HQ city

Bornova

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ambalajlı Su Satışı (Packaged Water Sales): Sale of bottled water products under the Pınar Su brand. The company is Turkey's first packaged water producer, operating for over 40 years.
2. İçecek Ürünleri Satışı (Beverage Products Sales): Since 2019, the company expanded into the beverage market under the name 'Pınar Su ve İçecek', offering a diverse portfolio of beverages including the newly launched Pınar Sparkling sparkling water.
3. E-Ticaret ve Dijital Satış (E-commerce and Digital Sales): Growing digital sales channel through company-owned e-commerce platform yasampinarim.com.tr and mobile app 'Yaşam Pınarım', with customer loyalty programs and seasonal campaigns.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pınar Su ve İçecek produces and sells bottled natural spring water and beverages in Turkey. Its flagship offering is Pınar Su, Turkey's first packaged natural spring water brand (founded 1984), complemented by the broader Pınar İçecek beverage line and the smooth-tasting Pınar Sparkling sparkling water. Products are filled in sterile, positive-pressure automated facilities and distributed through retail, authorized sales points, and direct digital channels.

Product overview

Pınar Su ve İçecek operates as a 100% Turkish capital company producing packaged water and beverages from its base in İzmir. Originally established as 'Pınar Su' in 1984 as Turkey's first packaged water producer, the company expanded into beverages and formally changed its title to 'Pınar Su ve İçecek' in 2019. The product portfolio consists of two main product lines: Pınar Su (natural spring water in various sizes) and Pınar İçecek (beverage products), with Pınar Sparkling representing a recent sparkling water variant. The company utilizes advanced technology in its production facilities, emphasizing quality, hygiene, and product safety throughout the production process from source to bottling. Products are distributed through all sales channels including a growing e-commerce presence via the Yaşam Pınarım mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Pınar Su: Natural spring and mineral water products under the Pınar Su brand
• Pınar İçecek
• Pınar Sparkling

Products and services

• Pınar Su Turkey's first packaged natural spring water brand, produced from Turkey's most valuable natural sources with over 40 years of heritage. The flagship product line includes various sizes of bottled water for individual consumers seeking safe, natural drinking water for daily hydration.
• Pınar İçecek Beverage product line expanded into the market in 2019 alongside the water portfolio, offering various drink options (juices and flavored drinks) to complement Pınar Su for individual consumers.
• Pınar Sparkling A smooth-tasting sparkling water product launched to meet changing consumer preferences for effervescent beverage options. Targeted at individual consumers seeking an alternative to still bottled water.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Yaşar Holdingparent companyOthersPınar Su ve İçecek is a brand under Yaşar Holding, one of Turkey's major industrial groups. The company operates as a subsidiary maintaining its own brand identity while benefiting from the parent company's resources and infrastructure.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Sırma Su: Turkish natural mineral water producer with nationwide distribution, competing directly with Pınar Su on spring water positioning and retail shelf space.
• Erikli: Long-established Turkish bottled water brand now owned by Nestlé Waters; competes head-to-head with Pınar Su across supermarket and HORECA channels in Turkey.
• Hayat Su: Danone-owned bottled water brand and one of Pınar Su's closest direct competitors in the Turkish retail channel, offering similar spring and mineral water SKUs at overlapping price points.

Broad incumbents

• Nestlé Waters: Global bottled water major whose Turkish subsidiary (Erikli) and international brands (Pure Life, Perrier, S.Pellegrino) compete with Pınar Su both locally and as a benchmark for category economics.
• PepsiCo (Aquafina): Global beverage major whose Aquafina bottled water line competes for retail shelf and foodservice contracts against Pınar Su and its growing sparkling/beverage portfolio.
• Coca-Cola İçecek: Turkish Coca-Cola bottler with a portfolio including water and sparkling beverages; competes with Pınar Su's expanded sparkling and beverage line as well as on retail contracts.
• Danone Waters: Global water and beverages giant whose Hayat Su brand directly contests Pınar Su in Turkey; comparable scale of brand portfolio, sterile bottling capabilities, and retail relationships.

Regional players

• Bisleri: India's leading packaged water brand with a comparable single-market, brand-led CPG model; useful peer for benchmarking domestic market dominance and portfolio extension strategy.
• Gerolsteiner: German sparkling mineral water producer with strong regional dominance and premium positioning; comparable to Pınar Su on spring source heritage, certification focus, and sparkling expansion strategy.

Emerging players

• Mountain Valley Spring Water: Premium U.S. spring water brand with growing direct-to-consumer and digital channels; comparable to Pınar Su's push into DTC via yasampinarim.com.tr and the Yaşam Pınarım app.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pinarsuofficial
• YouTubeyoutube.com/@PinarSuveIcecek
• LinkedIntr.linkedin.com/company/pinar-su-icecek
• Instagraminstagram.com/pinarsuofficial
• TikToktiktok.com/@pinarsuveicecek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinar Su