People Electric

What People Electric does

People Electric Appliance Group Co., Ltd. is a privately held Chinese electrical equipment manufacturer headquartered in Yueqing, Zhejiang Province, established in November 1996 as a wholly-owned subsidiary of China People's Holding Group. The company produces high and low voltage electrical equipment spanning air circuit breakers, moulded case circuit breakers, miniature circuit breakers, AC contactors, surge protective devices, transformers (including ultra-high voltage equipment rated at 750kV and above), switch cabinets, instruments and meters, and explosion-proof electrical products. Its technology backbone is the People 5.0 Platform Ecosystem and Smart Grid Ecosystem, which integrate intelligent monitoring, communication interfaces (RS485, CAN, Ethernet), and remote-control capabilities across product lines such as the RDM5E electronic moulded case circuit breaker and the Intelligent Complete Set of Distribution Technology Solutions. The company holds over 1,500 patents (including US and Japanese invention patents for DC circuit breakers) and, via a 2019 cooperation with Beijing Zhucheng Boxin, has priority access to an additional 6,500 patents.

The company generates revenue through three primary streams: hardware sales of electrical equipment (the largest stream, including circuit breakers, transformers, switch cabinets, contactors, and industrial control products); EPC general contract services for international power generation and transmission projects (notably hydropower and thermal power plants in Vietnam and a 2x20MVA substation in South Africa); and smart energy solutions covering smart photovoltaic plants, EV charging piles, energy micro networks, and solar-storage-charging integrated systems. B2B pricing is not publicly disclosed; sales are direct to enterprise customers and executed through a global distribution network of more than 5,000 sales companies with established branches in over 50 countries and product reach into 125+ countries.

The company serves electric utilities, petroleum and petrochemical majors, industrial manufacturers, smart building developers, and new energy project developers. Named enterprise customers include State Grid Corporation of China, China Southern Power Grid, China National Petroleum Corporation, China Petrochemical Corporation, China Minmetals, China Energy Engineering Group, China Communications Services, and China Railway Material Trade Group Shenzhen, plus international clients such as Sri Lanka Ceylon Electricity Board and SA RENEWABLE South Africa. Certifications include ISO 9001/14001/45001, CE, CB, TUV, SAA, SASO, NEMKO, SABS, and CQC across multiple product families. The company's strategic posture under Chairman Zheng Yuanbao emphasizes full industry-chain integration from power generation through end use, global EPC execution under the Belt and Road Initiative, and an emerging expansion into grid-scale energy storage manufacturing (10GW park in Inner Mongolia, under construction from July 2024).

Name

People Electric

Legal name

People Electric Appliance Group Co., Ltd.

Website

https://peopleelectric.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

People Electric is a privately held Chinese electrical equipment manufacturer producing high and low voltage switchgear, transformers, circuit breakers, and EPC power infrastructure solutions, serving utilities, state-owned enterprises, and industrial customers across more than 125 countries.

Ownership category

akta.pro rank

Product category

Electrical Equipment Manufacturing

NAICS

Electrical Equipment Manufacturing (3353), Switchgear and Switchboard Apparatus Manufacturing (335313), Power, Distribution, and Specialty Transformer Manufacturing (335311), Electric Power Transmission, Control, and Distribution (22112), Electrical Equipment Manufacturing (33531)

SIC

Switchgear & Switchboard Apparatus (3613), Power, Distribution & Specialty Transformers (3612), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

akta.pro secondary industries

HVDC Converter Stations & HVDC Transmission EPC (EUAEABAD), Distribution Substations & Switching Stations (MV) EPC (EUAEACAC), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), FACTS / Reactive Power & Power Quality Systems EPC (SVC/STATCOM, Capacitor Banks) (EUAEABAE)

Keywords

• Low voltage electrical equipment
• Power transformer manufacturing
• Intelligent power distribution
• EPC power projects
• High voltage switchgear

Headquarters

HQ city

Wenzhou

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Equipment Manufacturing: Sale of high and low voltage electrical equipment including circuit breakers, transformers, switch cabinets, contactors, and industrial control products
2. EPC General Contract Services: Engineering, Procurement, and Construction (EPC) total package operation and service for power plant and transmission line projects internationally
3. Smart Energy Solutions: Integrated solutions for smart photovoltaic plants, charging piles, energy micro networks, and electric power industry systems

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

People Electric manufactures and sells a comprehensive range of high and low voltage smart electrical equipment including circuit breakers (air, moulded case, miniature), transformers, AC contactors, switchgear cabinets, instruments and meters, and explosion-proof electrical products. The company also provides EPC (Engineering, Procurement and Construction) general contract services for international power plant, substation, and transmission line projects, as well as integrated smart energy solutions covering photovoltaic, energy storage, EV charging, and microgrid applications.

Product overview

People Electric Appliance Group Co., Ltd. is a comprehensive electrical equipment manufacturer offering a broad portfolio of products organized into distinct categories: Distribution Equipment (air circuit breakers, moulded case circuit breakers, automatic transfer switches, fuses, capacitors), Modular DIN Rail products (miniature circuit breakers, surge protective devices, residual current circuit breakers, contactors, disconnectors), Industrial Control components (motor drive protection, control & protection switches, contactors, relays, master switches), Transformers (voltage regulators, voltage transformers, reactors, current transformers, power transformers), Complete Sets of Equipment (low and high voltage switch cabinets), Power Transformers (ultra-high voltage equipment, air-immersed, oil-immersed transformers, combination transformer substations), Instruments & Meters (energy meters, electronic measuring instruments), and Explosion-proof Electrical products. The company positions itself as a system solutions provider offering integrated solutions including Low-voltage Electrical System Solutions, Terminal Electrical System Solutions, Electric Power Industry System Solutions, EPC Total Package Operation and Service, Photovoltaic Power Generation, Smart Photovoltaic Plant Applications, Charging-Pile Solutions, Transformer Solutions, Motor Solutions, Energy Micro Network Solutions, and Intelligent Complete Set of Distribution Technology Solutions. The product portfolio is complemented by specialized series like the Yingling Series (high-quality low-voltage electrical appliances) and innovative products like the RDM5E electronic moulded case circuit breaker with intelligent communication and the RDM5-63 small frame circuit breaker.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Circuit Breaker (ACB) High-capacity circuit protection device for electrical distribution systems that protects circuits from overcurrent and short circuits in industrial applications.
• Moulded Case Circuit Breaker (MCCB) Circuit protection device for industrial equipment, available in various current ratings including the RDM5E electronic version with intelligent communication and three-stage protection capabilities.
• AC Contactor

Quantifiable outcome

• An Khanh 2X50MW thermal power plant completed in Vietnam
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• State Power Investment Group Zhejiang Electric Power Co., Ltd.coreStrategic or Co-development Partner · 1 May 2024Strategic cooperation signing ceremony held in Hangzhou in May 2024
• China Nineteen Metallurgical Group HuadongcoreStrategic or Co-development Partner · 1 February 2024Strategic cooperation agreement signed in February 2024
• China Construction Eighth BureaucoreStrategic or Co-development Partner · 1 January 2024Strategic cooperation agreement signed in January 2024
• Guoneng Inner Mongolia Power CompanycoreStrategic or Co-development Partner · 1 January 2024Strategic cooperation agreement signed in January 2024
• CCCC Construction II CompanycoreStrategic or Co-development Partner · 1 January 2024Strategic cooperation framework agreement signed in January 2024
• Renmin University of China School of EconomicsminorStrategic or Co-development Partner · 9 June 2023Foreign Aid Master's research group visited for research and exchange, with 33 international students from 17 countries in Africa and Asia learning about China's electrical manufacturing technology
• Sri Lanka Ceylon Electricity BoardcoreStrategic or Co-development Partner · 13 May 2023Nalinda Ilangakoon, Chairman of Sri Lanka Ceylon Electricity Board, visited People Electrical Appliance Group to explore cooperation for Sri Lanka's power system transformation towards clean and low-carbon new power system
• Vietnam Power Projects (EPC)coreStrategic or Co-development Partner · 13 May 2023Cooperative power projects with Vietnam in the form of EPC general contract operation and service, including Thai An Hydropower Station (largest hydropower project of Vietnam won in 2007)
• Vietnam EPC ProjectscoreStrategic or Co-development PartnerEPC general contract operations for multiple power projects in Vietnam including Thuan Hoa 1X42MW hydro power plant, Thai An 2X41MW hydro power plant, An Khanh 2X50MW thermal power plant, and transmission line projects
• SA RENEWABLE South AfricacoreStrategic or Co-development PartnerEPC general contract for 88/11 2X20MVA power substation project in South Africa
• Beijing Zhucheng Boxin National Defense Science and Technology Development CentercoreTechnology or IntegrationCooperation signed in December 2019 providing 6,500 patents with priority access including patents for trillion-scale projects

Scale indicators7 records

Recent moves21 records

Expansion highlights6 records

Broad incumbents

• Eaton Corporation: Eaton is a global power management incumbent with comparable low-voltage electrical components, power distribution, and industrial control offerings. Overlaps with People Electric in commercial/industrial distribution equipment globally.
• Schneider Electric: Schneider Electric is a global incumbent with overlapping low-voltage distribution, switchgear, transformer, and power distribution offerings plus a broader portfolio including software and energy management. Competes with People Electric in international markets and premium segments.
• Legrand: Legrand is a global incumbent in electrical and digital building infrastructure with significant overlap in MCBs, distribution equipment, and wiring devices where People Electric competes in commercial and residential segments internationally.
• ABB Ltd. ABB is a global incumbent across electrification, motion, and process automation with significant overlap in switchgear, transformers, motor control, and power transmission products where People Electric competes internationally.
• Siemens AG: Siemens Smart Infrastructure overlaps with People Electric in low-voltage distribution, switchgear, transformers, and grid solutions. Competes in international EPC tenders and high-end industrial customers.

Direct peers

• Henan Pinggao Electric Co., Ltd. Pinggao Electric is a leading Chinese HV switchgear and GIS manufacturer, also a key State Grid supplier. Comparable on HV equipment manufacturing, Chinese utility customer overlap, and international EPC participation.
• Delixi Group: Delixi is a major Chinese low-voltage electrical equipment maker headquartered in Wenzhou-adjacent Zhejiang with similar product categories (distribution equipment, industrial control, power distribution) and a comparable domestic SOE and industrial customer base. Direct competitor in Chinese LV and HV markets.
• Sieyuan Electric: Sieyuan Electric is a major Chinese HV switchgear and power transmission equipment manufacturer serving State Grid and Southern Power Grid with overlapping product lines in HV apparatus, GIS, and power transformers. Direct competitor for Chinese utility HV orders.
• TBEA Co., Ltd. TBEA is one of China's leading transformer and UHV equipment manufacturers with significant EPC and international project execution, particularly along Belt-and-Road geographies. Closely comparable on transformer manufacturing scale, EPC capabilities, and Chinese SOE relationships.
• CHINT Group (Zhejiang CHINT Electrics): CHINT is the closest Chinese peer: a privately held, vertically integrated low-voltage and power electrical equipment manufacturer with comparable product breadth (MCBs, MCCBs, contactors, transformers, PV/EV charging) and overlapping SOE customer base. Both compete head-to-head in Chinese utility and Belt-and-Road markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance68 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Electric