ETA-max Energy and Environmental Solutions

What ETA-max Energy and Environmental Solutions does

ETA-max Energy and Environmental Solutions is a privately held renewable energy and energy management services company headquartered in Amman, Jordan, with a regional office in Riyadh, Saudi Arabia. The company delivers three core service lines: turnkey solar PV system design and installation, ISO 50001-aligned energy audits and efficiency studies, and accredited training programs in ASHRAE and ISO 50001 standards. Its customer base spans manufacturers, food processing firms, pharmaceutical companies, hotels, hospitals, educational institutions, government entities, and commercial real estate across Jordan and the Gulf, with claimed cumulative scale of 35 MW installed across 300+ PV systems, 80+ audit projects, and 600+ engineers trained.

The underlying technical stack is conventional: grid-tied solar PV using standard inverters and mounting systems, energy auditing aligned with international standards (ISO 50001, ASHRAE), and associated measurement-and-verification work; no proprietary platform, software product, or differentiated hardware is disclosed. The company also extends into adjacent services including Smart Systems integration, Green Buildings advisory, and Climate Strategy consulting, which broaden the engagement surface beyond pure EPC.

The business model is project-based: revenue is generated per installed kilowatt-peak (residential pricing quoted at JOD 600-800 per kWp, with commercial pricing lower), per energy-audit engagement, and per trainee in its training programs. Customer payback periods of 3-5 years are used as the central sales proposition. Go-to-market appears to rely on direct B2B sales to industrial and institutional buyers plus reputation-led capture in the training market. Bilingual English/Arabic delivery supports cross-border execution between Jordan and Saudi Arabia, which is the principal growth axis.

Name

ETA-max Energy and Environmental Solutions

Legal name

ETA-max Energy & Environmental Solutions

Website

https://eta-max.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ETA-max is a Jordan-based renewable energy and energy management services firm that designs and installs solar PV systems, conducts ISO 50001 energy audits, and delivers ASHRAE/ISO 50001 training to industrial, commercial, and institutional clients in Jordan and Saudi Arabia.

Ownership category

akta.pro rank

Product category

Solar Energy and Energy Management Services

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Workforce, Training & Safety Services (Installer Training, Certification, EHS) (EUAMABAO), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Solar PV installation
• Energy audits
• ISO 50001 training
• Renewable energy consulting
• Energy management services

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Solar PV System Installation: Project-based revenue from designing, installing, and commissioning solar PV systems for commercial and industrial clients. Includes panels, inverters, mounting, AC/DC works, EMRC paperwork, net-metering setup and commissioning.
2. Energy Audits and Consulting: ISO 50001 energy audits and sustainability consulting services for industrial facilities, hotels, hospitals, and large commercial buildings.
3. Training Programs: ASHRAE certification training and ISO 50001 Energy Manager training delivered as scheduled cohorts and in-house corporate workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ETA-max designs, installs, and commissions grid-tied solar PV systems for commercial, industrial, and residential clients across Jordan and Saudi Arabia, including panels, inverters, mounting, AC/DC works, EMRC paperwork, and net-metering setup. The company also delivers ISO 50001-compliant energy audits identifying waste and quantifying savings, and provides ASHRAE-accredited ISO 50001 Energy Manager training to engineers. Supporting services include sustainability advisory, green buildings consulting, climate strategy, smart energy monitoring, and advanced engineering consultancy.

Product overview

ETA-max Energy & Environmental Solutions offers a unified suite of energy and environmental services focused on solar renewable energy and energy efficiency. The core offering centers on Solar PV Systems for commercial, industrial, and residential applications, complemented by ISO 50001-compliant Energy Audits and ASHRAE-accredited training programs (ISO 50001 Energy Manager Training). These core services are supported by add-on modules including Sustainability Services, Green Buildings Services, Climate Strategy advisory, Smart Systems integration, Advanced Engineering consultancy, and Permitting & Commissioning Services. The company serves manufacturers, food processing plants, pharmaceuticals, hotels, hospitals, educational institutions, government facilities, and commercial real estate developers across Jordan and Saudi Arabia, with a track record of 35 MW installed capacity and 300+ PV systems installed.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Commercial and industrial solar PV systems achieve payback within 3 to 5 years in Jordan
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Alfanar: Saudi-headquartered EPC and energy solutions provider with significant solar PV and electrical infrastructure capabilities in KSA and the wider MENA region. Overlaps on commercial/industrial solar EPC but operates at a much larger scale and broader portfolio.
• ACWA Power: Major Saudi-listed power and water developer with growing solar IPP activities across MENA and Africa. Overlaps in solar generation and energy project execution, but operates as a much larger utility-scale platform rather than C&I EPC.
• Engie: Global energy and services group with a significant Middle East renewables footprint, including distributed solar and energy services for industrial clients. Overlaps in C&I solar and energy management but as part of a much larger multi-utility portfolio.
• First Solar: US-listed thin-film solar PV manufacturer with utility-scale project development activity in MENA. Overlaps in solar EPC project execution across the region but combines manufacturing with project development at substantially greater scale.
• Scatec: Norway-listed renewable energy developer with active solar project development across the Middle East and Africa. Comparable in solar project execution and MENA presence but at utility scale and with public-market capital access ETA-max lacks.

Direct peers

• Enviromena: UAE-based solar EPC and clean energy developer serving C&I and utility-scale clients across the MENA region. Directly comparable as a MENA-focused distributed/utility solar installer competing for the same regional mandates.
• Phanes Group: MENA-focused solar developer and IPP with C&I and utility-scale projects across the region. Comparable in target geographies and project types, though typically larger project sizes than ETA-max's current 35 MW portfolio.
• Khatib & Alami Renewable Energy Group (K&A): Regional engineering consultancy with a renewable energy practice spanning solar PV advisory, design and supervision across the Middle East. Comparable as an engineering-led MENA solar services firm with overlapping client verticals.
• Yellow Door Energy: Dubai-headquartered distributed solar IPP and energy services provider serving commercial and industrial customers across the Middle East. Directly comparable in business model — on-site solar generation with associated energy management services.
• Kawar Energy: Jordan-headquartered solar PV EPC and energy services provider operating in the same Jordanian regulatory environment (EMRC, JEPCO/IDECO) with overlapping commercial and industrial customers. Closest direct comp given shared home market and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ETAmaxEnergy
• Facebookfacebook.com/ETAmaxenergy
• LinkedInlinkedin.com/company/etamaxenergy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETA-max Energy and Environmental Solutions