Noored Rohelised

What Noored Rohelised does

Noored Rohelised (Estonian Young Greens, legally MTÜ Noored Rohelised) is an Estonian non-profit youth political organization founded on March 19, 2007, and headquartered in Tallinn. It functions as the official youth wing (noortekogu) of the Eestimaa Rohelised (Estonian Greens) political party and serves approximately 120 members aged 14-35 who share environmental, progressive, and sustainability-oriented values. Operationally, the organization is distributed across Tallinn, Tartu, Pärnu, and Valga, with the Tallinn and Tartu offices serving as primary and secondary hubs respectively, and has held general assemblies at the Eestimaa Rohelised headquarters at Raekoja plats in Tartu.

The organization's "products" are non-commercial civic offerings: policy advocacy on environmental protection, biodiversity, climate mitigation, equality, human rights, circular economy, animal welfare, drug policy reform, digital culture, and sustainable energy transition. Members gain access to training sessions, debate participation, event organization, article-writing opportunities in internal and external media, and networking within Estonian and European Green movements. It became a full member of the Estonian Youth Organizations Union (Eesti Noorteühenduste Liit, ENL) in 2017 and a candidate member of the Federation of Young European Greens (FYEG) in 2022. Governance is led by a board elected in September 2023, with Aulika Laaguse as chair, Egle Olesk as deputy, and Tobias Palm as Secretary General.

The business model is member-supported and donation-based. Revenue streams consist of voluntary individual membership fees — €12 per year or €1 per month, explicitly non-mandatory — and voluntary donations accepted via bank transfer (EE477700771002060568). There are no disclosed grants, sponsorships, or commercial revenue streams, and no venture or institutional capital is involved. Distribution and recruitment run through the noored.eu website, Facebook, Instagram, and LinkedIn accounts, alongside event-based recruitment (debates, trainings, summer camps, and international Green congresses). There are no technology products, no AI/ML capabilities, no APIs, and no proprietary software beyond a standard content website.

Name

Noored Rohelised

Legal name

MTÜ Noored Rohelised

Website

https://noored.eu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Noored Rohelised (Estonian Young Greens) is a Tallinn-based non-profit youth political organization and official youth wing of Eestimaa Rohelised, serving approximately 120 members aged 14-35 across Estonia through advocacy, training, and civic engagement on environmental and progressive issues.

Ownership category

akta.pro rank

Product category

Political Advocacy / Youth Civic Organization

NAICS

Civic and Social Organizations (813410), Child and Youth Services (62411)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGADAI

Youth Leadership, Civic Education & Service-Learning Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGABAL

Infrastructure, Housing & Community Development

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYEDALAHAB

Student Organizations & Club Administration

Education/Student Services & Campus Operations/Student Activities, Clubs & Campus Life

Keywords

• Youth political organization
• Environmental advocacy
• Green politics
• Civic engagement
• Political activism

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Voluntary membership fees from organization members, providing basic operational funding.
2. Donations: Donations collected through bank transfers (EE477700771002060568) to support the organization's activities and initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Noored Rohelised is the official youth wing of the Estonian Greens party (Eestimaa Rohelised), operating as a non-profit political association for young people aged 14–35. It offers membership, political education, advocacy campaigns, community events, and a blog/communications platform focused on environmental sustainability, social justice, and progressive policy.

Product overview

Noored Rohelised (Estonian Young Greens) is a non-profit youth political organization, not a technology product company. The organization does not offer commercial products or services. Its primary offerings are membership in the youth council of Eesti Rohelised (Estonian Greens party) and participation in their programs focused on environmental protection, equality, digital culture, drug policy reform, circular economy, animal welfare, cultural preservation, and sustainable energy transition. The organization operates a website (noored.eu) as its primary communication and membership platform, offering membership applications, news/blog content, and program information.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership (Noored Rohelised) Voluntary membership of the Estonian Greens youth wing for individuals aged 14–35, providing access to the community, political education, events, and advocacy activities. Offered at a voluntary contribution of €12 per year or €1 per month.
• Political advocacy and campaigns Organized advocacy campaigns on environmental sustainability, social justice, and progressive policy issues, conducted on behalf of and with the members of Noored Rohelised.
• Events, training, and community meetups Offline events, training sessions, and community meetups designed for young activists to gain political education, networking, and organizing skills.
• Blog and content publication Online blog and content platform publishing political commentary and articles from Noored Rohelised members and leadership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Federation of Young European Greens (FYEG)coreStrategic or Co-development Partner · 1 January 2022Candidate member since 2022, working toward full membership status. Provides connection to European Green youth movement, international cooperation, and participation in European Green Party events and congresses.
• Eesti Noorteühenduste Liit (ENL)coreOthers · 1 January 2017Full member of Estonian Youth Organizations Union (ENL) since 2017. Provides networking with other Estonian youth organizations and participation in broader civil society initiatives.
• Eestimaa Rohelised (Estonian Greens)coreOthersOfficial youth organization (noortekogu) of the parent political party Eestimaa Rohelised. Provides political backing, office space at Raekoja plats in Tartu, and pathway to political engagement.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Eestimaa Rohelised (Estonian Greens): Parent political party of Noored Rohelised. Directly comparable as the formal Estonian Green political organization whose youth wing Noored Rohelised represents; provides political legitimacy, office space, and ideological alignment.

Direct peers

• Grüne Jugend: Official youth organization of Bündnis 90/Die Grünen in Germany. Closely comparable as a European Green party youth wing with similar age range, programmatic focus on climate and social justice, and FYEG membership.
• Grön Ungdom: Youth wing of the Swedish Green Party (Miljöpartiet). Direct peer in age range, programmatic focus on sustainability and progressive values, and FYEG membership; shares Nordic-Baltic regional collaboration history with Noored Rohelised.
• Vihreät Nuoret: Youth organization of the Finnish Green League. Comparable as a Nordic-Baltic Green party youth wing with similar membership structure, FYEG affiliation, and focus on environmental policy.
• Noored Sotsiaaldemokraadid: Youth wing of the Estonian Social Democratic Party. Direct domestic peer sharing the same Estonian youth political organization space, ENL membership, and recruitment demographic (14–35-year-olds).
• Eesti Reformierakonna Noortekogu: Youth wing of the Estonian Reform Party. Domestic peer competing for the same Estonian youth demographic and ENL coalition membership with comparable organizational structure.

Others

• Federation of Young European Greens (FYEG): European umbrella organization of Green youth parties of which Noored Rohelised is a candidate member. Comparable as a transnational Green youth coordination body and the institutional pathway for European funding and training.
• Eesti Noorteühenduste Liit (ENL): Estonian national umbrella of youth organizations, of which Noored Rohelised has been a full member since 2017. Comparable as the domestic coalition infrastructure through which Estonian youth NGOs coordinate and access resources.

Regional players

• Ung Vänster: Swedish Left Party youth organization. Comparable as a Nordic progressive youth political organization with overlapping values on equality and climate, but operating in a different national party family and geography.
• Socialistisk Folkepartis Ungdom (SFU): Youth wing of the Danish Socialist People's Party. Comparable as a Nordic European green-progressive youth party with similar FYEG-adjacent policy focus and demographic, but operating primarily in Denmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RohelisedNoored
• LinkedInlinkedin.com/company/estonian-young-greens
• Instagraminstagram.com/nooredrohelised
• Xx.com/NooredRohelised

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noored Rohelised