Tianshi International Pakistan Company

What Tianshi International Pakistan Company does

Tianshi International Pakistan Co. (Pvt) Ltd is a wholly-owned Pakistan subsidiary of Tiens Group Co. Ltd, a Tianjin-headquartered multinational founded in 1992 by Mr. Li Jinyuan. The Pakistan entity was incorporated in 2002 under the Companies Ordinance 1984 (Registration No. K-09031 OF 2002-2003) and operates from its head office in Islamabad with additional branches in Lahore, Multan and Karachi, plus 15 authorized stores and franchises distributed across secondary cities. Its commercial activity is the import, sale, and marketing of health and over-the-counter (H&OTC) products and healthcare devices sourced from the parent's International Health Industrial Park in Tianjin.

The product portfolio spans four categories totaling roughly 27 SKUs: food supplements (calcium variants, spirulina, cordyceps, chitosan, zinc, grape extract, lipid metabolic tea, cell rejuvenation capsules), healthcare devices (massagers, electro-acupuncture apparatus, headcare apparatus, titanium ti-energy bracelets), personal care (herbal toothpaste, anti-bacterial and whitening soaps, sanitary napkins), and household items (ozone fruit/vegetable cleaner, ultrafiltration water purifier, Wi-Fi enabled air purifier). Underlying product technology is described as biotechnology combined with Traditional Chinese Medicine principles centered on the Five Elements theory for holistic balance.

The business model is a direct-selling / member-distribution operation. Products are sold exclusively through company-owned branches and authorized franchise stores; online marketplaces are explicitly disauthorized to preserve product authenticity. Member engagement runs through the DIMP (Distributor Information Management Platform) and a consumer login portal, supplemented by the V-Moment social-learning app that offers a Vivi chatbot and generative image/design capabilities in English and Urdu. International Glory Trips to destinations including Baku, Jakarta, Tianjin, and Bangkok serve as recognition and incentive events for top-performing members. Pricing is not publicly disclosed and the company does not publish revenue figures; customer cohorts are retail consumers and families seeking wellness products plus a secondary segment of distributors operating within the member-based sales structure.

Name

Tianshi International Pakistan Company

Legal name

Tianshi International Pakistan Company (Pvt) Ltd.

Website

https://tiens.com.pk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

10,001+ employees

Short description

Tianshi International Pakistan Company is a wholly-owned subsidiary of China's Tiens Group that imports and sells health supplements, healthcare devices, personal care, and household products through 4 company branches and 15 authorized franchises across Pakistan using a direct-sales and member-distribution model.

Ownership category

akta.pro rank

Product category

Nutritional Supplements and Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Medicinal Chemicals & Botanical Products (2833), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAB

Vitamins & Minerals (Single Nutrients)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAC

Multivitamins & Daily Packs

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADALAI

Cotton & Personal Care Paper (Cotton Balls/Swabs, Paper Cotton Products)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

Keywords

• Nutritional supplements
• Health care devices
• Personal care products
• Household wellness items
• Traditional Chinese Medicine

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Health and OTC Products Sales: The company generates revenue through import, sales, and marketing of nutraceutical products (food supplements) and healthcare devices. Products are sold through company-owned branches, authorized stores, and franchise outlets across Pakistan.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tianshi International Pakistan Co. (Pvt) Ltd imports, sells, and markets health and OTC products and healthcare devices from its parent Tiens Group. The company offers four product categories: food supplements (calcium, spirulina, cordyceps, chitosan, grape extract, herbal teas), health-care devices (massagers, electro-acupuncture, headcare apparatus, ti-energy bracelets, water purifiers, air purifiers), personal care (herbal toothpaste, soaps, sanitary napkins), and household items (fruit/vegetable cleaners). Products are sold exclusively through 4 owned branches and 15 authorized franchise stores across Pakistan, integrating Traditional Chinese Medicine Five Elements philosophy with modern biotechnology.

Product overview

TIENS is a health and wellness company offering four main product categories: Food Supplements (11 products including calcium supplements, herbal capsules, and metabolic teas), Health-Care Devices (6 products including massagers, acupuncture devices, and energy bracelets), Personal Care (7 products including herbal toothpaste, sanitary napkins, and soaps), and Household items (3 products including water purifier, air purifier, and fruit/vegetable cleaner). The company operates through its own branches and authorized franchise stores across Pakistan, with the V-Moment app serving as the customer-facing digital platform for AI-powered interactions and social learning features.

Differentiator

Problem solved

Functional benefit

Brands

• TIENS International Health Park: The company's own International Health Industrial Park where they develop unique formula and quality products designed for the health of the whole family.
• V-Moment App

Products and services

• Tianshi Nutrient Calcium Powder Calcium powder supplement with Zymolytic bone calcium powder, oligosaccharide, de-fatted milk powder, vitamins A/D/C, and iron lactate designed to improve bone density and meet daily calcium requirements for adult consumers.
• Tianshi Calcium Powder with Metabolic Factor Calcium supplement with metabolic factors including Zymolytic bone calcium powder, pumpkin powder, de-fatted milk powder, oligosaccharide, and vitamins aimed at regulating blood sugar and supporting bone health.
• Tianshi Calcium Powder for Children Children's calcium supplement with Zymolytic bone calcium powder, whole milk powder, egg yolk powder, isomaltooligosaccharide, vitamins, and minerals to support bone strength, dental health, immunity, eyesight, and cognitive development.
• Tianshi Calcium Capsules with Lecithin Calcium capsules with Lecithin powder, Calcium Carbonate, Riboflavin, Cyanocobalamin, L-ascorbic acid, Taurine, Folic acid, and B12 designed to improve memory and strengthen brain cells and bones.
• Tianshi Spirulina Capsules Nutritional supplement containing dried Spirulina algae powder, providing protein, vitamin B, copper, and iron to support cellular oxygenation, immunity, and anti-aging benefits.
• Tianshi Cell Rejuvenation Capsules Capsules with Carrot powder, gynostemma pentaphyllum, Tea polyphenol, and Vitamin C supporting heart health, blood sugar management, detoxification, and improved cellular blood supply.
• Tianshi Cordyceps Capsules Food supplement with Cordyceps Mycelium Powder used in Chinese tradition as a natural antibiotic to help prevent respiratory diseases, boost immunity, slow aging, and support liver function.
• Tianshi Zinc Capsules Zinc supplement supporting normal immune system function, healthy hair, nails, and skin, normal fertility and reproduction, and cell division.
• Tianshi Chitosan Capsules Chitosan supplement supporting normal blood cholesterol levels, immunity, fat deposition prevention, liver function, and protection from heavy metals.
• Tianshi Grape Extract Capsules Food supplement with Grape Seed Extract providing anti-aging support, blood detoxification, and immunity enhancement.
• TIENS Lipid Metabolic Tea Herbal tea with gynostemma pentaphyllum, Folium nelumbinis, Radix polygonum multiflori, Green Tea, and Semen cassiae to improve digestive function, remove toxins, reduce fat deposition, and support weight management.
• Tiens Blood Circulative Massager TQ-D30 Electric massager using vibration to improve blood circulation, activate acupoints of palms and feet, and serve as a muscle relaxant for swelling, pain, muscle stretch, and fatigue.
• Multi-Functional Headcare Apparatus TQ-Z06 Integrated health care device that balances blood pressure through specific Acu-points therapy, provides laser healthcare, and offers vibrating massage through an intelligent mono-chip management system.
• Tiens ACU-LIFE Electro Acupuncture (IDOC-01) Electro acupuncture device based on 5,000-year traditional Chinese acupuncture knowledge that stimulates sympathetic nerves, expands blood vessels, improves circulation, boosts metabolism, and expels toxins.
• Acupoints Treasure Multifunctional Apparatus Multi-functional health device based on ancient Chinese acupuncture and scraping principles, combined with digital low frequency pulse using electromagnetic energy to dredge channels and achieve physical therapeutic effects.
• TIENS Ti-Energy Bracelet (Crystal Black Men's Edition) Titanium bracelet with microelements for men designed to balance body bioelectricity, relieve pain, improve blood circulation, and prevent radiation effects.
• TIENS Ti-Energy Bracelet (Magic White Women's Edition) Women's edition titanium bracelet with microelements to balance bioelectricity, improve blood circulation, relieve body pains, and reduce stress.
• Orecare Chinese Herbal Toothpaste Herbal toothpaste containing extracts from traditional Chinese herbs such as sarcandra, honeysuckles, and wild chrysanthemum, designed to enhance dental appearance, eliminate tartar, and strengthen teeth and gums.
• TIENS Orecare Herbal Toothpaste (Pakistan) Herbal toothpaste formulated for the Pakistani market with Ginger, Triclosan, Neem Leaves, and Acacia to prevent bacterial buildup, remove bad odor, and provide temporary relief of oral pain.
• Sanitary Napkin (Day Use) Soft high-quality cotton sanitary napkin with high absorption rate designed for daytime comfort and cleanliness during the menstrual cycle.
• Sanitary Napkin (Night Use) Extended-size soft cotton sanitary napkin with high absorption rate for nighttime protection and uninterrupted sleep during the menstrual cycle.
• Sanitary Napkin (Panty Liner) Soft cotton panty liner for the initial and final days of the menstrual cycle, featuring double cover, active oxygen, and negative ions to eliminate bacteria and remove bad odor.
• Tiens Whitening Beauty Soap 130 GM Whitening beauty soap formulated with skin whitening agents, chelating agents, and natural ingredients to cleanse skin, remove dirt, and protect against hard water metals.
• Tiens Anti-Bacterial Soap 130 GM Anti-bacterial soap formulated with powerful antibacterial agents, natural ingredients, glycerine, and chelating agents to protect skin from environmental bacteria and hard water.
• Dicho Fruit and Vegetable Cleaner Active oxygen (ozone) detoxifier device designed to kill bacteria, eliminate pesticides from vegetables, fruits, and meat, improve food quality and flavor, and extend freshness.
• TIENS Ultrafiltration Water Purifier Five-level filtration water purifier with hollow fiber ultra-filtration membrane that effectively purifies raw water while retaining good minerals, featuring pump-free low pressure operation.
• TIENS Atmo Care Air Purifier Plus 880 Air purifier with anion generator, four-color LED air quality indicator, dual filter system, and WiFi connectivity for smartphone control with automatic and manual purification modes.

Quantifiable outcome

• Nearly 50 million households served globally
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

One partnership is on record.

• Tiens Group Co. Ltd (Parent Company)coreOthersTianshi International Pakistan Co. (Pvt) Ltd is an affiliated setup of international company 'TIENS GROUP LTD' headquartered in Tianjin, China. The company was established in Pakistan under Companies Ordinance 1984 in 2002 and operates as a subsidiary, importing, selling, and marketing H&OTC Products and Healthcare Devices. Tiens Group has 33 years of experience with operations spanning 224 countries and regions.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• LG Household & Health Care: Large Korean conglomerate with health supplements (LG Household & Health Care's Vital Garden), cosmetics, and household products. Comparable multi-category consumer health portfolio but uses traditional retail rather than MLM, positioning it as a broader incumbent rather than direct competitor.

Direct peers

• Nature's Sunshine Products: MLM herbal and nutritional supplement company selling encapsulated herbs, vitamins, and homeopathic products. Strong comparable given herbal/botanical product overlap and direct-sales distribution model.
• Nu Skin Enterprises: MLM company offering premium nutritional supplements (Pharmanex) and personal-care (ageLOC) products. Closely comparable to Tianshi's combination of nutritional supplements + anti-aging/personal-care + device-based wellness positioning.
• Amway: World's largest direct-selling company with nutrition, beauty, and home-care product lines distributed via independent business owners. Direct peer given identical MLM structure and overlapping categories (supplements, personal care, household water/air purification via eSpring and Atmosphere).
• Shaklee Corporation: MLM wellness company founded in 1956 offering vitamins, supplements, personal care, and green household cleaning products. Comparable multi-category, scientifically-positioned wellness portfolio via direct sales.
• Oriflame: MLM beauty and wellness company with strong emerging-market presence, selling skincare, cosmetics, wellness supplements, and personal care through a global network of brand partners. Comparable distribution model and category mix with significant presence in South Asia.
• Forever Living Products: Direct-sales company built around aloe vera-based nutritional supplements, personal care, and bee-derived products. Direct peer via MLM model + herbal/botanical positioning + multi-category portfolio (supplements + cosmetics + household).
• Young Living Essential Oils: Direct-sales essential-oils and wellness company with a global member network. Comparable MLM structure and 'wellness lifestyle' positioning overlapping with Tianshi's herbal/botanical supplements and personal-care line.
• Herbalife Nutrition: Global MLM nutrition company selling meal-replacement shakes, protein powders, vitamins, and wellness supplements through independent distributors. Closest direct analog to Tianshi's MLM-distributed food-supplement model with comparable target consumer (health-conscious individuals seeking weight management and wellness solutions).
• Avon Products: Iconic direct-sales beauty and personal-care company with strong emerging-market footprint. Comparable MLM-style representative model and personal-care category overlap, though Avon has less nutritional-supplement exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=v2uO7drS41c
• Facebookfacebook.com/tianshipakistanofficial
• Xx.com/officialtianshi
• LinkedInlinkedin.com/company/tianshi-health-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tianshi International Pakistan Company