What Saller, Lord Ernstberger & Insley does

Saller, Ernstberger, & McElroy (operating as Saller Law; formerly known as Saller, Lord, Ernstberger & Insley) is a privately held law partnership founded in 2018 and headquartered at 10 South St #600, Baltimore, MD 21202. The firm is structured around three named partners — Andrew Saller (criminal defense and firearm law), Hannah Ernstberger (personal injury and civil litigation), and Lillian V. McElroy (family law and divorce) — supported by a small staff of 1-10 total employees. Services span four core practice areas: Criminal Defense (drug, DUI, juvenile, sex, violent, homicide, and traffic matters), Firearm Law (Second Amendment advocacy, HQL and wear-and-carry permit appeals, Handgun Roster Board appeals, ERPO defense, unlawful possession defense), Personal Injury (car, truck, motorcycle, parking-lot, hit-and-run, and dog-bite cases), and Family Law (divorce, custody, child support, alimony, peace/protective orders, post-divorce modifications), plus ancillary licensing services (alcohol/beverage and adult entertainment).

The firm operates a traditional professional-services business model: revenue is generated through legal service fees structured as either hourly rates or flat fees depending on case complexity and attorney experience, with payment plans available. Client acquisition is sales-led and referral-driven, anchored by free first-time consultations, a multi-channel contact infrastructure (phone with a Spanish-language line, online form with 24-hour response SLA, in-person at the Baltimore office with weekend appointments), and a content-marketing engine comprising the firm website, blog, and active social profiles (Twitter, Facebook, LinkedIn, Instagram). Andrew Saller co-hosts the Urban Defense Podcast and serves as an executive member of Maryland Shall Issue, providing a thought-leadership channel into the firearm-rights community. Geographic reach is regional, covering Baltimore City and the surrounding Maryland counties (Baltimore, Anne Arundel, Montgomery, Howard, Harford, Prince George's). The firm maintains no external institutional investment, no parent company, and no subsidiary structure.

Name

Saller, Lord Ernstberger & Insley

Legal name

Saller, Ernstberger, & McElroy

Website

https://sallerlaw.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Saller, Ernstberger, & McElroy (Saller Law) is a three-partner Baltimore-based law firm founded in 2018 serving individuals across Maryland in criminal defense, firearm law, personal injury, and family law matters.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Criminal Defense (BPAHAAAN)

akta.pro secondary industries

Personal Injury & Insurance Defense (BPAHAAAM), Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Criminal defense law
• Personal injury law
• Family law services
• Firearms legal services
• Second Amendment advocacy

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services Fees: The firm generates revenue through legal service fees. The website mentions that costs vary based on case complexity, lawyer experience, and fee structure. Some lawyers charge hourly rates while others offer flat fees for certain services. Payment plans are available for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Saller, Ernstberger, & McElroy is a Baltimore-based law firm providing partner-led legal representation to individuals across four practice areas: criminal defense (including drug, DUI, juvenile, sex, violent, homicide, and traffic matters), firearm law (Second Amendment defense, HQL and carry-permit appeals, Handgun Roster Board appeals, ERPO defense), personal injury (auto, truck, motorcycle, parking-lot, hit-and-run, and dog-bite cases), and family law (divorce, custody, child support, alimony, and protective orders). The firm bills through hourly rates or flat fees with payment plans available, and acquires clients through a free first-time consultation.

Product overview

Saller, Ernstberger, & McElroy is a law firm providing legal services across four primary practice areas: Criminal Defense, Firearm Law, Personal Injury, and Family Law. The firm operates as a unified legal practice with attorneys specializing in different areas who collaborate on cases. Criminal Defense includes drug defense, DUI, juvenile crimes, sex crimes, traffic violations, violent crimes, and homicide. Firearm Law covers Second Amendment rights, HQL and carry permit appeals, handgun roster board appeals, ERPO defense, and unlawful possession cases. Personal Injury encompasses car accidents, truck accidents, motorcycle accidents, parking lot accidents, hit and run accidents, and dog bites. Family Law includes divorce, child custody, child support, alimony, peace and protective orders, and post-divorce modifications. Additional services include criminal record expungement and specialized licensing assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Criminal Defense Representation Legal representation for individuals in Maryland facing drug offenses, DUI, juvenile crimes, sex crimes, traffic violations, violent crimes, and homicide charges; strategic defense building, plea negotiation, and trial representation.
• Firearm Law Services Second Amendment legal representation including HQL applications, wear-and-carry permit appeals, Handgun Roster Board appeals, ERPO defense, and unlawful firearm possession defense in Maryland.
• Personal Injury Representation Legal representation for personal injury claims arising from car, truck, motorcycle, parking-lot, and hit-and-run accidents, as well as dog bites, seeking compensation for medical bills, lost wages, and pain and suffering.
• Family Law Representation Legal representation for divorce, child custody, child support, alimony, spousal support, protective orders, and post-divorce modifications in Maryland.
• Criminal Record Expungement Legal assistance for expunging or shielding Maryland criminal records under applicable eligibility criteria.
• Alcohol and Beverage Licensing Legal assistance for alcohol and beverage licensing matters in Maryland.
• Adult Entertainment Licensing Legal assistance for adult entertainment licensing matters in Maryland.

Quantifiable outcome

• Free first-time consultations help clients understand their options and determine if the firm is the right fit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Irvin H. Hahn Co.minorOthersLocal business partner that the firm supports and recommends to the community as part of their local partnership initiative.
• Bimeo Digital SolutionsminorOthersLocal digital solutions partner that the firm supports and recommends to the community as part of their local partnership initiative.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FrizWoods LLC: Maryland DUI and criminal defense firm operating in the same Baltimore-area market with overlapping practice areas (DUI, traffic, criminal defense) and similar small-firm GTM.
• Alpert, Slovic & Associates: Maryland-based criminal defense and personal injury firm with similar multi-attorney partnership structure and overlapping Maryland client segments.
• Shapiro Zwanetz & Associates: Maryland personal injury and criminal defense firm with a comparable regional footprint, competing for the same accident and criminal defense caseload.
• Jack B. Rubin, Attorney at Law: Maryland personal injury and criminal defense firm of comparable size, serving the same regional client base for car accident and criminal matters.
• Law Office of Brian E. Thompson: Maryland criminal defense practice with overlapping offerings in criminal defense and DUI; competes directly for the same Baltimore-area individual clients.
• Goldberg & Goldberg: Maryland personal injury practice that overlaps the firm's car accident, truck accident, and dog bite sub-services within the same geographic market.
• Cohen & Dwin, P.A. Maryland DUI and traffic defense firm targeting the same client base, with comparable fee structures and a regional marketing footprint.
• Law Offices of Randolph Rice: Baltimore-based criminal defense and personal injury firm of similar scale, competing for the same Maryland consumer-legal market across DUI, drug, and traffic matters.

Broad incumbents

• Whiteford, Taylor & Preston: Large Maryland-headquartered full-service law firm with broad corporate and litigation capabilities; represents the broader incumbent competitive set for high-end matters in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sleimaryland?lang=en
• Facebookfacebook.com/SLEILaw
• LinkedInlinkedin.com/company/andrewbsaller
• Instagraminstagram.com/sleilaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saller, Lord Ernstberger & Insley