Terra Grande by Eldeco

What Terra Grande by Eldeco does

Terra Grande is the luxury vacation-home vertical of Eldeco Group, an Indian real estate conglomerate with roughly 40 years of operating history, 200 delivered projects across 20 cities, and approximately 30,000 customers. The brand develops and sells low-density luxury villas in offbeat Himalayan locations, primarily in Himachal Pradesh (Sirmaur, Kasauli Hills) and Uttarakhand (Narendra Nagar near Rishikesh), with price points ranging from ₹8 crore to ₹19 crore for 3, 4, and 5 BHK configurations featuring private pools, valley views, clubhouse amenities, and eco-conscious, earthquake-resistant construction. The company is private, headquartered in New Delhi, with 101-250 employees, and operates under RERA registrations in both states (HPRERASIR2023060/P and UKREP04240000553). The core technology revolves around low-density planning (three villas per acre), RERA-compliant legal transparency, and a layered amenity stack including infinity pool, gym, yoga deck, library, and concierge facilities.

Terra Grande makes money primarily through one-time outright villa sales, with a secondary recurring-revenue layer from post-purchase services including pool maintenance, housekeeping, gardening, concierge support, and managed lease/rental programs. Distribution is exclusively direct: estate managers at the New Delhi corporate office and on-site project offices handle personalized consultations, site visits, legal verification, and handover, with no intermediaries or marketplace listings. Its go-to-market targets affluent North Indian families and high-net-worth individuals seeking second homes, Non-Resident Indians investing in Indian real estate, and remote-working professionals seeking wellness-oriented retreats. Marketing blends owned digital channels (website, Instagram, Facebook, LinkedIn, YouTube, blog, newsletter) with substantial earned media across Business Today, Outlook, Condé Nast Traveller, Economic Times, Hindustan Times, and Moneycontrol, leveraging Eldeco's brand credibility. Eldeco Group has allocated ₹300 crore to the Terra Grande project, Phase I at Sirmaur is completely sold out, and the brand has announced a five-project pipeline of 100+ residences across approximately 61.5 acres.

Name

Terra Grande by Eldeco

Legal name

Eldeco Group

Website

https://terragrande.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Terra Grande by Eldeco is a luxury vacation-home developer that builds and sells low-density 3-5 BHK villas priced from ₹8-19 crore in offbeat Himalayan locations in Himachal Pradesh and Uttarakhand, serving affluent North Indian families, NRIs, and remote-working professionals via direct enterprise-style sales and post-purchase property management.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate

NAICS

Lessors of Real Estate (5311), Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Eco-Villas & Sustainable Premium Stays (THAMAEAH)

Keywords

• Luxury vacation homes
• Residential real estate
• Second home villas
• Himalayan property development
• Premium estate villas

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Luxury villa sales: One-time sale of luxury residential villas at premium prices in Himalayan locations (Himachal Pradesh and Uttarakhand). Revenue is generated through outright property sales at price points ranging from ₹8 crore to ₹19 crore.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Terra Grande by Eldeco develops and sells luxury vacation-home villas in offbeat Himalayan locations across Himachal Pradesh (Kasauli, Sirmaur) and Uttarakhand (Narendra Nagar near Rishikesh). The company offers 3/4/5 BHK estate villas priced between ₹8 crore and ₹19 crore, built at high-elevation sites with low-density planning, private pools, valley views, clubhouse amenities, and optional post-purchase property and lease management services.

Product overview

Terra Grande by Eldeco is a luxury vacation-home brand backed by Eldeco Group's 40-year real estate development legacy. The portfolio comprises multiple sub-branded projects across Himalayan destinations: Terra Grande Kasauli Hills (near Kasauli, Sirmaur) and Terra Grande Sirmaur, both in Himachal Pradesh, as well as Rishikesh Hills in Uttarakhand. Within the Rishikesh Hills project, individual estate products include Sienna Estate (5 BHK), Verde Estate (4 BHK), Rossa Estate (4 BHK uphill), and Rossa Estate 2 (4 BHK downhill), each offering private pools, valley views, and outdoor amenities. A shared Clubhouse rounds out the community offering. Properties are priced from ₹8 crore, with the Rishikesh Hills project featuring 4 & 5 BHK villas starting at ₹19 crore.

Differentiator

Problem solved

Functional benefit

Products and services

• Terra Grande Sirmaur A Terra Grande luxury villa project in Sirmaur district, Himachal Pradesh, located at 6,000 feet elevation, offering 3/4/5 BHK estates with proximity to Dharampur, Solan, Kalka Railway Station, and Chandigarh. Priced from ₹8 crore.
• Terra Grande Kasauli Hills A Terra Grande luxury villa project near Kasauli in Sirmaur district, Himachal Pradesh, offering luxury villas with eco-sensitive design, smart home automation, and proximity to Solan, Shimla, and Chandigarh.
• Rishikesh Hills A Terra Grande project in Narendra Nagar, Uttarakhand, offering luxury estate villas near Rishikesh with views of the Ganges valley and proximity to Rajaji National Park, located at 4,000 feet elevation.
• Sienna Estate (5 BHK) A 5 BHK luxury villa type within the Rishikesh Hills project, featuring elegant living and dining spaces with a fireplace, private pool with valley views, and a secluded garden.
• Verde Estate (4 BHK) A 4 BHK luxury villa type within the Rishikesh Hills project, offering refined living areas with a fireplace, private pool overlooking the valley, and outdoor fireplace and BBQ spaces.
• Rossa Estate (4 BHK Uphill) A 4 BHK uphill luxury villa type featuring bay windows, conservatories, and living spaces with sunlight and valley views, private pool, and outdoor fireplace and BBQ areas.
• Rossa Estate 2 (4 BHK Downhill) A 4 BHK downhill luxury villa variant offering ample sunlight, stunning valley views, private pool with view, and outdoor fireplace and BBQ spaces.

Quantifiable outcome

• Phase I at Sirmaur completely sold out, validating strong demand for Terra Grande's luxury second-home proposition
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sobha Limited: Indian real estate developer known for premium and luxury residential projects, including villa and plotted developments. Comparable to Terra Grande on the high-quality luxury villa side of the Indian market.
• Lodha Group (Macrotech Developers): One of India's largest real estate developers with a strong luxury and ultra-luxury residential portfolio. Comparable to Terra Grande on premium price-point positioning and scale of villa/residential developments.
• Emaar India: Indian arm of Emaar Properties (UAE) developing premium residential and luxury villa projects in India. Comparable to Terra Grande on luxury villa positioning and international-grade development standards.
• Oberoi Realty: Luxury-focused Indian real estate developer with premium residential and villa developments. Comparable to Terra Grande on ultra-luxury positioning and high-end buyer segment in the Indian real estate market.
• Prestige Group: Indian real estate developer with extensive luxury villa and premium residential portfolio across multiple cities. Comparable to Terra Grande on premium villa offerings targeting affluent Indian buyers.
• Tata Housing Development Company: Large diversified Indian real estate developer offering premium and luxury residential projects, including villa developments in scenic/second-home locations. Comparable to Terra Grande as a luxury villa developer with strong brand backing and pan-India reach.
• Brigade Group: Indian real estate developer with a significant portfolio of luxury and premium villas and residences. Comparable to Terra Grande as a large-scale luxury residential developer operating across Indian markets.
• Shapoorji Pallonji Real Estate: Developer of premium residential projects, including luxury villa developments, with strong construction and brand credibility. Comparable to Terra Grande as a luxury villa developer with established construction pedigree.
• Mahindra Lifespace Developers: Developer of premium residential projects including villas and weekend homes, backed by the Mahindra Group. Comparable to Terra Grande as a branded luxury villa developer targeting affluent Indian buyers.

Direct peers

• Pine Tree (second-home developer): Indian second-home developer building managed luxury villas in hill/coastal micro-markets for affluent weekend-home buyers. Comparable to Terra Grande as a direct competitor in the luxury second-home villa category in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/fgtNJT2wAFs?si=qpwIXUlY0LcyUfjS
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/terra-grande
• Instagraminstagram.com/terragrande_homes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Grande by Eldeco