Pravda

What Pravda does

Pravda is one of Slovakia's largest online news portals, operated by OUR MEDIA SR a.s., a privately held company headquartered at Kaličniakova 33, 831 04 Bratislava. The company serves a broad Slovak-speaking audience with comprehensive news coverage across domestic affairs, world events, economics, culture, sports, and lifestyle topics. Its product portfolio is built on a web-based content management system that supports an integrated network of more than 20 specialized sub-portals — including Športweb (sports), Varecha (recipes), TV Pravda (video), Koktail (entertainment), Auto, Zdravie, Žena, Záhrada, Cestovanie, Užitočná pravda (practical advice), Mediaklik, Defence News, and the DOMIRE real estate portal — all sharing common infrastructure and brand identity under the pravda.sk domain.

The business model is multi-stream. The primary revenue driver is digital advertising across banner, video, and sponsored/PR content placements, priced via annual rate cards and sold through a dedicated ad sales organization (Head of Online Advertising, Key Account Manager, Senior Digital Specialist). A secondary recurring stream is the premium subscription product (predplatné) at predplatne.pravda.sk, which provides ad-free access and exclusive content. Content is distributed through the pravda.sk website, the sub-portal network, mobile, TV/video, podcasts, email newsletters, and 20+ RSS feeds. Core technology consists of a web-based CMS with multi-portal architecture and broad RSS syndication; content acquisition is supported by wire partnerships with TASR, SITA, ČTK, and Reuters, with Webglobe–Yegon providing hosting and technical infrastructure. Additional ecosystem partners include NARKS (for DOMIRE) and media monitoring services NEWTON Media and Monitora s.r.o.

Name

Pravda

Legal name

OUR MEDIA SR a. s.

Website

https://pravda.sk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Pravda is one of Slovakia's largest online news portals, operated by OUR MEDIA SR a.s. from Bratislava, serving Slovak-speaking consumers with news, sports, lifestyle, and multimedia content across more than 20 specialized sub-portals funded by advertising and subscription.

Ownership category

akta.pro rank

Product category

Online News Media

NAICS

Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Digital news media
• Online journalism
• Premium content subscription
• Multimedia news platform
• Video news content

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital advertising: Banner advertising, video advertising, and promotional content placements across all Pravda network properties. Pricing documented in annual advertising rate cards.
2. Subscription (predplatné): Premium digital subscription providing ad-free access and exclusive content. Multiple subscription tiers available at predplatne.pravda.sk
3. Video advertising: Video advertising on TV Pravda and video content sections with separate video advertising rate card
4. Sponsored content: PR articles and branded content as part of advertising packages

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pravda is a Slovak online news portal operating pravda.sk with 20+ specialized sub-portals covering news, sports, economics, culture, lifestyle, entertainment, recipes, automotive, health, travel, and defense content. The platform delivers multimedia content (text, video, podcasts) and operates on a free ad-supported model with a premium subscription offering (predplatné) providing ad-free access and exclusive content.

Product overview

Pravda je slovenský spravodajský mediálny dom prevádzkujúci hlavný spravodajský portál pravda.sk s viac ako 20 špecializovanými sub-portálmi a platformami. Hlavný web Pravda.sk slúži ako primárna spravodajská platforma pokrývajúca domáce, svetové, ekonomické a kultúrne správy. K hlavnému portálu patria sekundárne značky vrátane Športweb (šport), Varecha (recepty), Auto (automobilizmus), Koktail (šoubiznis), Zdravie, Žena, Záhrada, Cestovanie, Užitočná pravda (praktické rady), TV Pravda (video), Podcasty, Mediaklik (média), Defence News (obrana) a DOMIRE (nehnuteľnosti). Portál ponúka aj predplatiteľský model a RSS syndikáciu pre distribúciu obsahu. Technickú správu webu zabezpečuje Webglobe – Yegon, s.r.o.

Differentiator

Problem solved

Functional benefit

Brands

• Sportweb: Sports news portal covering football, hockey, tennis, basketball, cycling and other sports
• Varecha
• Koktail
• Užitočná pravda
• Defence News
• Mediaklik
• DOMIRE

Products and services

• Pravda.sk (Main news portal) Main Slovak news portal of the Pravda daily newspaper covering domestic, world, economic, and cultural news, with sections for sports, opinion, blogs, and video content. Aimed at Slovak-speaking general news consumers.
• Športweb Specialized sports news portal covering football, hockey, tennis, basketball, cycling, winter sports, and other disciplines with league tables, results, and online live coverage. Aimed at Slovak sports fans.
• Varecha Largest Slovak recipe website with recipes, photo recipes, video recipes, daily menu, and TV Varecha video content. Aimed at home cooks and food enthusiasts.
• Auto Automotive magazine providing car tests, rankings, and news from the automotive world covering more than 40 car brands. Aimed at car enthusiasts and prospective car buyers.
• Koktail Entertainment and celebrity news portal covering celebrities, showbusiness, celebrity scandals, and interesting facts from the world of the famous. Aimed at readers interested in entertainment and celebrity news.
• Zdravie Health portal dedicated to prevention, diseases, and healthy lifestyle. Aimed at readers seeking health information and wellness advice.
• Žena Women's portal covering beauty, fashion, sex and relationships, food, family, and people. Aimed at female readers seeking lifestyle content.
• Záhrada Garden portal with tips on plant growing, crops, and garden care. Aimed at home gardeners and horticulture enthusiasts.
• Cestovanie Travel portal with reports, vacation tips, and interesting facts about countries and cities worldwide. Aimed at travelers and travel enthusiasts.
• Užitočná pravda Practical portal with advice on money, mortgages, retirement, consumer topics, and useful information for seniors. Aimed at consumers seeking practical financial and lifestyle guidance.
• TV Pravda Video platform with news, sports, political debate, interviews, and themed shows including Užitočná pravda and Fair Play. Aimed at viewers preferring video news and entertainment content.
• Podcasty Audio podcasts covering politics, finance, health, and sports available on the web. Aimed at audio content consumers seeking on-demand listening.
• Mediaklik Media portal about Slovak and foreign TV series, films, TV shows, and gaming. Aimed at entertainment and media content consumers.
• Defence News Defense news portal covering NATO, cybersecurity, and security topics. Aimed at defense and security professionals and enthusiasts.
• DOMIRE Real estate portal operated in partnership with NARKS (Národná asociácia realitných kancelárií Slovenska) offering property search, real estate agency search, and an AI-powered search assistant. Aimed at property buyers, sellers, and renters.
• Predplatné Pravda Paid subscription service providing ad-free content access and additional benefits. Multiple subscription tiers available. Aimed at readers willing to pay for premium, ad-free news access.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TASR (Tlačová agentúra Slovenskej republiky)coreTechnology or IntegrationSlovak state news agency providing primary news wire service. OUR MEDIA SR a.s. utilizes TASR video and photo services for news content.
• SITA (Slovenská tlačová agentúra)coreTechnology or IntegrationSlovak press agency providing news wire services, video news, and photo services. Content partnership for Pravda.sk news coverage.
• NARKS (Národná asociácia realitných kancelárií Slovenska)minorStrategic or Co-development PartnerPartnership for DOMIRE real estate portal. NARKS provides real estate market expertise and data, while OUR MEDIA SR provides platform technology and distribution.
• Webglobe – Yegon, s. r. o.coreTechnology or IntegrationTechnical support and web hosting services for Pravda.sk portal infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aktuality.sk: Aktuality.sk is a major Slovak online news portal operated by Ringier Axel Springer, offering comprehensive news, investigative journalism, and lifestyle content — competing head-to-head with Pravda.sk for Slovak readers and ad spend.
• SME.sk: SME.sk is one of the most-read Slovak online news portals covering domestic politics, world news, sports, and opinion — directly competing with Pravda.sk for the same Slovak general-news audience and digital advertising budgets.
• Hospodárske noviny: Hospodárske noviny (HN) is a leading Slovak economic and business daily with a digital portal — directly comparable to Pravda.sk's Ekonomika section in serving Slovak business news consumers and economic advertisers.
• Denník N: Denník N is an independent Slovak daily news outlet with a successful digital subscription model — directly comparable to Pravda as a Slovak news publisher with both advertising and paid subscription revenue streams.
• Noviny.sk: Noviny.sk is a Slovak news aggregator/portal offering broad news, lifestyle, and entertainment content — competing with Pravda.sk for general-interest Slovak readers and digital advertising inventory.

Regional players

• iDNES.cz: iDNES.cz is the largest Czech online news portal, operated by Mafra — comparable to Pravda.sk as a multi-vertical national news platform with similar revenue model, but serving the Czech market rather than Slovakia.
• Novinky.cz: Novinky.cz is one of the most-visited Czech news portals operated by Borgis — comparable as a Central European multi-vertical national news publisher with similar digital advertising and subscription monetization.

Others

• TASR (Tlačová agentúra Slovenskej republiky): TASR is the Slovak state news agency providing wire services to Pravda.sk — comparable as a Slovak media ecosystem participant and content partner, though operating as a news wire rather than a competing portal.
• SITA (Slovenská tlačová agentúra): SITA is a Slovak press agency providing news wire services to Pravda.sk — comparable as a Slovak media ecosystem participant and content supplier, though not a direct portal competitor.

Broad incumbents

• Ringier Axel Springer Slovakia: Ringier Axel Springer Slovakia is the leading media conglomerate operating multiple Slovak news brands (Aktuality.sk, Noviny.sk, Hospodárske noviny) — comparable as a broad incumbent competing with Pravda across multiple news verticals in the Slovak market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/Pravdask
• Facebookfacebook.com/pravdadennik
• LinkedInlinkedin.com/company/perex-a.s.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pravda